Tampa Bay Parenting Magazine

What Tampa Bay Parenting Magazine does

Tampa Bay Parenting Magazine is a privately held regional parenting media publication serving families in the Tampa Bay area and surrounding west central Florida. Founded in 2006 and operated by Media-AMJ LLC as part of the Hooray Media Group portfolio, the company delivers a monthly subscription print magazine mailed directly to subscribers, a content-rich website (tampabayparenting.com) covering camps, education, health and wellness, food and drink, parenting stages, and local family activities, and a weekly email newsletter curating top family events. Content is produced by local contributors for a local audience, distinguishing it from national parenting media. Distribution is multi-channel, spanning nine social platforms (Facebook, X, Instagram, Pinterest, YouTube, Bluesky, Threads, Flipboard, NewsBreak) plus Google News and Issuu digital publishing.

The underlying technology stack is straightforward: a WordPress-based content management system with Stripe handling subscription and gift-subscription payment processing, Google Analytics for traffic measurement, and Raptive (CMI Marketing, Inc.) as the outsourced programmatic advertising partner managing on-site ad inventory. There is no proprietary platform, no mobile app, and no documented AI/ML capabilities. The publication runs with a small team of 1-10 employees.

Revenue is generated through four streams: (1) recurring annual print magazine subscriptions (with gift subscription options), (2) digital and programmatic advertising placed via Raptive, (3) affiliate marketing commissions on third-party purchases driven through editorial content, and (4) sponsored content and partner features across both print and web. The customer base is bifurcated: end consumers are Tampa Bay-area parents (long-tail, geographically concentrated), while advertisers/partners are a recurring set of regional healthcare providers, schools, attractions, and family-activity venues (Johns Hopkins All Children's Hospital, St. Joseph's Children's Hospital, ZooTampa, Busch Gardens Tampa Bay, MOSI, Glazer Children's Museum, Tampa Bay Rays, Corbett Prep, Pinellas County Schools). Specific subscription pricing is not publicly disclosed.

Name

Tampa Bay Parenting Magazine

Legal name

Media-AMJ LLC

Website

https://tampabayparenting.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Tampa Bay Parenting Magazine is a regional parenting media publication serving Tampa Bay area families since 2006 via a monthly print magazine, content website, and weekly newsletter, monetized through subscriptions, programmatic advertising, and affiliate marketing under Hooray Media Group.

Ownership category

akta.pro rank

Product category

Regional Parenting Media and Lifestyle Publication

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

akta.pro secondary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Local parenting media
• Print parenting magazine
• Family events listings
• Regional lifestyle publication
• Parenting newsletter content

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Print Magazine Subscriptions: Monthly subscription print magazine distributed throughout the Tampa Bay area and by mail. Subscribers receive each month's issue delivered directly to their homes, with options to gift annual subscriptions to others.
2. Advertising and Sponsorships: The magazine utilizes Raptive (CMI Marketing, Inc.) for placing ads on their websites. Third-party advertising and analytics partners collect and use data for advertising purposes. The publication features sponsored content and partner promotions.
3. Affiliate Marketing: The website contains affiliate links. If visitors click through and make purchases, the company may earn a commission at no extra cost to the user.
4. Online Content and Digital Engagement: Digital content drives traffic and engagement through articles covering local events, family activities, health, education, and parenting topics. Content includes sponsored articles from partners and featured attractions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels14 records

Core offering

Tampa Bay Parenting Magazine publishes a monthly print parenting magazine distributed by mail subscription across the Tampa Bay and west central Florida region, complemented by a WordPress-based website offering categorized editorial content (camps, education, health, food, parenting, things to do) and a weekly email newsletter of curated family activities. Content is written by local parents for local parents, addressing Tampa Bay-specific family events, schools, attractions, and parenting resources.

Product overview

Tampa Bay Parenting Magazine is a family-oriented monthly publication operated by Media-AMJ LLC (part of Hooray Media Group) serving parents in the Tampa Bay and west central Florida area since 2006. The product portfolio consists of a print magazine distributed monthly throughout Tampa Bay and by mail, an accompanying website offering articles and resources across categories including camps, education, health and wellness, food and drink, and family activities, and a weekly email newsletter delivering curated events and things to do recommendations. The magazine also publishes sponsored and editorial content from local partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Tampa Bay Parenting Magazine (Print Subscription) Monthly subscription-based print magazine providing local parenting resources, family activity guides, and Tampa Bay-specific information delivered by mail to subscribers in the Tampa Bay and west central Florida area. Annual gift subscriptions available.
• Tampa Bay Parenting Website WordPress-based online platform at tampabayparenting.com offering categorized editorial content covering camps, education, health and wellness, food and drink, parenting, and things to do in the Tampa Bay area. Includes sponsored content and affiliate links.
• Tampa Bay Parenting Weekly Newsletter Weekly email newsletter delivering curated 'Tampa Bay's Best Things to Do for Families' with top picks for family activities and events in the Tampa Bay area and beyond.

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Raptive (CMI Marketing, Inc.)coreGTM or Marketing PartnerRaptive is an advertising partner that places ads on Tampa Bay Parenting's websites. Raptive collects and uses certain data for advertising purposes and may permit third parties to track visitor data for advertising, measurement, or other lawful purposes.
• StripecoreTechnology or IntegrationStripe is used for payment processing when users purchase subscriptions or other offerings through the Tampa Bay Parenting website. Stripe's privacy policies govern their processing of payment data.
• Hooray Media GroupcoreOthersTampa Bay Parenting is part of the Hooray Media Group (Media-AMJ LLC). This is the parent company/operating entity that owns and operates Tampa Bay Parenting and related publications including Tampa Bay Date Night Guide, Orlando Parenting, Orlando Date Night Guide, and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orlando Parenting: Sister publication within Hooray Media Group covering the Orlando parenting market with the same print + website + newsletter model. Most directly comparable peer since it shares the parent operator, shared ad stack, and regional Florida parenting focus.
• Seattle's Child: Independent regional parenting publication covering the Puget Sound area with print, web, and events. Demonstrative peer for the local parenting media category outside of national brands.
• Tampa Bay Date Night Guide: Fellow Hooray Media Group brand targeting the same Tampa Bay household with curated local activities for parents. Closely aligned audience, distribution, and editorial operating model within the same parent entity.
• Dallas Child Magazine: Regional Texas parenting magazine with print and online editions focused on Dallas-Fort Worth families. Comparable in niche specialization, advertiser base, and city-scale audience.
• Orlando Date Night Guide: Orlando counterpart to Tampa Bay Date Night Guide under Hooray Media Group. Same curated local activities use case and recurring publication model for Florida families.
• Nashville Parent: Regional parenting magazine serving Nashville-area families with print issues and a content-rich website. Strong peer on local lifestyle content + parent audience + event coverage dimensions.
• Philadelphia Family (Philly Family): Regional parenting publication covering Greater Philadelphia with print magazine, website, newsletter, and family events. Operates on essentially the same print-plus-digital recipe as Tampa Bay Parenting.
• Atlanta Parent: Long-running regional parenting magazine serving Atlanta-area families with print issues, website content, events, and a family directory. Closest non-affiliated comparable in terms of city-level parenting media model.

Broad incumbents

• Parents Magazine: National flagship parenting brand with a 100+ year history across print and digital. Overlaps on parenting content audience and competes for national parenting advertising budgets but does not focus on Tampa-specific content or events.

Emerging players

• Macaroni Kid: Network of hyperlocal parenting newsletters and event calendars reaching families across hundreds of U.S. communities, including the Tampa Bay market. Comparable on the events/newsletter driven parenting media model, though content is more digital-first than print.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tbparenting
• YouTubeyoutube.com/channel/UCyGwOA6ZAs40L37xDt4wdFg?view_as=subscriber
• Facebookfacebook.com/TampaBayParenting
• LinkedInlinkedin.com/company/tampa-bay-parenting-magazine
• Instagraminstagram.com/tampabayparenting
• Pinterestpinterest.com/TBParenting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tampa Bay Parenting Magazine