Fuji America

What Fuji America does

Fuji America Corporation is the North American subsidiary of Fuji Corporation (Japan) and supplies surface-mount technology (SMT) placement equipment, screen printers, insertion machines, and automated maintenance tools to electronics manufacturers across the United States, Canada, and Mexico. Founded as a regional operation in 1978 alongside the parent's entry into SMT equipment, the company is headquartered in Vernon Hills, Illinois and operates a training academy in Fremont, California. Its core machine platforms — NXTR, AIMEXR, AIMEX III, NXT III, NXT-H, and SmartFAB — share a modular, scalable architecture built around proprietary vision-processing technology and lightweight placement heads that the company reports enable throughput up to 37,500 chips per hour at ±0.025 mm accuracy. Surrounding the machines is an automated-maintenance product family (Auto Feeder Maintenance Unit, Smart Nozzle Cleaner, Auto Head Cleaner R, Auto Loading Feeder, Auto Splicing Unit) and a $15 million spare-parts inventory of 4,000 common stock items at the Vernon Hills warehouse.

The integrated software layer is Nexim, a production-management platform that connects SMT printers, placement machines, and third-party inspection and reflow equipment into a unified scheduling, traceability, and predictive-maintenance system. Fuji America makes money across multiple streams: capital-equipment sales (NXTR, AIMEXR, NXT III, AIMEX III, NXT-H, SmartFAB, GPX-C screen printers), recurring software subscriptions (Nexim), recurring service contracts (preventive maintenance, machine certification, discounted service-hour blocks), spare-parts sales, and paid training services (Level 2 at $2,500, specialized courses at $1,800; Level 1 is free to customers). Go-to-market is a direct enterprise field-sales motion executed through three regional sales managers covering Central, Eastern, and Western territories in the US, Canada, and Mexico, supplemented by an extensive SMTA tradeshow presence, technical articles, an e-learning platform, and a 24/7 Technical Services Group.

In 2024–2025 the company repositioned itself as a Smart Factory platform rather than a pure equipment vendor. This included co-launching a Fremont, California demonstration and training workspace with Lean Stream and Koh Young America, embedding visual AI component analytics through a partnership with Cybord (January 2025), and integrating Arch Systems' AI-driven production guidance (March 2025). Customer segments span electronics OEMs and EMS providers, telecommunications-equipment manufacturers (5G, servers), consumer-electronics producers (smartphones, wearables, IoT, SiP), and industrial/power-electronics assemblers.

Name

Fuji America

Legal name

Fuji America Corporation

Website

https://fujiamerica.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Fuji America Corporation is the North American subsidiary of Fuji Corporation that sells SMT placement machines, screen printers, automated maintenance tools, and Nexim smart-factory software to electronics manufacturers across the US, Canada, and Mexico, supported by 24/7 technical services and a parts logistics operation.

Ownership category

akta.pro rank

Headquarters

HQ city

Vernon Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SMT Placement Equipment: Sale of surface mount technology placement machines including NXTR, AIMEXR, AIMEX III, NXT III, and NXT-H platforms with various placement heads and accessories.
2. Screen Printers: Sale of GPX-C high accuracy screen printers for solder paste application.
3. Insertion Machines: Sale of SmartFAB automated fabrication machines and SmartWing SCARA robots for panel assembly automation.
4. Software Licenses and Subscriptions: Nexim smart factory software for production management, scheduling, traceability, and line optimization.
5. Spare Parts: Sale of replacement parts including 4,000 common stock items with $15 million inventory. Same-day shipping available with emergency after-hours service.
6. Service Contracts: Preventive maintenance contracts, machine certification, and discounted blocks of service hours.
7. Technical Support Services: 24/7 technical support for machine and software issues, new installations, on-site training, and emergency telephone support.
8. Training Services: Classroom and e-learning training courses for machine operation, maintenance, and programming. Level 1 courses free for customers; Level 2 and specialized courses priced from $1,800 to $2,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Fuji America designs, manufactures (via parent Fuji Corporation), sells, and services Surface Mount Technology (SMT) placement machines, screen printers, automated fabrication/insertion machines, and the Nexim smart factory software for electronics manufacturers across North America. The company also provides automated maintenance tools, spare parts, technical services, and training to support the installed base.

Product overview

Fuji America offers a comprehensive SMT (Surface Mount Technology) equipment portfolio built on a modular, scalable architecture. The core offerings include four placement platform lines: NXTR (Smart Factory Platform with automatic feeder exchange), AIMEXR (flexible Smart Factory Platform), NXT III (scalable modular placement), and AIMEX III (flexible placement). Supporting hardware includes SmartFAB automated fabrication machines for back-end assembly, GPX-C high accuracy screen printers, SmartWing SCARA robots, and a full range of automated maintenance tools (Auto Feeder Maintenance, Smart Nozzle Cleaner, Auto Head Cleaner, Auto Splicing Unit, Auto Head Cleaner R, Auto Loading Feeder). The Nexim production management software serves as the integrated production system connecting all machines for unified data management, predictive maintenance, and automated scheduling. Placement heads and parts supply units provide component feeding capabilities. Fuji also offers comprehensive services including 24/7 technical support, training (classroom and e-learning), parts supply, and service contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Nexim: Flexible production management software that integrates with production environments and boosts productivity with wizard and macro-based automation.
• FUJI Smart Factory Platform NXTR

Products and services

• NXTR High-end SMT placement machine and FUJI Smart Factory Platform featuring automatic feeder exchange system (Smart Loader) that automates part supply and changeover. Built on the 3 Zero development concept: Zero placement defects, Zero machine operators, Zero machine stops. Targeted at electronics manufacturers requiring high-mix high-volume production.
• AIMEXR Smart Factory Platform placement machine offering flexibility and adaptability with NPI support for rapid new production launch, batch changeover capability, support for up to 130 different part types, and placement accuracy of ±25 µm. Targeted at electronics manufacturers requiring flexible high-volume production.
• NXT III Scalable modular SMT placement platform featuring a faster XY robot and H24 head achieving 35,000-37,500 cph. Supports smallest parts down to 0201mm (01005 inch) with ±0.025mm placement accuracy. Targeted at electronics manufacturers seeking cost-effective, scalable startup production with reduced footprint, labor costs, and downtime.
• AIMEX III Flexible SMT placement platform designed for component flexibility, PCB flexibility, and production flexibility. Supports large panels up to 774 x 710 mm, DX head supporting 0402 to 74x74mm parts, and DynaHead dynamic exchange between 12-nozzle, 4-nozzle, and single nozzle tools. Targeted at HMLV and LMHV production environments.
• NXT-H Hybrid SMT placing machine that handles wafer, tray, and reel part placement in a single unit. Includes HEPA filter for cleanroom class 1000 environment and high rigidity construction with linear motor movement for high-accuracy placement. Targeted at semiconductor and advanced electronics manufacturers.
• SmartFAB Automated fabrication machine serving as a modular work cell for back-end automation. Automates manual assembly work for surface mount devices, leaded parts, and large connectors, supporting radial/axial loading, cut & clinch, power modules, and curved surface placement. Targeted at electronics manufacturers automating labor-intensive back-end assembly.
• GPX-C Screen Printer High accuracy screen printer for large panel solder paste application. Provides printing accuracy of ±0.020 mm @6σ, automated solder supply and cleaning, and intuitive icon-based GUI operation. Targeted at electronics manufacturers requiring precise large-panel solder paste deposition.
• Nexim Integrated production management software connecting SMT production processes. Integrates with printers and placing machines, enables automatic production scheduling, changeover instructions, and predictive maintenance through unified data management. Supports integration with third-party inspection and reflow machines. Targeted at electronics manufacturers implementing smart factory automation.
• Spare Parts Supply Spare parts supply service maintaining $15 million inventory and 4,000 common stock items at Vernon Hills headquarters. Includes same-day shipping, expedited machine-down orders, counter-to-counter shipping, and weekend emergency service. Each customer is assigned a personal service representative. Targeted at installed base of Fuji SMT equipment customers.
• Technical Services 24/7 technical support covering US, Mexico, and Canada for machine and software issues, including new installations, on-site training, machine warranties, and emergency telephone support. Assists with Windows, network, server configuration, and ERP integration. Targeted at electronics manufacturers operating Fuji SMT equipment across North America.
• Service Contracts Recurring service contracts offering preventive maintenance, machine certification, discounted blocks of service hours, and process/operation assessments. Targeted at electronics manufacturers seeking scheduled maintenance and certification for their SMT equipment fleet.
• Training Courses Comprehensive classroom training at Vernon Hills, Illinois facility covering machine operation, maintenance, and programming across NXTR, NXT III, AIMEX levels, GPX-C maintenance, Nexim programming, and SmartFAB maintenance. Includes bilingual Spanish instruction. Targeted at Fuji SMT equipment operators, technicians, and programmers.
• E-Learning Self-paced online training courses available via PC, smartphone, or tablet on the Fuji Community platform. Includes operation courses (NXTR, NXT III, AIMEX III, Auto Head Cleaner), maintenance courses, Nexim programming courses, and useful tips videos. Targeted at Fuji equipment users and technicians seeking flexible remote training.

Quantifiable outcome

• 37,500 chips per hour throughput with H24G head in Productivity priority mode
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• Arch SystemscoreTechnology or Integration · 18 March 2025Strategic partnership to bring AI guidance to Fuji SMT lines worldwide. Arch Systems provides AI-driven actions enabling proactive resolution of production challenges. The system leverages AI agents enriched with expert knowledge of Fuji machines to automatically recognize and diagnose issues including scrap suppression, error states, line imbalances, and low throughput. Part of FUJI Smart Factory vision.
• CybordcoreTechnology or Integration · 22 January 2025Strategic partnership to deliver visual AI-powered technology to SMT production lines across the Americas. Cybord becomes one of Fuji America's preferred technology partners, providing AI-powered component analytics for quality assurance and traceability. The solution inspects 100% of electronic components with 99.9% accuracy using a database of nearly 5 billion components, preventing defective, counterfeit, or non-compliant parts from being placed on PCBs.
• Lean StreamcoreStrategic or Co-development Partner · 1 January 2024Collaborative partnership to launch a state-of-the-art collaborative workspace in Fremont, California. Lean Stream, a value-added manufacturer's representative and distributor based in Silicon Valley, co-hosts the facility with Fuji America and Koh Young America. The workspace provides live demonstrations, immersive training sessions, and smart factory solutions for Bay Area electronics manufacturers.
• Koh Young AmericacoreStrategic or Co-development Partner · 1 January 2024Collaborative partnership to launch a state-of-the-art collaborative workspace in Fremont, California. Koh Young America, the leader in True3D measurement-based inspection solutions, co-hosts the facility with Fuji America and Lean Stream. The workspace showcases integrated hardware and software solutions including Fuji SMT equipment and Koh Young inspection technology for electronics manufacturing advancement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yamaha Robotics (SMT Section): Yamaha's SMT division manufactures surface mount placement machines and factory automation solutions directly competing with Fuji's NXT, NXTR, and AIMEX product lines for global electronics manufacturers.
• Panasonic Connect (SMT): Panasonic's SMT placement equipment business offers competitive pick-and-place systems targeting similar electronics OEM and EMS customers with comparable throughput and accuracy claims.
• ASM Pacific Technology: ASM Pacific Technology is a major global supplier of SMT placement equipment, semiconductor assembly, and encapsulation solutions, competing head-to-head with Fuji in PCBA capital equipment.
• JUKI Corporation: JUKI manufactures SMT placement machines alongside its industrial sewing machine heritage, directly competing with Fuji in mid- to high-volume PCBA placement equipment.
• Mycronic AB: Mycronic produces SMT pick-and-place equipment, solder paste application, and component handling solutions for electronics manufacturers, competing with Fuji in advanced placement accuracy and flexible automation.
• Hanwha Semitech: Hanwha Semitech (formerly Samsung Techwin) manufactures SMT placement equipment for global electronics manufacturers and is a direct Fuji competitor; the recent Fuji America hire Mark Choi was previously Hanwha Semitech's VP of Sales for US and Canada.
• Universal Instruments: Universal Instruments is a long-established SMT and through-hole placement equipment maker serving global electronics manufacturers with comparable high-mix, high-volume placement solutions.

Emerging players

• Europlacer: Europlacer specializes in flexible pick-and-place equipment for high-mix, low-volume PCBA production, providing an alternative to Fuji's higher-throughput platforms for NPI and prototyping environments.
• Essemtec: Essemtec offers SMT placement, dispensing, and storage automation solutions targeting flexible production environments, overlapping with Fuji's SmartFAB and SmartWing product positioning.

Broad incumbents

• Koh Young Technology: Koh Young is a global leader in True 3D measurement-based inspection (SPI/AOI) for SMT lines and co-hosts the Fremont collaborative workspace with Fuji America; while it sells adjacent equipment, both companies target the same PCBA customers with integrated line solutions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FujiAmerica
• YouTubeyoutube.com/channel/UCYM7YQv_I6KugPbZ2qiQ3Dw
• Facebookfacebook.com/FujiAmericaCorporation
• LinkedInlinkedin.com/company/fuji-america-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuji America