Calorex

What Calorex does

Calorex, legally operating as Calentadores de Am\u00e9rica S.A. de C.V., is a Mexican manufacturer and distributor of water heaters founded c.1950 and headquartered in Saltillo, Coahuila. The company is wholly owned by Ariston Group, a multinational with 90+ years of heritage in heating and hot water systems, and operates with 501\u20131,000 employees under the Calorex brand. Its product portfolio spans five categories\u2014storage (dep\u00f3sito), instantaneous/tankless (de paso/instant\u00e1neo), solar, electric, and commercial water heaters\u2014marketed under sub-brands including Calorex PRO, Maximus, Plenus, Plenus Advance, Fortis Instant\u00e1neo, ELEVA R, Calorex Solar, and Fortis Solar. Technology differentiators include Green Foam insulation for storage units, safety systems against overheating/overpressure/leaks, and the Calorex NET Wi-Fi application paired with Wi-Fi-enabled units such as Maximus Advance Wi-Fi for remote temperature control, scheduling, and gas-consumption review.\n\nCalorex generates revenue primarily through hardware sales (storage, instantaneous, solar, and electric water heaters) routed exclusively through an indirect channel: authorized regional distributors organized into four zones (Norte, Occidente, Centro, Sureste), department stores, national chains, Home Centers, and online marketplaces (Amazon, Mercado Libre). The company explicitly disclaims direct sales and warns against fraudulent sites. Ancillary revenue streams include maintenance, repair, and original spare-parts sales across 100+ authorized service centers with a stated 48-hour maximum response SLA, plus potential recurring engagement via the Calorex NET smart platform. Pricing is not publicly disclosed and is set per distributor; payment options include debit/credit, cash, PayPal, Aplazo, and Kueski. Customers are primarily Mexican residential households and apartments, with a secondary segment in commercial establishments such as hotels and restaurants; the company also positions itself as an advisor for construction and commercial projects ("Arquitectura de agua caliente"). The business is supported by content marketing, a product-selector tool, seasonal promotions, social media presence, and a newsletter, with LGPD-style privacy compliance and Great Place to Work recognition (2018) as stated credentials.

Name

Calorex

Legal name

Calentadores de América S.A. de C.V.

Website

https://calorex.com.mx

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Calorex, a Saltillo-based Mexican water heater manufacturer wholly owned by Ariston Group, designs and distributes storage, instantaneous, solar, and electric water heaters plus the Calorex NET Wi-Fi smart platform, serving residential, apartment, and commercial customers through authorized distributors, retailers, and online marketplaces across Mexico.

Ownership category

akta.pro rank

Product category

Water Heaters

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industries

Hydronic/Baseboard Radiant Heating Service (HSAOACAE), Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)

Keywords

• Water heaters
• Solar water heating
• Tankless water heaters
• Electric water heaters
• Commercial water heating

Headquarters

HQ city

Coahuila

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Water Heater Sales: Calorex generates revenue primarily through the sale of water heaters including storage, tankless/instantaneous, solar, and electric models sold through distributors, department stores, national chains, home centers, and online marketplaces.
2. Professional Services: Revenue from maintenance, repair services, and sale of original spare parts through a network of 100+ authorized service centers nationwide.
3. Calorex NET App Services: Smart connected services through the Calorex NET Wi-Fi application for controlling compatible water heaters, enabling energy monitoring and consumption optimization.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Calorex manufactures and distributes solar, electric, gas (storage and instantaneous), and commercial water heaters in Mexico under the Calorex brand, a wholly owned subsidiary of Italian multinational Ariston Group. Sales flow exclusively through a nationwide network of authorized regional distributors, department stores, national chains, Home Centers, and online marketplaces (Amazon, Mercado Libre), with no direct sales channel. The company also provides maintenance, repair, and original spare-parts services through 100+ authorized service centers and offers the Calorex NET smart Wi-Fi application for remote control of compatible heaters.

Product overview

Calorex is a Mexican water heater manufacturer with over 75 years of experience, now part of Ariston Group. The company offers a comprehensive portfolio of water heating solutions organized into five main product categories: depósito (storage/deposit), de paso (instantaneous/tankless), solar, eléctrico (electric), and comerciales (commercial). The product lineup includes storage heaters like Calorex Maximus and Calorex PRO with Green Foam insulation; instantaneous heaters such as Calorex Plenus, Calorex Plenus Advance, and Calorex Fortis Instantáneo; solar thermal systems including Calorex Solar and Fortis Solar; and electric instant heaters like Calorex ELEVA R and Calorex PRO Eléctrico. The company extends its offerings with the Calorex NET smart platform, a Wi-Fi application that enables remote control and scheduling of compatible Wi-Fi enabled heaters (including Maximus Advance Wi-Fi). Products are available through authorized distributors, marketplaces (Amazon, Mercado Libre), department stores, and national chains across Mexico, supported by a nationwide network of over 100 authorized service centers.

Differentiator

Problem solved

Functional benefit

Brands

• Calorex NET: Smart home application that allows users to control their Wi-Fi enabled water heater, adjust temperature, create schedules, and monitor gas consumption.
• Calorex PRO
• Calorex Maximus
• Calorex Plenus
• Calorex Plenus Advance
• Calorex Fortis Instantáneo
• Calorex ELEVA R
• Calorex Solar
• Fortis Solar
• Maximus Advance Wi-Fi

Products and services

• Calorex PRO Eléctrico A compact electric storage water heater designed for interiors and homes without gas infrastructure, providing comfortable hot water without depending on gas. Targeted at homeowners and apartment residents without gas supply.
• Calorex Maximus A storage water heater offering high availability of hot water for multiple users, ideal for households with constant demand and several points of use.
• Calorex Plenus An instantaneous (tankless) gas water heater that heats water on demand without storage, providing efficient immediate hot water with optimized gas consumption and safety systems protecting against overheating, overpressure, and leaks.
• Calorex Plenus Advance An instantaneous water heater offering on-demand hot water with integrated safety systems and control features for easy daily operation.
• Calorex Fortis Instantáneo An efficient instantaneous water heater for households seeking reliable performance and constant hot water supply.
• Calorex Solar A solar water heater that harnesses solar energy to provide efficient and sustainable hot water, designed to maximize available energy.
• Fortis Solar A solar water heater designed to operate efficiently even in installations with low water pressure, maximizing solar energy capture.
• Maximus Advance Wi-Fi A Wi-Fi enabled storage water heater compatible with Calorex NET, offering connectivity and intelligent control features for remote management.
• Calorex ELEVA R An instantaneous electric water heater available in configurations for different service levels (half service, one service, and one-and-a-half service), offering various temperature settings.
• Calorex PRO (depósito) An indoor storage water heater equipped with Green Foam insulation to conserve heat for extended periods, providing stability and greater capacity.
• Calorex NET A smart Wi-Fi application that allows users to manage their Wi-Fi enabled Calorex water heaters remotely, providing easy control, immediate assistance, and a more efficient and sustainable lifestyle through temperature adjustment, scheduling, and gas consumption monitoring.
• Calorex Commercial Water Heaters Commercial water heaters designed for business establishments with higher hot water demand, including hotels and restaurants, offering durable and efficient solutions for intensive commercial use.
• Servicio Calorex (Maintenance, Repair and Spare Parts) Specialized maintenance, repair, and original spare-parts service for Calorex water heaters, delivered through a network of 100+ authorized service centers nationwide with a maximum 48-hour response time, available to residential and commercial customers.

Quantifiable outcome

• 100+ authorized service centers nationwide with 48-hour maximum response time
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ariston GroupflagshipOthersCalorex is a brand under Ariston Group, a world leader with over 90 years of experience since 1930 in the creation, manufacture, and commercialization of innovative heating and hot water systems for domestic, commercial, and industrial spaces. The parent company provides global quality standards, R&D capabilities, and sustainability expertise.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bradford White Corporation: US-headquartered water heater manufacturer with a full residential and commercial lineup (gas, electric, tankless, solar storage). Comparable in mid-market positioning and reliance on wholesale distribution.
• Whirlpool Corporation: Global home-appliance major with a water-heating product line and significant operations in Mexico. Competes in the same retail and home-center channels as Calorex, particularly with storage electric units.
• Vaillant Group: European heating and hot-water specialist (gas boilers, heat pumps, solar thermal). A peer to Ariston and, by extension, Calorex in technology roadmap (heat-pump water heating) and channel structure (distributor + installer network).
• A. O. Smith Corporation: Global water heater and boiler manufacturer with a strong commercial and residential portfolio, including the State Water Heaters brand. Competes head-to-head with Calorex in the Mexican and Latin American markets and is a benchmark for category scale and efficiency.
• Bosch Thermotechnology: Bosch's heating and hot water division manufactures gas, electric, and heat-pump water heaters sold globally, including in Mexico. Direct product overlap and similar premium positioning make it a clear comparable to Calorex's higher-end SKUs.
• Rheem Manufacturing: One of the largest North American manufacturers of water heaters (gas, electric, tankless, heat pump) and a major presence in Mexico. Comparable in product breadth, distribution model (distributor + retailer), and category leadership to Calorex.

Direct peers

• Solahart Industries: Specialist manufacturer of solar water heaters and hot-water systems, with a strong brand in Australia, Asia, and selected Latin American markets. Directly comparable to Calorex's Calorex Solar and Fortis Solar product lines.
• Ariston Group: Calorex's Italian parent company and a direct global peer in heating and hot water systems. Ariston manufactures and sells the same categories (gas, electric, solar, heat-pump water heaters) across Europe, Asia, and other emerging markets, making the parent's product and go-to-market playbook directly comparable.
• Rinnai Corporation: Global leader in tankless (instantaneous) water heaters with growing presence in Latin America. Directly comparable to Calorex's Plenus and Fortis Instantáneo lines and a benchmark for premium tankless positioning.

Regional players

• Helios Energy (Mexican solar heater): Mexican solar water heater specialist focused on thermosiphon and split-system solar products for the residential and commercial markets. A local-region peer competing in the same solar sub-segment as Calorex Solar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/calorexmx
• Facebookfacebook.com/calorex
• LinkedInlinkedin.com/company/calorex---

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calorex