AVICII

What AVICII does

AVICII is the managed estate and commercial brand of Tim Bergling (1989-2018), the Swedish DJ and producer whose 2011-2019 catalog of electronic dance music (spanning albums True, Stories, and TIM) redefined the genre by fusing EDM with folk and acoustic elements. The estate operates as a private entity under Stockholm-based Pophouse Entertainment Group AB, which manages the Avicii brand, commercializes the catalog, and runs the Tim Bergling Foundation's mental-health mission through concerts like Together For A Better Day at the renamed Avicii Arena.

The core product surface combines a streaming-anchored music catalog with a multi-platform consumer ecosystem: Spotify, Apple Music, YouTube Music for music; Netflix for long-form documentary content (Avicii - My Last Show, I'm Tim); an official e-commerce store at shop.avicii.com for merchandise; the Avicii Experience interactive digital and physical venue in Sweden; the Avicii Memory Board community platform for fan-submitted tributes; and official social channels on YouTube, Instagram, and TikTok. The technology stack is conventional web and e-commerce infrastructure integrated with payments (Adyen), buy-now-pay-later providers (Klarna, Affirm), Spotify Connect account linking, and resale-partner tooling for branded merchandise.

The revenue model is anchored by streaming royalties from the catalog (Wake Me Up alone has surpassed 3 billion Spotify streams), supplemented by merchandise direct-to-consumer sales, episodic licensing revenue from Netflix documentary deals, and ticket/secondary revenue from legacy mental-health concerts. Pricing is not publicly disclosed; the consumer base is a global, long-tail audience of EDM fans spanning multiple generations, with secondary engagement from the mental-health advocacy community through the Tim Bergling Foundation. No headcount expansion, funding events, or revenue figures are disclosed, and the entity has no venture capital or private equity ownership structure.

Name

AVICII

Legal name

Pophouse Entertainment Group AB

Website

https://avicii.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AVICII is the managed estate of deceased Swedish DJ Tim Bergling, operating as a private brand under Pophouse Entertainment Group AB. It commercializes a globally streamed electronic dance music catalog through streaming platforms, merchandise, Netflix documentaries, and the Avicii Experience, while supporting the Tim Bergling Foundation's youth mental health mission.

Ownership category

akta.pro rank

Product category

Music and Entertainment

NAICS

Musical Groups and Artists (71113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

Keywords

• Electronic dance music
• Music streaming catalog
• Artist merchandise sales
• Fan community platform
• Posthumous music releases

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels6 records

Marketing channels6 records

Core offering

AVICII is a privately managed artist estate brand preserving and monetizing the musical legacy of late Swedish DJ/producer Tim Bergling. The core offering centers on distributing Tim Bergling's electronic dance music catalog (including iconic tracks like Levels, Wake Me Up, The Nights, and unreleased material) through global streaming platforms, supplemented by branded merchandise sales via an official e-commerce store, documentary content licensed to Netflix, and an interactive fan community/experience ecosystem.

Product overview

AVICII is the stage name of Swedish DJ and producer Tim Bergling (1989-2018). The company's digital presence consists of a memorial ecosystem run by Pophouse Entertainment Group AB, centered on avicii.com featuring the Memory Board for fan engagement, the official shop.avicii.com merchandise store, and aviciiexperience.com offering an interactive journey through Tim's life. The portfolio includes streaming content on Netflix (Avicii – My Last Show, I'm Tim) and YouTube mini-series (Stories on Stories), all dedicated to preserving and celebrating the legacy of one of EDM's most influential artists.

Differentiator

Problem solved

Functional benefit

Brands

• Avicii Experience: An interactive digital journey through Avicii's life and musical career, featuring untold stories and unreleased music.
• Avicii Shop
• Avicii Community

Products and services

• Avicii Official Website (avicii.com) The official memorial website for Tim Bergling (Avicii), featuring a Memory Board where fans share memories, community signup, and links to music streaming platforms, the official store, and the Avicii Experience.
• Avicii Store (shop.avicii.com) Official merchandise store offering Avicii-branded products including clothing, accessories, and music-related items to global fans.
• Avicii Experience An interactive digital journey through Avicii's life and musical career, featuring untold stories and unreleased music content, offered to global fans.
• Avicii – My Last Show (Netflix) Netflix documentary featuring intimate footage of Avicii's final performance at Ushuaïa, Ibiza in 2016, told in Tim's own words with unique archival footage, distributed to a global streaming audience.
• I'm Tim (Netflix) Netflix documentary offering an intimate and personal look into Tim Bergling's life, told in his own words and featuring unique archival footage, distributed to a global streaming audience.
• AVICII FOREVER A tribute compilation featuring a new track 'Let's Ride Away' featuring Elle King combined with 19 essential tracks from Avicii's catalog, distributed through major streaming platforms globally.

Quantifiable outcome

• Wake Me Up surpassed 3 billion streams on Spotify, becoming the most-streamed song by a Swedish artist on the platform
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tim Bergling FoundationcoreStrategic or Co-development PartnerThe Tim Bergling Foundation, established by Avicii's family, focuses on suicide prevention and supporting the mental health of young people. The Avicii brand supports this mission through concerts like Together For A Better Day at Avicii Arena.
• Pophouse Entertainment Group ABcoreStrategic or Co-development PartnerPophouse Entertainment Group AB (organizational number 559000-0484) based in Stockholm manages the Avicii estate, brand, and commercialization. They operate avicii.com, aviciiexperience.com, aviciicommunity.com, and shop.avicii.com, and process personal data under their privacy policy.
• Avicii ArenacoreStrategic or Co-development PartnerThe former Stockholm Globe Arena was renamed Avicii Arena in honor of Tim Bergling. It hosts the Together For A Better Day mental health concert benefiting the Tim Bergling Foundation.
• Elle KingminorStrategic or Co-development PartnerAmerican singer-songwriter who collaborated on Let's Ride Away, a new track released as part of the AVICII FOREVER compilation in May 2025.
• Nile RodgersminorStrategic or Co-development PartnerLegendary musician who performed at the Together For A Better Day concert presented by Tim Bergling Foundation at Avicii Arena.
• Aloe BlaccminorStrategic or Co-development PartnerSinger-songwriter known for Wake Me Up vocals who performed at the Together For A Better Day concert presented by Tim Bergling Foundation at Avicii Arena.
• SpotifycoreTechnology or IntegrationPrimary music streaming platform hosting Avicii's catalog with major streaming milestones (3B+ streams for Wake Me Up, 2B+ for The Nights). Spotify Connect integration available for Avicii Community accounts.
• NetflixcoreTechnology or IntegrationStreaming partner for Avicii documentary content including Avicii: I'm Tim and Avicii: My Last Show featuring unreleased music.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Primary Wave Music: Independent music IP and brand management company that acquires and manages catalogs and legacy artist brands (e.g., Whitney Houston, Stevie Nicks estate). Directly comparable as a manager of deceased/late-stage artist IP and merchandise/live event monetization.
• Michael Jackson Estate: Estate managing the posthumous catalog, brand, and merchandising of one of the highest-grossing deceased artists in history. Most directly comparable single-artist deceased estate with active streaming, merch, and brand operations.
• Prince Estate: Official estate channel for Prince's posthumous catalog and brand. Comparable as a single-artist deceased estate monetizing streaming, merchandise, and catalog IP, with similar longevity and tribute-driven community.
• Bob Marley Estate / House of Marley: Family-controlled entity managing Bob Marley's music catalog, brand licensing, and consumer products. Comparable in operating a multi-generational deceased-artist brand spanning streaming, merchandise, and licensed goods.
• Tupac Shakur Estate: Estate managing the posthumous catalog, releases, and brand of Tupac Shakur. Comparable as a deceased hip-hop/genre artist's estate continuing to release content and monetize an iconic catalog.

Broad incumbents

• Hipgnosis Songs Management: Music catalog investment and management firm holding rights to thousands of songs across many artists. Comparable as a buyer/manager of high-value catalog IP, though diversified across many songwriters and artists versus Avicii's single-artist concentration.
• Concord Music Group: Independent music publisher and label with significant catalog ownership across recording and publishing rights. Comparable in catalog IP ownership and royalty monetization, broader in artist scope than the single-artist Avicii estate.
• Spirit Music Group: Music publishing and catalog acquirer/manager with rights across multiple legacy and active songwriters. Comparable in managing long-tail publishing and master royalties similar to those underlying the Avicii catalog.
• Reservoir Media: Music publishing company managing catalogs of legacy and active songwriters and recording rights. Comparable as a catalog IP owner earning streaming royalties, though spanning many writers rather than a single artist.
• Round Hill Music Royalty Fund: Public music royalty investment fund holding catalogs across many artists and eras. Comparable as a buyer/manager of evergreen catalog IP generating streaming royalties, with similar revenue mechanics but diversified across songs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AviciiOfficialVEVO
• Instagraminstagram.com/aviciiofficial
• TikToktiktok.com/@aviciiofficial
• Xx.com/avicii
• Facebookfacebook.com/avicii
• LinkedInlinkedin.com/company/avicii

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVICII