CHRISANNE CLOVER

Name

CHRISANNE CLOVER

Legal name

Chrisanne Clover

Website

https://chrisanne-clover.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Dancewear and Performance Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159), Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Other Textile Product Mills (3149)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Ballroom dancewear
• Competition couture dresses
• Performance fabrics
• Crystal embellishments
• Custom made to measure

Headquarters

HQ city

Mitcham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Competition Couture Dresses: Ready-to-wear and custom-made haute couture competition dresses for ballroom, Latin, and smooth dance disciplines. Prices range from £1,740 to £7,968 for ready-to-wear pieces.
2. Practice Wear: Ready-to-wear dancewear including leotards, dresses, skirts, tops, trousers, and jumpsuits for practice sessions
3. Fabrics: Specialized dance performance fabrics including stretch fabrics (Lycra, velvet, satin, stretch net, stretch crepe), non-stretch fabrics (georgette, organza, tulle), and collection fabrics (sequins, embroiders, animal prints)
4. Crystals and Trimmings: Preciosa crystals, Swarovski crystals, crystal adhesives and tools, plus haberdashery trimmings for dress embellishment

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Chrisanne Clover manufactures and sells handcrafted competition couture dresses (ballroom, Latin, smooth) embellished with Swarovski crystals in its London studio, alongside ready-to-wear practice wear, specialty performance fabrics (stretch and non-stretch), and crystal embellishments (Swarovski and Preciosa). The company also offers a custom made-to-measure couture service and supplies dress makers with fabrics and trimmings worldwide.

Product overview

Chrisanne Clover is a UK-based dancewear company offering a comprehensive portfolio of competition couture and practice wear products. The core offerings include Competition Couture (handcrafted Ballroom, Latin, and Smooth dresses embellished with Swarovski crystals), Practice Wear (womenswear and menswear dance clothing), Fabrics (stretch and non-stretch dance fabrics), Crystals (Preciosa, Swarovski, and Lumié Crystal embellishments), and Couture Services (custom made-to-measure and Try at Home services). The company also offers designer collaboration sub-brands including Irina Cherepanova Couture, Anna Zhou Couture, Blackpool Couture, UK Open Couture, Internationals Couture, and Shaded Couture collections. All couture dresses are handcrafted in the company's London studio, and the company operates as an authorized Swarovski Crystals Distribution Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Competition Couture Handcrafted ballroom, Latin, and smooth competition dresses designed and made in the London studio, embellished with Swarovski crystals. Prices range from £1,740 to £7,968 for ready-to-wear pieces. Includes sponsored dancer collections and designer collaboration lines (Irina Cherepanova, Anna Zhou, Blackpool Couture, UK Open, Internationals, Shaded). Targeted at professional and amateur competitive dancers.
• Practice Wear Ready-to-wear dancewear for practice including womenswear (tops, leotards, dresses, skirts, trousers, jumpsuits, accessories) and menswear (ballroom, dancewear, cufflinks, collar studs, bow ties, braces). Includes annual collections and designer collaborations (Bryan Watson, Carmen).
• Fabrics Specialized dance performance fabrics for dress making and alterations. Includes stretch fabrics (Lycra, Stretch Net, Stretch Crepe, Velvet, Satin, Fishnet, Stretch Lace, Gaberdine), non-stretch fabrics (Georgette, Satin Chiffon, Organza, Tulle Net, Marcella, Sunray Pleating), and collection fabrics (Shine, Shading, Animal Prints, Floral Prints, Abstract Prints, Sequins, Embroideries).
• Crystals Crystal embellishments including Preciosa crystals (Viva 12 Hotfix, Viva 12 Non-Hotfix, Sew On Stones), RADIANCE Crystal, Lumie Crystal (Sew On, Flatback), and crystal adhesives and tools. Chrisanne Clover is an authorized Swarovski Crystals Distribution Partner.
• Haute Couture Made to Measure Service Custom dress-making service including measurement consultation, virtual design consultation, stylized illustration design process, with a minimum four-week creation time. Includes dress bag, dress cover, and Swarovski Crystal Repair kit. Requires 50% deposit.
• Try at Home Service Service allowing customers to try couture dresses at home before purchasing.
• Sample Book Physical sample book providing access to touch and feel the quality of the entire fabric and trim range. Sold as a standalone product for dress makers and tailors.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• SwarovskicoreTechnology or IntegrationSwarovski is the exclusive crystal supplier for Chrisanne Clover couture dresses. All competition couture pieces are embellished with highest quality Swarovski crystals.
• PreciosacoreTechnology or IntegrationPreciosa crystals offered as an alternative crystal option. Products include Viva 12 Hotfix, Viva 12 Non-Hotfix, Preciosa Sew On Stones, and Lumié Crystal range.
• Irina CherepanovaflagshipStrategic or Co-development PartnerProfessional Ballroom World Champion Irina Cherepanova has a dedicated couture collection expressing her unique style and personality. Each dress is beautifully embellished with Swarovski crystals.
• Anna ZhoucoreStrategic or Co-development PartnerProfessional Ballroom dancer Anna Zhou has a dedicated couture collection expressing her unique style and personality with Swarovski crystal embellishments.
• Nancy XucoreStrategic or Co-development PartnerNancy Xu models Latin Couture featuring dynamic fringe, swaying tassles, beads and showstopping embellishment.
• Bryan WatsoncoreStrategic or Co-development PartnerBryan Watson for Chrisanne Clover menswear dancewear collection including practice wear and accessories.
• Carmen For Chrisanne CloverminorStrategic or Co-development PartnerCarmen dancewear collaboration available in the practice wear collections.
• Wika PolandminorChannel Partner/ Reseller/ DistributorEU stockist for Poland, enabling customers in the EU to purchase fabrics and products locally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirella: Dancewear sub-brand focused on ballet, lyrical, and competition apparel; comparable to Chrisanne Clover’s competition dress and practice wear product structure.
• Wear Moi: Europe-based dancewear brand offering competition dancewear, practice wear, and ballroom/Latin gowns, directly comparable to Chrisanne Clover’s couture and practice-wear line across similar disciplines.
• Move Dancewear: UK-based dancewear retailer carrying ballroom, Latin, ballet, and practice wear from multiple brands; directly comparable to Chrisanne Clover on UK dancewear retail and competitive dance apparel.
• Dance Direct: UK dancewear and shoe retailer with a broad multi-brand catalog in ballroom, Latin, and ballet; similar distribution model and customer base to Chrisanne Clover’s direct-to-consumer practice-wear side.
• So Danca: International dancewear manufacturer offering apparel and footwear across Latin, ballroom, ballet, and jazz; comparable to Chrisanne Clover’s competition and practice wear manufacturing.
• Vass Dance: Dancewear brand with strength in ballroom and Latin apparel serving competitive dancers; directly comparable to Chrisanne Clover’s competition couture customer segment.

Broad incumbents

• Capezio: Established US dancewear brand with a broad portfolio spanning ballet, tap, jazz, and ballroom; comparable to Chrisanne Clover on competition dress and practice wear, though broader and with far larger scale.
• Bloch: Global dancewear brand offering shoes, apparel, and accessories across multiple dance styles; a broad incumbent analogue to Chrisanne Clover’s practice wear and dance apparel categories.

Others

• International Dance Shoes: UK-based manufacturer of ballroom and Latin dance shoes; shares Chrisanne Clover’s UK competitive-dance customer base and Made-in-UK manufacturing ethos, though focused on footwear rather than apparel.
• Supadance: UK manufacturer of ballroom and Latin dance shoes; an adjacent peer sharing the same competitive dance community and UK-based manufacturing heritage as Chrisanne Clover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChrisanneClover
• YouTubeyoutube.com/@CHRISANNECLOVER-VIDEOS
• Facebookfacebook.com/ChrisanneClover
• Instagraminstagram.com/chrisanne_clover
• TikToktiktok.com/@chrisanne_clover
• LinkedInlinkedin.com/company/chrisanne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHRISANNE CLOVER