Mitsui Auto Finance Peru

What Mitsui Auto Finance Peru does

Mitsui Auto Finance Peru S.A. (MAF Peru) is a Lima-based, privately held vehicle financing company founded in 1998 (originally as Mitsui-MASA Leasing S.A., renamed in 2011) and operating as a wholly-owned subsidiary of Japanese conglomerate Mitsui & Co. The company specializes in consumer vehicle credit and business financial leasing, primarily for Toyota, Lexus, and Hino brand vehicles distributed through the corresponding dealership networks across Peru.

Its core product set comprises seven distinct credit plans under the Crédito Vehicular umbrella — Plan Toyota Life (flexible balloon-payment financing), Plan Tradicional (fixed installments, 12–84 months), Plan Flexible, Plan Rapicredit, Plan Grandes Iniciales, Plan 50/50, and Plan Taxi — plus a traditional financial leasing product for commercial fleets that delivers IGV and IR tax deductions. The technology layer consists of a customer-facing credit simulator, an online credit application portal, and the 'MAF en línea' secure customer portal for loan management, insurance renewals, and account servicing; no proprietary AI/ML capabilities are disclosed. Underwriting is executed through a hybrid model combining on-site financial advisors at Toyota dealerships with digital self-service channels and a central telephone sales team.

MAF Peru generates revenue primarily through interest income on its credit portfolio (S/ 1,168.5 million outstanding as of November 2025, up 16.27% YoY), with rates ranging from 6.49% TEA (Lexus NX350h) to 17.99% TEA (Hiace) and down payments from 0% to 50% across plans. Additional funding comes from leasing spreads and capital markets activity: the company completed two public corporate bond issuances on the Lima Stock Exchange totaling S/ 79.7 million in September 2025 and March 2026. Its customer base spans individual consumers, entrepreneurs, business entities requiring commercial fleets, and licensed taxi operators, with the Toyota dealer network serving as the primary distribution channel.

Name

Mitsui Auto Finance Peru

Legal name

Mitsui Auto Finance Peru SA

Website

http://www.mafperu.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Mitsui Auto Finance Peru is automotive financing firm that provides services like vehicle credit and leasing.

Ownership category

akta.pro rank

Product category

Auto Financing

NAICS

Sales Financing (52222), Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Finance Lessors (6172)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto Refinance (FSAKADAB), Fleet & Commercial Vehicle Finance (FSAKADAE), Subprime Auto Title Lending (FSAKAOAB)

Keywords

• Vehicle financing services
• Auto credit plans
• Financial leasing
• Toyota dealer financing
• Consumer vehicle loans

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Financing (Crédito Vehicular): MAF Peru earns interest income from vehicle loans. The company offers multiple financing plans (Toyota Life, Traditional, Flexible, Rapicredit, Large Initial, 50/50, Taxi) with varying down payments (10-50%), terms (12-84 months), and interest rates (6.99%-17.99% TEA). Revenue is generated through the spread between loan rates and cost of funds.
2. Leasing: Financial leasing for commercial vehicles (light, heavy, forklifts, vans) for business clients. Provides tax benefits (IGV and IR deductions), accelerated depreciation, and cash flow optimization. Terms range from 24-48 months with initial payments from 0%.
3. Corporate Bond Issuance: MAF Peru accesses capital markets through corporate bond issuances. Completed first public bond placement in September 2025 (S/40 million) and March 2026 (S/39.7 million) on the Lima Stock Exchange.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mitsui Auto Finance Peru is a specialized vehicle financing company that provides consumer auto credit plans and business-oriented financial leasing for Toyota, Lexus, and Hino vehicles. It distributes financing through Toyota dealerships nationwide and through an online credit application portal, supported by a digital customer self-service platform (MAF en línea) and an online loan simulator.

Product overview

Mitsui Auto Finance Peru (MAF) operates as a specialized auto financing company offering a comprehensive portfolio of vehicle financing products and financial services. The core product lineup consists of seven distinct credit plans under the Crédito Vehicular umbrella: Plan Toyota Life (flexible financing with balloon payment for Toyota vehicles), Plan Tradicional (fixed-installment traditional financing), Plan Flexible (alternative flexible financing for other brands excluding Chinese vehicles), Plan Rapicredit (fast-track financing with higher down payment), Plan Grandes Iniciales (large down payment plan for lower installments), Plan 50/50 (50% split payment), and Plan Taxi (specialized taxi operator financing). Additionally, Leasing Tradicional provides business-oriented financial leasing with tax benefits. The company supplements its core financing products with a loyalty program (Club MAF Life), a digital customer portal (MAF en línea), and online tools for credit simulation. MAF operates exclusively through the Toyota dealer network nationwide and focuses primarily on Toyota, Lexus, and Hino vehicle financing, holding approximately 26.5% market share in Peru's auto credit sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Toyota Life

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Entel PeruminorStrategic or Co-development Partner · 3 June 2026Sustainability partnership for RAEE (electronic waste) recycling through Entel's 'Reciclemos para Transformar' program. MAF enables an e-waste collection point at its offices for employee participation in responsible electronics disposal.
• Cavali (nuam)minorImplementation/ SI/ Consulting Partner · 24 September 2025Registration and settlement agent for MAF's corporate bond issuances on the Lima Stock Exchange. Cavali handles compensation, custody, and accounting records of securities under safety and efficiency standards.
• Toyota del PerúcoreChannel Partner/ Reseller/ DistributorStrategic exclusive partnership where MAF operates financial advisor offices within all Toyota dealerships nationwide. Toyota is the dominant automotive brand in Peru with over 20% market share. This partnership provides MAF with unparalleled distribution access at point of vehicle sale.
• Lexus PerucoreChannel Partner/ Reseller/ DistributorPremium vehicle financing partnership through Lexus dealership network, offering Lexus Life financing plans for luxury vehicle purchasers.
• Hino PerucoreChannel Partner/ Reseller/ DistributorCommercial vehicle financing partnership through Hino dealership network for trucks and commercial vehicles.
• BONDSTAR S.A.C.minorChannel Partner/ Reseller/ DistributorLoyalty program platform provider for Club MAF Life, the customer loyalty program offering exclusive discounts and promotions to Toyota Life customers.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Toyota Financial Services: Toyota's global captive auto finance arm; directly comparable as Toyota-aligned financing for Toyota, Lexus and Hino vehicles. MAF Peru is essentially a local affiliate operating the same captive model in a single geography.
• Mitsui & Co. (Auto Finance affiliates): Parent Mitsui & Co. operates similar auto finance vehicles in other markets; MAF Peru is structurally a sister entity to those, sharing products, governance, and captive dealer strategies.
• GM Financial: Captive auto finance arm of General Motors; comparable business model of OEM-aligned captive lending, dealer-embedded origination, and a multi-product credit portfolio — illustrates the structural template MAF follows.
• Ford Credit: Captive finance arm of Ford Motor Company. Operates the same dealer-anchored auto finance model as MAF, including leasing and balloon structures, and competes in emerging markets with similar credit profiles.

Broad incumbents

• Banco de Crédito del Perú (BCP): Peru's largest bank, offering auto loans alongside a broad banking suite. Directly competes with MAF in vehicle credit while leveraging deposit funding and cross-sell advantages MAF lacks.
• BBVA Peru: Major Peruvian bank offering consumer vehicle loans as part of a diversified retail banking franchise. Competes with MAF on auto credit while offering lower funding costs and bundled products.
• Interbank Peru: Leading Peruvian universal bank with a sizable consumer credit and auto loan book. Directly competes in vehicle financing and competes for the same individual and SME customers MAF serves.
• Scotiabank Peru: Major Peruvian bank with auto lending products and a wide branch/agent network. Competes with MAF on consumer vehicle financing and can offer bundled insurance and payroll-tied offers.
• Banco Santander Peru: Peruvian subsidiary of the global bank with consumer auto lending offerings. Overlaps with MAF in vehicle credit for individuals and SMEs, leveraging group funding and digital channels.

Emerging players

• Kia Finance / Hyundai Capital: OEM-affiliated finance arms for Hyundai/Kia, expanding across Latin America. Comparable as emerging captive-finance competitors targeting the same dealer point-of-sale in markets where Toyota dominance is being challenged.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mafperu
• Xx.com/maf_chile

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsui Auto Finance Peru