First Point Insurance

What First Point Insurance does

First Point Insurance is a UK specialist insurance brokerage founded in 1998 by Andrew Palmer and Julian Chapman, headquartered operationally in Northampton with a registered office in Billericay, Essex. The firm is authorised and regulated by the Financial Conduct Authority (FRN 310158) and is privately held with no external institutional investors. It concentrates on lifestyle-based cover for affluent individuals and small and medium-sized enterprises, offering bespoke car, home, life, business and cyber insurance plus financial services through its First Point Financial Management division (a trading style of Lifetime Wealth Management Limited, launched in 2015 and appointed via Quilter).

The company's core product set targets the high-value and non-standard risk segment that mainstream insurers decline or under-serve. Motor policies are designed for performance cars, supercars and prestige vehicles, with features including agreed value settlements, manufacturer-approved parts, courtesy cars and any-driver cover. Home insurance covers luxury properties, fine art, jewellery and worldwide possessions. The commercial book spans SMEs, contractors, property investors, motor trade and professional services, with access to Lloyd's of London capacity. Underwriting is delivered through a curated panel of specialist carriers including Aviva Private Clients, Chubb, Brit, Hiscox, Zurich Private Clients, Allianz, AXA, Lloyd's of London, Royal Sun Alliance, QBE and others, structured into separate motor, home and commercial panels.

First Point generates revenue primarily through broker commissions on placed business, supplemented by financial services and insurance product fees. Distribution is relationship-led rather than digital self-serve: customers are assigned dedicated private client managers, supported by separate renewal, claims, business services and financial services teams reachable via dedicated phone lines and online callback forms. Marketing combines targeted event sponsorship (lead sponsor of Supercar Fest plus presence at Salon Privé, Hampton Court Concours and Supercar Driver meets) with social media, referral programmes and lifestyle partnerships such as Bell Sport & Classic. The firm reports over 55 staff, a combined insured vehicle value exceeding £626 million (including more than 400 Ferraris valued at over £93 million), a renewal retention rate above 93%, and 82% of 2024 new clients sourced via referral or introduction.

Name

First Point Insurance

Legal name

First Point Insurance Management Limited

Website

https://firstpoint.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

First Point Insurance is a UK specialist insurance brokerage founded in 1998 that arranges bespoke high-value car, home, business, cyber and financial services cover for affluent individuals and SMEs through a panel of specialist insurers.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Specialist insurance brokerage
• Luxury vehicle insurance
• High net worth home insurance
• Commercial business insurance
• Bespoke financial services

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Acts as an insurance broker working with a panel of specialist insurers to provide bespoke insurance solutions. Earns commissions from insurers for placing business. Works with private clients for car, home, and business insurance, and offers financial services products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

First Point Insurance is a specialist insurance brokerage providing bespoke car insurance for performance, supercar, and luxury vehicles, home insurance for high-value properties and contents, life and health insurance, commercial/business insurance for SMEs, cyber insurance, and financial services. The company works exclusively with a panel of specialist insurers to deliver tailored policies with features such as agreed-value guarantees, worldwide cover, manufacturer-approved parts, and flexible named driver arrangements, supported by dedicated private client and business managers.

Product overview

First Point Insurance is a lifestyle-based insurance brokerage offering a portfolio of specialist insurance products for affluent private clients and businesses across the UK. The core offerings include Car Insurance (specialised motor insurance for performance and supercars), Home Insurance (luxury property and possessions coverage), Life Insurance (protection and health-related products), Business Insurance (commercial cover for SMEs), Cyber Insurance (digital risk protection), and Financial Services (wealth and health protection). The company operates exclusively through specialist insurer panels and provides bespoke, tailored solutions rather than standard mass-market policies. Products are designed to complement high-value lifestyles and are supported by portfolio arrangements allowing clients to combine family fleets, homes, and other assets under unified coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Specialised motor insurance for performance cars, supercars, and luxury vehicles. Covers individual high-value vehicles as well as family fleets and portfolios. Features include comprehensive driving of other cars cover, any driver cover, manufacturer-approved parts replacement, choice of preferred repairer, courtesy cars as standard, and agreed value for total loss claims.
• Home Insurance Specialist home insurance for luxury properties offering worldwide all-risks cover for possessions, agreed values for jewellery, fine art and valuables, accidental damage cover, and guaranteed rebuild coverage. Designed for high-value properties, contents, and second homes.
• Life Insurance Comprehensive range of life protection and health-related insurance products tailored to individuals, families, and businesses, including life insurance, private medical/health insurance, and critical illness cover. Delivered via First Point Financial Management, a trading style of Lifetime Wealth Management Limited.
• Business Insurance Commercial insurance covering UK SMEs across industries including charities, contractors, manufacturing, motor trade, professional services, property investors, and retail. Includes commercial combined, fleet, property owner, employer's liability, public liability, professional indemnity, and business interruption covers, with access to Lloyd's of London brokers.
• Cyber Insurance Business-focused cyber insurance protecting against cybercrime including data theft, phishing, denial of service attacks, and ransomware. Includes an exposure review and tailored insurance solutions.
• Financial Services Financial protection products including Key Person Insurance, Shareholder Protection, Health Insurance, Critical Illness, Life Insurance, and Income Protection, provided through First Point Financial Management (a trading style of Lifetime Wealth Management Limited, an appointed representative of Quilter Financial Services Limited and Quilter Wealth Limited).

Quantifiable outcome

• 93%+ customer retention rate
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Supercar FestcoreGTM or Marketing PartnerLead sponsor of Supercar Fest, the UK's fastest growing dynamic supercar event. Provides VIP hospitality and unrivalled access to the supercar scene. Active sponsorship includes event presence and promotional activities.
• Supercar DrivercoreGTM or Marketing PartnerPartner with Supercar Driver lifestyle community. Opens doors to a like-minded community that takes the experience of owning a supercar to the next level. Company participates in exclusive meets and driving events.
• New RoadsminorGTM or Marketing PartnerRevolutionary AI-powered road trip planner designed for supercar owners to weekend hot hatch warriors. Partnership brings road trip planning services to First Point customers.
• Bell Sport & ClassiccoreStrategic or Co-development PartnerHertfordshire-based specialist in restoration, sales and servicing for classic, sports, and supercars. Understands that owning treasured vehicles is about more than transport - these are cars with character, history and significance.
• Apollo CapitalminorChannel Partner/ Reseller/ DistributorAward-winning UK finance broker specialising in funding for Luxury, Classic, Hypercars, and Supercars. Supports both private clients and businesses with bespoke finance illustrations for UK dealer, auction or private sales.
• Panel of Specialist Insurers (Aviva Private Clients, Brit, Chubb, Dual Aurum, Equity Red Star, Zurich Private Clients, Ageas, Allianz, AXA, Hiscox, Lloyd's of London, QBE, Royal Sun Alliance)coreOthersWorks exclusively with a dedicated panel of specialist insurers to provide unrivalled cover tailored to customer needs. Different panels for motor, home, and business insurance.
• Lifetime Wealth Management Limited / Quilter Financial ServicescoreChannel Partner/ Reseller/ DistributorFirst Point Financial Management is a trading style of Lifetime Wealth Management Limited, an appointed representative of Quilter Financial Services Limited & Quilter Wealth Limited, authorised and regulated by the FCA.

Scale indicators14 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Marsh: Global insurance and risk advisory broker with a Marsh Private Client/Personal Lines practice serving HNW households in the UK. Adjacent incumbent providing similar specialist cover but as part of a global enterprise risk franchise.
• Aon: Global insurance and reinsurance broker with UK personal-lines and private client offerings. Competes with First Point in HNW personal lines but from a global, diversified platform rather than a niche specialist focus.
• Howden Group Holdings: Large UK-headquartered global insurance broker with significant UK retail and HNW presence via Howden UK. Overlaps First Point across personal lines, HNW, and SME commercial but operates at vastly greater scale across many segments.

Direct peers

• P J Hayman & Company: UK specialist broker offering niche motor, travel, and personal insurance products through affinity and specialist channels. Comparable as a UK specialist broker working outside standard mass-market insurers.
• Aston Scott: UK independent private client and high-net-worth insurance broker arranging home, motor, and family office cover via specialist insurers. Closely mirrors First Point's HNW personal lines proposition and panel-based model.
• James Hallam: UK insurance broker providing private client, commercial, and specialist cover with strong HNW exposure. Comparable to First Point in combining personal-lines HNW brokerage with commercial business and specialty lines.
• Adrian Flux: UK specialist insurance broker focused on performance, modified, and high-value cars alongside home cover for non-standard risks. Most direct overlap with First Point's supercar and lifestyle motor book.
• Stackhouse Poland: Long-established London-based private client insurance broker serving HNW households with bespoke home, motor, fine art, and travel cover. Operates an analogous bespoke, relationship-led HNW brokerage model.
• Footman James: UK specialist broker for classic, vintage, and performance cars including agreed-value cover for collectors. Highly comparable customer base (vehicle enthusiasts and collectors) and product set to First Point.
• Lycetts: UK insurance and financial services broker focused on high-net-worth, rural, and commercial clients. Comparable audience (affluent property owners, collectors, and SMEs) and product mix (home, motor, life, commercial).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@firstpointuk
• Facebookfacebook.com/firstpointinsurance
• LinkedInlinkedin.com/company/first-point-insurance
• Instagraminstagram.com/firstpointuk
• Xx.com/firstpointuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Point Insurance