OnShop
- Company typePrivate
- Founded2013
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
OnShop firmographics
Firmographics- Name
- OnShop
- Legal name
- OnShop S.r.l.
- Website
- https://onshop.world
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OnShop industry classification
Industry- Product category
- Alternative Digital Payments
- NAICS
- Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
- akta.pro secondary industries
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF), In-App / Online Checkout Wallets (FSAMAEAH)
Keywords
Where OnShop is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
OnShop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Voucher Service Fee: OnShop earns revenue through the Service Fee (Costo del Servizio), which is the difference between the Face Value (purchase price) and the Nominal Value of each voucher. This fee includes VAT and is determined by the Issuer based on the voucher's value. The fee varies from €0.50 to €3.00 depending on voucher denomination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | €10 voucher with €0.50 service fee |
| Unit Pricing | Pay-as-you-go | €25 voucher with €1.00 service fee |
| Unit Pricing | Pay-as-you-go | €50 voucher with €2.00 service fee |
| Unit Pricing | Pay-as-you-go | €250 voucher with €3.00 service fee |
| Usage-based | Pay-as-you-go | Maximum single purchase spending limit: €2,000.00 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
OnShop product offering
Product offeringCore offering
OnShop issues digital shopping vouchers (buoni spesa) that consumers can purchase with cash at over 100,000 physical retail points (tobacco shops, bars, supermarkets, electronics stores, authorized resellers) across Italy and then spend online at affiliated e-commerce merchants. The service enables online purchases for consumers without credit cards or bank accounts through a closed-loop payment network secured by disposable PIN codes, TOTP verification, and the MyOnShop mobile wallet app. E-commerce merchants integrate OnShop as a payment method via plugins (PrestaShop, WooCommerce, Magento, TeamSystem Commerce) or APIs.
Product overview
OnShop is a digital cash payment solution that enables online purchases using cash vouchers purchased at physical retail locations. The core product portfolio consists of OnShop Digital Cash Vouchers (prepaid vouchers with disposable PIN codes available in fixed denominations from €10 to €300) and the MyOnShop mobile application (digital wallet for storing and managing vouchers). The merchant integration module allows e-commerce platforms to accept OnShop payments via plugins for PrestaShop, WooCommerce, Magento, and TeamSystem Commerce, as well as API connectivity for custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- MyOnShop: Mobile application for managing digital vouchers, checking credit balance, and making online payments
Quantifiable outcome
- Zero chargeback risk for merchants accepting OnShop payments
- +3 more outcomes
Companies that use OnShop
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
OnShop technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
OnShop partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TeamSystem CommercecoreTeamSystem Commerce partnership enables easy integration of OnShop as a payment method for e-commerce websites built on the TeamSystem platform. E-commerce merchants using TeamSystem can install the OnShop plugin to accept digital cash payments.
- PrestaShopcoreOnShop is featured on PrestaShop Addons marketplace, allowing PrestaShop e-commerce merchants to easily download and install the OnShop digital cash module. This makes OnShop available to PrestaShop's extensive merchant base as a payment integration.
- WooCommercecoreWooCommerce integration enables OnShop acceptance on WordPress-based e-commerce websites. Merchants can integrate OnShop as a payment gateway for their online stores.
- MagentocoreMagento integration allows OnShop payment acceptance on Magento-powered e-commerce platforms, serving enterprise-level merchants with complex e-commerce requirements.
- epay Italiacoreepay Italia operates the point-of-sale distribution network for OnShop vouchers, making them available at supermarkets, electronics stores, and authorized resellers across Italy. This partnership provides access to over 100,000 physical retail points.
- PuntoLiscorePuntoLis tobacco shop network distributes OnShop vouchers at tobacco shops and enabled bars throughout Italy, providing nationwide physical accessibility for voucher purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OnShop competitors and assessment
Company assessmentEmerging players
- Scalapay: Italian BNPL provider scaling across European merchants; addresses an adjacent consumer pain point (cash-flow at checkout) and competes for the same Italian e-commerce merchant integrations (Shopify, WooCommerce, Magento).
- Satispay: Italian mobile payment network enabling cashless payments independent of credit cards via IBAN-linked accounts. Competes for the same underbanked/privacy-conscious Italian consumer and the same SMB merchant base.
Direct peers
- SisalPay (PagoPA / 365): SisalPay operates Italy's largest prepaid voucher and bill-payment retail network (tobacco shops, bars), used for both online shopping and utility payments. Closest Italy-based direct competitor on physical-cash-voucher-to-online distribution.
- Paysafecash (Paysafe Group): Paysafecash is the closest functional analogue: consumers pay with cash at physical retail points to generate a one-time code that is then used to complete online purchases. Operates across multiple European countries with similar offline-online bridge model.
- Neosurf: Neosurf issues prepaid cash vouchers (Neocode/NeoCoupon) sold at retail points across Europe and redeemed online. Directly comparable on prepaid-cash mechanics and unbanked targeting, though with broader geographic footprint.
Broad incumbents
- PayPal: Global online payments incumbent that merchants already accept; competes for merchant checkout real estate and consumer wallet share. PayPal's offline-cash-onboarding (via PayPal Cash at 7-Eleven, etc.) is a distant analogue to OnShop's offline purchase flow.
- Klarna: Klarna offers 'Pay in 30 days' and other cash-flow-friendly online payment methods, including pay-now-via-bank options in several EU markets. Competes for Italian merchant checkout share and offers an alternative to OnShop's cash-based bridge.
- PostePay: Poste Italiane's prepaid card and digital-wallet product is the dominant prepaid/cash-alternative instrument in Italy, accepted widely online. Overlaps with OnShop's underbanked Italian target but via an open-loop card rather than closed-loop voucher.
- Trustly: Trustly's Pay-by-Bank and pay-with-cash products (via European retail partners) provide an alternative account-based bridge to online merchants. Comparable in enabling non-card online payments, but with a different settlement model.
Others
- Stripe: Global payments infrastructure used by Italian merchants. Not a direct competitor, but the default checkout layer into which OnShop's plugins must integrate; relationship is symbiotic via plugin marketplace but competitive on which checkout method consumers ultimately choose.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OnShop social profiles
Digital presenceOnShop compliance and trust
Trust signalCompliance1 record
OnShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnShop leadership team
Management profileNumber of profiles
Profiles1 record
OnShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnShop
What does OnShop do?
OnShop issues digital shopping vouchers (buoni spesa) that consumers can purchase with cash at over 100,000 physical retail points (tobacco shops, bars, supermarkets, electronics stores, authorized resellers) across Italy and then spend online at affiliated e-commerce merchants. The service enables online purchases for consumers without credit cards or bank accounts through a closed-loop payment network secured by disposable PIN codes, TOTP verification, and the MyOnShop mobile wallet app. E-commerce merchants integrate OnShop as a payment method via plugins (PrestaShop, WooCommerce, Magento, TeamSystem Commerce) or APIs.
Is OnShop a public or private company?
OnShop is a private company. It is currently operating.
When was OnShop founded?
OnShop was founded in 2013. It employs 11 to 50 people.
Where is OnShop based?
OnShop is headquartered in Rome, Italy, in the Europe region.
How does OnShop make money?
One revenue line is on record: voucher Service Fee.
Who are OnShop's main competitors?
Emerging players on record are Scalapay and Satispay. Direct peers are SisalPay (PagoPA / 365), Paysafecash (Paysafe Group) and Neosurf. Broad incumbents are PayPal, Klarna, PostePay and Trustly. Stripe is listed as an others.
Does OnShop have an API?
Yes. OnShop offers API integration for merchants to connect their e-commerce platforms to the OnShop payment circuit. The integration enables merchants to accept OnShop digital cash vouchers as a payment method. Integration is described as being achievable in a few clicks via plugins or API, with support from technology partners. Developer documentation is at www.onshop.world/come-integrare-onshop.
What industry is OnShop in?
OnShop's product category is Alternative Digital Payments. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments), with a secondary code of FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace). Its NAICS code is 52222 and its SIC code is 6141.