What Herrmann does

Herrmann's Manufaktur is a German family-owned organic pet food manufacturer founded in 2006 in Bavaria, producing 100% organic, monoprotein dog and cat food from its own Bavarian production facility. The portfolio spans three core lines — Selection (FEDIAF-optimized complete feeds with Puppy, Adult, Sensible, Light, Veggie sub-variants), Classic (additive-free base menus for sensitive pets), and Kreativ-Mix (individual feeding components including 100% pure meat and organic supplementary foods) — alongside dry food, wet food, and an extensive snacks range (Snack & Chew, Train & Treat Paste, Cookis, Meatis, Pfotis, Ribbis, Stickis). Production emphasizes gentle, "wie selbst gekocht" (home-cooking-style) preparation with cold filling, and the company maintains Bio-Siegel EG Öko VO certification, LACON independent testing, and Biokreis organic standards compliance as quality anchors.

The company operates a direct-to-consumer e-commerce model through herrmanns-manufaktur.com, with both one-time purchases and a Futterabo subscription service offering 20% off the first order and a minimum 10% ongoing discount. Free expert nutrition consultation (Futterberatung) supports conversion and retention. Customer segments are skewed toward owners of pets with food sensitivities or allergies, health- and ethics-conscious organic buyers, and senior or overweight pets requiring specialized nutrition; products are merchandised both by lifestage and by clinical need (Monoprotein, Hypoallergen, Purinarm, Gewichtskontrolle). Pricing sits in the premium tier at approximately €7.25–€10.38/kg for wet food and €5.99–€6.99 per 400–800g single unit, with bulk Sparpakete (savings packs) at deeper unit economics.

Revenue mechanics are primarily one-time DTC product sales supplemented by subscription recurring revenue and a nascent wholesale/retail partner channel ("Für Händler & Partner"). Marketing relies on owned channels — Instagram, Facebook, YouTube, an email newsletter, content marketing through the Wissen magazine — plus voucher-driven acquisition (NEUKUNDE-10, monthly menu promotions). The company is bootstrapped and independently operated by founder Erich Herrmann with 11–50 employees, and revenue is not publicly disclosed.

Name

Herrmann

Legal name

Herrmann's Manufaktur

Website

https://herrmanns-manufaktur.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Herrmann's Manufaktur is a German family-owned organic pet food manufacturer founded in 2006, producing Bio-certified monoprotein dog and cat food from its Bavarian facility and selling direct-to-consumer via its e-commerce store, subscription (Futterabo), and a growing wholesale/retail partner channel targeting owners of pets with allergies and dietary sensitivities.

Ownership category

akta.pro rank

Product category

Organic Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Fresh & Refrigerated Pet Food (CRADAFAC)

akta.pro secondary industries

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)

Keywords

• Organic pet food
• Dog food manufacturing
• Cat food manufacturing
• Monoprotein pet food
• Pet food subscription

Headquarters

HQ city

Glonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct online sales of organic dog and cat food through their e-commerce platform. Products include wet food, dry food, and snacks sold in various package sizes (400g, 800g, 10kg bags). They offer bulk/subscription purchasing options with discounts.
2. Subscription Service (Futterabo): Recurring delivery subscription service for pet food with 20% discount on first subscription order and at least 10% ongoing discount on all subsequent deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Herrmann's Manufaktur manufactures and sells organic (Bio) pet food for dogs and cats through a direct-to-consumer e-commerce platform. Its product portfolio spans complete foods (Selection line), base menus (Classic line), and individual feeding components such as pure meat and supplements (Kreativ-Mix line), plus snacks, wet food, dry food, and a recurring subscription delivery service (Futterabo) with free nutrition consultation.

Product overview

Herrmann's Manufaktur is a German organic pet food manufacturer founded in 2006, producing Bio (organic) food for dogs and cats from a Bavarian family business. The product portfolio consists of three main lines: (1) Selection - optimized complete feeds (Alleinfutter) according to FEDIAF guidelines with monoprotein recipes, available as Puppy, Adult, Sensible, Light, and Veggie variants for both dogs and cats; (2) Classic - base menus with few purposeful ingredients without additives for nutrition-sensitive pets; and (3) Kreativ-Mix - individual feeding solutions combining PUR pure meat products (100% meat and innards) with Bio supplementary foods. Additional offerings include wet food (Nassfutter), dry food (Trockenfutter), snacks (Snack & Chew, Train & Treat Paste, Ribbis, Stickis, Meatis, Pfotis, Cookis), specialized menus for allergies/sensitivities (Monoprotein, Sensible, Purinarm, Hypoallergen), weight control (Selection Light), and subscription services. All products comply with EU organic regulations (EG Öko VO) and are tested by LACON institute.

Differentiator

Problem solved

Functional benefit

Brands

• Selection: Bio complete feed product line optimized according to FEDIAF guidelines, available in varieties for Puppy, Adult, Sensible, Light, and Veggie
• Classic
• Kreativ-Mix
• Snack & Chew
• Train & Treat Paste
• Cookis
• Meatis
• Pfotis
• Ribbis
• Stickis

Products and services

• Selection — Bio Alleinfutter (Complete Food) Bio complete food (Alleinfutter) for dogs and cats, individually optimized per FEDIAF guidelines, featuring monoprotein recipes with a single animal protein source. Available in Puppy, Adult, Sensible, Light, and Veggie variants for nutrition-sensitive and life-stage-specific needs.
• Classic — Bio Basis-Menüs (Base Menus) Bio base menus with few, purposeful ingredients and no additives, ideal for nutrition-sensitive dogs and flexibly complementable with other products. Monoprotein recipes suitable for all age classes.
• Kreativ-Mix — Bio Reinfleisch and Supplements for Individual Feeding Individual feeding solution combining 100% Bio pure meat (muscle meat, heart, lung for beef/pork; breast meat, necks, small parts for poultry) gently cooked in their own juices, with Bio supplementary foods (vegetable pots, liver portions) for owners who want to compose fully customized menus.
• Bio Nassfutter (Wet Food) Bio wet food for dogs and cats in complete feed and pure meat menu forms, available across many protein varieties (chicken, beef, horse, rabbit, kangaroo, venison, goat, turkey, duck, wild).
• Bio Trockenfutter (Dry Food) Bio dry food featuring easily digestible Bio chicken, gluten-free recipes combined with Bio fruits and vegetables, in slim formulations with few purposeful ingredients for dogs.
• Bio Snacks (Snack & Chew, Train & Treat Paste, Ribbis, Stickis, Meatis, Pfotis, Cookis) Bio snack and treat range for dogs including chewing articles (pig ears, beef scalp, chicken stomachs), training paste, cookies, meat snacks, sausage snacks, and stick-shaped snacks, all with carefully selected ingredients and free from unnecessary additives.
• Bio-Futter Abo (Subscription Delivery Service) Recurring delivery subscription for Herrmann's Bio pet food products, automatically shipped to customers with 20% off the first order and a minimum 10% ongoing discount, designed to drive loyalty and recurring revenue.
• Futterberatung (Free Nutrition Consultation) Free consultation service with Herrmann's nutrition experts to advise pet owners on optimal Bio product selection for their dog's or cat's specific dietary needs.
• Probierpakete (Trial Packages) Discounted trial packages bundling multiple product varieties so customers can sample the Bio range at reduced prices.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Bark DateminorGTM or Marketing PartnerCooperation with Bark Date brand, featured as a promotional banner on the Herrmann's website. This appears to be a marketing collaboration or co-branding initiative.
• Pawfect MatchminorGTM or Marketing PartnerBrand partnership with Pawfect Match, appearing as a featured brand collaboration on the website. This is a co-marketing or brand partnership initiative.
• LACON (Prüfinstitut)coreOthersTested and certified by LACON testing institute. Products display the LACON certification icon on the website, indicating quality testing and compliance verification.
• EG Öko VO Deutschland (Bio-Siegel)coreOthersProducts certified under the EU organic regulation (EG Öko-Verordnung) for Germany, displaying the official German Bio-Seal (organic certification mark).
• BiokreiscoreOthersNutrient mixtures used in products comply with Biokreis guidelines, a German organic farming association known for strict organic standards beyond EU regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Terra Canis: Direct German competitor producing premium, natural, gently cooked (cold-filled) dog and cat food in Bavaria. Closely comparable on product philosophy, gentle-preparation methods, DTC model, and natural/holistic positioning.
• Anifit: German manufacturer of fresh, gently prepared pet food using natural ingredients. Direct competitor in the fresh-prepared, natural/holistic pet food segment serving German pet owners through a similar value-based proposition.
• Wolfsblut: German pet food brand focused on natural, species-appropriate recipes with alternative/specialty proteins. Competitor in the premium natural/organic category targeting sensitive dogs with mono/limited-ingredient formulations.
• Defu: German Bio (organic) pet food manufacturer producing food for dogs and cats. Direct comparable on organic certification (DE-ÖKO), German manufacturing, and natural ingredient positioning.
• Marengo (Meradog): German pet food brand (Meradog/Marengo lines) with natural ingredient focus and a range addressing sensitive pets. Comparable mid-tier German pet food competitor operating in the natural/specialty dog food segment.

Broad incumbents

• Bosch Tiernahrung: Established German pet food manufacturer with broad dry/wet food portfolio including sensitive/natural lines (e.g., Bosch Sensitive). Much larger incumbent offering organic-leaning products at scale alongside premium specialist brands.
• Josera: German pet food manufacturer with extensive dry and wet food range including sensitive/specialty ranges. Competes in German pet food retail but at a different, broader scale than Herrmann's organic niche.
• Mera Tiernahrung: German pet food producer with a wide product portfolio including natural lines (e.g., Mera Vital). Larger incumbent operating in mass-market German pet food alongside the organic specialty segment.
• Royal Canin (Mars Petcare): Global leader in breed- and life-stage-specific pet nutrition including sensitive/specialized diets. Representative of the large incumbent tier that competes for the same nutrition-sensitive and specialty diet customers at a more industrial scale.
• Purina (Nestlé): Global pet food giant with natural/organic-adjacent ranges (e.g., Purina Beyond). Operates as a major distribution competitor in Germany, capable of matching Herrmann's narrative at significantly greater scale and marketing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@herrmannsmanufaktur358
• Facebookfacebook.com/herrmanns.manufaktur
• Instagraminstagram.com/herrmanns.manufaktur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herrmann