Daily Vanity

What Daily Vanity does

Daily Vanity Pte Ltd is a Singapore-based privately held digital beauty media company operating dailyvanity.sg, which it self-describes as Singapore's #1 beauty and female media platform. Founded in 2013 and headquartered at 26 Sin Ming Lane in Bukit Merah, Singapore, the company employs 11-50 people and produces editorial content spanning beauty news, skincare guides, makeup tutorials, hair tips, beauty quizzes, product reviews, and video tutorials aimed at women in Singapore. The company claims reach of 4 in 5 women in Singapore and maintains a presence on Instagram, TikTok, and Xiao Hong Shu, plus an SEO-driven owned website and a Salon Finder directory sub-domain.

The core product is a content-led publishing platform anchored by two annual awards programs — the Daily Vanity Beauty Awards and the Daily Vanity Beauty Treatment Awards — that combine editor evaluation, expert panel assessment, and reader voting (695 participants in the 2026 Beauty Awards). DV For Business is offered as an advertising/partnership service for beauty brands. The company does not sell products directly; instead it monetizes via two streams: display/sponsored advertising and branded articles, and affiliate commissions routed to retailers including Shopee, Lazada, Sephora, Watsons, and Guardian. Monthly beauty shopping guides and launch coverage (e.g., Holland & Barrett's Singapore relaunch via Guardian, Irise Collagen Glow Shot) sustain a continuous content-commerce cadence.

The business is bootstrapped (no venture or private equity funding disclosed), with no parent company, no subsidiaries, and no disclosed revenue or leadership team in the source material. Distribution is single-country (Singapore), with global reach only via affiliate retail partners. The technology stack is a conventional digital publishing platform with no disclosed AI, API, SDK, mobile app, patents, or regulatory actions.

Name

Daily Vanity

Legal name

Daily Vanity Pte Ltd

Website

https://dailyvanity.sg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily Vanity is a Singapore-based digital beauty media platform founded in 2013, publishing editorial content, product reviews, and annual beauty awards aimed at women in Singapore, monetized through advertising and affiliate commissions with major retailers.

Ownership category

akta.pro rank

Product category

Beauty and Lifestyle Digital Media

akta.pro primary industry

Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Beauty media
• Beauty editorial
• Digital publishing
• Lifestyle content
• Beauty reviews

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: The platform monetizes its large female audience in Singapore through display advertising, sponsored content, and branded articles
2. Affiliate Marketing: Product recommendations and reviews include affiliate links to retailers (Shopee, Lazada, Sephora, Watsons, Guardian) earning commission on referenced sales

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Daily Vanity publishes a Singapore-focused beauty and female lifestyle digital media platform at dailyvanity.sg, delivering beauty news, product reviews, skincare guides, makeup tutorials, hair tips, wellness articles, and beauty quizzes to women in Singapore. The platform also runs the annual Daily Vanity Beauty Awards program and the DV For Business advertising service for beauty brands, with affiliate links directing readers to retailers such as Shopee, Lazada, Sephora, Watsons, and Guardian.

Product overview

Daily Vanity is Singapore's #1 beauty and female media platform offering a comprehensive digital content ecosystem. The core platform provides beauty news, reviews, tutorials, and educational content including skincare guides, makeup tutorials, hair tips, and beauty quizzes. The company runs the annual Daily Vanity Beauty Awards program recognizing top beauty products and treatments. Additional offerings include DV For Business advertising services for brands, a Salon Finder directory, and video tutorial content featuring celebrity beauty secrets. The platform reaches 4 in 5 women in Singapore, positioning itself as a leading beauty media authority with both editorial and community-driven (readers' choice voting) content.

Differentiator

Problem solved

Functional benefit

Brands

• Daily Vanity Beauty Awards: Annual awards program recognizing outstanding beauty products, evaluated by editors, experts, and readers in Singapore

Products and services

• Daily Vanity Beauty Media Platform Singapore-focused beauty and female lifestyle digital media platform offering beauty news, product reviews, skincare guides, makeup tutorials, hair tips, wellness content, and beauty quizzes to women in Singapore.
• Daily Vanity Beauty Awards Annual awards program recognizing outstanding beauty products and treatments in Singapore across skincare, makeup, haircare, body care, and beauty treatments, evaluated by editors, an expert panel, and reader voting.
• DV For Business Advertising and partnership service for beauty and wellness brands to reach Daily Vanity's engaged female audience in Singapore through display ads, sponsored editorial content, branded articles, and product feature placements.
• Salon Finder Online directory service accessible at salonfinder.dailyvanity.sg that helps users find and discover beauty salons in Singapore.
• Beauty Quizzes Interactive beauty quizzes that help readers discover products and routines suited to their individual needs and preferences.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Guardian Health & BeautymajorChannel Partner/ Reseller/ Distributor · 8 June 2026Guardian Health & Beauty has partnered with Holland & Barrett to bring the UK wellness brand back to Singapore exclusively. Daily Vanity covered the launch announcement featuring over 50 wellness products including supplements for immunity, gut health, stress management, and beauty-from-within products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Her World (Singapore): Long-established women's lifestyle and beauty magazine in Singapore covering beauty reviews, product launches and treatments; directly comparable to Daily Vanity as a Singapore-based beauty editorial platform targeting women with advertising-driven revenue.
• Cleo Singapore: Singapore edition of Cleo, a women-focused lifestyle and beauty magazine; comparable as a multi-channel editorial brand serving young Singaporean women with beauty, wellness and lifestyle content plus advertising monetization.
• Women's Weekly Singapore: Singapore edition of The Women's Weekly, a women's interest publication covering beauty, fashion and lifestyle; comparable in audience (Singapore women), editorial format (reviews, awards-adjacent content), and monetization model.
• Beauty Insider Singapore: Singapore-based beauty editorial and review platform covering skincare, makeup and treatments; directly comparable as a beauty-specialist digital publisher targeting the same Singapore female consumer with reviews and affiliate-style commerce.

Broad incumbents

• Byrdie: Global beauty editorial brand under Dotdash Meredith publishing beauty reviews, tutorials and trend coverage; comparable as a beauty-focused digital media brand monetized through display advertising and affiliate links, though operating at much larger global scale.
• Allure: Iconic US beauty magazine and digital platform with product awards, reviews and expert-driven content; comparable in editorial positioning (trusted beauty authority with annual Best of Beauty awards) and revenue model (advertising + affiliate).
• Refinery29 (Beauty vertical): Global digital media company with a strong beauty vertical serving millennial and Gen Z women with editorial content, reviews and commerce; comparable as a digital-first beauty media brand competing for the same time-spent and advertising dollars.
• Popsugar (Beauty vertical): Multi-category digital media platform with a sizable beauty editorial vertical producing reviews, tutorials and trend content; comparable in audience (women interested in beauty and lifestyle) and content-led advertising model.

Emerging players

• Zaful Beauty / Cider / beauty commerce apps: Beauty commerce and content apps targeting Gen Z women with social-first shopping and reviews; comparable as content-plus-commerce beauty platforms that compete for the same advertising and affiliate wallet share.

Others

• Guardian Health & Beauty Singapore: Major Singapore health and beauty retailer and existing distribution partner of Daily Vanity (Holland & Barrett exclusive launch); adjacent rather than competing, as Guardian is a retail partner through which Daily Vanity's audience is monetized via affiliate links and product launches.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dailyvanitysg
• LinkedInlinkedin.com/company/daily-vanity-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Vanity