Fitness Industry Suppliers Association

What Fitness Industry Suppliers Association does

Fitness Industry Suppliers Association (FISA) is a 501(c)(3) non-profit project consortium incorporated in April 2000 and headquartered in San Diego, California. The organization serves the commercial fitness equipment industry by providing market intelligence and three annual VIP appointment-based networking events—FISA East (Nashville), FISA West (Oceanside, CA), and FISA for YMCAs (Oceanside, CA)—that connect 85+ member suppliers with health club owners, YMCA executives, and other facility operators. The membership base spans traditional equipment manufacturers (Life Fitness, Matrix Fitness, Precor, Keiser, Freemotion), functional training providers, software/EFT platforms (ABC Fitness Solutions, Club OS, Daxko), connected fitness brands (Hydrow, Echelon, Myzone), and service providers.

FISA's core products are the Commercial Market Trend Report—an annual confidential data collection effort initiated in 1999 that aggregates global commercial fitness equipment sales by product line through CPA firm CBIZ—and the 'Top 7 for 2026' Fitness Trends Report Series produced in partnership with Murphy Research. No proprietary technology platform is disclosed; the intelligence offering is human-curated aggregation rather than automated analytics. The three VIP events operate under an appointment-based format at world-class resorts, capped at 35 host suppliers per event with up to 22 pre-scheduled one-on-one meetings per supplier, complemented by peer panel discussions and social functions.

The business model is a project consortium with no standing membership dues; suppliers pay event participation fees (ranging from $3,500 for a second representative under first-time pricing to $12,000 for two standard representatives) and project-based fees for market intelligence participation. VIP guests attend events at no cost with FISA covering airfare, accommodations, meals, and activities. Revenue streams are event participation fees and market intelligence participation, with a lean operational footprint of 1-10 employees. The organization is governed by an elected Board of Directors and operates exclusively in North America.

Name

Fitness Industry Suppliers Association

Legal name

Fitness Industry Suppliers Association

Website

https://fisana.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

FISA is a 501(c)(3) non-profit project consortium serving the commercial fitness equipment industry since 2000, providing market intelligence reports and three annual VIP appointment-based networking events connecting 85+ suppliers with health club operators and YMCA executives.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Participation Fees: FISA charges participation fees for its VIP networking events. Suppliers pay a package price that includes hotel accommodation, meals, social functions, appointments, and equipment display space. The fee structure is: $8,500 for first representative, $12,000 for two representatives. First-time companies receive reduced rates of $7,500 for the first representative and $3,500 for the second representative. New suppliers must submit a 50% non-refundable deposit.
2. Market Trend Report: FISA publishes the Commercial Market Trend Report tracking global commercial fitness equipment sales by product line. Equipment manufacturers self-report confidential data to a CPA firm, which aggregates and analyzes results. Only participants receive the reports; only aggregated data is reported publicly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FISA is a 501(c)(3) non-profit trade association founded in 2000 and headquartered in San Diego that provides market intelligence and appointment-based VIP networking events for the commercial fitness equipment industry. It operates as a project consortium of 85+ member companies, running three annual invite-only events (FISA East, FISA West, and FISA for YMCAs) where host suppliers are capped at 35 to guarantee every supplier meets every VIP guest. FISA also publishes the proprietary Commercial Market Trend Report using data it has owned since 2000.

Product overview

Fitness Industry Suppliers Association (FISA) operates as a 501(c)(3) non-profit project consortium providing market intelligence and VIP networking events for commercial fitness equipment suppliers. The organization does not offer a unified technology platform but rather a portfolio of services: the Commercial Market Trend Report (tracking global equipment sales data), the Top 7 for 2026 Fitness Trends Report Series (produced in partnership with Murphy Research), and three VIP appointment-based networking events—FISA East, FISA West, and FISA for YMCAs—all held at resort venues. Membership is participation-based with no standing dues.

Differentiator

Problem solved

Functional benefit

Products and services

• FISA East VIP Networking Event

Quantifiable outcome

• Up to 22 pre-scheduled appointments per supplier at each event
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Murphy ResearchcoreStrategic or Co-development Partner · 1 January 2026FISA partnered with Murphy Research to produce the 'Top 7 for 2026' fitness trends report series. This collaborative venture leverages Murphy Research's 'State of Our Health' syndicated fitness research - the largest information source in the U.S. about how American teens and adults approach fitness, nutrition, and more. The partnership aims to bring trusted, objective fitness insights to FISA's supplier community and the broader fitness industry.
• CBIZcoreImplementation/ SI/ Consulting Partner · 1 January 2025CBIZ serves as the certified public accounting firm that receives confidential self-reported sales data from equipment manufacturers for the Commercial Market Trend Report. CBIZ aggregates the data, analyzes results, and reports trends. Chris Ellis is the CBIZ Contact for Market Trend Report. This arrangement ensures data confidentiality and aggregation integrity for the annual industry report.
• Tangent CreativeminorOthersTangent Creative designed the FISA website (fisana.org). This is a service provider relationship for website design and maintenance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Health & Fitness Association (formerly IHRSA): The Health & Fitness Association is the leading global trade association for the fitness industry, serving health club operators and suppliers. It is the most direct comparable to FISA in mission (industry data, advocacy, networking events) and overlapping membership in commercial fitness.
• Club Industry: Club Industry is a media brand and event organizer serving fitness club operators and suppliers with conferences, awards, and editorial coverage. It overlaps with FISA in providing intelligence and networking events to the commercial fitness supplier/buyer ecosystem.
• Athletics and Fitness Association of America (AFAA): AFAA is a fitness education and certification organization serving group exercise instructors and personal trainers. It is a FISA member (via Club Connect/NASM/AFAA listing) and overlaps in serving the commercial fitness industry with member programs and education.

Broad incumbents

• IDEA Health & Fitness Association: IDEA is a long-standing professional membership organization serving fitness professionals, trainers, and club operators with education, certification, and content. Comparable to FISA in mission around industry intelligence and member services, but oriented to fitness professionals rather than suppliers.
• National Strength and Conditioning Association (NSCA): NSCA is a professional association for strength and conditioning coaches, athletic trainers, and exercise scientists. While it overlaps with FISA in fitness industry membership services and education, its membership is practitioner-focused rather than supplier-focused.
• American College of Sports Medicine (ACSM): ACSM is the largest sports medicine and exercise science membership organization globally. It overlaps with FISA in serving the broader fitness/exercise industry with certifications, conferences, and research publications, though with a clinical/scientific rather than commercial-supplier orientation.
• FIBO Global Fitness: FIBO is the world's largest international trade show for fitness, health and wellness, held annually in Cologne, Germany. It is comparable to FISA in serving the commercial fitness supplier ecosystem with events and intelligence, but operates at much larger global scale with a traditional trade show format.

Emerging players

• Boutique Fitness Solutions: Boutique Fitness Solutions operates as an advisory and events platform for the boutique studio segment of the fitness industry. It is comparable to FISA's role as an industry connector, but focuses on boutique studios rather than commercial health clubs and YMCAs.

Regional players

• PPS (Produkt + Profil) - HealthClub Management: PPS / Fit Tribune operates as a German-language trade publication and event organizer for the fitness industry in German-speaking Europe. Comparable to FISA in providing supplier-buyer intelligence and events, but primarily serves the DACH region rather than North America.
• Athletic Business Media: Athletic Business is a U.S. trade media and events company serving fitness, sports, and recreation facility operators. It overlaps with FISA in serving health club and YMCA-type buyers with content and conferences, though with a broader recreation/sports facility focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FISAFitness
• Facebookfacebook.com/profile.php?id=100075936909102
• LinkedInlinkedin.com/company/fitness-industry-suppliers-association-north-america-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Industry Suppliers Association