Rothenberger (Schweiz) AG

What Rothenberger (Schweiz) AG does

Rothenberger (Schweiz) AG is the Swiss sales and distribution subsidiary of the Rothenberger brand, a manufacturer of professional pipe working tools founded in 1949 and headquartered in Switzerland. The company's product portfolio covers the full pipe-workflow for plumbing, HVAC, refrigeration, and pipeline trades: threading machines (ROPOWER, Supertronic, COLLINS), pressing machines (ROMAX 4000, ROMAX Compact III), pipe cutters (ROTRAC, PIPECUT mini), bending machines (ROBEND 4000 E, TUBE BENDER, ROBEND H+W Plus), drain cleaning equipment (RODRUM VarioClean, HD 17/190), pipe inspection cameras (ROCAM 4), vacuum pumps (ROAIRVAC R32), high-pressure jet cleaners, decalcifying pumps, flushing compressors, and a comprehensive range of hand tools, tool sets, and the ROCASE modular storage system. Notable proprietary technologies include the CAS (Cordless Alliance System) 18V battery platform shared across 20 manufacturers and 200+ machines, the patented ROLUB sliding-shoe bending technology for deformation-free pipe bends, brushless motors, and sapphire-glass inspection optics.

The business model is a one-time hardware sale of professional-grade tools, plus recurring revenue from consumables and accessories (spiral cutters, bending segments, saw blades, replacement batteries, and spare parts). Rothenberger sells exclusively through an authorized dealer network — there is no direct e-commerce — and pricing is quote-based at the dealer level, keeping specialty resellers inside the value chain. Customer segments are professional personas: plumbers, HVAC technicians, refrigeration and AC engineers, drain cleaning professionals, and facilities maintenance teams. The company reaches end-users through dealer partnerships, the RO Academy online training platform, digital catalogs and technical documentation, and an online dealer locator. The Swiss AG specifically operates as a small local subsidiary (1-10 employees) within this global distribution architecture; the firm has no disclosed revenue, funding history, M&A activity, or leadership-team information in the available data.

Name

Rothenberger (Schweiz) AG

Legal name

Rothenberger (Schweiz) AG

Website

https://rothenberger.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Rothenberger (Schweiz) AG is the Swiss sales subsidiary of Rothenberger, a 1949-founded manufacturer of professional pipe working tools (threading, pressing, bending, cutting, inspection, cleaning) for plumbing, HVAC, and refrigeration trades, distributed through an authorized dealer network.

Ownership category

akta.pro rank

Product category

Professional Pipe Working Tools

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Pipe working tools
• Professional plumbing tools
• HVAC service equipment
• Cordless press tools
• Pipe inspection cameras

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Tool Sales: One-time hardware sales of professional-grade pipe working tools including threading machines, press tools, benders, cutters, inspection cameras, drain cleaning equipment, and vacuum pumps. Products sold through dealer network with accessories, spare parts, and consumables (saw blades, spirals, bending segments) as secondary revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rothenberger (Schweiz) AG develops, produces, and markets professional tools, machines, and equipment for the plumbing, HVAC, refrigeration, and pipeline installation trades. The portfolio spans the full pipe working workflow, including threading machines, pressing machines, pipe cutters, bending machines, inspection cameras, drain cleaners, and vacuum pumps, with many cordless products powered by the cross-vendor CAS (Cordless Alliance System) 18V battery platform. Products are sold exclusively through an authorized dealer network serving professional installers and maintenance technicians in residential, commercial, and industrial applications.

Product overview

Rothenberger (Schweiz) AG is a professional tool manufacturer offering a comprehensive portfolio of hand tools, power tools, and specialized equipment for plumbing, HVAC, refrigeration, air conditioning, and installation trades. The product range is organized into distinct categories including: threading machines (ROPOWER, Supertronic, COLLINS) for creating pipe threads; pressing machines (ROMAX 4000, ROMAX Compact III) for press-fitting applications; pipe inspection equipment (ROCAM 4 camera systems); pipe cleaning solutions (RODRUM VarioClean drum machines, HD high-pressure jet cleaners, drain spirals and accessories); pipe bending tools (ROBEND 4000 E electric bender, TUBE BENDER and TUBE BENDER MAXI manual benders, ROBEND H+W Plus devices); vacuum pumps (ROAIRVAC R32 series for refrigeration); pipe cutters (ROTRAC, PIPECUT mini cordless saw); and comprehensive hand tool offerings including water pump pliers (ROGRIP, Wapu SPK), tool sets, and installation aids. The CAS (Cordless Alliance System) battery platform powers multiple cordless products enabling the same battery to operate equipment across the product range. The ROCASE modular storage system provides organization solutions. The products serve professional installers, maintenance technicians, and tradespeople in residential, commercial, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• CAS: Cordless Alliance System battery platform used across multiple power tools
• ROCAM
• PIPECUT mini
• ROAIRVAC
• ROBEND 4000 E
• RODRUM VarioClean
• ROMAX
• ROPOWER
• DuraFlex
• ROCASE

Products and services

• ROPOWER 50R Threading Machine

Quantifiable outcome

• Up to 90 minutes cordless operation for vacuum pumps with 8Ah battery
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Cordless Alliance System (CAS) PartnerscoreTechnology or IntegrationThe CAS ecosystem comprises 20 industrial tool manufacturers sharing compatible 18V battery technology across 200+ machines. This partnership enables professionals to use a single battery platform across tools from multiple brands within the alliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Milwaukee Tool: Milwaukee Tool is a leading manufacturer of professional cordless power tools, plumbing, and HVAC specialty tools (e.g., M18 and M12 pipe wrench, press tools, drain machines). Directly comparable because it competes in the same professional plumbing/HVAC tooling category with its own cross-tool battery platform.
• Ridgid (Emerson): Ridgid manufactures professional pipe working tools — threading machines, pressing tools, pipe cutters, drain cleaners, and inspection cameras — sold primarily through plumbing/HVAC distributors. Head-to-head competitor to Rothenberger in plumber and HVAC installer toolkits.
• Virax: Virax is a French manufacturer of professional pipe working tools including threading, pressing, bending, and drain cleaning equipment. Closely comparable product portfolio and target customer (plumbers, HVAC installers) with strong European distribution overlap with Rothenberger.
• Reed Manufacturing: Reed is a US-based manufacturer of professional pipe tools — cutters, threading machines, vises, and cleaning tools for plumbing and utility work. Comparable niche focus on pipe working tools with overlapping distribution to professional tradespeople.
• Knipex: Knipex is a German manufacturer of premium professional pliers and hand tools for plumbing and electrical trades. Comparable as a German-engineered, professional-grade hand tool specialist sold through the same trade channels as Rothenberger.

Broad incumbents

• Makita: Makita is a major global power tool manufacturer with cordless platforms (LXT 18V) competing directly in plumbing, HVAC, and construction. Comparable as a broad incumbent with a large proprietary battery ecosystem serving professional tradespeople, including press tools and cordless pipe working equipment.
• DeWalt: DeWalt is a leading professional power tool brand with its 20V MAX and FlexVolt cordless platforms used across plumbing, HVAC, and construction trades. Comparable as a broad incumbent professional tool competitor with overlapping battery-platform strategy.
• Bosch Professional (Blue): Bosch Professional manufactures cordless and corded power tools for construction, plumbing, and HVAC trades, including its 18V AMPShare multi-brand battery alliance. Comparable as a broad incumbent with cross-brand battery platform strategy mirroring CAS.
• Hilti: Hilti is a premium professional tool and construction equipment manufacturer with direct sales to trades and a focus on productivity-enhancing systems. Comparable in serving professional installers and tradespeople, though Hilti leans more toward fastening/demolition while Rothenberger focuses on pipe working.

Emerging players

• Festool: Festool is a premium German power tool brand specializing in dust-extraction and precision tools, increasingly serving finish carpentry, renovation, and some plumbing/HVAC installers. Comparable as a German-engineered professional premium tool brand with overlap in installer customer segments, though narrower pipe working focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/RothenbergerUk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rothenberger (Schweiz) AG