AVICII
AVICII is the managed estate of deceased Swedish DJ Tim Bergling, operating as a private brand under Pophouse Entertainment Group AB. It commercializes a globally streamed electronic dance music catalog through streaming platforms, merchandise, Netflix documentaries, and the Avicii Experience, while supporting the Tim Bergling Foundation's youth mental health mission.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What AVICII does
AVICII is the managed estate and commercial brand of Tim Bergling (1989-2018), the Swedish DJ and producer whose 2011-2019 catalog of electronic dance music (spanning albums True, Stories, and TIM) redefined the genre by fusing EDM with folk and acoustic elements. The estate operates as a private entity under Stockholm-based Pophouse Entertainment Group AB, which manages the Avicii brand, commercializes the catalog, and runs the Tim Bergling Foundation's mental-health mission through concerts like Together For A Better Day at the renamed Avicii Arena.
The core product surface combines a streaming-anchored music catalog with a multi-platform consumer ecosystem: Spotify, Apple Music, YouTube Music for music; Netflix for long-form documentary content (Avicii - My Last Show, I'm Tim); an official e-commerce store at shop.avicii.com for merchandise; the Avicii Experience interactive digital and physical venue in Sweden; the Avicii Memory Board community platform for fan-submitted tributes; and official social channels on YouTube, Instagram, and TikTok. The technology stack is conventional web and e-commerce infrastructure integrated with payments (Adyen), buy-now-pay-later providers (Klarna, Affirm), Spotify Connect account linking, and resale-partner tooling for branded merchandise.
The revenue model is anchored by streaming royalties from the catalog (Wake Me Up alone has surpassed 3 billion Spotify streams), supplemented by merchandise direct-to-consumer sales, episodic licensing revenue from Netflix documentary deals, and ticket/secondary revenue from legacy mental-health concerts. Pricing is not publicly disclosed; the consumer base is a global, long-tail audience of EDM fans spanning multiple generations, with secondary engagement from the mental-health advocacy community through the Tim Bergling Foundation. No headcount expansion, funding events, or revenue figures are disclosed, and the entity has no venture capital or private equity ownership structure.
AVICII firmographics
Firmographics- Name
- AVICII
- Legal name
- Pophouse Entertainment Group AB
- Website
- https://avicii.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AVICII is the managed estate of deceased Swedish DJ Tim Bergling, operating as a private brand under Pophouse Entertainment Group AB. It commercializes a globally streamed electronic dance music catalog through streaming platforms, merchandise, Netflix documentaries, and the Avicii Experience, while supporting the Tim Bergling Foundation's youth mental health mission.
- Ownership category
- akta.pro rank
AVICII industry classification
Industry- Product category
- Music and Entertainment
- NAICS
- Musical Groups and Artists (71113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
- akta.pro secondary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
Keywords
Where AVICII is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
AVICII business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels6 records
Marketing channels6 records
AVICII product offering
Product offeringCore offering
AVICII is a privately managed artist estate brand preserving and monetizing the musical legacy of late Swedish DJ/producer Tim Bergling. The core offering centers on distributing Tim Bergling's electronic dance music catalog (including iconic tracks like Levels, Wake Me Up, The Nights, and unreleased material) through global streaming platforms, supplemented by branded merchandise sales via an official e-commerce store, documentary content licensed to Netflix, and an interactive fan community/experience ecosystem.
Product overview
AVICII is the stage name of Swedish DJ and producer Tim Bergling (1989-2018). The company's digital presence consists of a memorial ecosystem run by Pophouse Entertainment Group AB, centered on avicii.com featuring the Memory Board for fan engagement, the official shop.avicii.com merchandise store, and aviciiexperience.com offering an interactive journey through Tim's life. The portfolio includes streaming content on Netflix (Avicii – My Last Show, I'm Tim) and YouTube mini-series (Stories on Stories), all dedicated to preserving and celebrating the legacy of one of EDM's most influential artists.
Differentiator
Problem solved
Functional benefit
Brands
- Avicii Experience: An interactive digital journey through Avicii's life and musical career, featuring untold stories and unreleased music.
- Avicii Shop
- Avicii Community
Products and services
- Avicii Official Website (avicii.com) The official memorial website for Tim Bergling (Avicii), featuring a Memory Board where fans share memories, community signup, and links to music streaming platforms, the official store, and the Avicii Experience.
- Avicii Store (shop.avicii.com) Official merchandise store offering Avicii-branded products including clothing, accessories, and music-related items to global fans.
- Avicii Experience An interactive digital journey through Avicii's life and musical career, featuring untold stories and unreleased music content, offered to global fans.
- Avicii – My Last Show (Netflix) Netflix documentary featuring intimate footage of Avicii's final performance at Ushuaïa, Ibiza in 2016, told in Tim's own words with unique archival footage, distributed to a global streaming audience.
- I'm Tim (Netflix) Netflix documentary offering an intimate and personal look into Tim Bergling's life, told in his own words and featuring unique archival footage, distributed to a global streaming audience.
- AVICII FOREVER A tribute compilation featuring a new track 'Let's Ride Away' featuring Elle King combined with 19 essential tracks from Avicii's catalog, distributed through major streaming platforms globally.
Quantifiable outcome
- Wake Me Up surpassed 3 billion streams on Spotify, becoming the most-streamed song by a Swedish artist on the platform
- +2 more outcomes
Companies that use AVICII
Customer profileSegments2 records
Ideal customer profiles2 records
AVICII technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
AVICII partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tim Bergling FoundationcoreThe Tim Bergling Foundation, established by Avicii's family, focuses on suicide prevention and supporting the mental health of young people. The Avicii brand supports this mission through concerts like Together For A Better Day at Avicii Arena.
- Pophouse Entertainment Group ABcorePophouse Entertainment Group AB (organizational number 559000-0484) based in Stockholm manages the Avicii estate, brand, and commercialization. They operate avicii.com, aviciiexperience.com, aviciicommunity.com, and shop.avicii.com, and process personal data under their privacy policy.
- Avicii ArenacoreThe former Stockholm Globe Arena was renamed Avicii Arena in honor of Tim Bergling. It hosts the Together For A Better Day mental health concert benefiting the Tim Bergling Foundation.
- Elle KingminorAmerican singer-songwriter who collaborated on Let's Ride Away, a new track released as part of the AVICII FOREVER compilation in May 2025.
- Nile RodgersminorLegendary musician who performed at the Together For A Better Day concert presented by Tim Bergling Foundation at Avicii Arena.
- Aloe BlaccminorSinger-songwriter known for Wake Me Up vocals who performed at the Together For A Better Day concert presented by Tim Bergling Foundation at Avicii Arena.
- SpotifycorePrimary music streaming platform hosting Avicii's catalog with major streaming milestones (3B+ streams for Wake Me Up, 2B+ for The Nights). Spotify Connect integration available for Avicii Community accounts.
- NetflixcoreStreaming partner for Avicii documentary content including Avicii: I'm Tim and Avicii: My Last Show featuring unreleased music.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
AVICII competitors and assessment
Company assessmentDirect peers
- Primary Wave Music: Independent music IP and brand management company that acquires and manages catalogs and legacy artist brands (e.g., Whitney Houston, Stevie Nicks estate). Directly comparable as a manager of deceased/late-stage artist IP and merchandise/live event monetization.
- Michael Jackson Estate: Estate managing the posthumous catalog, brand, and merchandising of one of the highest-grossing deceased artists in history. Most directly comparable single-artist deceased estate with active streaming, merch, and brand operations.
- Prince Estate: Official estate channel for Prince's posthumous catalog and brand. Comparable as a single-artist deceased estate monetizing streaming, merchandise, and catalog IP, with similar longevity and tribute-driven community.
- Bob Marley Estate / House of Marley: Family-controlled entity managing Bob Marley's music catalog, brand licensing, and consumer products. Comparable in operating a multi-generational deceased-artist brand spanning streaming, merchandise, and licensed goods.
- Tupac Shakur Estate: Estate managing the posthumous catalog, releases, and brand of Tupac Shakur. Comparable as a deceased hip-hop/genre artist's estate continuing to release content and monetize an iconic catalog.
Broad incumbents
- Hipgnosis Songs Management: Music catalog investment and management firm holding rights to thousands of songs across many artists. Comparable as a buyer/manager of high-value catalog IP, though diversified across many songwriters and artists versus Avicii's single-artist concentration.
- Concord Music Group: Independent music publisher and label with significant catalog ownership across recording and publishing rights. Comparable in catalog IP ownership and royalty monetization, broader in artist scope than the single-artist Avicii estate.
- Spirit Music Group: Music publishing and catalog acquirer/manager with rights across multiple legacy and active songwriters. Comparable in managing long-tail publishing and master royalties similar to those underlying the Avicii catalog.
- Reservoir Media: Music publishing company managing catalogs of legacy and active songwriters and recording rights. Comparable as a catalog IP owner earning streaming royalties, though spanning many writers rather than a single artist.
- Round Hill Music Royalty Fund: Public music royalty investment fund holding catalogs across many artists and eras. Comparable as a buyer/manager of evergreen catalog IP generating streaming royalties, with similar revenue mechanics but diversified across songs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AVICII social profiles
Digital presenceAVICII financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVICII leadership team
Management profileNumber of profiles
AVICII subsidiaries and ownership
Company hierarchySubsidiaries3 records
AVICII funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVICII M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVICII
What does AVICII do?
AVICII is a privately managed artist estate brand preserving and monetizing the musical legacy of late Swedish DJ/producer Tim Bergling. The core offering centers on distributing Tim Bergling's electronic dance music catalog (including iconic tracks like Levels, Wake Me Up, The Nights, and unreleased material) through global streaming platforms, supplemented by branded merchandise sales via an official e-commerce store, documentary content licensed to Netflix, and an interactive fan community/experience ecosystem.
Is AVICII a public or private company?
AVICII is a private company. It is classified as family owned and is currently operating.
When was AVICII founded?
AVICII was founded in 2018. It employs 1 to 10 people.
Where is AVICII based?
AVICII is headquartered in Stockholm, Sweden, in the Europe region.
Who are AVICII's main competitors?
Direct peers on record are Primary Wave Music, Michael Jackson Estate, Prince Estate, Bob Marley Estate / House of Marley and Tupac Shakur Estate. Broad incumbents are Hipgnosis Songs Management, Concord Music Group, Spirit Music Group, Reservoir Media and Round Hill Music Royalty Fund.
Does AVICII have an API?
No public API is recorded for AVICII.
What industry is AVICII in?
AVICII's product category is Music and Entertainment. Its primary akta.pro industry code is HSACAHAA, Live Music Booking (Bands, Soloists, DJs), with a secondary code of MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks). Its NAICS code is 71113.