What DLX does

DLX A/S is a privately held Danish IT services company headquartered in Herning, Denmark, founded in 2005 and operating with 1-10 employees. The company delivers a broad portfolio of managed hosting, cloud, backup, and telecommunications services targeted primarily at small and medium-sized businesses in Denmark. Its product lineup spans web hosting on a FreeBSD platform (offered in five tiers from a free DNS plan to a 249 DKK/month Deluxe plan), virtual private servers built on VMware infrastructure, dedicated server hosting with full root access, online backup powered by Acronis and Veeam Cloud Connect, hosted Office 365/Exchange, hosted desktop, and IP telephony with a Cloud PBX product (subscriptions starting from 0 DKK). The company also operates its own datacenter in Herning with redundant fiber, free cooling, UPS, and diesel generator backup, offering co-location from 1U to full 42U racks.

DLX's technology stack is assembled from established third-party platforms—VMware for virtualization, FreeBSD for web hosting, Microsoft Office 365 for productivity, and Acronis/Veeam for backup—rather than proprietary technology. Its competitive positioning rests on ISAE 3402 Type II certification, Microsoft and VMware partner status, redundant infrastructure, and local Danish-language service. The company goes to market through a hybrid model: a self-service Danish website (dlx.dk) for web hosting, domains, and basic telephony, combined with direct phone and email consultative sales for server hosting, IT outsourcing, and custom configurations. Customer segmentation is horizontal, with Danish SMBs as the primary buyer, and no named customer logos or revenue figures are publicly disclosed.

Revenue is generated through a mix of monthly recurring subscriptions (web hosting, VPS, telephony, managed services) and one-time fees (domain registration, setup, hardware sales). Pricing is denominated in Danish kroner and is low-ticket at the entry level (web hosting from 19 DKK/month, telephony from 0 DKK), with custom quote-based pricing for server and outsourcing engagements. The 2024 ESG report, ISAE 3402 auditor statement, GDPR data processing agreement, and AAA-rating display indicate a deliberate compliance-and-governance posture aimed at Danish regulated buyers, though headcount, M&A, funding, and revenue data remain undisclosed.

Name

DLX

Legal name

DLX A/S

Website

https://dlx.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

DLX A/S is a privately held Danish IT services company headquartered in Herning that delivers managed web hosting, VMware-based virtual servers, online backup, Office 365, hosted desktop, and VoIP/Cloud PBX telephony to Danish SMBs from its own datacenter.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Virtualization & Hyperconverged Infrastructure (HCI) Management (HDABABAB)

akta.pro secondary industries

Cloud PBX & Hosted Telephony (HDAIAHAB), Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC), Business Continuity Management (BCM) Platforms (HDABAIAD)

Keywords

• Managed IT services
• Web hosting
• Virtual private servers
• Cloud PBX telephony
• Datacenter colocation

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Services: Monthly recurring revenue from web hosting, virtual server hosting, server hosting, telephony subscriptions, and managed services. Pricing varies by service tier and resource allocation.
2. One-time Services: Domain registration, initial setup fees, and hardware sales (servers purchased through DLX)
3. Server Rental: Monthly rental fees for leased server hardware in the datacenter, with same service levels as purchased hardware
4. Cloud PBX Services: Monthly subscription for cloud-based telephone system with IP telephony capabilities, with subscriptions starting from 0 DKK

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

DLX A/S sells managed IT infrastructure and communications services to Danish small and medium-sized businesses, delivered from its own datacenter in Herning. Its core offerings include web hosting, virtual and dedicated server hosting, online backup, Office 365, hosted desktop, IP/Cloud PBX telephony, datacenter co-location, domain registration, and IT outsourcing and consulting. The portfolio is positioned as a one-stop Danish alternative for SMBs that need reliable, locally hosted IT, backup, and telephony without building their own infrastructure.

Product overview

DLX is a Danish IT services company offering a comprehensive portfolio of hosting and cloud solutions. The product lineup centers on server hosting infrastructure (both dedicated and virtual servers on VMware), web hosting services, and telecommunications. Key offerings include: Webhotel (web hosting with PHP/MySQL on FreeBSD), Virtuelle Servere (VPS with full root access on VMware), Serverhosting (dedicated servers), Online Backup (using Acronis and Veeam), Office 365/Hosted Exchange, Hosted Desktop, Telefoni (VoIP/IP telephony and Cloud PBX), and Datacenter services (co-location in Herning). The company also provides IT Outsourcing and IT Consulting services. The products are positioned for Danish businesses requiring managed hosting, backup, and communications solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Webhotel (Web Hosting) Shared web hosting with PHP and MySQL support, control panel, FTP access, email accounts, and free DNS administration, offered in five tiers for Danish SMBs and personal sites.
• Virtuel Server (VPS) VMware-based Virtual Private Server hosting with full root access, configurable CPU cores, RAM and disk space, daily backups, 24/7 monitoring, and email/phone support.
• Serverhosting (Dedicated Server Hosting) Dedicated server hosting with full administrator/root access, supporting customer-owned hardware, rented server hardware, and virtual servers with flexible resource allocation, connected to redundant datacenter systems.
• Online Backup Cloud-based backup supporting Windows, Linux, Mac, and smartphones via Acronis and Veeam Cloud Connect, with disaster recovery including boot-from-backup for ransomware scenarios.
• Office 365 Hosted Microsoft Office 365 with Exchange, Outlook, calendar sharing, and optional Word/Excel add-ons, accessible via Outlook client, OWA, and iOS/Android apps.
• Hosted Desktop Server-hosted desktop environment with management, backup, antivirus, and iPad connectivity, eliminating the need to manage local backup, licenses, and server infrastructure.
• Telefoni (IP Telephony / Cloud PBX) IP/VoIP and mobile telephony via SIP, Cloud PBX platform, and a mobile app that consolidates fixed and mobile lines, with subscriptions from 0 DKK and no binding period.
• Datacenter (Co-location) Co-location and rack hosting in DLX's Herning datacenter with 24/7 access, redundant fiber (including IPv6), redundant router/firewall, free cooling, diesel generator, and UPS protection, from 1U to full 42U racks.
• Outsourcing Partial or full IT operations outsourcing, including Office 365 setup and maintenance, system administration, backup, network configuration, VPN setup, and firewall administration.
• IT Rådgivning (IT Consulting) Professional IT consulting covering physical and virtual server management, VMware platforms, Office 365, hosted desktop, and IP/mobile telephony.
• Domæner (Domains) Domain registration and management with free DNS administration bundled with web hosting packages.

Quantifiable outcome

• 24/7 availability with redundant systems
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status enabling delivery of Office 365, Hosted Exchange, and hosted desktop solutions. DLX provides managed services around Microsoft productivity tools including Outlook, Word, Excel, and cloud-based email/calendar solutions.
• VMwarecoreTechnology or IntegrationVMware Partner status for virtualization platform delivery. DLX runs all virtual servers on VMware infrastructure ensuring high stability and scalability for customer VPS solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PHC Hosting: Danish hosting provider with VPS, dedicated servers, and managed services for business customers. Comparable scale and customer profile to DLX.
• Gigahost: Danish hosting provider offering web hosting, VPS, and dedicated servers to SMB customers. Directly comparable to DLX on hosting product mix and Denmark-only target market.
• Wannafind: Danish hosting and domain registration provider serving SMBs with web hosting, servers, and managed services. Overlaps directly with DLX's webhotel and domain offerings.
• Zitcom: Danish managed hosting and cloud services company providing servers, backup, and IT outsourcing to Nordic SMBs. Closely matches DLX's hosting-plus-managed-services positioning.
• Surftown: Danish web hosting and domain provider with VPS and dedicated server offerings. Comparable SMB-focused web hosting and infrastructure portfolio.
• Dandomain: Danish hosting provider specializing in web hosting, domains, and ecommerce-ready solutions for SMBs. Direct overlap with DLX's webhotel and domain registration business.

Broad incumbents

• One.com: Large European hosting brand with Nordic roots offering web hosting, domains, and cloud services at scale. Represents a scaled-up version of DLX's core SMB hosting business.
• Telia Denmark: Major Nordic telecom operator offering business connectivity, cloud PBX, and managed IT services. Overlaps with DLX's telephony and broader managed services offerings for Danish businesses.
• Hetzner: Large European hosting and dedicated server provider with owned datacenters. Comparable infrastructure ownership and VPS/dedicated server model, though operating at much larger scale.
• OVHcloud: Major European cloud and hosting provider with owned datacenters offering VPS, dedicated servers, and hosted services. Comparable infrastructure-led hosting model and geographic overlap in Northern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dlxdk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLX