Makarius Smart Learning

What Makarius Smart Learning does

Makarius Smart Learning is a Philippines-based B2B EdTech company founded in 2021, headquartered at the AIM Conference Center in Makati City. The company builds AI-powered academic intelligence systems for educational institutions, operating two core products: PathBuilder, a next-generation learning management system that uses AI diagnostics to generate personalized learning pathways, mastery tracking, outcome mapping, and rubric-aligned assessments; and Future Classroom PH, a coding and future-skills curriculum platform covering game development, Python, AI, and web development for K-12 through college students and non-IT teachers. Underlying technology combines generative AI for automated content creation, a recommendation engine for adaptive learning, predictive analytics for real-time dashboards, and process automation for attendance, grading, and risk alerts, built on cloud infrastructure provided by Google Cloud, AWS, and Microsoft Philippines.

The company targets three primary customer segments: higher education institutions (universities and colleges), K-12 schools, and review centers focused on professional exam preparation, with corporations listed as a secondary upskilling segment. Makarius operates a direct enterprise sales motion targeting deans, EVPAAs, and program chairs, supplemented by participation in education conferences (ICEME 2025, HCT Pulse of the Future in Dubai) for international expansion. Pricing is subscription-based per institution, with published tiers ranging from freemium to $39–$79/month for smaller deployments and custom enterprise pricing for larger institutional contracts. The company is backed by the Philippine Department of Science and Technology (DOST-PCIEERD), has signed memoranda of agreement with eight Philippine universities between May and August 2025 (including PUP, Mapúa, Adamson, MLQU, UPHSL, and FAITH Colleges), and has begun expansion into the UAE market. Reported scale metrics include 80+ institutional partners, 50,000+ learners served, and a 90%+ average passing rate across 24+ professional courses.

Name

Makarius Smart Learning

Legal name

Makarius Smart Learning

Website

https://msmartlearning.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Makarius Smart Learning is a Philippines-based B2B EdTech company that builds AI-powered academic intelligence systems — including the PathBuilder LMS and Future Classroom PH coding platform — for K-12 schools, universities, and review centers, with expansion underway into the UAE market.

Ownership category

akta.pro rank

Product category

AI Learning Management Systems

NAICS

Educational Support Services (611710), Educational Support Services (61171), Computer Training (61142), Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Education & Learning Personalization (HDAAAGAL), AI/ML Learning Platforms for Students (EDAFANAE)

Keywords

• Adaptive learning platform
• Learning management system
• Education analytics dashboards
• Coding curriculum platform
• AI content generation

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Academic Intelligence Systems Subscription: Subscription-based access to PathBuilder LMS and related AI-powered learning tools for institutions. Institutions pay for platform licensing with features including outcome mapping, rubric alignment, mastery visibility, and formative item generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Makarius Smart Learning develops AI-powered education software for institutions, review centers, and corporate learning programs. Its core offerings are PathBuilder, a next-generation LMS and academic intelligence system, and Future Classroom PH, a coding and future-skills learning platform for K-12, college, and non-IT learners.

Product overview

Makarius Smart Learning operates as a platform-plus-products EdTech company offering two core products: PathBuilder (Next-Gen LMS) and Future Classroom PH (coding-learning platform). PathBuilder serves as the academic intelligence system providing AI-powered diagnostics, personalized learning pathways, outcome mapping, and mastery analytics. Future Classroom PH complements this with coding and future skills curriculum. Both products share AI capabilities including adaptive learning, content generation, and real-time analytics, with administrative automation features connecting institutional operations.

Differentiator

Problem solved

Functional benefit

Brands

• PathBuilder: AI-powered Academic Intelligence System and Next-Gen LMS for modern institutions, providing personalized learning pathways and adaptive assessments.
• Future Classroom PH

Products and services

• PathBuilder AI-powered Academic Intelligence System and next-generation LMS that diagnoses knowledge gaps, generates personalized learning pathways, and provides outcome mapping, rubric alignment, mastery analytics, and formative feedback tools for educational institutions.
• Future Classroom PH Coding and future-skills learning platform covering game development with Roblox and Minecraft, web development, Python, and AI for K-12, college, and non-IT students, with teacher-friendly curriculum support.

Quantifiable outcome

• 90%+ average passing rate across 24+ professional courses
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

16 partnerships are on record, tiered major, minor and core.

• Adamson UniversitymajorStrategic or Co-development Partner · 28 August 2025MOA to modernize teaching, assessment, and student support with responsible AI. Partnership covers Teaching & Assessment Studio, Student Success & Advising, Faculty Enablement Academy, and Data, Policy & Integrity programs.
• Mapúa University IntramurosmajorStrategic or Co-development Partner · 28 August 2025Faculty onboarding partnership for adaptive AI-informed teaching. Includes Course Design Sprint, Assessment Integrity Lab, Advising Signals Setup, and Data & Governance Clinic tracks.
• Higher Colleges of Technology (HCT)minorStrategic or Co-development Partner · 14 August 2025Participation in Pulse of the Future in Education Practice conference in Dubai. 1,300+ attendees, 30+ AI demonstrations. Exploring internationalization opportunities and cross-border pilots.
• Mapúa University MakatimajorStrategic or Co-development Partner · 7 August 2025MOA to co-build AI-enabled academic environment linking classroom practice, assessment, and student services. Covers Teaching & Learning Acceleration, Assessment & Evidence, Student Success & Advising, and Institutional Enablement & Policy.
• PEMEAminorStrategic or Co-development Partner · 6 August 2025Participation in International Conference on Educational Measurement and Evaluation (ICEME 2025) at Hotel Benilde, Manila. Multi-sector panel on technology-driven innovations in assessment.
• Manuel L. Quezon University (MLQU)majorStrategic or Co-development Partner · 18 July 2025MOA to accelerate responsible AI adoption across classrooms and support units. Focus on AI-supported instruction & assessment, capability building, student success & employability, and policy, risk & ethics.
• Polytechnic University of the Philippines (PUP)majorStrategic or Co-development Partner · 18 July 2025MOA to co-develop institution-wide responsible AI program. Program pillars include AI in Teaching & Assessment, Capability & Change Management, Student Success & Employability, and Policy, Risk & Ethics.
• University of Perpetual Help System Laguna (UPHSL)majorStrategic or Co-development Partner · 11 July 2025MOA to co-drive responsible, measurable AI adoption across teaching, learning, and student services. Includes AI in course delivery, faculty capacity-building, student success, and policy & safeguards.
• FAITH CollegesmajorStrategic or Co-development Partner · 13 May 2025MOA for AI-enhanced teaching and assessment, faculty enablement, student success and career readiness, and ethics and governance. Aligned with SDG 4, 9, and 17.
• Mapúa Malayan Colleges Laguna (Mapúa MCL)majorStrategic or Co-development Partner · 5 May 2025MOA partnership for AI-enabled teaching and learning. Signatories include Engr. Anthony Hilmer S. Medrano (EVP & COO), Engr. Maribel G. Songsong (VP for Academic Affairs), and other officials. Collaboration on PathBuilder and FutureClassroom platforms for improving learning outcomes and faculty enablement.
• AIM-DBI (Asian Institute of Management - Diwata Business Incubator)coreStrategic or Co-development PartnerStrategic partner and office location host. AIM-DBI, AIM Conference Center in Makati City serves as company headquarters.
• Google CloudmajorTechnology or IntegrationTechnology partnership providing cloud infrastructure for platform operations and AI services.
• AWS (Amazon Web Services)majorTechnology or IntegrationTechnology partnership providing cloud infrastructure for platform operations.
• Microsoft PhilippinesmajorTechnology or IntegrationTechnology partnership for Microsoft Azure and related education solutions.
• John Andrew Mañacop (CEO)coreOthersCEO John Andrew Mañacop serves as key representative for partnership agreements with educational institutions.
• Jastine Marasigan (Chief Human Resources Officer)coreOthersCHRO Jastine Marasigan serves as representative for partnership agreements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moodle: Open-source LMS widely adopted by universities globally, including in the Philippines. Direct competitor at the institutional platform layer; Makarius differentiates PathBuilder via built-in AI tutoring and adaptive diagnostics that Moodle partners or plugins have to assemble.
• Tynker: Code-learning platform for K-12 covering game development, Python, and AI. Direct comparable to Makarius's Future Classroom PH on curriculum scope, teacher-friendly delivery, and student gamification mechanics.
• Squirrel AI: AI-powered adaptive tutoring company operating in Asia. Most direct conceptual peer to PathBuilder's mastery-based, diagnostics-driven personalization engine, though at meaningfully larger scale and with proprietary Bayesian knowledge graph architecture.
• Carnegie Learning: AI-driven math and literacy adaptive learning provider for K-12 and HE. Comparable adaptive personalization and outcome-tracking approach to Makarius, with deeper published efficacy evidence required by institutional buyers.

Broad incumbents

• PowerSchool: Broad incumbent K-12 and HE LMS and student information system vendor. Comparable to Makarius's PathBuilder in serving institutional academic intelligence needs, with a much larger installed base in North America and a portfolio that overlaps on adaptive learning dashboards and analytics.
• D2L Brightspace: Higher-ed and K-12 LMS with adaptive learning and analytics capabilities. Comparable to PathBuilder's adaptive personalization and rubric-aligned assessment thesis, with stronger international distribution outside Southeast Asia.
• Blackboard: Long-standing higher-ed LMS incumbent with enterprise contracts at universities worldwide. Overlaps with PathBuilder in HE institutional sales, with broader portfolio (community engagement, analytics) but slower innovation on AI personalization.
• Instructure (Canvas): Global LMS incumbent widely deployed in higher education. Directly comparable to PathBuilder as an institutional learning platform; Canvas's scale and ecosystem pose a competitive threat as it adds AI tutoring and analytics features.
• Knewton (Wiley): Adaptive learning infrastructure now part of Wiley, providing personalization APIs to publishers and institutions. Conceptual peer on the adaptive learning engine behind PathBuilder, but distributed as infrastructure rather than a full LMS.

Emerging players

• EDMODO (NetSuite / dōConnect): Classroom and learning platform used by K-12 and HE globally with a meaningful Southeast Asia footprint. Adjacent comparable to PathBuilder + Future Classroom as an integrated teaching, assessment, and student engagement environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MSmartLearning
• Facebookfacebook.com/MakariusSmartLearning
• LinkedInlinkedin.com/company/msmartlearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makarius Smart Learning