Blip
Blip is a private consumer health company that sells FDA-approved nicotine replacement therapy gum, lozenges, and nicotine-free flavored toothpicks to young adults in the United States seeking to quit vaping and smoking, via DTC e-commerce, subscription, and Target and CVS retail.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blip does
Blip is a private consumer health company founded in 2021 by Brian Bordainick and headquartered in New York City that markets FDA-approved nicotine replacement therapy (NRT) products to young adults seeking to quit vaping and smoking. Its core portfolio consists of nicotine polacrilex gum (2mg and 4mg dosages) and mini lozenges (2mg and 4mg dosages) formulated for a 12-week step-down cessation protocol, complemented by nicotine-free flavored toothpicks made from American Birchwood infused with natural jambu that address the oral-fixation habit without delivering nicotine. The company has layered on bundled offerings (Starter, Ultimate, All-Star, Travel, and Nic-Free Quit Kits), limited-edition branded merchandise such as hoodies and toothpick-plus-charm accessories, and digital gift cards.
The business model is primarily direct-to-consumer e-commerce on a Shopify storefront, augmented by physical retail distribution at Target and CVS pharmacies and a Subscribe & Save subscription program offering up to 28% savings. Marketing is concentrated on Instagram, TikTok, influencer partnerships, and earned media in youth-focused publications (Glamour, Nylon, Highsnobiety, GQ, Dazed, Fast Company). A strategic partnership with Truth Initiative's EX Program integrates behavioral-support text messaging (delivered via Klaviyo) and offers 25% off products to enrolled users. Disclosed funding is limited to a single early-stage Maveron round, the company is restricted to the United States market, and revenue, ARR, and detailed headcount figures are not publicly disclosed beyond a 1–10 employee range.
Blip firmographics
Firmographics- Name
- Blip
- Legal name
- Blip Products, Inc.
- Website
- https://blip.world
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blip is a private consumer health company that sells FDA-approved nicotine replacement therapy gum, lozenges, and nicotine-free flavored toothpicks to young adults in the United States seeking to quit vaping and smoking, via DTC e-commerce, subscription, and Target and CVS retail.
- Ownership category
- akta.pro rank
Blip industry classification
Industry- Product category
- Smoking Cessation Products
- NAICS
- Pharmaceutical Preparation Manufacturing (325412)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges) (CRADAMAI)
- akta.pro secondary industry
- Smoking Cessation & Nicotine Replacement Therapy (NRT) (HLAIADAH)
Keywords
Where Blip is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blip business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of FDA-approved nicotine replacement therapy products including gum, lozenges, and toothpicks through the company's e-commerce website. Products are sold as individual items, bundles, and subscription plans.
- Subscription (Subscribe & Save): Recurring subscription model offering 15-28% discount on regular orders. Subscribers can set up automatic deliveries with ability to pause, skip, or customize their plans.
- Merchandise Sales: Sale of branded merchandise including apparel (hoodies) to reinforce brand identity and community among customers.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100 for gifting to friends or family looking to quit nicotine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gum (Fruit Freeze/Mint Freeze) |
| Unit Pricing | Pay-as-you-go | Lozzies (Mint/Cherry) |
| Unit Pricing | Pay-as-you-go | Toothpicks |
| Unit Pricing | Pay-as-you-go | Starter Quit Kit |
| Unit Pricing | Pay-as-you-go | Ultimate Quit Kit |
| Unit Pricing | Pay-as-you-go | Travel Kit |
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Merchandise - Hoodie |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Blip product offering
Product offeringCore offering
Blip sells FDA-approved nicotine replacement therapy (NRT) products — nicotine polacrilex gum and mini lozenges in 2mg and 4mg doses — alongside nicotine-free flavored toothpicks designed to help young adults quit vaping and smoking. Products are sold as individual items, bundled into quit kits, or delivered through a Subscribe & Save subscription program via the company's e-commerce site and retail partners Target and CVS.
Product overview
Blip is a clinical-stage consumer health company offering FDA-approved nicotine replacement therapy (NRT) products designed to help young adults quit smoking and vaping. The core product portfolio consists of two main NRT categories—Blip Gum (nicotine polacrilex gum in 2mg/4mg doses) and Blip Lozenges (mini lozzies in 2mg/4mg doses)—complemented by nicotine-free flavored toothpicks that address oral fixation without nicotine. Products are available as standalone items, bundled into quit kits (Starter Quit Kit, Ultimate Quit Kit, All-Star Quit Kit, Travel Kit, Nic-Free Quit Kit), or via a Subscribe & Save subscription service offering up to 28% savings. Blip also offers branded merchandise including hoodies and toothpick accessories with bag charms. The company partners with Truth Initiative's EX Program to provide 24/7 behavioral support, including 25% off for enrolled users.
Differentiator
Problem solved
Functional benefit
Products and services
- Blip Gum FDA-approved nicotine polacrilex gum available in 2mg and 4mg dosages, in Fruit Freeze and Mint Freeze flavors, sold in 20-count and 100-count packs. Designed for users to follow a 12-week step-down schedule to quit nicotine.
- Blip Lozenges (Lozzies) FDA-approved nicotine polacrilex mini lozenges in 2mg and 4mg dosages, Mint and Cherry flavors, 27-count packs. Discreet format that dissolves in 20-30 minutes, used over a 12-week step-down quit plan.
- Blip Toothpicks Nicotine-free flavored toothpicks made from American Birchwood and infused with natural jambu to produce a tingly sensation. Available in sweet (strawberry, blue razz, mint) and sour (peach, cherry, grape) flavors, sold as individual 20-stick tubes or trio packs of 60 sticks. Designed to replace hand-to-mouth habits without nicotine.
- Starter Quit Kit Entry-level quit kit priced at $54.99 that includes toothpicks (3 tubes, 60 sticks), gum (2 packs, 20 pieces each), and mini lozzies (1 pack, 27 pieces). Designed to take the guesswork out of starting a quit journey.
- Ultimate Quit Kit Comprehensive 30-day quit kit priced at $148.99 containing gum (1 pack, 100 pieces), mini lozzies (4 packs, 27 pieces each), and toothpicks (3 tubes, 60 sticks). Designed to keep users stocked on all essentials during a quit journey.
- All-Star Quit Kit Gift-oriented quit bundle including 2 packs of Blip Gum (20 count each), 1 pack of Blip Lozzies (27 count), 1 tube of Blue Razz Flavored Toothpicks (15 count), a Blip stress star keychain, and stickers. Priced at $54.99.
- Travel Kit Portable quit kit priced at $24.99 containing 1 pack of Blip Fruit Freeze 4mg Gum (20 count), 1 tube of Blue Razz non-nicotine flavored toothpicks, and a stress star keychain in a clear zippered travel case.
- Nic-Free Quit Kit Quit kit without nicotine priced at $19.99 containing a sweet or sour toothpick trio (60 ct, 3 tubes), quit tracker (1), stress star (1), and stickers (3).
- Subscribe & Save Program Subscription service offering up to 28% off orders with automatic monthly delivery. Subscribers can pause, skip, or customize their plan anytime, and receive free shipping on qualifying orders.
- Blip Gift Cards Digital e-gift cards available in denominations of $10, $25, $50, and $100, with multiple design options, designed as gifts for those looking to quit smoking.
- Emotional Support Zip-Up Hoodie Limited-edition branded hoodie in midnight black with white text, fleece-lined with heavyweight feel, oversized fit, made of 70/30 ring-spun cotton/polyester fleece. Priced at $90.00 (sale price $75.00).
- Toothpick + Charm Accessories Wearable accessories pairing Blip flavored toothpicks with metal bag charms designed by 3D artist Gabrielle Rosenstein. Available in sour cherry, sour peach, and blue razz flavors, each including 1 metal charm and 1 tube of toothpicks (20 sticks).
Quantifiable outcome
- Can double chances of quitting smoking + vaping compared to quitting without aid
- +1 more outcomes
Companies that use Blip
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Blip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blip partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Truth Initiative (EX Program)coreBlip partners with Truth Initiative's EX Program to offer comprehensive quit support. EX Program provides free daily text messages with quit tips, advice, and community support developed by Truth Initiative with Mayo Clinic. Eligible users receive 25% off all Blip products when signing up. Blip provides financial support for Truth Initiative's efforts to enable quitting for all. The partnership combines FDA-approved NRT products with behavioral support.
- ShopifycoreShopify provides the e-commerce platform powering Blip's online store at blip.world. All purchases and transactions processed through Shopify's platform.
- KlayviocoreKlayvio provides SMS/MMS text messaging functionality for Blip's customer communications, including promotional messages and the EX Program quit support text messages.
- TargetmajorTarget serves as a retail distribution partner for Blip products. Customers can earn $7 back with every Blip purchase at Target stores through the Save @Target program.
- CVSmajorCVS serves as a retail distribution partner for Blip products. Customers can earn $7 back with every Blip purchase at CVS through the Save @CVS program.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Blip competitors and assessment
Company assessmentBroad incumbents
- Nicorette: The leading mass-market NRT gum/lozenge brand owned by Haleon, offering the same nicotine polacrilex formulations as Blip. It is the dominant incumbent Blip is most directly competing with on shelf at Target and CVS.
- NicoDerm CQ: Haleon's NRT patch brand, part of the same Nicorette/NicoDerm franchise that anchors the OTC smoking cessation category. Comparable as the alternative OTC cessation format that Blip users may step down to or start from.
- Haleon: Consumer healthcare major and parent of Nicorette and NicoDerm CQ. Haleon is the dominant portfolio incumbent in the OTC smoking cessation space where Blip is attempting to carve out a modern, brand-forward niche.
- Altria: Tobacco major with smoke-free product investments including Helix Innovations. While a tobacco producer rather than a cessation brand, Altria's smoke-free pivot and on! pouch business are strategically adjacent to the nicotine-cessation and oral-fixation categories Blip operates in.
- Philip Morris International: Global tobacco and nicotine company pursuing smoke-free alternatives. Relevant as a large incumbent whose reduced-harm positioning and direct-to-consumer nicotine strategies influence the same regulatory and consumer landscape that Blip navigates.
- ITC Limited: Indian conglomerate that acquired Pfizer's smoking cessation portfolio (including legacy NRT products). ITC is a global competitor in the OTC NRT category, particularly relevant as a player consolidating traditional cessation brands.
Direct peers
- Lucy: A modern, design-forward NRT gum and lozenge brand targeting similar consumer demographics with a similar product portfolio. Lucy is one of the closest direct competitors to Blip in the modernized NRT category.
- Habitrol: NRT brand offering nicotine gum and lozenges in 2mg/4mg strengths with similar step-down positioning. It is a directly comparable OTC NRT product that competes for the same quit-seeking consumer.
Emerging players
- Ro: Direct-to-patient telehealth platform that has expanded into smoking cessation support, combining online clinical visits with prescription and OTC NRT fulfillment. Comparable as a digitally-native cessation provider reaching the same consumer through a different delivery model.
Others
- Truth Initiative: Public-health non-profit that operates the EX Program to which Blip is a partner. Truth Initiative is a key ecosystem ally that funnels motivated quitters toward Blip products and is itself a stakeholder in shaping youth nicotine-cessation policy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blip social profiles
Digital presenceBlip compliance and trust
Trust signalCompliance1 record
Blip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blip leadership team
Management profileNumber of profiles
Profiles1 record
Blip funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blip
What does Blip do?
Blip sells FDA-approved nicotine replacement therapy (NRT) products — nicotine polacrilex gum and mini lozenges in 2mg and 4mg doses — alongside nicotine-free flavored toothpicks designed to help young adults quit vaping and smoking. Products are sold as individual items, bundled into quit kits, or delivered through a Subscribe & Save subscription program via the company's e-commerce site and retail partners Target and CVS.
Is Blip a public or private company?
Blip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blip founded?
Blip was founded in 2021. It employs 1 to 10 people.
Where is Blip based?
Blip is headquartered in New York, United States, in the North America region.
How does Blip make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Subscribe & Save), merchandise Sales and gift Cards.
Who are Blip's main competitors?
Broad incumbents on record are Nicorette, NicoDerm CQ, Haleon, Altria, Philip Morris International and ITC Limited. Direct peers are Lucy and Habitrol. Ro is listed as an emerging player. Truth Initiative is listed as an others.
Does Blip have an API?
No public API is recorded for Blip.
What industry is Blip in?
Blip's product category is Smoking Cessation Products. Its primary akta.pro industry code is CRADAMAI, Smoking Cessation & Nicotine Replacement Therapy (Gum, Patches, Lozenges), with a secondary code of HLAIADAH, Smoking Cessation & Nicotine Replacement Therapy (NRT). Its NAICS code is 325412 and its SIC code is 2834.