What Coho Creative does

COHO Creative is a Cincinnati-based branding and innovation agency founded in 2002, specializing in brand strategy, visual identity, and design services for consumer packaged goods (CPG) clients. The firm operates as a B2B professional services provider with 11-50 employees, generating revenue through customized project-based engagements sold via direct enterprise sales to consumer brand decision-makers. Its service offering historically spanned insights, brand strategy, brand design, and package graphics.

In March 2025, COHO Creative was acquired by Product Ventures, a Connecticut-based packaging design agency, combining Product Ventures' industrial design, engineering, prototyping, and production capabilities with COHO Creative's brand strategy and visual identity expertise. Following a multiyear integration, the combined entity rebranded as WovenWorks in February 2026. The unified WovenWorks offering spans eight interconnected disciplines — insights, strategy, brand design, package graphics, structure design, prototyping, engineering, and production — delivered under one continuous workflow.

The business has no technology platform component; it is a professional services design agency rather than a software or AI company. Revenue is generated through quote-based, scope-defined enterprise engagements. The portfolio includes work for recognizable CPG brands such as Airheads, Sir Kensington's, Oui, Blanton's, Plackers, Zep, Mr. Pickles, and Sunryz, with case studies citing quantified outcomes including an 87% sales volume increase for Sir Kensington's, $100mm in Year 1 sales for Oui, and 98% U.S. brand awareness for Airheads. Leadership is anchored by founder Jon Shapiro (Founder, President & Chief Creative).

Name

Coho Creative

Legal name

COHO Creative

Website

https://cohocreative.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Short description

COHO Creative is a Cincinnati-based branding and innovation agency providing brand strategy, visual identity, and packaging design services to consumer packaged goods companies. Now part of the combined WovenWorks entity following its 2025 acquisition by Product Ventures.

Ownership category

akta.pro rank

Product category

Brand Packaging Design Services

NAICS

Industrial Design Services (54142), Industrial Design Services (541420)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Brand packaging design
• CPG brand strategy
• Visual identity services
• Structural packaging engineering
• Packaging prototyping services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Packaging Design and Brand Strategy: The company generates revenue through professional services engagements, providing end-to-end brand packaging solutions including insights, strategy, brand design, package graphics, structure design, prototyping, engineering, and production for CPG clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coho Creative provided integrated brand packaging design and brand strategy services to consumer packaged goods (CPG) clients, spanning insights, strategy, brand design, package graphics, structure design, prototyping, engineering, and production. Following its March 2025 acquisition by Product Ventures and the February 2026 rebrand to WovenWorks, these capabilities are now delivered as an end-to-end brand packaging journey under a single unified brand.

Product overview

WovenWorks (formerly PV&COHO, formed from the merger of Product Ventures and COHO Creative) is a unified packaging design agency offering integrated brand packaging services. The core offering combines eight interconnected service disciplines—Insights & Strategy, Brand Design, Package Graphics, Structure Design, Prototyping, Engineering, and Production—into a continuous workflow. The company supports consumer brands through research, concept development, structural engineering, and production rollout. The portfolio demonstrates these capabilities through client case studies including Sunryz, Zep, Sir Kensington's, Oui, Airheads, Blanton's, Mr. Pickles, and Plackers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Packaging Design Services Integrated end-to-end brand packaging services combining insights, strategy, brand design, package graphics, structure design, prototyping, engineering, and production for enterprise consumer packaged goods (CPG) clients. Delivered as a continuous workflow from concept to market.

Quantifiable outcome

• 87% increase in sales volume for Sir Kensington's
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Product VenturescoreStrategic or Co-development Partner · 1 March 2025Product Ventures, a Connecticut-based packaging design agency, acquired COHO Creative in March 2025. This strategic acquisition combined Product Ventures' industrial design, engineering, and packaging expertise with COHO Creative's brand strategy and visual identity capabilities, creating the unified WovenWorks brand launched in February 2026.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Interbrand: Larger, established global brand consulting firm that also does packaging and brand design within a much broader portfolio of services — a broad incumbent competitor in the same space.
• Mainspring (formerly Brand Union / Superunion): Global brand agency network providing brand strategy, identity, and packaging design to large CPG and consumer clients — a broader incumbent peer in the same category.

Direct peers

• Pearlfisher: Brand and packaging design agency with a strong CPG focus, delivering brand strategy through to structural packaging design — directly overlaps with WovenWorks' end-to-end service model.
• BrandOpus: Brand and packaging design agency with a CPG-led portfolio covering strategy, identity, structural design, and graphics — a closely comparable peer in integrated CPG packaging.
• Pentagram: Independent design firm whose partners lead branding and packaging work for major consumer brands — comparable in design quality and CPG client focus, though structured as a partnership rather than integrated agency.
• Bulletproof: Brand and packaging design agency working with consumer brands on visual identity, package design, and brand experience — directly comparable to WovenWorks' brand design and package graphics capabilities.
• Dragon Rouge: Independent global brand and packaging design agency serving consumer brands across food, beverage, and personal care — a close comparable in CPG-focused integrated design services.
• Landor & Fitch: Global brand consulting and design firm that serves major CPG and consumer brands with brand strategy, identity, and packaging design — directly comparable to WovenWorks' integrated brand + packaging offering.
• RKS Design: Industrial design and brand strategy firm that combines product design with brand experience work for consumer brands — a strong comparable to WovenWorks' structure design and engineering capabilities.
• CBX (Center for Brand Expansion): Brand strategy and packaging design agency serving CPG clients from concept through shelf — closely aligned with WovenWorks' integrated insights-to-production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coho Creative