Imagine

What Imagine does

Imagine Communications Group, trading as Imagine, is an Irish residential and small-business broadband provider headquartered in Dublin. The company was founded over 30 years ago and originally built Ireland's largest fixed wireless network to serve rural and underserved communities. Following its December 2024 acquisition by Armenia's Team Group of Companies, Imagine pivoted from an integrated wireless operator to a wholesale fibre and 5G broadband reseller, decommissioning over 150 legacy wireless sites and migrating 17,000+ users to newer technologies. Its portfolio now consists of three fibre tiers (500 Mbps, 1 Gbps, and 2 Gbps, all Wi-Fi 7-enabled with unlimited data) and three 5G home broadband tiers (Basic, Unlimited, Unlimited Pro) priced between €40 and €75 per month. The company serves approximately 40,000 residential and SMB customers across Ireland and claims 99% national coverage via fibre and 5G.

Underlying the service is a reseller technology stack: Imagine does not own fibre or mobile spectrum in the access layer but rather retails wholesale capacity purchased under multi-year agreements with SIRO (150 Irish towns), Open Eir (1.4 million FTTH premises and 170+ Points of Presence), and Viatel (Dublin data centre and backbone). Customer premises equipment is standardised on Wi-Fi 7 across all plans. Core network infrastructure is migrating to Viatel's Dublin data centres under a strategic partnership that includes cybersecurity and software licensing support. The customer self-service layer is the "My Imagine" portal and a Smart App for in-home network management.

Imagine's commercial model is monthly subscription recurring revenue (€40-€75 ARPU) priced inclusively of 23% VAT, with a 2030 Price Promise (price freeze to December 2030), a Leave Anytime contract (€60 Service Wrap-Up Charge within first 24 months), and €10-off-for-six-months acquisition offers. GTM is direct-to-consumer via the imagine.ie website availability checker, a dedicated inside-sales phone channel (1800 938 999), and customer support teams. FY2024 audited revenue was €24.7M with a €6.89M loss, a sharp improvement from a €49.8M loss in 2023, against a €500K reported net asset base after restructuring. The brand positions itself as a transparency- and fairness-led challenger to incumbent Irish operators.

Name

Imagine

Legal name

Imagine Networks Services Limited

Website

https://imagine.ie

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Imagine is an Irish residential and SMB broadband provider operating as a wholesale reseller of fibre and 5G home broadband services, serving approximately 40,000 customers across Ireland following its 2024 acquisition by Team Group.

Ownership category

akta.pro rank

Product category

Broadband Internet Services

NAICS

Telecommunications Resellers (517121)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

Keywords

• Fibre broadband services
• 5G home broadband
• Wireless broadband
• Telecom operator
• Broadband reseller

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fiber Broadband Services: Residential and business fiber broadband subscriptions with tiered speed plans (500 Mbps, 1 Gbps, 2 Gbps) offering monthly recurring revenue. Price frozen until 2030 with no annual increases.
2. 5G Fixed Wireless Broadband: Mobile broadband services using 5G technology for areas where fiber is not available, with tiered plans (Basic, Unlimited, Unlimited Pro) offering up to 450 Mbps speeds.
3. Voice Services: Voice service offerings as part of bundled telecommunications packages, with separate product and pricing guide available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Imagine is an Irish broadband provider selling fibre and 5G home broadband subscriptions to residential customers and small businesses, powered by Wi-Fi 7 customer premises equipment and delivered via wholesale access to SIRO and Open Eir fibre networks. The offering is structured around three fibre speed tiers (500 Mbps, 1 Gbps, 2 Gbps) and three 5G data tiers, all backed by a price freeze guarantee until December 2030 and a leave-anytime contract model. After pivoting from its legacy fixed wireless business under new Team Group ownership, the company now operates primarily as a fibre and 5G broadband reseller serving 99% of Ireland.

Product overview

Imagine is an Irish independent broadband provider offering a unified portfolio of fibre and 5G home broadband services. The core product line consists of three fibre plans (Fibre Starter 500Mbps, Fibre Max 1Gbps, Fibre Ultra 2Gbps) and three 5G plans (5G Home Basic, Unlimited, Unlimited Pro). All plans include Wi-Fi 7 router technology and unlimited data (except 5G Basic with 650GB). The company differentiates through its 2030 Price Promise (price freeze guarantee) and Leave Anytime Contract flexibility. Imagine operates as a wholesale access retailer, reselling fibre broadband services through partnerships with SIRO, open eir, and Viatel after pivoting from its legacy fixed wireless business following acquisition by Armenia's Team Group in late 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Rural WiFi: Rural broadband service brand acquired by Imagine, now part of Imagine Communications Group providing services to rural communities

Products and services

• Fibre Starter Plan
• Fibre Max Plan
• Fibre Ultra Plan
• 5G Home Basic
• 5G Home Unlimited
• 5G Home Unlimited Pro
• Voice Services

Quantifiable outcome

• Save up to €1,247 over 5 years compared to typical providers with annual price increases
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Viatel Technology GroupcoreTechnology or Integration · 2 June 2026Multi-year strategic infrastructure partnership giving Imagine access to Viatel's secure data centre estate and high-capacity fibre backbone. Imagine will migrate core network infrastructure to Viatel's state-of-the-art Dublin data centres to improve speed and reliability. Viatel will support Imagine's internal digital transformation including cybersecurity and software licensing. Partnership enables access to SIRO's wholesale fibre offering.
• Open EircoreTechnology or Integration · 16 April 2026Multi-million-euro three-year strategic network partnership providing Imagine extensive access to open eir's national fibre network, mobile network, and more than 170 Points of Presence (PoPs) nationwide. Partnership enhances capacity to scale fibre services including those delivered over National Broadband Plan footprint and open eir's FTTH network available to 1.4 million homes and businesses. Includes 5G mobile broadband pilot delivering 4,000+ 5G home broadband devices.
• SIROcoreTechnology or Integration · 16 February 2026Wholesale fiber network operator agreement giving Imagine access to SIRO's full-fibre network covering 150 towns and cities in every county in Ireland. Enables Imagine to offer multi-gigabit broadband products (up to 5 Gbps currently, capacity for 25 Gbps) to over 700,000 residential consumers. Strategic move supporting Imagine's ambition to double its customer base.
• National Broadband IrelandstrategicTechnology or Integration · 1 December 2024Partnership with National Broadband Ireland as part of Imagine's strategic pivot from wireless to fibre broadband reseller model. Addresses competition from National Broadband Plan's fibre rollouts that have rendered wireless offerings largely obsolete.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eir (Eircom): Ireland's largest incumbent telecoms operator, offering fixed broadband, mobile, and voice services nationwide including FTTH. Directly comparable as the dominant player Imagine competes against for residential broadband customers.
• Vodafone Ireland: Major Irish quad-play provider offering broadband, mobile, TV, and voice over its own fixed and mobile networks. Competes head-to-head with Imagine for residential broadband subscribers, including through SIRO wholesale.
• Virgin Media Ireland: Large-scale Irish broadband and pay-TV provider with its own cable/fibre network, focused on urban and suburban residential customers. Closely comparable product set (fibre broadband, bundles, customer experience competition).
• Sky Ireland: Major residential broadband and pay-TV provider in Ireland, reselling fibre services including over the SIRO network. Directly comparable in target market, distribution approach, and broadband product positioning.
• Three Ireland: Major Irish mobile operator now offering fixed 5G home broadband as a primary product line. Closest direct competitor in the 5G FWA home broadband segment where Imagine's 5G plans compete.

Direct peers

• Digiweb: Independent Irish broadband and connectivity provider offering fibre, wireless, and hosted services to residential and SMB customers. Highly comparable as a smaller-scale Irish ISP challenging the incumbents with similar go-to-market.
• Pure Telecom: Independent Irish telecoms provider offering broadband, phone, and mobile services on a no-contract, value-focused basis. Direct challenger-brand peer with similar transparent pricing positioning.
• Magnet Networks: Irish independent broadband and business connectivity provider serving residential and enterprise customers, often focused on fibre and high-speed services. Comparable as a smaller independent Irish ISP with overlapping product set.

Others

• SIRO: Wholesale fibre network operator jointly backed by ESB and Vodafone, providing the underlying full-fibre network that Imagine resells via its 2026 access agreement. Key infrastructure supplier rather than direct competitor, but central to Imagine's go-forward product.
• National Broadband Ireland: State-backed wholesaler rolling out fibre under Ireland's National Broadband Plan, now also a partner to Imagine for rural fibre service delivery. Comparable as part of the Irish fibre infrastructure ecosystem, and a competitive channel for Imagine in rural areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imaginelte
• LinkedInlinkedin.com/company/imagine-communications-group
• Instagraminstagram.com/imagine.ie
• Xx.com/imaginelte

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine