What Kaged Muscle does

Kaged Muscle is a privately held, direct-to-consumer sports nutrition supplement company founded in 2014 and headquartered in Huntington Beach, California. The company sells a comprehensive portfolio of fitness supplements organized around seven pillars: pre-workouts (Pre-Kaged, Pre-Workout Elite, Pre-Workout Max, Pre-Workout Sport, and stimulant-free variants), proteins (Whey Protein Isolate, Protein Isolate Elite, Re-Kaged, Casein, Clean Meal), creatine products (Monohydrate, Monohydrate Elite, CreaClear, Creatine HCl, and stick packs), amino acids (BCAA 2:1:1, Citrulline, Glutamine), hydration (Hydra-Charge), weight management (Clean Burn Powder and Capsules), and wellness (Organic Greens Elite, Multivitamin, Omega-3, Test/Test Elite). The company's formulations leverage multiple patented ingredient technologies — PurCaf natural caffeine, C-HCl Creatine Hydrochloride, CreaClear microencapsulated creatine (co-developed with Anabio Technologies), AMINATURE fermented L-citrulline, MAX Catalyst absorption technology, ProHydrolase digestive enzymes, and KSM-66 Ashwagandha — alongside full-disclosure labeling with no proprietary blends. All core SKUs carry Informed Sport third-party batch certification testing for 225+ banned substances and heavy metals at LGC's anti-doping laboratory.

Kaged serves athletes and fitness enthusiasts across disciplines including weight training, CrossFit, powerlifting, bodybuilding, HIIT, and endurance sports, with product positioning organized around four goal-based segments: muscle building, athletic performance, weight management, and health & wellness. The customer base is described as 400,000+ individuals with 26,259 verified reviews averaging 4.8/5 stars and 161K+ social followers, anchored by the Team Kaged athlete ambassador program (Haddy Abdelhady, Neen Williams, Corey Perkins, Unc).

The business model is product-led DTC e-commerce via the Shopify-based kagedmuscle.com storefront. Revenue is generated primarily through one-time supplement purchases at price points between $15 and $85 and a Subscribe & Save subscription program offering 20% recurring discounts (pause/edit/cancel flexibility), with secondary revenue from the Ascent apparel line, accessories, and curated bundle stacks (Starter Stack, Essential Performance Stack). The storefront ships to 100+ countries with localized currency and offers free US shipping above $50 plus a 60-day money-back guarantee. The company employs 11–50 people, appears independently owned with no disclosed venture capital backing or institutional investors, maintains no disclosed revenue figures, and operates an active multi-channel presence on Instagram, YouTube, TikTok, and Facebook.

Name

Kaged Muscle

Legal name

Kaged Muscle Limiied

Website

https://www.kagedmuscle.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaged Muscle is a supplier of sports nutrition supplement line for health and fitness enthusiasts.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Multivitamins & Daily Packs (CRADAGAC), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Sports nutrition supplements
• Pre-workout formulas
• Protein supplements
• Creatine products
• Fitness supplements

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Primary revenue stream through direct-to-consumer e-commerce sales of sports nutrition supplements via their website. Products include pre-workouts, protein powders, creatine, amino acids, hydration products, and wellness supplements. One-time purchase and subscription options available.
2. Subscription (Subscribe & Save): Recurring revenue through subscription model offering 20% savings. Customers can subscribe to products with ability to pause, edit, or cancel anytime. Subscription welcome gift program for new subscribers.
3. Apparel and Accessories: Secondary revenue stream from branded merchandise including shaker bottles, apparel (t-shirts, hoodies, tank tops), and training accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Kaged Muscle sells a direct-to-consumer sports nutrition and dietary supplement portfolio spanning pre-workouts, intra-workout formulas, proteins (whey isolate, tri-isolate blend, casein, meal replacement), creatine monohydrate/HCl/microencapsulated formats, BCAA/citrulline/glutamine amino acids, electrolyte hydration mixes, fat-burn thermogenics, greens/wellness products, plus apparel and stack bundles. The company markets products under a fully transparent, no-proprietary-blend labeling policy with batch-level Informed Sport third-party testing and patented/licensed ingredient technologies such as PurCaf natural caffeine, C-HCl creatine hydrochloride, AMINATURE fermented citrulline, and MAX Catalyst absorption technology.

Product overview

Kaged Muscle is a direct-to-consumer sports nutrition and dietary supplement company offering a comprehensive portfolio of fitness supplements across multiple categories. The product lineup centers on core supplement pillars including pre-workouts (Pre-Kaged, Pre-Workout Elite, Pre-Workout Max, Pre-Workout Sport, and stimulant-free variants), intra-workout products (In-Kaged), proteins (Whey Protein Isolate, Protein Isolate Elite, Re-Kaged, Casein, Clean Meal), creatine forms (Monohydrate, Monohydrate Elite with MAX Catalyst, CreaClear, Creatine HCl, and stick packs), amino acids (BCAA 2:1:1, Citrulline, Glutamine), hydration (Hydra-Charge in multiple formats), weight management (Clean Burn Powder and Capsules), health and wellness (Organic Greens Elite, Multivitamin, Omega-3, Test/Test Elite), plus apparel and accessories. The company differentiates through third-party testing via Informed Sport certification, use of patented ingredients (PurCaf, CarnoSyn, MAX Catalyst, AMINATURE, CreaClear, KSM-66), fully transparent labeling with no proprietary blends, and products suitable for competitive athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Pre-Kaged: Original award-winning pre-workout supplement product line featuring natural caffeine from PurCaf
• Pre-Workout Elite
• Creatine HCl
• CreaClear
• Hydra-Charge
• Re-Kaged
• In-Kaged
• Organic Greens Elite
• Clean Burn
• Ascent

Products and services

• Pre-Workout (Pre-Kaged) Flagship pre-workout with 274mg PurCaf natural caffeine, 6.5g fermented L-citrulline, and 1.6g CarnoSyn beta-alanine for weight training and HIIT.
• Pre-Workout Elite High-stimulant pre-workout with 388mg natural caffeine, 10g L-citrulline, 3.2g CarnoSyn beta-alanine, and MAX Catalyst for enhanced absorption.
• Pre-Workout Max Pre-workout with 305mg caffeine, 8g fermented L-citrulline, 3g creatine monohydrate, and TriBsyn tingle-free beta-alanine for longer training sessions.
• Pre-Workout Sport Moderate-intensity pre-workout with 188mg PurCaf caffeine, 3.5g plant-based L-citrulline, electrolytes from Himalayan Pink Sea Salt and Aquamin magnesium for multi-sport athletes.
• Pre-Workout (Pre-Kaged) Stim Free Stimulant-free version of the original Pre-Kaged pre-workout with the same core performance ingredients and zero caffeine.
• Pre-Workout Elite Stimulant Free Advanced caffeine-free pre-workout matching the Pre-Workout Elite formula without stimulants.
• Intra-Workout (In-Kaged) Intra-workout fuel with 124mg PurCaf caffeine, 5g fermented BCAAs, 3g L-citrulline, CarnoSyn beta-alanine, and taurine for mid-session support.
• PurCaf Caffeine capsules Plant-based natural caffeine capsules with 100mg per capsule sourced from green coffee beans via clean-water extraction.
• Clean Burn Powder Weight-management drink with 166mg natural caffeine, Carnipure L-Carnitine, CapsiMax, and CaloriBurn GP for fat metabolism and thermogenesis support.
• Clean Burn Capsules Stimulant-free fat-burner capsules with Carnipure L-Carnitine, CapsiMax, and green tea extract for evening training or caffeine-sensitive users.
• Starter Stack Entry-level supplement stack including Hydra-Charge and Creatine Monohydrate for hydration, strength, and daily consistency.
• Whey Protein Isolate Stomach-friendly fast-digesting whey protein with 25g 100% whey isolate per serving, ProHydrolase digestive enzymes, less than 1g sugar, Informed Sport certified.
• Protein Isolate Elite Tri-isolate protein powder blending fast, medium, and slow-digesting proteins in one scoop.
• Post-Workout Protein (Re-Kaged) Post-workout protein with 28g ioWhey Protein Isolate, 1.5g Creatine HCl, and fermented glutamine for the recovery window after training.
• Casein Slow-digesting time-release protein with casein protein for overnight recovery.
• Clean Meal Whole-food meal replacement for when cooking is not possible, providing complete nutrition in one serving.
• Creatine Monohydrate Pure micronized creatine monohydrate at 5g per serving, Informed Sport certified.
• Creatine Monohydrate Elite High-absorption creatine monohydrate with MAX Catalyst patented black-pepper extract for approximately 40% improved absorption.
• Creatine Monohydrate Stick Box Single-serve flavored creatine stick packets with MAX Catalyst for on-the-go convenience, available in Orange Mango and Strawberry Lemonade.
• Creatine Monohydrate Stick (single-serve) Individual single-serve creatine packet for travel and gym bag use.
• Creatine HCl Patented C-HCl creatine hydrochloride at 750mg per serving, stomach-friendly with no loading phase required and easy mixing.
• CreaClear Patented microencapsulated creatine monohydrate that mixes 100% clear and is easy on the stomach, developed with Anabio Technologies.
• BCAA 2:1:1 Plant-based BCAA powder with 2.5g leucine per serving in the 2:1:1 ratio of leucine, isoleucine, and valine, Informed Sport certified.
• Citrulline Plant-based blood flow enhancer using AMINATURE patented fermented L-citrulline at 2g per serving, without malate.
• Glutamine Plant-based recovery support with 5g fermented L-glutamine per serving, Informed Sport certified.
• Hydra-Charge Daily electrolyte drink mix providing all five essential electrolytes (sodium, potassium, calcium, magnesium, phosphorus), 1000mg taurine, 500mg coconut water powder, and 100mg Spectra antioxidant blend with less than 1g sugar. 92% fewer carbohydrates than a leading hydration brand.
• Organic Greens Elite Greens powder and whole-food multivitamin combining 26 organic fruits, vegetables, and herbs with 50% daily value of 21 essential vitamins and minerals, including prebiotic fiber and KSM-66 Ashwagandha.
• Multivitamin Whole-food multivitamin providing essential vitamins and minerals.
• Omega-3 Wild-caught fish oil supplement, ultra-pure triple-strength formula.
• Test (Ferodrox) Natural testosterone support supplement formulated for men.
• Test Elite Natural testosterone and blood flow support supplement combining Test support with nitric oxide enhancement.
• Elite Strada Shaker Bottle Premium shaker bottle with push button cap and mixing ball.
• Ascent Performance Socks Athletic crew socks with moisture-wicking 4-way stretch fabric.
• Ascent Performance Shorts Athletic-fit shorts with moisture-wicking 4-way stretch fabric.
• Ascent Hoodie Athletic hoodie with KAGED branding.
• Ascent Performance Tee Slim athletic-fit moisture-wicking t-shirt.
• Essential Performance Stack Complete training stack including hydration, Pre-Workout Sport, and CreaClear for energy, focus, strength, and peak performance.
• Gift Card Gift cards available in denominations from $10.

Quantifiable outcome

• CreaClear with microencapsulation technology delivers approximately 40% more absorption than standard creatine monohydrate when paired with MAX Catalyst
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Informed SportcoreOthersThird-party certification program that independently tests each batch of Kaged products for 225+ banned substances and heavy metals. All Kaged pre-workouts, proteins, creatine, amino acids, and hydration products carry Informed Sport certification. Testing conducted at LGC's sports anti-doping laboratory.
• UNRLminorStrategic or Co-development PartnerCo-branded collaboration product - Kaged x UNRL Apex Training Pants, combining athletic apparel from both brands. Sold through Kaged's website as a limited partnership offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transparent Labs: Direct-to-consumer sports nutrition brand built around fully transparent labeling, clinically-dosed formulations, and proprietary ingredients — nearly identical value proposition to Kaged and the closest one-to-one comparable for premium positioning.
• Ghost (Ghost Lifestyle): Lifestyle-branded DTC supplement company offering pre-workout, protein, and wellness products with patented ingredients (e.g., Ghost Smart Protein), competing head-to-head in the transparent, premium-positioned sports nutrition segment.
• Legion Athletics: Science-backed, transparently-labeled sports supplement brand (founded by fitness influencer Mike Matthews) selling pre-workouts, protein, creatine, and fat burners through DTC — overlapping customer base and no-BS marketing positioning with Kaged.
• Bucked Up: DTC sports supplement brand emphasizing pre-workouts, BCAAs, and testosterone support with strong influencer/athlete marketing — overlaps with Kaged in target customer (fitness enthusiasts) and product categories including Test support.
• Onnit: Direct-to-consumer supplement and fitness brand offering pre-workouts, protein, nootropics, and wellness products through its own site, sharing Kaged's transparent-label, premium-DTC positioning and athlete-aligned brand storytelling.

Broad incumbents

• Cellucor (C4): One of the largest sports nutrition brands in the US (C4 pre-workout), competing in the same pre-workout/intra-workout/protein categories as Kaged but at far greater scale and broader retail distribution.
• Optimum Nutrition: Glanbia-owned category leader in sports nutrition (Gold Standard Whey, creatine, pre-workouts) with mass retail and international distribution; competes with Kaged on protein and creatine categories at incumbent scale.
• MyProtein: THG-owned global DTC sports nutrition brand with very broad product range, large international footprint, and value-tier pricing that competes with Kaged on the same supplement categories from a different price/value position.

Emerging players

• AG1 (Athletic Greens): Premium DTC daily greens and supplement brand with subscription model and strong athlete/celebrity endorsement strategy — overlapping with Kaged in wellness (Greens, Multivitamin) and in the high-end DTC supplement playbook.
• KOS Nutrition: Plant-based DTC nutrition brand offering protein powders, meal replacements, and greens with clean-label emphasis; overlaps with Kaged on transparency, plant-based positioning, and DTC subscription mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kagedmuscle
• Facebookfacebook.com/kagedsupplements
• Instagraminstagram.com/kaged
• TikToktiktok.com/@kagedsupp?lang=en
• Xx.com/_Kaged

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaged Muscle