Hawaiian Legacy Hardwoods

What Hawaiian Legacy Hardwoods does

Hawaiian Legacy Hardwoods (HLH) is a privately held Hawaii-based sustainable forestry company that sells Koa tree lots — blocks of 100 trees priced at $22,305 per lot — directly to accredited investors as long-duration timber investments. Trees are planted and managed on the windward side of Hawaii's Big Island, where growing areas receive over 100 inches of rainfall annually, eliminating the need for irrigation, and where the company has reported no hurricane landfalls in 60+ years. Each tree is individually tracked using RFID identifiers, allowing HLH to satisfy chain-of-custody requirements for sustainable certification and to feed a web-based TimberTracker portal that displays high-resolution imagery to investors by lot number.

The core business model is a one-time upfront sale of tree lots with no recurring fees; revenue is recognized at purchase and monetized again at harvest (first thinning projected at Year 8, final harvest around Year 25). HLH is B Corp certified, has been recognized as a B Lab "Best for the World" honoree since 2014, and positions itself as one of the few U.S.-soil growers of Koa and other rare tropical hardwoods. The company is operated by a two-person founding team (CEO Jeffrey Dunster and COO Darrell Fox) out of Honolulu, and as of the most recent website content, the project is listed as "successfully sold out and not accepting new orders at this time," with overflow demand waitlisted for future planting seasons.

Commercially, HLH runs a sales-led direct-to-investor motion via its website and a dedicated investor portal (hosted on Agora Real), with post-sale engagement sustained through TimberTracker and an Entreepreneur newsletter. The platform is supplemented by a Tree Owner Registry for ownership documentation, a separate Legacy Trees line focused on reforestation and carbon sequestration rather than harvest, and a Timber Owner Resources page linking to USDA Forest Service and IRS timber-tax guidance. HLH does not list enterprise customers, distribution partnerships, institutional capital, or recurring software revenue; it is fundamentally a niche agricultural-asset issuer with a lightweight technology layer for provenance and investor reporting.

Name

Hawaiian Legacy Hardwoods

Legal name

Hawaiian Legacy Hardwoods LLC

Website

https://hlh.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawaiian Legacy Hardwoods is a Hawaii-based sustainable forestry company that sells individual Koa tree lots (100 trees, $22,305 per lot) to accredited investors, managing trees through RFID tracking and a TimberTracker web portal until harvest around year 25.

Ownership category

akta.pro rank

Product category

Sustainable Forestry & Timber Investment

NAICS

Timber Tract Operations (11311)

SIC

Forestry (800)

akta.pro primary industry

Timber Tract Operations & Forest Ownership (Timberland) (IMAMAAAA)

Keywords

• Sustainable forestry
• Koa timber investment
• Tropical hardwood cultivation
• Reforestation investment
• Managed forestry services

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tree Lot Sales: Investors purchase lots of 100 trees at $22,305 per lot before planting. This is a one-time upfront purchase with no recurring fees. The investment generates returns through eventual timber harvest and sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hawaiian Legacy Hardwoods grows and manages sustainable tropical hardwood tree farms on the Big Island of Hawaii, selling individual Koa tree lots (minimum 100 trees per lot at $22,305 per lot) directly to accredited investors before planting. The company manages the full lifecycle — pruning, thinning and a first marketable harvest projected in Year 8, with final harvest around Year 25 — and provides each investor RFID-tracked individual tree ownership plus access to the TimberTracker monitoring portal.

Product overview

Hawaiian Legacy Hardwoods (HLH) operates as a sustainable forestry investment company offering individual tree lots as the core product. Investors purchase lots of 100 Koa trees for $22,305 per lot, with trees managed through pruning and thinning until harvest in approximately 25 years. The company provides the TimberTracker web portal for investors to monitor their trees via high-resolution imagery, a Tree Owner Registry for documentation, and the Entreepreneur Newsletter for market updates. Legacy Trees represent a separate reforestation-focused offering for environmental impact without harvest expectations. The company is B Corp certified and all operations are conducted on Hawaii, USA soil.

Differentiator

Problem solved

Functional benefit

Brands

• TimberTracker: A proprietary high-resolution tree monitoring system that allows investors to view images of their tree lots by entering their lot number.

Products and services

• Koa Tree Lots Individual lots of 100 Koa trees sold for sustainable timber investment to accredited investors. Trees are purchased before planting at $22,305 per lot and managed by HLH through pruning, thinning, and harvests (first marketable harvest projected in Year 8; final harvest around Year 25).
• Legacy Trees

Quantifiable outcome

• Tropical hardwood lumber prices rising at average 13% per year according to UN Food and Agriculture Organization projections
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• New Forests: Australia-based sustainable forestry investment manager that creates and manages timberland investment portfolios for institutional and high-net-worth investors. Highly comparable to HLH's model of channeling investor capital into responsibly-managed forestry assets with ESG framing.
• Greenwood Resources: Timberland investment and sustainable forestry management firm operating across the Americas, including plantation establishment and carbon forestry projects. Comparable to HLH in combining plantation management with ESG-oriented investment offerings.
• Domain Timber Advisors: Timberland investment manager that builds and manages diversified timber portfolios for private and institutional investors. Closely aligned with HLH in offering managed forestry investment products to wealth-oriented clients.
• Conservation Forestry: Sustainable forestry investment company that sells parcels of managed forestland to individual investors seeking both financial returns and conservation outcomes. Direct overlap with HLH's tree-lot model targeting socially responsible investors.

Broad incumbents

• Weyerhaeuser: One of the world's largest private timberland owners and timber product manufacturers. Comparable as a broad incumbent in the same tropical/temperate timberland investment category, though Weyerhaeuser serves institutional timber markets rather than individual tree-lot investors.
• PotlatchDeltic: U.S. timber REIT owning and managing approximately 2.2 million acres of timberland. Comparable as a broad incumbent in sustainable timberland ownership, but operates at vastly larger scale with institutional rather than individual investor offerings.
• Rayonier: Timberland REIT with operations in the U.S. South, Pacific Northwest, and New Zealand. Comparable as an incumbent timberland owner/investor, though Rayonier serves institutional capital rather than direct retail tree-ownership products.
• BTG Pactual Timberland: Global timberland investment management business that invests in and manages sustainable forestry assets worldwide, including emerging markets. Comparable as a broader forestry investment platform, though at much larger institutional scale than HLH's retail-oriented model.
• CatchMark Timber: Timberland investment and management company focused on acquiring and managing high-quality timberlands across the U.S. South. Comparable as an incumbent timberland owner/investor serving wealth-oriented clients, though with different geography and scale than HLH.

Regional players

• Pono Pacific: Hawaii-based natural resource management and conservation company focused on stewardship of Hawaiian ecosystems, including reforestation and native species restoration. Comparable to HLH as a Hawaii-headquartered organization operating in tropical forestry and conservation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HawaiianLegacyHardwoods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaiian Legacy Hardwoods