What Cold Storage does

Cold Storage is a Singapore-based supermarket chain operating 87 stores across supermarket, hypermarket and express formats, supplemented by an e-commerce platform (coldstorage.com.sg) offering home delivery free on orders above $80. The company targets general Singaporean consumers and families seeking quality groceries, fresh produce, and exclusive imported products, with secondary outreach to senior citizens (up to 4% discount on selected days) and low-income families through the Project Makan community initiative. Sub-brands include CS Fresh, S-Pure (a premium private label for prepared Japanese-inspired meats), CS Recommends (a 12-category curated deals program) and the Coupon Centre digital loyalty platform.

Underlying technology centers on the Dmall Inc. AI-driven retail platform, a unified operating system that consolidates supply chain, merchandising and store operations across all 87 stores following a seven-month deployment completed in May 2026. The platform reports early improvements in product availability and replenishment, with planned extension to fuel and convenience-store formats in June 2026. Cold Storage also runs an in-house e-commerce site and mobile app supporting online ordering, digital coupon redemption and curated weekly promotions.

The business model is direct-to-consumer grocery retail: revenue is generated through one-time sales of grocery products via physical storefronts and the e-commerce site, complemented by promotional voucher mechanics (e.g., $6 return voucher per $60 spent using CDC or SG60 vouchers) and brand partnership campaigns (Coca-Cola x FIFA 2026, Carlsberg, Heineken, Magnum). Cold Storage was acquired in 2025 by Malaysian retail group Macrovalue alongside Giant supermarkets, and is privately held with 1001–5000 employees. The company is also expanding into convenience retail by replacing FairPrice at Esso petrol stations in Singapore following Aster Mobility Solutions' acquisition of Esso's 60-station network.

Name

Cold Storage

Legal name

Cold Storage Online

Website

https://coldstorage.com.sg

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cold Storage is a Singapore supermarket chain operating 87 stores across supermarket, hypermarket and express formats plus an e-commerce platform, serving general Singaporean consumers with quality groceries, imported products, and the S-Pure premium private-label brand. It is owned by Malaysian retail group Macrovalue (acquired 2025) and is undergoing a Dmall AI-driven digital transformation.

Ownership category

akta.pro rank

Product category

Retail Grocery

NAICS

Refrigerated Warehousing and Storage (49312), Refrigerated Warehousing and Storage (493120)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Food & Beverage Frozen Storage (Meat, Seafood, Dairy, Produce, Bakery) (TLALACAA)

akta.pro secondary industry

Frozen Prepared Meals & Ready-to-Eat Storage (TLALACAB)

Keywords

• Supermarket retail
• Grocery ecommerce
• Fresh produce
• Private label brands
• Convenience retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue generated from selling grocery products through physical retail stores (supermarkets, hypermarkets, express formats) and online e-commerce platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cold Storage is a Singapore supermarket chain that sells groceries, fresh produce, meat and seafood, dairy, frozen foods, beverages, and household essentials through 87 physical stores across supermarket, hypermarket, and express formats, complemented by an online grocery shopping and home delivery platform at coldstorage.com.sg. The company also sells premium private-label products under the S-Pure brand and runs a digital Coupon Centre and curated CS Recommends deals program.

Product overview

Cold Storage is a Singapore supermarket chain operating as a unified retail operation offering both physical stores and an online e-commerce platform. The core offering centers on the Cold Storage Online platform for grocery delivery, complemented by the S-Pure private label brand for premium prepared foods. Supporting services include CS Recommends (curated deals), Coupon Centre (digital vouchers), and Store Locator. In 2025, Cold Storage underwent a digital transformation through a partnership with Dmall Inc., consolidating supply chain, merchandising and store operations across 87 stores into a unified AI-driven retail operating system.

Differentiator

Problem solved

Functional benefit

Brands

• CS Fresh: Fresh food branding used on the Cold Storage website
• CS Recommends
• S-Pure
• Coupon Centre
• Project Makan

Products and services

• Cold Storage Online E-commerce Platform Online grocery shopping platform enabling Singaporean customers to browse, select, and purchase supermarket products for home delivery, with free delivery on orders over $80.
• Cold Storage Physical Supermarket Stores Chain of 87 physical retail stores across supermarket, hypermarket, and express formats offering groceries, fresh produce, meat and seafood, dairy, frozen, beverages, and household essentials to Singaporean consumers.
• S-Pure Private Label Premium private-label brand offering prepared foods including chicken, pork, and Japanese-inspired products such as yakitori, chashu, and tonkatsu, sold in chilled and frozen formats across Cold Storage stores and online.

Quantifiable outcome

• Early improvements in product availability and replenishment reported following Dmall platform implementation

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Dmall Inc.coreTechnology or Integration · 5 May 2026Dmall Inc., one of China's largest retail digital solutions providers by revenue and GMV, completed a seven-month AI-driven platform deployment with Cold Storage Singapore covering 87 stores across supermarket, hypermarket and express formats. The unified retail operating system consolidates supply chain, merchandising, and store operations into a single platform. Early improvements were reported in product availability and replenishment. The companies plan to extend cooperation to fuel and convenience store formats in June 2026.
• Aster Mobility SolutionsminorOthers · 1 January 2025Indonesia's Aster Mobility Solutions acquired Esso's network of 60 petrol stations in 2025. As a result, Cold Storage is replacing FairPrice Group's convenience retail operations at Esso petrol stations with a refreshed convenience retail concept.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NTUC FairPrice: Singapore's largest supermarket cooperative, operating FairPrice, FairPrice Finest, and Cheers convenience stores nationwide. Direct competitor across supermarket, hypermarket, and convenience formats that Cold Storage is now expanding into via Esso.
• Sheng Siong: Singapore-listed supermarket chain with ~70 stores across the island, focused on fresh produce and neighborhood grocery. Comparable mid-sized supermarket operator competing for similar mass-market Singapore shoppers.
• Don Don Donki: Japanese discount retail chain with multiple large-format stores in Singapore, focused on imported Japanese and premium products. Comparable to Cold Storage's premium-imported positioning and exclusive international assortment strategy.
• Giant Singapore: Hypermarket and supermarket operator now under the same Macrovalue parent as Cold Storage following the 2025 acquisition. Closely comparable in product mix and customer demographic, and a candidate for operational synergies.
• Prime Supermarket: Singapore neighborhood supermarket chain operating stores across the island. Competes for similar everyday grocery basket occasions with comparable fresh and household assortments.

Emerging players

• RedMart: Singapore online grocery platform owned by Lazada (Alibaba). Competes with coldstorage.com.sg for digital grocery share in Singapore and represents the leading pure-play e-grocery benchmark in the market.
• Sprouts Farmers Market: US-listed natural and fresh-focused grocery chain with a smaller-store footprint and high fresh/private-label mix. Comparable as a mid-scale, differentiated grocery operator focused on fresh assortment and curated own-brand.

Regional players

• U Stars Supermarket: Singapore-based supermarket chain with neighborhood stores across the island. Comparable mid-scale supermarket operator focused on value-priced groceries and household essentials.
• Hao Mart: Singapore supermarket chain operating in heartland neighborhoods with fresh produce and daily essentials. Comparable in store footprint, customer demographic, and basket size to Cold Storage's supermarket format.

Broad incumbents

• Aldi: Global discount supermarket chain known for private-label depth and operating efficiency. Relevant strategic benchmark for private-label penetration (analogous to S-Pure) and lean cost-to-serve grocery operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sg.coldstorage
• LinkedInlinkedin.com/company/cold-storage-singapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cold Storage