Pleasantview Home Improvement

What Pleasantview Home Improvement does

Pleasantview Home Improvement, legally Reno Fabricating & Sales Co. Inc., is a family-owned exterior home remodeling company headquartered at 6401 W Morgan Ave in Hutchinson, Kansas. Founded in 1956 and continuously operating for approximately 70 years, the company sells and installs a comprehensive portfolio of exterior home improvement products for residential homeowners in central Kansas, including ProVia windows (Aeris™, Endure™), entry and patio doors (fiberglass, steel, and vinyl), ProVia and Humphrey storm doors, Emco seamless steel and steel log siding, seamless aluminum guttering with GutterDome protection, sunrooms, patio covers and carports, Fiberon decking, Westbury aluminum railings, ProVia stone veneer, Vacu-Maid central vacuum systems, and Central Fiber cellulose insulation.

The company's value proposition rests on custom-manufactured products sourced from a curated set of branded vendor partners (ProVia, Emco, Humphrey, GutterDome, Vacu-Maid, Central Fiber, Fiberon, Mid America Shutters, Westbury, NT Windows) combined with installation performed exclusively by the company's own factory-trained, certified, skilled employees rather than subcontractors. The business model is direct-to-consumer: lead generation occurs through a physical showroom in Pleasantview on Hwy 50, inbound phone sales at (620) 663-1269, a website contact form, TV commercial, customer testimonials, and word-of-mouth referrals, with revenue realized on a quote-based, project-by-project basis plus an ongoing repair services stream from the existing installed base.

Operationally, Pleasantview serves 16 Kansas cities, is co-owned by Norman Yutzy (President and Sales Manager) and Vern Wickey (General Manager) since the 1996 ownership transfer, holds EPA Lead-Safe, IBC Class B, and Kansas Class A contractor licenses, and operates with a small employee base across sales, administration, scheduling, and multiple installation crews. The company has no disclosed revenue, no external investment, no app or digital platform, and no AI/ML capabilities; its competitive position is built on regional reputation, certified installation labor, and the breadth of its supplier-authorized product lineup.

Name

Pleasantview Home Improvement

Legal name

Reno Fabricating & Sales Co. Inc

Website

https://phihome.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Pleasantview Home Improvement is a family-owned, Hutchinson, Kansas-based exterior home remodeling company that sells and installs windows, doors, siding, guttering, railings, sunrooms, decks, and related products for residential homeowners across 16 Kansas cities.

Ownership category

akta.pro rank

Product category

Home Exterior Remodeling

NAICS

Residential Remodelers (236118), Residential Building Construction (2361), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

akta.pro secondary industries

Window Replacement (Residential) (HSAPAJAA), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Exterior home remodeling
• Replacement windows installation
• Seamless steel siding
• Residential door installation
• Guttering and gutter protection

Headquarters

HQ city

Hutchinson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales & Installation: The company sells and installs a full range of exterior home remodeling products including windows, doors, siding, gutters, railings, sunrooms, decks, stone veneer, insulation, and central vacuum systems. Products are custom-manufactured and installed by the company's own employees. Revenue is generated through one-time product sales with installation.
2. Repair Services: On-site repair services for products previously sold and installed by the company, providing an ongoing revenue stream from the existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pleasantview Home Improvement is a family-owned exterior home remodeling company that sells and installs custom-manufactured windows, entry doors, patio doors, storm doors, seamless steel siding, seamless guttering, sunrooms, patio covers, decks, railings, stone veneer, cellulose insulation, and central vacuum systems for residential homeowners. All products are installed by the company's own factory-trained, certified employees, and the company also provides on-site repair services for products it has previously installed.

Product overview

Pleasantview Home Improvement is a family-owned exterior home improvement company offering a comprehensive portfolio of products for residential properties. Their offering consists of multiple product categories that work together for complete home exterior solutions: Windows (Aeris™ wood-interior vinyl windows, Endure™ vinyl windows, Bay & Bow windows, and Inspirations Art Glass decorative glass); Entry & Patio Doors (Ascent Fiberglass, Legacy Steel, and Signet® Fiberglass entry doors, plus Patio Swing and Sliding Patio doors); Storm Doors (ProVia, ProVia Spectrum™, and Humphrey); Siding (Seamless Steel Siding, Seamless Steel Log Siding, Soffit & Fascia, Shutters, Porch Ceilings, and Window Wrap); Outdoor Living (Sunrooms, Patio Covers & Carports, and SCREENEZE SNAPTRACK screen systems); Railings; Guttering (Seamless Guttering with Gutter Dome protection); ProVia Stone Products; Central Vacuum (Vacu-Maid); Insulation (Cellulose); and Fiberon Decking. All products are installed by the company's own factory-trained, certified employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows Custom-manufactured replacement windows including Aeris wood-interior vinyl windows, Endure vinyl windows, and Bay & Bow windows, with options for decorative Inspirations Art Glass. Features ComforTech insulated glass, Sunshield vinyl, Neopor insulation, and ENERGY STAR-certified energy efficiency.
• Entry Doors Custom-sized ProVia entry doors including Ascent Fiberglass, Legacy Steel, and Signet Fiberglass lines, with limited lifetime warranties, foam-filled cores, DuraFuse finishing, and ENERGY STAR certification on most models.
• Patio Doors Custom-made hinged Patio Swing Doors and Sliding Vinyl Patio Doors with ComforTech glazing, galvanized steel reinforced panels, adjustable thresholds, and optional mini blinds between glass panes.
• Storm Doors Custom-made storm doors including ProVia, ProVia Spectrum with InVent retractable screens, and Humphrey aluminum storm doors (manufactured in-house since 1956 with roll form glass channels to reduce breakage).
• Siding Emco TruCedar seamless steel siding and seamless steel log siding with PVDF paint system, Cool Paint Technology, PTFE scratch-resistant coating, and resistance to warping, shrinking, and rot; eliminates the need for painting.
• Sunrooms Custom sunrooms built using NT Windows with exceptional roof and wall panels, integrated electrical systems, insulated walls and roofing, suitable for year-round use as game rooms, home offices, or entertainment spaces.
• Patio Covers & Carports NT Patio Covers and Carports using the RadiancelQ system with integrated post and beam construction for structural integrity and durability.
• Railings Customized Westbury Aluminum Railings and wrought iron railings including porch, patio, step, and hand railings in Tuscany style and other custom designs.
• Seamless Guttering Seamless aluminum gutters with strength rib in the bottom, no seams guaranteed not to leak, available in colors to match siding.
• ProVia Stone Products Lightweight concrete veneer stone products with limited lifetime warranty, made from Portland cement and lightweight aggregates with natural stone textures for aesthetic exterior enhancement.
• Central Vacuum Systems Vacu-Maid central vacuum systems with cyclonic action, with the power unit located outside the living area to filter fine dust particles and allergens venting outside.
• Cellulose Insulation Blown-in cellulose insulation manufactured by Central Fiber from recovered post-consumer newspapers and magazines, with anti-settling properties and sound dampening for residential homes.
• Fiberon Decking Non-slip composite Fiberon decking with UV inhibitors, mold resistance, cooler surface temperatures than wood, tongue and groove board design, and the ability to be installed over concrete.
• Installation Services Factory-trained, certified, skilled-employee installation of all sold products (windows, doors, siding, guttering, decks, sunrooms, railings, insulation, central vacuum, and stone veneer), with no use of subcontractors.
• Repair Services On-site repair services for products previously sold and installed by Pleasantview Home Improvement, providing ongoing service to the existing customer base across central Kansas.

Quantifiable outcome

• Most entry doors are ENERGY STAR Certified, helping reduce heating and cooling costs
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ProVia ProductscoreTechnology or IntegrationPleasantview Home Improvement is an authorized dealer and certified installer for ProVia windows (Aeris™ and Endure™), entry doors (Signet® Fiberglass, Legacy™ Steel, Ascent Fiberglass), patio doors, storm doors, and ProVia Stone Products. Products are custom-manufactured by ProVia. Installers have completed ProVia's installer certification program. Referenced as the company's primary brand for windows and doors.
• Humphrey ProductscoreTechnology or IntegrationThe company originated in 1956 by selling and installing Humphrey Products, which at the time were Humphrey storm windows and storm doors. The business was originally called Humphrey's, Reno Fabricating & Sales Company Inc. Humphrey storm doors continue to be manufactured and installed by Pleasantview today — a relationship spanning over 60 years.
• Emco Building ProductscoreChannel Partner/ Reseller/ DistributorPleasantview Home Improvement is an authorized dealer for Emco Seamless Steel Siding, including TruCedar® steel siding and log siding, as well as Emco porch ceiling panels and soffit/fascia products with patented airflow systems.
• Vacu-Maid Central Vacuum SystemsminorChannel Partner/ Reseller/ DistributorPleasantview Home Improvement is an authorized dealer for Vacu-Maid Central Vacuum Systems. Systems are installed by Pleasantview's skilled craftsmen.
• FiberonminorChannel Partner/ Reseller/ DistributorFiberon decking boards are used by Pleasantview in deck installations. Fiberon boards feature non-slip surfaces, UV inhibitors, mold resistance, and are made without foam or wood fillers.
• Central FiberminorChannel Partner/ Reseller/ DistributorPleasantview Home Improvement is an authorized dealer for blown-in cellulose insulation manufactured by Central Fiber, made from recovered post-consumer newspapers and magazines.
• Mid America ShuttersminorChannel Partner/ Reseller/ DistributorPleasantview is an authorized dealer for Mid America Shutters, offering vinyl shutters in multiple styles (Straight top, Cathedral Top, All Louver, Louver/Panel Combo, Board-N-Batten) that are custom made to match window sizes.
• Westbury Aluminum RailingminorChannel Partner/ Reseller/ DistributorPleasantview Home Improvement customizes and installs Westbury Aluminum Railings, including porch railings, patio railings, and step/hand railings in Tuscany style and other designs.
• NT Windows (Sunrooms)minorChannel Partner/ Reseller/ DistributorPleasantview Home Improvement is an authorized dealer for NT Windows for sunroom construction. Also an authorized dealer for NT Patio Covers and Carports.
• NAHB (National Association of Home Builders)minorOthersPleasantview Home Improvement is a member of the National Association of Home Builders (NAHB), providing industry credibility and network access.
• EPA (Environmental Protection Agency)coreOthersPleasantview Home Improvement is a certified Lead-Safe Licensed Renovation Firm through the EPA, licensed to work in homes built before 1978. The company implements lead-safe practices as required by federal regulation.
• International Code Council (ICC)coreOthersPleasantview Home Improvement is a certified and licensed contractor by the IBC (International Building Code) Class B building code, and commits to following all city building codes when installing home improvement products.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Renewal by Andersen: National replacement window and exterior remodeling franchise from Andersen Corporation. Directly comparable to Pleasantview's core window/door replacement offering, but operating at vastly greater scale across the U.S.
• Window World: Largest U.S. replacement window company, with nationwide locations serving residential homeowners. Comparable product mix (vinyl windows, doors, siding) and direct-to-consumer, in-house installation model similar to Pleasantview's approach.
• Champion Window: National exterior home remodeling company manufacturing its own windows, siding, and patio rooms. Competes directly with Pleasantview across windows, siding, patio rooms, and entry doors in the Midwest U.S.
• Pella Windows & Doors: Major window and door manufacturer with a national showroom and installer network. Like Pleasantview, Pella sells premium custom-made windows and doors directly to homeowners through certified installers.
• ABC Seamless: National franchise specializing in seamless steel siding, seamless gutters, and related exterior products. Directly competes with Pleasantview's seamless steel siding and seamless guttering core offerings.
• Home Depot Home Services: Mass-market home improvement retailer with an installed services program covering windows, doors, roofing, siding, and gutters. Provides national scale competition for any local exterior remodeler like Pleasantview.

Regional players

• Feldco: Midwest-based exterior remodeling company specializing in windows, siding, doors, and roofing for residential homeowners. Comparable direct-to-consumer, single-state regional footprint and in-house installation model to Pleasantview.
• Thompson Creek Window Company: Mid-Atlantic exterior remodeler focused on replacement windows, doors, and siding for residential homeowners. Similar direct-to-consumer sales, in-house installation, and ENERGY STAR product positioning as Pleasantview.
• Zenith Home Solutions: Regional Midwest exterior remodeling company offering windows, roofing, siding, and gutters for homeowners. Closely comparable one-stop-shop exterior remodeler with in-house installation crews.

Others

• Humphrey Products (storm doors line): Original manufacturer of the Humphrey storm windows and storm doors that Pleasantview has sold and manufactured under since 1956. Included as a supplier/origin relationship rather than a current competitor, illustrating the company's brand heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pleasantview-home-improvement

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasantview Home Improvement