Confluence

What Confluence does

Confluence Financial Partners (legal entity: Confluence Wealth Services, Inc.) is a privately held, SEC-registered investment adviser headquartered in Pittsburgh, Pennsylvania, with operating roots dating to 1986 when CEO and Chairman Greg Weimer began his career as a financial advisor. The firm operates five offices across Pennsylvania (Pittsburgh, McMurray, Sewickley, Grove City) and Florida (Bonita Springs) and serves three primary client segments: high-net-worth individuals and families with $1M+ in investable assets, business retirement plan sponsors (401(k), 403(b), 457, defined benefit, cash balance, non-qualified plans), and non-profit organizations requiring investment oversight and governance support. It employs 51–100 staff, including a deep bench of credentialed advisors holding CFP®, CPA, MBA, CFA®, CIMA®, CHFC, AIF, AAMS®, CRPS, CDFA, CRC, and CPFA designations. The firm also produces the "Living Your Legacy" podcast as a thought-leadership channel and maintains a branding arrangement with the Pittsburgh Steelers.

The firm's service methodology, branded "The Confluence Standard," integrates financial planning, investment management, retirement plan services, and non-profit advisory into a unified fiduciary offering. Core products include Financial Planning (Discover, Plan, Ongoing Oversight), Investment Management (Objective-Based, Unbiased, Tax-Efficient, Cost-Effective, Strategic principles), Retirement Plan Services, and Non-Profit Organization Services. Investment advisory services are delivered via fee-based, recurring compensation (typically percentage of AUM) with custodial relationships through Raymond James and Schwab. The firm operates under an SEC fiduciary standard, employs a Chief Compliance Officer, and is privately held with no disclosed PE, VC, or institutional ownership; it appears to be founder-controlled under Greg Weimer.

The business model is asset-light and recurring: revenue is generated by charging advisory fees on AUM sourced from HNW households, corporate retirement plans, and non-profit endowments. The go-to-market is relationship-driven with complimentary 30-minute consultations as the entry point, supplemented by content marketing, community engagement (UPMC Children's Hospital Foundation, Junior Achievement, South Hills Interfaith Movement), center-of-influence referrals from attorneys and accountants, and a paid Pittsburgh Steelers branding partnership. SEC 13F filings indicate multi-billion-dollar AUM across a diversified portfolio of ETFs and select equities, consistent with the firm's recognition on Forbes Top RIA Firms (2023–2025), Financial Advisors Magazine 50 Fastest Growing RIAs (2025), and sustained Pittsburgh Business Times rankings (Best Places to Work 2019–2025, Largest Investment Firm 2018–2025, Largest Money Managers 2021–2025).

Name

Confluence

Legal name

Confluence Wealth Services, Inc.

Website

https://confluencefp.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Confluence Financial Partners is a privately held, SEC-registered wealth management firm headquartered in Pittsburgh, PA, serving high-net-worth individuals/families, business retirement plans, and non-profit organizations through five offices in Pennsylvania and Florida via fee-based advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Fee-based investment advisory services typically charged as a percentage of assets under management (AUM). The firm is an SEC-registered investment adviser providing fiduciary wealth management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Confluence Financial Partners is an SEC-registered investment adviser that delivers holistic wealth management, financial planning, and investment management services primarily to high-net-worth individuals and families with $1M+ in investable assets. The firm also serves employer-sponsored retirement plans (401(k), 403(b), 457, defined benefit, etc.) and non-profit organizations through dedicated service lines. Services are delivered by credentialed advisors (CFP, CPA, MBA, CFA, CIMA, CHFC, AIF, AAMS, CRPS, CDFA, CRC, CPFA) operating under a fiduciary standard across five offices in Pennsylvania and Florida.

Product overview

Confluence Financial Partners is a wealth management firm that offers a comprehensive suite of financial services organized around its proprietary Confluence Standard methodology. The core offerings include Financial Planning (with Discover, Plan, and Ongoing Oversight stages), Investment Management (guided by Five Principles: Objective Based, Unbiased, Tax-Efficient, Cost-Effective, and Strategic), Retirement Plan Services for businesses (covering 401(k), SEP, SIMPLE IRA, 403(b), 457, Defined Benefit, and Non-Qualified plans), and Non-Profit Organization Services (investment management, IPS creation, board coordination). Additional services for individuals and families encompass estate planning, insurance planning, tax planning, charitable giving, education planning, and business consulting. The firm also produces the Living Your Legacy Podcast as an educational content platform. Services are delivered through a team of CFP, CFA, CPA, and other credentialed advisors across five office locations.

Differentiator

Problem solved

Functional benefit

Brands

• Living Your Legacy: Podcast hosted by CEO Greg Weimer featuring conversations with leaders, entrepreneurs, athletes, and changemakers about intentional living and legacy building.

Products and services

• Financial Planning Holistic financial planning service for individuals and families that integrates investments, tax strategies, estate planning, and legacy preservation, delivered through Discover, Plan, and Ongoing Oversight stages with regular reviews.
• Investment Management Investment management services focused on growing and protecting wealth through strategic asset allocation and disciplined portfolio oversight, guided by five principles: Objective Based, Unbiased, Tax-Efficient, Cost-Efficient, and Strategic.
• Wealth Management for Individuals & Families Comprehensive wealth management service covering financial planning, investment management, estate planning, insurance planning, tax planning, charitable giving, education planning, business consulting, and banking services through RJ Bank and Schwab Bank.
• Retirement Plan Services Employer-sponsored retirement plan services covering 401(k), SEP, SIMPLE IRA, 403(b), 457, Defined Benefit, Cash Balance, and Non-Qualified Deferred Compensation plans, plus business solutions for buy/sell structures, key person insurance, and corporate cash management.
• Non-Profit Organization Services Strategic financial planning services for non-profit organizations including investment management, investment committee guidance, creation and maintenance of Investment Policy Statements, board member coordination, and cash flow analysis.

Quantifiable outcome

• 91% of employees with access to financial wellness education enrolled in workplace retirement plans compared with 76% without
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pittsburgh SteelersminorGTM or Marketing Partner · 1 April 2025Confluence has a branding arrangement with the Pittsburgh Steelers allowing use of the team's name and logo in certain marketing materials. This relationship is strictly promotional and does not imply that the Steelers endorse the firm or its services. The firm compensates the Steelers for this arrangement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mariner Wealth Advisors: Large independent RIA offering comprehensive wealth planning, investment management, and tax services to HNW individuals, families, and institutions. Closely comparable to Confluence in business model, fee structure, and HNW focus, though at significantly larger scale.
• Creative Planning: Major independent, fee-only RIA providing comprehensive financial planning, investment management, and tax services to HNW clients nationwide. Direct competitor in the independent RIA space with similar holistic planning philosophy, though substantially larger AUM and broader geographic footprint.
• Carson Group: Independent wealth management firm supporting financial advisors with technology, investment solutions, and back-office services while serving HNW households. Comparable to Confluence in serving HNW clients through an advisor-led model, with a distinct partnership/corporate structure.
• Edelman Financial Engines: One of the largest independent RIAs in the US, providing investment advisory, financial planning, and retirement plan services to HNW individuals and employer-sponsored plans. Direct peer in both HNW individual and retirement plan service segments, though at much larger scale.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting financial advisors serving HNW individuals and families with comprehensive wealth management. Comparable business model focused on advisor-led HNW planning with similar multi-channel approach.
• JFS Wealth Advisors: Pittsburgh-area wealth management firm explicitly referenced in Confluence's management bios (former employer of Director of Wealth Planning Chuck Zuzak). Comparable in geographic focus, size, and HNW client base in the Western PA market.

Broad incumbents

• Goldman Sachs Ayco (Personal Financial Management): Large wealth management division of Goldman Sachs serving ultra-HNW and HNW individuals with holistic planning, investment management, and family office services. Comparable HNW focus but as part of a much larger financial institution with broader product set.
• Northwestern Mutual: Large hybrid wealth management and insurance firm offering financial planning, investment advisory, and insurance products through a career advisor system. Comparable in serving HNW individuals with integrated planning, though at far greater scale and with proprietary insurance products.

Regional players

• Sequoia Financial Group: Mid-size independent RIA based in the Midwest providing wealth management, investment advisory, and retirement plan services to HNW clients. Similar in scale and Midwest concentration, with comparable multi-segment service model.

Emerging players

• Facet Wealth: Digital-first RIA delivering financial planning and investment management to HNW clients through a virtual advisor model. Emerging player targeting the same HNW client base as Confluence with a technology-led, lower-fee approach representing a competitive threat.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpukYDyxptI31BI5v3EnN0A
• Facebookfacebook.com/confluenceFP
• LinkedInlinkedin.com/company/confluence-financial-partners
• Instagraminstagram.com/confluencefp
• Xx.com/confluencefp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confluence