Outdoor Living Brands, Inc.

What Outdoor Living Brands, Inc. does

Outdoor Living Brands, Inc. is a Richmond, Virginia-based private franchisor founded in 2008 that operates a portfolio of home-services franchise brands serving residential homeowners and commercial property owners across the United States. The company functions as part of Empower Brands (formed in 2022 from the merger of Lynx Franchising and Outdoor Living Brands), which is backed by private equity firm MidOcean Partners. Its franchise portfolio spans outdoor living services (Archadeck Outdoor Living for decks/patios, Superior Fence & Rail for fencing, Outdoor Lighting Perspectives for landscape lighting, Conserva Irrigation), home exterior services (Bumble Roofing, Wallaby Windows, Koala Insulation), grounds maintenance (Canopy Lawn Care), and restoration/cleaning (FRSTeam, JAN-PRO), with franchise system scale including 10,500+ JAN-PRO cleaning franchisees, 100+ Koala Insulation locations, and 50+ Superior Fence & Rail locations.

The business model is asset-light franchising: Outdoor Living Brands and Empower Brands generate revenue through initial franchise fees, ongoing royalties, and brand/marketing fees paid by independently owned and operated franchisees. The corporate platform provides franchisees with proven processes, coaching and certification, marketing strategies, operational training, purchasing power, and franchisee-first support from FDD signing through business sale. The go-to-market targets entrepreneurs seeking business ownership in home services rather than selling directly to end consumers; end consumers are reached through the franchise network. Technology is not explicitly disclosed at the parent level, though individual sub-brands reference proprietary quoting, scheduling, or operational tools (e.g., Wallaby Windows quoting technology, Superior Fence & Rail proprietary technology). The company has been recognized with Franchise Research Institute, Franchise Times Fast & Serious, Inc. 5000, and Top Workplaces (2018) awards.

The company's strategic trajectory has been one of consolidation and rollup: founded 2008 to unite residential division brands, acquired by Lynx Franchising in 2021, acquired Superior Fence & Rail in December 2021 to add the fencing vertical, and merged with Lynx Franchising in 2022 under the Empower Brands umbrella. Today Outdoor Living Brands operates as an integrated operating division within Empower Brands, with shared infrastructure across the multi-brand portfolio and an M&A pipeline supported by MidOcean Partners' capital base.

Name

Outdoor Living Brands, Inc.

Legal name

Outdoor Living Brands, Inc.

Website

https://outdoorlivingbrands.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor Living Brands is a Richmond, Virginia-based private franchisor (founded 2008) operating a portfolio of U.S. home-services franchise brands — including fencing, irrigation, roofing, lighting, and lawn care — under the Empower Brands umbrella backed by MidOcean Partners, serving residential and commercial customers through a multi-brand franchise network.

Ownership category

akta.pro rank

Product category

Franchise Services

NAICS

Management of Companies and Enterprises (551)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Franchise opportunities
• Outdoor living services
• Home services franchising
• Landscape services
• Franchise portfolio

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Franchise fees and royalties: Outdoor Living Brands generates revenue through franchise fees from new franchisees and ongoing royalties from existing franchise operators. The parent company provides branding, operational systems, training, marketing support, and purchasing power to franchisees in exchange for franchise fees and ongoing royalty payments.

Distribution channels1 record

Marketing channels1 record

Core offering

Outdoor Living Brands, Inc. operates as a franchisor under the Empower Brands umbrella, owning and licensing a portfolio of home and outdoor living service brands—including Archadeck Outdoor Living, Superior Fence & Rail, Conserva Irrigation, Canopy Lawn Care, Outdoor Lighting Perspectives, Bumble Roofing, Wallaby Windows, FRSTeam, Koala Insulation, and JAN-PRO. The company sells franchise opportunities to entrepreneurs and provides franchisees with proven operating processes, training, certification, marketing strategies, and ongoing business support in exchange for franchise fees and royalties.

Product overview

Outdoor Living Brands, Inc. is a franchise holding company that operates as part of Empower Brands (formerly Lynx Franchising). The company offers a portfolio of home service franchise brands covering outdoor living, maintenance, and restoration services. The product portfolio is a platform-plus-modules architecture consisting of multiple sub-brands across diverse service categories: outdoor living services (Archadeck Outdoor Living for decks/patios, Superior Fence & Rail for fencing, Outdoor Lighting Perspectives for landscape lighting), home exterior services (Bumble Roofing, Wallaby Windows), grounds maintenance (Canopy Lawn Care, Conserva Irrigation), and restoration/cleaning services (FRSTeam, JAN-PRO). These brands share common franchise infrastructure, training systems, and operational support through Empower Brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Archadeck Outdoor Living Franchise offering custom deck and patio design and installation services, including screened-in porches, sunrooms, pergolas, fire pits, and hardscape features, for residential homeowners.
• Bumble Roofing Franchise offering roofing services with haggle-free, transparent pricing and quality workmanship for residential homeowners.
• Canopy Lawn Care Franchise offering residential and commercial lawn care programs using state-of-the-art technology and eco-friendly agronomic practices.
• Conserva Irrigation Franchise offering commercial and residential irrigation services and solutions specializing in water conservation and preventing irrigation system runoff.
• FRSTeam Franchise offering fabric and electronics restoration services to help families and businesses recover from smoke, fire, water, and mold disasters.
• JAN-PRO Systems International Franchise offering commercial cleaning services through a system of over 10,500 cleaning franchisees and 125 regional development franchisees in 41 states across 9 countries.
• Koala Insulation Franchise offering blown-in and spray foam insulation solutions for residential homeowners to reduce utility bills, with over 100 locations in the United States.
• Outdoor Lighting Perspectives Franchise offering low-voltage architectural and landscape lighting for residential and commercial properties, including holiday displays.
• Superior Fence & Rail Franchise offering fencing design, manufacturing, and installation services with over 50 physical locations across the United States, supported by proprietary technology, sales and operational training, and purchasing power.
• Wallaby Windows Franchise offering window and door replacement services backed by a 'Pane-Free' guarantee, proprietary quoting technology, and partnerships with top manufacturers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Boxwood PartnersminorImplementation/ SI/ Consulting Partner · 20 December 2021Boxwood Partners served as financial advisor to Superior Fence & Rail during its acquisition by Outdoor Living Brands, a subsidiary of Lynx Franchising. Boxwood Partners facilitated the transaction and provided M&A advisory services.
• Lynx FranchisingcoreOthers · 1 January 2021Lynx Franchising acquired Outdoor Living Brands in 2021. Subsequently in 2022, Lynx Franchising and Outdoor Living Brands unified to form Empower Brands, consolidating the franchise operations under a single organizational umbrella.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Living Brands, Inc.