Coldwell Banker Select Real Estate

What Coldwell Banker Select Real Estate does

Coldwell Banker Select Real Estate is a privately held, full-service regional real estate brokerage headquartered in Yuba City, California. Founded in 1980 by Daniel Jacuzzi as the first office of The Select Group of Real Estate Companies, the firm today operates 33+ offices and approximately 1,400 agents across Northern California, Northern Nevada, and the Lake Tahoe basin. The company serves home buyers, sellers, and property owners through both the Coldwell Banker franchise brand and acquired CENTURY 21 Cornerstone and CENTURY 21 Select brands, providing residential and commercial brokerage, luxury property marketing via the Coldwell Banker Global Luxury program, relocation services through the Select Business Development Group, and corporate mobility programs via an Employer Program. Customers are reached directly through agent-led field sales, self-service property search on its website, and B2B employer partnerships.

The company's product platform is built around an IDX-powered property search portal integrated with at least eight regional MLS systems (Northern Nevada Regional MLS, Tahoe Sierra MLS, South Tahoe Association of Realtors, Incline Village MLS, MetroList, CRMLS, BAREIS, and others), supported by agent administrative tooling, market reports, a home valuation tool, and standard marketing/analytics integrations. The Select Group has progressively built an integrated service stack around the core brokerage: Select Property Management (residential, commercial, and vacation rentals via Tahoe Sierra Rental Company), Stanford Mortgage (residential lending), Inter-County Title of El Dorado County (title and escrow, operating since 1891), Olympia Mortgage and Investment Company (private money commercial lending, acquired 2020), and Select Success (agent training).

The business model is primarily transaction-based, with residential and commercial real estate commissions forming the core revenue stream. This is supplemented by recurring subscription/management fees from property management portfolios (including over 700,000 square feet of commercial space), transaction fees from mortgage origination and title/escrow, and professional services fees from corporate relocation and employer programs. The firm is a franchisee under Coldwell Banker Real Estate LLC and operates under multi-brand franchise agreements; the source material indicates founder/family ownership under CEO Daniel Jacuzzi with no disclosed private equity, venture capital, or public equity participation.

Name

Coldwell Banker Select Real Estate

Legal name

The Select Group of Real Estate Companies

Website

https://cbselectre.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker Select Real Estate is a full-service regional brokerage operating 33+ offices with 1,400+ agents across Northern Nevada and Northern California. Founded in 1980, it offers integrated residential and commercial sales, property management, mortgage, title, and relocation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311), Title Abstract and Settlement Offices (541191), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property management services
• Mortgage lending services
• Luxury real estate
• Corporate relocation services

Headquarters

HQ city

Yuba City

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property sales transactions. Brokers earn commissions on completed transactions for buyers and sellers.
2. Property Management: Residential and commercial property management services through Select Property Management, managing single-family and multifamily portfolios.
3. Mortgage/Lending Services: Mortgage financing services through Stanford Mortgage, providing loan origination and mortgage advisory services to real estate clients.
4. Title and Escrow Services: Title and escrow services through Inter-County Title of El Dorado County.
5. Relocation Services: Corporate and individual relocation services including comprehensive relocation packages, home sale assistance, and area orientation.
6. Vacation Rental Management: Vacation rental property management through Tahoe Sierra Rental Company for Lake Tahoe region properties.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Full-service residential and commercial real estate brokerage providing buying, selling, and luxury property representation across Northern Nevada and Northern California. Operates through a network of 1,000+ agents across 33+ offices and is complemented by affiliated services including property management (Select Property Management, Tahoe Sierra Rental Company), mortgage lending (Stanford Mortgage), title and escrow (Inter-County Title), and corporate and individual relocation services (Select Business Development Group).

Product overview

Coldwell Banker Select Real Estate is a full-service real estate brokerage operating as part of The Select Group of Real Estate Companies. The company offers a comprehensive suite of services anchored by its core residential and commercial real estate sales platform, complemented by integrated property management (Select Property Management for residential/commercial and Tahoe Sierra Rental Company for vacation rentals), mortgage services (Stanford Mortgage), title and escrow (Inter-County Title), and relocation services. The company also provides agent training through Select Success Career Development and maintains a luxury division (Coldwell Banker Global Luxury) for high-value properties. The product portfolio is supported by an online property search platform with IDX connectivity to multiple MLS systems, a home valuation tool, and an agent portal for broker administration. The company serves Northern Nevada, Northern California, and Lake Tahoe markets through 33 offices with over 1,000 agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Real Estate Brokerage Full-service residential and commercial real estate brokerage providing buying and selling services for home buyers and sellers across Northern Nevada and Northern California through a network of 1,000+ agents and 33+ offices.
• Select Property Management Premier residential and commercial property management services offered through Coldwell Banker Select Real Estate Residential & Commercial Management, managing single-family, multifamily, and commercial portfolios with more than 700,000 square feet of commercial space.
• Vacation Rental Management (Tahoe Sierra Rental Company) Vacation rental property management for properties in the Lake Tahoe region, providing short-term rental marketing, booking, and guest services.
• Stanford Mortgage Mortgage lending services providing loan origination, mortgage advisory, processing, and administrative support to real estate clients; expanded to Northern Nevada in 2012.
• Inter-County Title Title and escrow services for El Dorado County, California; one of the oldest title companies in California, serving the county since 1891.
• Coldwell Banker Select Relocation Services Comprehensive relocation services through Select Business Development Group including pre-marketing assistance, home sale assistance, area orientation, property management, mortgage assistance, and employer group programs. Operates as a member of the Cartus Broker Network for nationwide relocation support.
• Coldwell Banker Global Luxury Luxury property division providing bespoke marketing strategies and access to a global luxury real estate network for high-value and exceptional properties; represents $288M in daily luxury real estate sales.
• Employer Program Corporate partnership program providing qualified employer groups with real estate services including buying, selling, financing, and relocation assistance, with savings benefits for employees of partner corporations.

Quantifiable outcome

• Coldwell Banker homes earn 13.7% higher sales price than other real estate companies nationwide

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Tahoe Sierra Rental CompanyminorStrategic or Co-development Partner · 1 January 2008Tahoe Sierra Rental Company was established in 2008 to manage vacation rental properties in the Lake Tahoe region.
• Inter-County Title of El Dorado CountycoreStrategic or Co-development Partner · 1 January 2001Inter-County Title was added in 2001 providing superior title and escrow services to the general public and real estate community. One of the oldest title companies in California, serving El Dorado County since 1891.
• Stanford MortgagecoreStrategic or Co-development Partner · 1 January 1995Stanford Mortgage was acquired in 1995 to bring quality mortgage services to real estate clients. Staffed with experienced mortgage advisors, processors and administrative staff. Established first Northern Nevada branch in 2012 broadening services to new communities.
• Select Property ManagementcoreStrategic or Co-development Partner · 1 January 1982Select Property Management was added in 1982 to provide premier residential and commercial property management services. Later merged with Carson Properties in 2018 to become Coldwell Banker Select Real Estate Residential & Commercial Management with portfolio of more than 700,000 square feet.
• Cartus Broker NetworkcoreStrategic or Co-development PartnerLong-standing member of Cartus -- the leader in relocation services and the largest Broker Network in the world. As a member of the Cartus Broker Network, the company has resources nationwide to assist with relocation needs.
• Stanford LoanscoreStrategic or Co-development PartnerLending partner providing mortgage calculator and financing information resources to clients. Available through company website and services.
• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorColdwell Banker Select operates as a franchise/brand member of Coldwell Banker Real Estate LLC. Uses Coldwell Banker brand and Global Luxury program for marketing exceptional properties.
• HomeWarranty.comminorGTM or Marketing PartnerHome warranty partner providing warranty services featured on company website.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Redfin: Technology-led brokerage and portal with a lower-fee service model. Operates in Northern California and competes for both consumers and listing agents in the same geography.
• eXp Realty: Cloud-based brokerage operating without physical offices, offering aggressive agent equity and commission splits. Increasingly recruits agents out of traditional franchises and could pressure agent retention in Northern CA/NV.

Direct peers

• Compass: Tech-enabled national brokerage that has been rapidly recruiting top-producing agents from traditional franchises with equity and technology offerings. Most significant competitive threat to incumbent Coldwell Banker franchises in California.
• HomeSmart: Fast-growing national brokerage with a technology and agent-friendly model. Competes for agent recruitment in the same California markets served by Coldwell Banker Select.
• RE/MAX: Global real estate franchise with established presence across Northern Nevada and California. Direct overlap in residential brokerage services and similar franchise-driven operating model.
• Sotheby's International Realty: Luxury-focused international brokerage franchise. Direct competitor in the Lake Tahoe and luxury mountain-home segment where Coldwell Banker Global Luxury is most active.
• Century 21 Real Estate: National residential brokerage franchise. Especially relevant given The Select Group's own CENTURY 21 Cornerstone and CENTURY 21 Select subsidiaries, making the parent brand both an affiliate and a competitive reference point.
• Keller Williams Realty: Largest real estate franchise by agent count in the US, with a strong agent-centric culture and profit-sharing model. Directly competes for residential agents and listings in Northern California and Nevada.
• Berkshire Hathaway HomeServices: National real estate brokerage franchise operating across the same luxury and traditional residential segments. Competes for franchisee agents and luxury listings in many of the same Northern CA/NV submarkets.

Broad incumbents

• Coldwell Banker Real Estate LLC: National franchisor of the Coldwell Banker brand and parent of the Coldwell Banker Global Luxury program. Anchors the franchise economics, technology, and brand positioning that Coldwell Banker Select Real Estate relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coldwell-banker-select-real-estate-164333380256505
• Xx.com/movetonevada
• LinkedInlinkedin.com/company/colwell-banker-select

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Select Real Estate