Donzi Marine

What Donzi Marine does

Donzi Marine is a privately-held American luxury powerboat manufacturer founded in 1964, operating as a brand under parent company Iconic Marine Group LLC and headquartered in Washington, US with a contact office in Miami. The company produces high-performance yachts across three distinct series — Luxury Sport (Donzi 45/XLV and Donzi 54/LIV), Competition (38 ZRC), and Classic (22 Classic) — supplemented by the Exclusive Series customization program that allows buyers to personalize color, materials, decking, and interior configurations to individual specification. Vessels are built around component integrations with Mercury (propulsion), Simrad (electronics/navigation), Webasto (climate), and Dometic (marine comfort).

The business model is quote-based direct-to-consumer sales through the company website, with revenue derived from one-time yacht sales, aftermarket service and parts, and branded apparel/merchandise through the LIVE DONZI online boutique. Pricing is not publicly disclosed and customers must request quotes via website inquiry forms. The go-to-market targets three distinct customer segments — luxury sport yacht buyers, competition/racing buyers, and classic boat enthusiasts — with the firmographic profile also noting customized pro-line vessels for government agencies as a secondary institutional channel. Brand heritage, three-series product architecture, and a global Stores & Service after-sales network are the primary levers of differentiation; the company has no disclosed AI/ML, software, or recurring subscription revenue components.

Name

Donzi Marine

Legal name

Iconic Marine Group LLC

Website

https://donzimarine.com

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Donzi Marine is a privately-held US luxury powerboat manufacturer founded in 1964, producing three yacht series (Luxury Sport, Competition, Classic) plus a customizable Exclusive Series, serving HNW individual buyers and government agencies via quote-based direct sales.

Ownership category

akta.pro rank

Product category

Luxury Powerboat Manufacturing

NAICS

Boat Building (336612), Ship and Boat Building (3366), Ship Building and Repairing (336611)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Yacht & Recreational Boat Service & Refit (TLAKAKAD)

Keywords

• Luxury powerboat manufacturing
• High-performance yachts
• Custom boat building
• Marine vessel construction
• Boat service network

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Powerboat Sales: Sale of high-performance luxury powerboats across three series: Luxury Sport, Competition, and Classic. The company also generates revenue from custom boat orders and after-sales service.
2. Aftermarket Services and Parts: After-sales service, maintenance, and parts sales through their service network.
3. Apparel and Merchandise: Sale of Donzi-branded apparel, gear, and accessories through their online boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Donzi Marine designs and manufactures high-performance luxury powerboats across three series — Luxury Sport (Donzi 45/XLV, Donzi 54/LIV), Competition (38 ZRC), and Classic (22 Classic) — and offers a fully customizable Exclusive Series build program. The company also sells Donzi-branded apparel and gear through an online boutique and operates a Stores & Service network for delivery and after-sales support.

Product overview

Donzi Marine is a luxury yacht manufacturer offering a portfolio of three distinct boat series: the Luxury Sport series (Donzi 45/XLV and Donzi 54/LIV) for customers seeking modern design and premium amenities; the Competition series (38 ZRC) for high-performance boating; and the Classic series (22 Classic) for traditional boat enthusiasts. The company also offers an Exclusive Series customization service allowing buyers to personalize their vessels. Additionally, Donzi sells branded apparel and merchandise through its LIVE DONZI boutique. All vessels are built with attention to craftsmanship and quality, with the company maintaining operations since 1964 under Iconic Marine Group LLC.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Sport: Luxury Sport yacht series including Donzi 45 and Donzi 54 models
• Competition
• Classic
• Exclusive Series

Products and services

• Donzi 45 (XLV) A luxury sport yacht model featuring modern design, customizable colors, ESTHEC nautical decking, and premium interior options, aimed at affluent buyers seeking a modern high-performance vessel.
• Donzi 54 (LIV) A luxury sport yacht model featuring premium amenities and craftsmanship, part of the Luxury Sport series alongside the Donzi 45.
• 38 ZRC A high-performance competition boat designed for speed and agility, positioned for competition and racing buyers as the Competition series offering.
• 22 Classic An iconic classic boat model that continues the Donzi heritage, representing the Classic series for heritage and nostalgia-oriented buyers.
• Exclusive Series A fully customizable yacht building service allowing customers to personalize their Donzi vessel according to individual preferences and needs across color, decking, materials, and configuration.
• Donzi Apparel (LIVE DONZI) An online store offering Donzi-branded apparel, gear, and accessories for customers seeking the Donzi lifestyle at sea.
• Delivery & After-Sales Service After-sales service, maintenance, and parts support delivered through Donzi's Stores & Service network for yacht owners worldwide.
• Customized Pro-Line Vessels Customized pro-line vessels built for government agencies for patrol, interdiction, and other mission-specific marine operations.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, supporting and flagship.

• MercurycoreTechnology or IntegrationMercury provides marine engines for Donzi yachts. Donzi boats are equipped with Mercury propulsion systems.
• SimradcoreTechnology or IntegrationSimrad marine electronics and navigation systems are installed in Donzi yachts for navigation and control.
• WebastosupportingTechnology or IntegrationWebasto provides climate control systems for Donzi yachts.
• DometicsupportingTechnology or IntegrationDometic provides marine comfort and convenience solutions for Donzi vessels.
• Iconic Marine GroupflagshipOthersIconic Marine Group LLC is the parent company that owns and operates the Donzi Yachts brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chris-Craft Boats: Heritage American luxury runabout and sport boat builder founded in the same era as Donzi. Directly comparable in classic/luxury positioning, customization options, and emphasis on craftsmanship and brand heritage (e.g., Donzi's 22 Classic line).
• Cigarette Racing Team: Iconic American performance powerboat manufacturer specializing in high-speed offshore boats. Directly comparable to Donzi's Competition (38 ZRC) and Luxury Sport lines in target customer, performance positioning, and custom-built go-fast heritage.
• Fountain Powerboats: Long-established U.S. builder of high-performance offshore and sport fishing powerboats. Closely matches Donzi's combination of luxury sport, performance, and offshore capability aimed at enthusiast buyers.
• Nor-Tech Hi-Performance Boats: Custom and semi-custom high-performance powerboat builder offering offshore and center console models with extensive customization. Comparable to Donzi in build-to-order luxury/performance positioning and enthusiast buyer base.
• MTI (Marine Technology Inc.): Boutique American builder of high-performance offshore catamarans and V-bottoms. Matches Donzi's performance/luxury crossover with deep customization and a focus on premium go-fast buyers.
• Formula Boats: Family-owned U.S. builder of sport, performance, and yacht-class cruisers. Comparable to Donzi in semi-custom luxury sport positioning and in producing a portfolio that spans bowrider to cruiser segments.
• Intrepid Powerboats: Custom semi-custom sport and offshore powerboat manufacturer with extensive personalization. Similar to Donzi in build-to-order model, premium pricing, and focus on high-end recreational buyers.
• Wellcraft Boats: Established performance and offshore boat brand now under larger marine ownership. Comparable product category to Donzi's Competition and Luxury Sport lines, though positioned somewhat more accessibly on price.
• Baja Marine: U.S. performance and offshore boat builder with a heritage in go-fast hulls. Comparable to Donzi's Competition and Classic performance series for buyers focused on speed and offshore capability.

Broad incumbents

• Brunswick Corporation: Large publicly-traded marine conglomerate whose portfolio includes Sea Ray, Boston Whaler, and Mercury Marine. Comparable as the broader incumbent that owns key Donzi suppliers (Mercury) and competes across the recreational powerboat spectrum with greater scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Donzi_Official
• Facebookfacebook.com/OfficialDonzi
• LinkedInlinkedin.com/company/donzi-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donzi Marine