Utah State University

Name

Utah State University

Legal name

Utah State University

Website

https://extension.usu.edu

Company type

Public

Founded year

1888

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Cooperative Extension Education

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Land-Grant Public Research Universities (EDAHAAAB)

akta.pro secondary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Extension education services
• Agricultural research programs
• Youth development programs
• Community nutrition education
• Online continuing education

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Federal & State Government Appropriations: USU Extension operates through a cooperative agreement between the United States Department of Agriculture (USDA), Utah State University, and county governments, receiving government funding to fulfill its land-grant mission.
2. Grants & Sponsored Programs: Extension programs receive grant funding from various sources including USDA grants (e.g., $350,000 rural health grant, $566,000+ in Business Builder Awards), demonstrating significant external funding for specific initiatives.
3. Program Fees & Course Revenue: Affordable online courses offered through extensioncourses.usu.edu in topic areas including climate, food safety, health, homebuyer education, and more generate program revenue.
4. Donations & Private Contributions: Individual donations support extension programs (e.g., $700,000 from Ron and Betty Johnson Trust for 4-H, $8,996.16 from Clark's Market for San Juan County 4-H).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

USU Extension provides research-based educational programs, resources, and outreach to individuals, families, farmers, and communities across Utah, delivered through offices in all 29 counties and online channels. Its core offerings span agricultural and natural resources education, 4-H youth development, nutrition and family health programming (including SNAP-Ed), gardening and home horticulture, financial wellness, and applied research initiatives such as the Utah Women & Leadership Project. Revenue is primarily sourced from federal, state and county government appropriations, supplemented by grants, course fees, online store sales, and private donations.

Product overview

Utah State University Extension is a statewide educational network providing research-based programs and resources through a cooperative agreement between USDA, Utah State University, and county governments. Founded in 1914 as part of the Smith-Lever Act, the organization operates through county offices in all 29 Utah counties and offers a diverse portfolio of programs including the Utah 4-H & Youth Program, Utah Women & Leadership Project (UWLP) research initiative, and Ask an Expert advisory series. The Extension provides specialized programs such as the Create Better Health nutrition education (SNAP-Ed), Gardener's Almanac resources, HEART Initiative for mental health, Skyward youth wellness, Marathon Kids fitness program, Hidden Gems Adventure Guides, and the Disagree Better parenting toolkit. Additional offerings include online courses, the Utah Plant Pest Diagnostic Lab, and manages facilities including the USU Botanical Center, Ogden Botanical Gardens, and Bastian Agricultural Center. The organization also coordinates the Utah Marriage Commission and environmental programs like Pack It Out Utah.

Differentiator

Problem solved

Functional benefit

Brands

• Utah Women & Leadership Project (UWLP): Research project examining women's participation, challenges, and opportunities in Utah including skilled trades, workplace issues, political representation, and leadership.
• Utah 4-H & Youth
• Create Better Health
• HEART Initiative
• Empowering Financial Wellness (EFW)

Products and services

• Utah 4-H & Youth Program Hands-on youth development program offering clubs, camps, and community programs in entrepreneurship, STEM, agriculture, citizenship, and leadership for Utah youth.
• Utah Women & Leadership Project (UWLP) Research initiative producing white papers, statewide surveys, and reports on women's workplace equality, leadership, STEM, health, safety, politics, and entrepreneurship in Utah.
• Ask an Expert Research-based articles and advisory content covering gardening, parenting, food safety, mental health, finance, health, safety, and preparedness for Utah residents.
• Create Better Health (SNAP-Ed) Community nutrition education program helping Utah residents access healthy food and make better food choices, transitioning to a hub model with expanded partnerships and SNAP Outreach.
• Gardeners Almanac Monthly gardening guide with tips and resources for planting, pruning, lawn care, and pest management tailored to Utah's climate.
• Disagree Better: A Parenting Toolkit Free online parenting lessons teaching families how to handle disagreements with civility, kindness, and respect, developed jointly with the Wheatley Institute at BYU.
• Online Courses Affordable self-paced online courses including Climate Essentials, Food Safety, Health, Homebuyer Education, How-to Essentials, Certified Remote Work Professional, Utah Master Naturalist, Utah Pesticide CEUs, and Yard and Garden.
• Utah Plant Pest Diagnostic Lab Laboratory providing plant pest identification and disease diagnostics for Utah growers, homeowners, and researchers, with national Core Accredited Lab status.
• Empowering Financial Wellness (EFW) Award-winning financial education program delivered in collaboration with the Utah Department of Workforce Services, providing financial literacy resources to Utah residents.
• HEART Initiative Mental health awareness, suicide prevention, and substance use disorder initiative offering education and resources including naloxone training.
• Marathon Kids Summer Program Free statewide summer fitness program helping Utah youth stay active while working toward completing a marathon through fun physical activities.
• Pack It Out Utah Statewide trails and waterways cleanup program led by USU Water Quality Extension since 2020, engaging volunteers across Utah.
• Skyward Program Youth mental wellness program helping teens improve mental health by experiencing awe under night skies through outdoor activities.
• Hidden Gems Adventure Guides Research-based activity guides helping families strengthen relationships, communication, and emotional well-being through meaningful shared experiences.
• Equine Experience and Valor Detachment Veterans program featuring a mounted drill team riding in honor of veterans and raising awareness for suicide prevention.
• Utah Marriage Commission Statewide initiative highlighting the importance of healthy marriages, offering free research-based resources, and celebrating National Marriage Week.
• USU Extension Online Store Online storefront where Utah residents can purchase educational materials, guides, and extension resources published by USU Extension.
• USU Botanical Center Educational botanical center in Kaysville, Utah, featuring gardens, programs, and community events including Art in the Arboretum.
• Ogden Botanical Gardens Botanical gardens in Ogden, Utah, hosting events, educational programs, and the Vic Robite Rose Garden.

Quantifiable outcome

• 25% reduction in water usage with optimized irrigation strategies
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Western SARE (Sustainable Agriculture Research and Education)coreStrategic or Co-development Partner · 30 April 2026Collaborating on statewide water conservation project focusing on innovative irrigation technologies to address groundwater overpumping in Cedar Valley, with LEPA irrigation systems showing 25% water reduction potential.
• Wheatley Institute at Brigham Young UniversityflagshipStrategic or Co-development Partner · 17 September 2025Jointly developed 'Disagree Better: A Parenting Toolkit' providing free online lessons teaching families how to handle disagreements with civility, kindness, and respect. The toolkit was launched at the National Governor's Association meeting.
• Utah Department of Agriculture and Food (UDAF)coreStrategic or Co-development Partner · 15 August 2025Collaborated to award over $566,000 in Business Builder Awards to 12 food and farm businesses across Utah as part of a USDA-backed regional initiative to boost local food systems.
• Clark's MarketminorGTM or Marketing Partner · 15 August 2025Local grocery store donated $8,996.16 to San Juan County 4-H through their Non-Profit Monday Program, directly supporting youth development programs.
• National Plant Diagnostic NetworkcoreTechnology or Integration · 15 August 2025USU Plant Pest Diagnostic Lab received Core Accredited Lab designation through this network, one of only 10 university labs nationwide to achieve this recognition for excellence in plant diagnostics.
• Montana State UniversitycoreStrategic or Co-development Partner · 1 January 2025Partnership to establish a new technical assistance center bridging the gap between grant funding and disadvantaged communities, providing environmental justice resources.
• Department of Workforce ServicescoreStrategic or Co-development Partner · 1 January 2025Collaboration with state agency on Empowering Financial Wellness (EFW) program providing financial education and workforce services.
• Nora Eccles Harrison Museum of ArtminorGTM or Marketing Partner · 1 January 2025Co-hosted 'A Light to Remember' event honoring those lost to overdose as part of International Overdose Awareness Day, demonstrating art and community health partnership.
• TOPP (Transition to Organic Partnership Program)coreStrategic or Co-development Partner · 1 January 2025Supporting successful transitions to organic farming through certification guidance, real-world insights, and community-based resources at events like the Price, Utah gathering.
• United States Department of Agriculture (USDA)coreStrategic or Co-development Partner · 1 January 1914USU Extension operates through a cooperative agreement with the USDA, which provides federal funding and oversight as part of the national Land-Grant University System established by the Smith-Lever Act. This partnership is fundamental to the extension's mission and operations.
• Utah County GovernmentscoreStrategic or Co-development Partner · 1 January 1914County governments participate in cooperative extension agreements providing local funding, office space, and community connections. USU Extension maintains offices in all 29 Utah counties serving as the primary physical touchpoint for community engagement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Texas A&M AgriLife Extension Service: Texas's land-grant extension offering agriculture, 4-H, family and community health programming under similar USDA cooperative agreement structure. Operates at significantly larger scale.
• Cornell Cooperative Extension: Cornell University's land-grant extension service operating across New York State with similar 4-H, agriculture, nutrition, and community development programming. Comparable organizational structure under federal land-grant mandate.
• National 4-H Council: National private non-profit supporting 4-H youth development programs delivered through land-grant extensions including USU. Direct overlap through 4-H programming and shared branding/co-branding.
• Penn State Extension: Pennsylvania's land-grant extension offering agriculture, 4-H, Master Gardener, and online courses comparable to USU Extension's portfolio. Operates with similar county-based delivery model.
• University of Florida IFAS Extension: Florida's land-grant extension with similar research-based agricultural, family, and youth programming. Notable for diagnostic labs and digital outreach at scale.
• Oregon State University Extension Service: Land-grant extension serving Oregon with analogous programming in agriculture, family/community health, 4-H youth development, forestry, and online continuing education.
• Michigan State University Extension: Land-grant extension serving Michigan with comparable programming in agriculture, 4-H youth development, nutrition (SNAP-Ed), and community health education.
• Iowa State University Extension and Outreach: Iowa's land-grant extension with analogous agriculture, 4-H, family finance, and community development programming under federal cooperative extension framework.
• University of California Cooperative Extension (UCCE): California's land-grant extension offering agriculture, nutrition (CalFresh/SNAP-Ed), 4-H youth development, and master gardener programming under UC ANR umbrella.

Emerging players

• Extension Foundation (eXtension): National collaborative network serving all land-grant extensions with digital tools, professional development, and innovation resources. Indirectly comparable as supporting infrastructure for USU Extension's digital initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/usuextension
• YouTubeyoutube.com/usuextension
• Facebookfacebook.com/usuextension
• LinkedInlinkedin.com/company/usuextension
• Instagraminstagram.com/usuextension

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah State University