Peregrine

What Peregrine does

Peregrine is a privately held, family-owned British clothing brand founded in 1796 by Thomas Glover in Leicestershire, now in its eighth generation of Glover family ownership and currently led by Tom Glover. The company operates a direct-to-consumer e-commerce model through a Shopify-powered storefront (peregrineclothing.co.uk), shipping to the UK, Europe, USA, Canada, and the rest of the world with multi-currency support (GBP, EUR, USD, CAD) and regional free-shipping thresholds. The product portfolio spans menswear and womenswear, with knitwear as the core category — jumpers, cardigans, and aran knits — alongside outerwear (waxed and linen jackets, cagoules, blazers, overshirts), polo shirts, casual shirts, t-shirts, trousers, shorts, and accessories such as scarves, beanies, socks, and a dog jumper. Pricing ranges from approximately $32 for accessories to $440 for premium outerwear, with seasonal sales of up to 70% off.

The company's vertical integration centers on its own knitwear factory in Manchester, where the majority of knitwear — including British Wool products — is manufactured using expertise passed down across eight generations. The technology stack is intentionally standard: Shopify for commerce, Google Analytics and Shopify Analytics for traffic analysis, and third-party payment processors (Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Shop Pay, Maestro, Diners Club, Discover, Union Pay) for transactions. Distribution is exclusively digital via the company's own storefront; no wholesale, marketplace, or physical retail presence is disclosed. The go-to-market motion is organic-social-led (Instagram, Facebook, Pinterest, LinkedIn, TikTok) with an email newsletter offering 10–15% off first orders as the primary acquisition tool.

Revenue is generated purely through one-time unit-priced product sales — no subscription, licensing, or recurring model is offered. Certifications including British Wool, Make it British, and Blue Marble Certified underpin a sustainability and provenance positioning centered on 100% British Wool, traceable supply chains, and "manufacturing miles kept to a minimum." Customer segments are horizontal across men's, women's, and a small pet-accessories line, with no named enterprise or B2B customers and no disclosed customer logos; the headcount, revenue, and ownership structure outside the Glover family are not publicly disclosed.

Name

Peregrine

Legal name

Peregrine Clothing

Website

https://peregrineclothing.co.uk

Company type

Private

Founded year

1796

Operating status

Operating

Headcount range

1–10 employees

Short description

Peregrine is a privately held, family-owned British clothing brand founded in 1796, operating direct-to-consumer via a Shopify storefront. It manufactures knitwear at its own Manchester factory and sells British Wool, sustainably sourced menswear and womenswear globally to individual consumers.

Ownership category

akta.pro rank

Product category

British Heritage Knitwear and Apparel

NAICS

Apparel Knitting Mills (3151), Apparel Knitting Mills (31512), Apparel Knitting Mills (315120), Apparel Manufacturing (315)

SIC

Knit Outerwear Mills (2253), Knitting Mills (2250), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Knitted Fabric Mills (IMAOABAB), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), General Fabric & Textile Stores (CRALADAA)

Keywords

• British knitwear
• Heritage menswear
• Heritage womenswear
• Waxed cotton jackets
• Sustainable apparel

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer retail of clothing and accessories through e-commerce platform. One-time purchase model for individual products with seasonal sale promotions offering up to 70% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Peregrine designs, manufactures, and sells British-made knitwear and apparel for men and women, including jumpers, cardigans, waxed jackets, shirts, trousers, and accessories. The company operates its own knitwear factory in Manchester, sources British Wool and other traceable materials, and sells the finished garments direct-to-consumers through its own Shopify e-commerce storefront in the UK, Europe, the USA, and Canada.

Product overview

Peregrine is a British clothing brand established in 1796, operating as a single unified e-commerce platform built on Shopify. The product portfolio centers on menswear and womenswear clothing, with knitwear as the core category including jumpers (Hudson Aran Jumper, Ford Crew Jumper, Isobel Aran Jumper, Harry Crew Jumper, Makers Crew Jumper, Felix Quarter Zip Jumper, Waffle Crew Jumper), cardigans (Wilkinson Cardigan, River Cardigan, Fisherman Cardigan, Waffle Shawl Cardigan, Makers Cardigan), and knitted shirts (Island Crochet Shirt, Cove Knitted Shirt, River Knitted Shacket). Outerwear includes waxed jackets (Bexley Jacket), linen jackets (Windsor Linen Bomber Jacket, Heybrook Linen Bomber Jacket), cagoules (Woodchester Cagoule, Ford Cagoule), blazers (Belmont Blazer, Belmont Capsule Blazer, Windsor Linen Blazer), and overshirts (Wool Overshirt, Blunt Overshirt). Tops include polo shirts (Jones Polo Shirt 2.0, Alma Polo Shirt, Lynton Polo Shirt, Hayle Polo Shirt, Cove Polo Shirt, Beauford Polo Shirt), shirts (Quay Cuban Collar Shirt, Farley Shirt, Resort Shirt, Deck Shirt), and t-shirts (Peregrine Graphic T-Shirt, Classic T-Shirt). Bottoms include trousers (Ashton Chino Trousers, Blake Corduroy Trousers, Windsor Linen Trousers) and shorts (Windsor Linen Shorts). Accessories include socks (British Wool Boot Socks, Cotton Court Socks), headwear (Porter Beret, Milliner Ribbed Beanie, Porter Ribbed Beanie), scarves (Porter Ribbed Scarf, British Wool Anderson Scarf, Oversized Scarf), wrist warmers (Bute Wrist Warmers), neckwear (Knitted Neck Tie), dog jumpers (Houndson Aran Dog Jumper), and garment care products. The company manufactures in Britain using British Wool and emphasizes sustainable, traceable, and ethical production.

Differentiator

Problem solved

Functional benefit

Products and services

• Bexley Jacket

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• British WoolcoreOthersCertification program ensuring wool used in products is sourced from British farms. Products carry British Wool certification mark on applicable items.
• Make it BritishcoreOthersCertification campaign promoting UK-made goods. Peregrine is a member, showcasing their commitment to British manufacturing.
• Blue Marble CertifiedcoreOthersEthical certification ensuring products meet social and environmental standards throughout supply chain.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Burberry: Global British luxury heritage brand with broad apparel, outerwear, and accessories portfolio. Comparable to Peregrine as a much larger British heritage incumbent operating in overlapping categories (knitwear, outerwear, scarves) but at a different scale and price tier.
• Boden: British heritage clothing brand with strong DTC e-commerce presence across menswear, womenswear, and kidswear. Comparable to Peregrine on British heritage, DTC-first go-to-market, and multi-category apparel but at materially larger scale.

Direct peers

• Corgi Socks: Welsh heritage knitwear and sock manufacturer with royal warrants, producing premium socks, knitwear, and accessories. Highly comparable on British-isles heritage manufacturing, knitwear specialization, and DTC premium positioning.
• Barbour: British heritage outerwear brand (founded 1894) famous for its waxed jackets, with complementary knitwear and shirt lines. Directly comparable to Peregrine on British heritage, menswear focus, premium pricing, and the waxed-jacket product overlap with Peregrine's Bexley Jacket.
• Johnstons of Elgin: Scottish heritage knitwear manufacturer founded in 1797, producing cashmere and wool knitwear, accessories, and home textiles. Closely comparable to Peregrine as a multi-generational British Isles knitwear manufacturer with in-house production and premium positioning.
• Lyle & Scott: British heritage clothing brand (founded 1874) producing menswear including knitwear, polo shirts, and outerwear. Comparable to Peregrine on British heritage, classic menswear product mix (especially polo shirts and knitwear), and DTC premium positioning.
• John Smedley: British heritage knitwear manufacturer (founded 1784) producing fine-gauge knitwear in its own Derbyshire factory. Directly comparable to Peregrine on multi-generational British manufacturing, in-house knitwear production, and premium knitwear positioning.
• Private White VC: British heritage menswear manufacturer based in Manchester producing outerwear, knitwear, and shirts in its own factory. Directly comparable to Peregrine on Manchester-based heritage manufacturing, vertical integration, and premium menswear focus.
• Pringle of Scotland: Heritage Scottish knitwear brand known for argyle knits and cashmere. Comparable to Peregrine as a British knitwear heritage brand with classic knitwear product lines and premium positioning.
• Sunspel: British heritage clothing brand with premium menswear focus across knitwear, t-shirts, and shirts. Comparable to Peregrine on British heritage, DTC premium positioning, and emphasis on quality basics and knitwear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PeregrineClothing
• LinkedInlinkedin.com/company/peregrine-clothing
• Instagraminstagram.com/peregrineuk
• Pinterestpinterest.co.uk/peregrineuk
• TikToktiktok.com/@peregrineuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peregrine