What Solcon does

Solcon-IGEL is an Israel-based industrial electronics manufacturer founded in 1977, specializing in power electronics technologies for soft starting, motor protection, and heat control in industrial motor applications. The company designs and builds a comprehensive portfolio spanning medium voltage soft starters (HRVS-DN, DRIVESTART — IGBT-based) and low voltage soft starters (RVS-AX, RVS-DN, iSTART, RVS-DXM, RVS-DX, RVS-AXO), heat control systems (TPS, MV-TPS), motor protection relays (TPR6, MPS3000, MIP6, MPS6, Solbrake), IEC-certified switchgear systems, and direct online starters. Underlying technology centers on proprietary IGBT architectures with advanced control algorithms for precise torque management, voltage drop mitigation, and multi-motor programmable control via PLC integration.

The company serves heavy industrial customers across seven primary verticals — HVAC, marine, mining, oil & gas, process industry, water/water pumps, and data centers — with marquee deployments including ITER, Messer, Harmony Gold Mine (water pumps 2,100m underground), Taipei Financial Center (the world's tallest building), and the Le Commandant Charcot icebreaker cruise ship. Products are sold through a hybrid go-to-market combining direct field sales for major enterprise projects and a global network of certified local partners and distributors across Israel, Taiwan, South Africa, Vietnam, Spain, Singapore, and France. Pricing is quote-based, tailored to industry-specific configurations rather than list-priced catalog transactions.

Solcon-IGEL generates revenue primarily from hardware sales of industrial motor control equipment, operating as a private company with 251-500 employees. In 2012, Fortissimo Capital made an investment in the company, providing institutional validation. The company was founded by Jonathan Barrie, who continues to serve as CEO. The business model is project-based and cyclical, tied to industrial capex spending across heavy industry verticals.

Name

Solcon

Legal name

Solcon-IGEL

Website

https://solcon.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Solcon-IGEL is an Israel-based industrial electronics manufacturer (founded 1977) specializing in IGBT-based soft starters, motor protection relays, and heat control systems for heavy industry verticals including HVAC, marine, mining, oil & gas, process, water, and data centers, sold globally through certified partners.

Ownership category

akta.pro rank

Product category

Industrial Motor Control Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Power Modules (IGBT/MOSFET/SiC/GaN Modules) (HDAHAHAH)

akta.pro secondary industry

High-Voltage, Power Discretes & Modules (IGBT/MOSFET/SiC/GaN) (HDAHAAAK)

Keywords

• Industrial motor controls
• Soft starter solutions
• Motor protection relays
• Medium voltage starters
• Industrial heat control

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Motor Control Equipment Sales: Revenue generated from the sale of soft starters, motor protection relays, heat control systems, switchgear, and related motor control equipment to industrial customers. Products are sold directly and through distribution partners globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Solcon-IGEL develops and manufactures industrial electronic systems for controlled motor starting, motor protection, and heat control in heavy industry. Its product portfolio spans medium voltage and low voltage soft starters, motor protection relays, industrial heat control systems, IEC-standard switchgear, and direct online starters. These solutions are engineered for demanding applications in marine, mining, oil & gas, water, HVAC, process, and data center environments, and are sold directly and through certified global partners.

Product overview

Solcon-IGEL offers a comprehensive portfolio of industrial motor control and protection solutions organized into five main product categories: Medium Voltage Soft Starters (HRVS-DN, DRIVESTART) and Low Voltage Soft Starters (RVS-AX, RVS-DN, iSTART, RVS-DXM, RVS-DX, RVS-AXO) that prevent high inrush current during motor startup; Heat Control Systems (TPS, MV-TPS) for precise power regulation in process heating; Motor Control & Protection Relays (TPR6, MPS3000, MIP6, MPS6, Solbrake) ensuring motors operate safely within specifications; Switchgear Systems (SWGR) built to IEC standards; and Direct Online Starters for medium voltage motor applications. These products serve heavy industries including marine, mining, oil & gas, process, water, HVAC, and data centers, all engineered with power electronics technologies for reliable operation across demanding industrial environments.

Differentiator

Problem solved

Functional benefit

Products and services

• HRVS-DN Medium Voltage Soft Starter Medium voltage soft starter providing reliable motor starting, protection, and control for industrial applications including centrifugal chiller infrastructure and marine thruster systems.
• DRIVESTART Medium Voltage IGBT Soft Starter Medium voltage IGBT-based soft starter designed for high-power compressors, crushers, and mills requiring controlled starting torque and motor protection.
• RVS-AX Low Voltage Soft Starter Low voltage soft starter for industrial motor starting applications.
• RVS-DN Heavy Duty Low Voltage Soft Starter Heavy duty low voltage soft starter for industrial motor starting with enhanced protection features.

Quantifiable outcome

• Starting torque limited to 1.3 times motor nominal torque for marine applications
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Danfoss: Danfoss offers the VLT Soft Starter MCD series and is a global leader in variable frequency drives. Danfoss competes with Solcon in HVAC, marine, and water applications while also representing a substitution threat via its VFD portfolio.
• Rockwell Automation: Rockwell Automation offers the SMC-Flex and SMC-50 soft starter families alongside Allen-Bradley drives and control systems. Rockwell competes with Solcon in process industries, mining, and water/wastewater applications with strong North American presence.
• AuCom Electronics: AuCom is a New Zealand-based specialist manufacturer of soft starters and motor control electronics with a product portfolio closely overlapping Solcon's RVS and HRVS series. As a pure-play soft starter specialist, AuCom is the most direct peer in product focus, technology approach, and target customer segments.
• Weg: Weg is a Brazilian industrial manufacturer offering SSW series soft starters alongside motors, drives, and switchgear. Weg is a direct competitor in Solcon's mining, oil & gas, and water segments with strong Latin American presence and growing global reach.
• Lovato Electric: Lovato Electric is an Italian manufacturer of industrial motor control products including soft starters (ADXL series), motor protection relays, and contactors. Lovato competes with Solcon in industrial automation with focus on European markets and OEM partnerships.
• Eaton: Eaton's DS7 and DS11 soft starter series directly compete with Solcon's low-voltage offerings in industrial motor control applications. Eaton has particular strength in mining and heavy industry segments overlapping with Solcon's customer base.

Broad incumbents

• Siemens: Siemens offers the 3RW40 and 3RW55 Sirius soft starter series integrated with Simatic PLCs and Sinamics drives. Siemens competes across all of Solcon's primary verticals with deep relationships in process industries and marine, representing a major incumbent threat.
• Schneider Electric: Schneider Electric offers the Altistart ATS22 and ATS01 soft starter lines as part of a broad industrial automation portfolio including Altivar drives and Modicon PLCs. Schneider competes with Solcon across marine, mining, and process industry verticals but with significantly larger scale and bundled offerings.
• ABB: ABB is a global industrial conglomerate offering the PSE and PSTX soft starter families alongside drives, motors, and full automation systems. ABB competes with Solcon in medium-voltage soft starters (particularly HRVS-DN equivalents) but offers a much broader portfolio and competes across Solcon's target verticals.

Regional players

• Crompton Greaves (CG Power): CG Power is an Indian manufacturer of industrial electrical equipment including soft starters, motors, and switchgear. CG competes with Solcon in process industries and emerging market deployments, with regional strength in South Asia, Middle East, and Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SolconIndustries
• LinkedInlinkedin.com/company/solcon-industries-ltd
• Xx.com/softstarter
• Facebookfacebook.com/140000049351617

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solcon