Warehouse Rack Company

Name

Warehouse Rack Company

Legal name

Warehouse Rack Company, LP

Website

https://warehouserack.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Used Equipment Sales: Primary revenue stream from selling pre-owned warehouse racking systems, forklifts, and material handling equipment. Products include pallet racks, cantilever racks, drive-in racks, mezzanines, and related accessories.
2. New Equipment Sales: Sales of new warehouse equipment including new pallet rack components, wire decking, shelving, forklifts, dock equipment, and safety products.
3. Installation and Related Services: Services including installation, dismantle, relocation, powder coating, forklift repair and maintenance, and complete facility liquidations.
4. Facility Liquidation: Complete facility liquidation services where the company buys entire warehouse equipment inventories from businesses closing or upgrading facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Warehouse Rack Company distributes new and used pallet racking systems, cantilever racks, drive-in racks, flow racks, mezzanines, shelving, forklifts, conveyors, dock equipment, and related warehouse accessories, supported by installation, design and layout, delivery, forklift repair, powder coating, and complete facility liquidation services. The company operates 50 acres of inventory across distribution centers in the US and Central America, with an in-house manufacturing arm (QSM Manufacturing) producing rack components.

Product overview

Warehouse Rack Company operates as a comprehensive warehouse racking and material handling equipment provider, offering both used and new products through a network of distribution centers across the US, Mexico, and Central America. The core product portfolio centers on industrial pallet racking systems available in multiple brands (Teardrop, Structural, Ridg-U-Rak, Republic, Mecalux, and others) with various depths (18"-64") and configurations. Supporting the core pallet rack offerings are specialized storage systems including Cantilever Rack for long items, Drive In Rack for high-density storage, Push Back Rack, Pallet Flow Rack (FIFO), and Carton Flow Rack for picking operations. The company also offers complete mezzanine and pick module systems, metal shelving, rivet shelving, and bulk storage shelving. Material handling equipment includes forklifts (electric, propane, reach trucks, order pickers, tuggers), conveyors, and yard ramps. An extensive accessory line covers wire decking, pallet supports, particle board, plank deck, corrugated deck, and safety equipment including crash guards, post protectors, and rack protectors. Services encompass installation, dismantle & relocation, warehouse design & layout, delivery, forklift maintenance, powder coating, and complete facility liquidations. The company provides an online quoting tool (Warehouse Genie) for generating rack layouts and pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Rack Industrial pallet racking systems for warehouse storage, available in multiple depths (18\" to 64\") and brands including Teardrop, Structural, Ridg-U-Rak, Republic, Unarco T-Bolt, Mecalux, Hiline, Amerlock, Mirak, Speedrack, and Paltier. Sold to industrial warehouses, distribution centers, and manufacturing facilities.
• Cantilever Rack Storage system for long, irregularly shaped items such as lumber, pipes, and rods. Available in roll formed (36\" arms) and structural (72\" arms, Frazier 29\"-48\" arms) configurations, with single and double-sided options. Targeted at manufacturing facilities handling heavy industrial goods.
• Drive In Rack High-density storage system allowing pallets to be stored deep within the rack structure. Available in roll formed (Mecalux, Ridg-U-Rak, Interlake brands) and structural configurations supporting 2-10 pallets deep, for high-volume warehouse storage.
• Push Back Rack LIFO (Last In, First Out) storage system using inclined rails to push pallets to the back of the rack. Available in 2 pallet deep and 4 pallet deep configurations for warehouses needing deep-lane pallet storage.
• Pallet Flow Rack FIFO (First In, First Out) gravity flow rack system for high-throughput pallet storage in distribution and fulfillment operations.
• Carton Flow Rack Gravity flow rack system for case and carton picking operations, used in order fulfillment and distribution environments.
• Pick Module Multi-level picking modules combining pallet rack with mezzanine structures for order fulfillment. Brands include Interlake, Interroll, and Steel King. Designed for high-volume distribution and e-commerce fulfillment centers.
• Mezzanine Multi-level elevated platforms that create additional warehouse floor space. Available in standard configurations and per square foot options with stairway access for warehouse storage expansion.
• Metal Shelving Heavy-duty metal shelving for warehouse storage, available with extra shelves and sections.
• Rivet Shelving Industrial rivet shelving systems available in various depths (12\"-48\") and widths (36\"-96\"), with heights from 6' to 12'.
• Bulk Storage Shelving Large-capacity shelving for bulk storage applications, available with wire decking or wood decking in 24\", 36\", and 48\" depths.
• Wire Shelving Chrome and epoxy-coated wire shelving units for storage. Available in various depths (14\"-24\"), widths (24\"-72\"), and heights (64\"-74\") with 4 shelves.
• Forklifts Material handling equipment including electric forklifts, propane forklifts, order pickers, reach trucks, pallet jacks, tuggers, turret trucks, and walkie stackers. Brands include Crown, Hyster, Raymond, Yale, Unicarrier, and Jungheinrich.
• Reach Truck Electric reach trucks for high-lift pallet storage. Brands include Raymond (750-R45TT, 770-R45TT), Hyster (N30XMR3), and Yale (NR045EBNS36TE138) with lifts up to 372 inches.
• Tugger Electric tugger vehicles for moving multiple carts. Brands include Crown (TR4500 series) and Jungheinrich (EZS350 series).
• Pallet Jack Manual and electric pallet trucks for moving pallets. New pallet jacks available from $390.
• Conveyor Material handling conveyors including expandable conveyor, gravity conveyor, and power conveyor for moving products through warehouse operations.
• Yard Ramp Portable ramps for loading and unloading trailers from ground level. Available in new configurations including 30' and 36' lengths with 16,000 lb and 20,000 lb capacities.
• Stack Rack Portable stacking rack system for storing and transporting palletized loads.
• Radio Shuttle Automated shuttle system for high-density pallet storage operations.
• Dockboard Equipment for bridging gaps between trucks and warehouse floors. Diamond pattern embossed surfaces prevent wheel slip. Capacities from 10,000 to 60,000 pounds.
• Dock Leveler Equipment for creating smooth transitions between loading docks and trailers.
• Wire Deck and Rack Decking Accessories Wire decking placed on pallet rack beams (waterfall, channel, and flop-down styles) along with pallet supports, particle board, plank deck, corrugated deck, and punch deck decking options that support pallets and improve visibility, airflow, and fire safety.
• Installation, Dismantle & Relocation Services Professional services for installing, dismantling, and relocating warehouse racking systems for industrial warehouses, distribution centers, and manufacturing facilities.
• Design & Layout Services Warehouse layout design and optimization services to determine best rack configurations for customer facilities.
• Delivery Services Shipping and delivery of warehouse equipment from distribution centers to customer facilities.
• Forklift Repair & Maintenance Services Maintenance and repair services for forklifts and related material handling equipment.
• Powder Coating Services Industrial powder coating and painting services for rack equipment.
• Complete Facility Liquidations Full warehouse liquidation services including equipment removal and resale for businesses closing or upgrading facilities.
• Warehouse Genie (Quote Genie) Online quoting and layout tool available at genie.warehouserack.com for generating warehouse rack designs and pricing. Accessible via web and mobile apps on Android and iOS.
• QSM Manufacturing In-house manufacturing facility (wholly-owned subsidiary) for producing warehouse rack components.
• Safety and Storage Accessories Safety and storage accessory line including self-dumping hoppers, lockers, modular cabinets, flammable cabinets, rolling ladders, end-of-rack protectors, post protectors, folding gates, dome mirrors, water-cooled fans, forklift work platforms, pallet scales, guiderails, and crash guards for warehouse protection and worker safety.
• Used Warehouse Equipment Pre-owned warehouse racking systems, forklifts, and material handling equipment sourced from facility liquidations and resold across product categories including pallet racks, forklifts, and related accessories.

Quantifiable outcome

• Storage capacity can be improved by selecting the right forklift configuration for the racking system

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ridg-U-Rak: Manufacturer of pallet rack systems (teardrop, structural, drive-in, push-back). Listed as one of the racking brands WRC distributes, but also operates as a direct competitor selling racking systems into similar industrial warehouse and 3PL customers.
• Steel King Industries: US-based manufacturer of steel pallet racks, industrial containers, and mezzanines. Sells both new racks and rack-supported pick modules directly to warehouses and is listed among the brands WRC distributes, making it a partial competitor and partial supplier relationship.
• Hannibal Industries: US manufacturer of pallet racks and structural storage systems serving warehouses and distribution centers. Competes directly in pallet rack category and overlaps on customer profile with WRC's industrial warehouse and 3PL segments.
• Cisco-Eagle: Material handling integrator and distributor offering pallet rack, conveyors, shelving, and dock equipment with national US footprint and installation services. Most directly comparable business model to WRC, including new + used equipment, design, and installation.
• AK Material Handling Systems: US-based material handling distributor and integrator offering racking, shelving, conveyors, and warehouse design services. Comparable end-to-end model — equipment supply plus installation — targeting industrial warehouses and 3PL operators.
• Atlas Pallet Rack: Distributor specializing in new and used pallet rack, cantilever rack, and warehouse storage equipment. Directly comparable product mix and used-equipment focus to WRC, with overlapping customer base of small/mid-market warehouse operators.
• Storage Solutions Inc. US integrator and distributor of pallet rack, shelving, mezzanines, and material handling equipment with design and installation services. Closely comparable horizontal-segment distributor model and target customer (industrial warehouses, distribution centers).
• Kimerling Storage Systems: Distributor and integrator of pallet rack, shelving, and warehouse storage systems across the Southern US. Direct regional competitor with overlapping product portfolio and similar mix of new/used equipment plus installation services.

Broad incumbents

• Mecalux: Global Spanish-headquartered racking and warehouse automation company with US operations. Competes across pallet rack, drive-in, and automated storage; one of the brands WRC distributes. Larger scale, broader portfolio, and direct enterprise sales motion.
• Interlake Mecalux: US operations of Mecalux, manufacturing teardrop pallet rack, pick modules, and AS/RS systems. Direct competitor to WRC's pallet rack and pick module lines with national sales coverage and brand recognized in WRC's own catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/warehouserack
• YouTubeyoutube.com/channel/UCbJlDaGkT_p2LXTDXEA2wbA
• Facebookfacebook.com/warehouserack
• LinkedInlinkedin.com/company/warehouserack.com
• Instagraminstagram.com/warehouserack

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse Rack Company