What Florida Avenue Brewing does

Florida Avenue Brewing Co. is a privately held craft brewery founded in 2010, headquartered in Wesley Chapel, Florida, with two taproom locations: the Wesley Chapel flagship (full-service restaurant, beer garden, private event venues, brewery tours, and production facility) and the Tampa Liquid Garden innovation brewery (4,000 sq ft, outdoor patio, full liquor bar, 16 taps, experimental beer program). The company brews a portfolio of flagship year-round beers (FLIPA, You're My Boy Blue!, Luminescence, Dead Parrot, Rollin' Derby), seasonal releases, limited releases, and charity collaborations with the National Pediatric Cancer Foundation (Rising Hope) and Tampa Pig Jig (Pig Jig Light Lager), and has won multiple industry awards including a Great American Beer Festival Silver Medal and US Beer Open Championship medals in 2021.

The business operates a multi-stream revenue model: direct-to-consumer taproom and restaurant sales across both locations, statewide wholesale keg and packaged beer distribution through Florida distributors and retailers, $12 brewery tours, private event venue rentals (Brewers Hall, Cellar Room, Beer Garden, Covered Patio, Tampa patio) for weddings and corporate gatherings, gift cards and merchandise via the online shop, and a recurring loyalty program (Brew Perks) on Toast Tab. GTM is overwhelmingly direct-to-consumer at owned venues, supplemented by wholesale and DTC e-commerce/courier (Toast Tab pickup, UberEats delivery at Wesley Chapel). Marketing relies on Instagram, Facebook, email newsletter, event programming (live music, trivia, Plant Bingo, comedy, brunch), and cause-driven collaborations with regional nonprofits.

Customer segments are horizontal and persona-based: Florida craft beer enthusiasts (primary), families dining at the Wesley Chapel taproom (primary), private event hosts including weddings and corporate gatherings (secondary), and charitable consumers drawn to cause-marketed beer (secondary). Leadership comprises Anthony Derby (CEO), Toni Derby (CFO), Madison Roane (VP of Production), and Joe Redner (President), with the Derby family appearing to maintain meaningful ownership. No venture capital, private equity, or strategic parent affiliations are disclosed.

Name

Florida Avenue Brewing

Legal name

Florida Avenue Brewing Co.

Website

https://floridaavebrewing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Florida Avenue Brewing is a private Florida craft brewery founded in 2010 operating two taprooms (Wesley Chapel flagship and Tampa Liquid Garden) producing award-winning beer, alongside a full-service restaurant, private events, brewery tours, and statewide wholesale distribution.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Brewery taproom service
• Private event venue
• Craft beer distribution
• Brewery tours

Headquarters

HQ city

Wesley Chapel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Sales: On-site sales of draft beer, food, cocktails, wine, and merchandise at two Florida taproom locations. Includes happy hour programs and weekend brunch service.
2. Retail Beer Sales: Sale of canned and bottled beer for off-premise consumption, including 6-packs, 19.2oz cans, and kegs to distributors and retail locations statewide.
3. Brewery Tours: Guided 30-minute behind-the-scenes tours of the production facility at $12 per person, including a beer and souvenir pint glass. Offered every Saturday at multiple time slots.
4. Private Events: Rental of event spaces (Brewers Hall, Cellar Room, Beer Garden, Covered Patio) for weddings, corporate events, birthdays, and other gatherings. Catering and custom bar services available.
5. Gift Cards & Merchandise: Sale of e-gift cards ($25+) and merchandise through the online shop.
6. Brew Perks Loyalty Program: Loyalty program earning 1 point per $1 spent, with $20 discount for every 250 points redeemed. Birthday treats and exclusive member offers drive repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Florida Avenue Brewing produces and sells craft beer (including IPAs, ales, lagers, fruit beers, seasonal releases, cider, and seltzer) at two Florida taproom locations in Wesley Chapel and Tampa. The company operates full-service restaurants, offers guided brewery tours, rents event spaces for private functions, sells merchandise and gift cards, and distributes kegs and packaged beer through retail channels across Florida.

Product overview

Florida Avenue Brewing Co. is a craft brewery founded in 2010, operating two taproom locations in Wesley Chapel and Tampa, Florida. The company offers a portfolio of craft beers including flagship year-round offerings (FLIPA, You're My Boy Blue!, Luminescence, Dead Parrot, Rollin' Derby), seasonal releases (Cream Warriors, The Lantern, Let Us Eat Cake, Super Märzen Bros), and charity beers (Rising Hope, Pig Jig Light Lager). Beyond beer, the company operates a full-service restaurant at the Wesley Chapel location, provides venue rentals for private events through multiple unique spaces, offers guided brewery tours on Saturdays, and maintains a loyalty program (Brew Perks). Products are sold through direct taproom sales, online ordering via Toast Tab, delivery through UberEats, and retail distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Beer Fresh craft beers available on tap at both Wesley Chapel and Tampa taproom locations, including core rotating selection and seasonal offerings for adult consumers seeking Florida-themed craft beer.
• Packaged Beer (Cans and Bottles) Canned and bottled beer products available for purchase in taprooms and through retail distribution across Florida, including 6-packs and 19.2oz cans.
• Brewery Tours Behind-the-scenes guided tours of the state-of-the-art production facility in Wesley Chapel, offered every Saturday with multiple time slots. Tour includes beer sampling and souvenir pint glass for visitors 21+.
• Private Events Venue rental services for weddings, corporate events, birthdays, and celebrations. Includes Brewers Hall, Beer Garden, Cellar Room, and Covered Patio spaces at the Wesley Chapel location, plus outdoor patio at Tampa.
• Full-Service Restaurant Scratch kitchen at Wesley Chapel offering small plates, salads, flatbreads, burgers, and weekly specials. Weekend brunch service on Saturdays and Sundays.
• Gift Cards Digital e-gift cards available in $25 increments for the Wesley Chapel taproom and online ordering.
• Merchandise Branded merchandise including apparel and accessories available at taproom locations and through the online shop.
• Brew Perks Loyalty Program Customer loyalty program earning 1 point per $1 spent, with $20 discount for every 250 points redeemed, birthday treats, and exclusive member offers.
• FLIPA (Florida's IPA) American IPA flagship beer with citrusy, piney hop flavors and a clean supporting malt character. Best Florida Beer 2013 Gold Medal winner in American-Style Strong Pale Ale.
• You're My Boy, Blue! All-natural blueberry wheat ale made with real blueberries. Great American Beer Festival Silver Medal winner in Fruit Wheat Beer category.
• Luminescence Double dry-hopped tropical hazy IPA with intense fruit flavors and aromas, soft body, and smooth mouthfeel. US Beer Open Championship 2021 Silver Medal winner.
• Dead Parrot Light lager with sea salt and fresh limes, suited for Florida weather. US Beer Open Championship 2021 Bronze Medal winner in Sessions Beer category.
• Rollin' Derby Malt-forward amber ale with caramel and toffee notes balanced with mild floral hop finish. US Open Beer Championship Silver Medal and Best Florida Beer Bronze Medal winner.
• Cream Warriors Creamsicle-inspired hazy IPA with citrus explosion and smooth mouthfeel with a delicate cream finish. Summer seasonal offering.
• The Lantern German-style hybrid pumpkin ale brewed with pumpkin and hint of cinnamon, fermented with ale yeast and lagered for a crisp finish. Seasonal release.
• Let Us Eat Cake Strawberry shortcake rice lager with wild strawberry nose, subtle cream and sweet cake taste. Light and crushable seasonal offering.
• Rising Hope Orange blossom honey wheat ale collaboration with National Pediatric Cancer Foundation. Percentage of sales benefits children battling cancer through Brewing Funds The Cure program.
• Pig Jig Light Lager Light lager brewed in partnership with Tampa Pig Jig to raise funds for NephCure Kidney International.

Quantifiable outcome

• Multiple industry awards including GABF Silver Medal and US Open Championship medals for flagship beers
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Pediatric Cancer FoundationcoreStrategic or Co-development PartnerCollaboration between Florida Avenue Brewing and the National Pediatric Cancer Foundation for the Rising Hope beer, an orange blossom honey wheat ale. A percentage of sales supports children battling cancer through the Brewing Funds The Cure program.
• Tampa Pig JigcoreStrategic or Co-development PartnerPartnership with Tampa Pig Jig to brew the Pig Jig Light Lager, with proceeds benefiting NephCure Kidney International.
• Mountain Layers Brewing Co.minorStrategic or Co-development PartnerCollaboration brewing the Que Onda Mexican Lager, a hoppy-style 5.6% ABV Mexican lager with tropical citrus hop character.
• Timeless EntertainmentminorChannel Partner/ Reseller/ DistributorHosts weekly trivia nights at both Wesley Chapel and Tampa locations, providing entertainment programming.
• La Maison des FleursminorChannel Partner/ Reseller/ DistributorFloral workshop collaboration for Petals + Pints Mother's Day event, providing flowers and materials for guest centerpiece creation.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coppertail Brewing Company: Tampa-based craft brewery operating a production facility with an attached taproom and distributing kegs and packaged beer regionally. Directly competes with Florida Avenue Brewing in the Tampa metro and across Florida wholesale.
• 3 Daughters Brewing: St. Petersburg craft brewery with a large taproom, food service, live events and statewide distribution. Mirrors Florida Avenue's on-premise-plus-distribution model within the Tampa Bay region.
• Big Top Brewing Company: Florida craft brewery with multiple taproom locations and statewide distribution. Directly comparable geographic and operational footprint to Florida Avenue Brewing.
• Funky Buddha Brewery: South Florida craft brewery (Oakland Park) with a flagship taproom and broad packaged distribution. A leading Florida craft competitor for shelf and on-premise placements across the state.
• Cigar City Brewing: Tampa-originated craft brewery with national distribution and a major taproom presence. Directly comparable as a Florida craft brewery with a similar product mix and taproom-led model.
• Orange Blossom Brewing Company: Orlando craft brewery with taproom, food and Florida-themed branding. A direct Florida craft peer competing for the same statewide consumer occasions and shelf space.
• Motorworks Brewing Co. Brewpub-style craft brewery in Bradenton, FL with full food service, regular events and packaged distribution. Closely comparable to Florida Avenue's family-friendly, food-inclusive flagship model.
• Mastry's Brewing Co. St. Pete Beach craft brewery with a taproom and distribution presence in the Tampa Bay market. Direct Florida craft competitor for regional on-premise and wholesale accounts.

Broad incumbents

• SweetWater Brewing Company: Established craft brewery (Atlanta) now under a larger beverage platform, producing a broad portfolio with regional distribution and taproom experience. Comparable operating model and category positioning at greater scale.
• New Belgium Brewing Company: Large national craft brewery with full taproom operations, broad portfolio of beers, ciders and seltzers, and deep distribution. Demonstrates the scaled end-state of a taproom-plus-distribution craft model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/floridaavebrewing
• Instagraminstagram.com/floridaavebrewing
• Xx.com/FloridaAveBrew
• LinkedInlinkedin.com/company/floridaavebrewing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Avenue Brewing