Worly Plumbing Supply

What Worly Plumbing Supply does

Worly Plumbing Supply Inc. is a privately held, third-generation family-owned B2B plumbing supply distributor founded in 1952 by Alvin Worly in Delaware, Ohio. The company serves plumbing professionals and contractors across Ohio through four physical showroom and distribution locations (Chillicothe, Cincinnati, Columbus-headquarters, and Delaware), totaling approximately 185,000+ square feet of operational footprint. Its primary customer segment is plumbing professionals and contractors procuring plumbing fixtures, bathroom and kitchen products, lighting, and commercial plumbing equipment for installation and repair projects.

The company's product catalog spans over 50,000 SKUs across five main shopping areas — Bath, Kitchen, Lighting, Commercial Plumbing, and Steam/Spa — distributed through hundreds of manufacturer brands including Kohler, Toto, Delta, Moen, Grohe, and American Standard. The offering ranges from standard consumer fixtures priced at $100-$5,000 to high-ticket commercial equipment (e.g., Watts reverse osmosis systems) priced above $377,000. Distribution is anchored by a 100,000+ sq ft Columbus headquarters facility (expanded in 1993 and 2014) and a 65,000 sq ft Cincinnati facility (relocated in 2017). The company operates a Specbooks-powered e-commerce platform (thinkworly.com) that supports product browsing and specification, though pricing is gated behind trade account login, reflecting its B2B trade-pricing model.

Worly's revenue model is hardware sales through B2B distribution, with no visible e-commerce checkout or subscription pricing. Go-to-market relies on physical showrooms with knowledgeable staff for consultative selling and trade relationship management. The company remains under family control, with Jay Worly serving as Chairman/CEO (since 2014) and Jeff Worly as President/COO (since 2014). Marketing is executed through the company website and social profiles on LinkedIn, Instagram, Facebook, and Houzz. No external investors, parent company, or acquisitions are indicated in the available data.

Name

Worly Plumbing Supply

Legal name

Worly Plumbing Supply Inc.

Website

https://thinkworly.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Worly Plumbing Supply is a third-generation, family-owned B2B plumbing supply distributor serving plumbing professionals and contractors across Ohio through four showroom and distribution locations offering a 50,000+ SKU catalog of residential and commercial plumbing, kitchen, and lighting products.

Ownership category

akta.pro rank

Product category

Plumbing Supply Distribution

NAICS

Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)

Keywords

• Plumbing fixtures wholesale
• Commercial plumbing supply
• Bathroom fixtures retail
• Kitchen plumbing products
• Lighting fixture supply

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Plumbing products sales: Revenue generated from selling plumbing fixtures, materials, and supplies to plumbing professionals and contractors. Products include bathroom fixtures (toilets, sinks, faucets, tubs), kitchen fixtures, lighting, commercial plumbing equipment, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Worly Plumbing Supply distributes residential and commercial plumbing fixtures, faucets, lighting, kitchen accessories, steam/sauna equipment, and commercial plumbing equipment through four physical showrooms and an online catalog to plumbing professionals and contractors. The catalog spans 50,000+ SKUs across brands such as Kohler, Toto, Delta, Moen, Grohe, and American Standard, with trade pricing gated behind account login.

Product overview

Worly Plumbing Supply operates a comprehensive B2B e-commerce platform for plumbing professionals and contractors, offering a unified catalog spanning residential and commercial plumbing categories. The product portfolio is organized across five main shopping areas: Bath (fixtures, faucets, accessories, spa/steam), Kitchen (sinks, faucets, accessories, water filtration), Lighting (residential and commercial fixtures), and Commercial Plumbing (industrial-grade products). The platform is powered by Specbooks technology and features hundreds of manufacturer brands including Kohler, Toto, Delta, Moen, Grohe, and American Standard, providing plumbing contractors with access to over 50,000+ products across the catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Fixtures Catalog Complete catalog of residential and commercial plumbing fixtures including toilets, bathtubs, showers, bathroom sinks, and kitchen sinks for plumbing professionals and contractors.
• Faucets Residential and commercial faucets including bathroom sink faucets, kitchen faucets, bar/prep faucets, and pot fillers from multiple manufacturers.
• Lighting Products Full range of residential and commercial lighting products including bathroom vanity lights, flush mounts, chandeliers, pendants, sconces, and outdoor lighting.
• Commercial Plumbing Products Commercial-grade plumbing products including lavatory sinks, commercial faucets, flush valves, toilets, urinals, grease traps, and water heaters for commercial applications.
• Steam and Sauna Products Steam and sauna products including steam generators, shower systems, and accessories for residential spa installations.
• Kitchen Accessories Water filtration systems, garbage disposals, and accessories for kitchen applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves13 records

Expansion highlights4 records

Broad incumbents

• Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and waterworks supplies serving contractors with showrooms and a strong e-commerce platform. As a publicly traded national incumbent, it is the primary competitive benchmark for regional distributors like Worly across product range, scale, and digital capability.
• HD Supply (White Cap): HD Supply (now part of Home Depot / White Cap) is a national distributor serving contractors across plumbing, HVAC, and construction supplies. Represents the broader B2B distribution incumbent that competes with regional showrooms on scale, assortment, and digital procurement.

Direct peers

• Hajoca Corporation: Hajoca is the largest privately held U.S. plumbing distributor with hundreds of locations serving contractors through trade counters and showrooms. Closely mirrors Worly's contractor-focused, B2B distribution model, and is a natural acquirer or partner for a regional like Worly seeking scale or exit.
• Winsupply: Winsupply is a cooperative-style distributor of plumbing, HVAC, and other building products supplying independent contractor customers across the U.S. Comparable trade-focused distribution model with similar product breadth and customer base to Worly.
• Plumb Supply: Plumb Supply is a Midwest-based plumbing, HVAC, and pipe supplier operating showrooms and trade counters in Iowa and neighboring states. Highly comparable regional trade distributor with similar product mix (fixtures, commercial plumbing, lighting) and contractor focus.
• Apex Supply Company: Apex Supply is a regional plumbing and HVAC distributor serving contractors with showrooms and trade counters in the U.S. Midwest and South. Comparable in scale, customer base (professional contractors), and product categories to Worly.

Regional players

• Reece Group: Reece is the dominant plumbing and bathroom supplies distributor in Australia and New Zealand with showrooms serving trade and retail. Same core business model (trade plumbing supply, showroom-driven) but operates in a different geography; useful for benchmarking international trade-distribution economics.

Emerging players

• The Fixture Exchange: The Fixture Exchange is an online marketplace connecting contractors with plumbing fixture suppliers and showrooms. It is the technology provider powering the thinkworly.com catalog, illustrating a digital adjacency that could either compete with or accelerate Worly's showroom model.

Others

• Kohler Co. Kohler is the largest plumbing fixture manufacturer whose products anchor Worly's catalog (toilets, faucets, sinks, lighting). Manufacturer-distributor dynamics with Kohler are critical to Worly's assortment, pricing, and competitive position.
• TOTO USA: TOTO is a leading manufacturer of premium toilets, bidets, and bath fixtures and one of Worly's key brand partners. Manufacturer relationships shape product access, exclusivity, and promotional support for regional distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WorlyPlumbingSupply
• LinkedInlinkedin.com/company/worly-plumbing-supply-inc./?viewAsMember=true
• Instagraminstagram.com/worlyplumbingsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worly Plumbing Supply