What Mettzer does

Mettzer is a Brazilian software company, founded in 2014 and headquartered in Florianópolis, that operates a web-based platform centralizing the production of academic and scientific content for educational institutions and individual students. Its core offering is a text editor with automatic formatting compliant with Brazilian ABNT (and APA) standards, supplemented by integrated modules for plagiarism detection, note-taking linked to citations, document management (Move), publication (Hub), and a template library spanning academic, legal, accounting, and administrative documents. Underlying technology combines rule-based formatting logic specific to ABNT with AI-powered features for reference generation, summary generation, and topic suggestion. The company operates with a small team of 1–10 employees and has scaled to claim usage by over 2 million students across 1,600 universities in 14 countries, with an average user rating of 9.6/10 from 87,804 reviews.

Mettzer's business model is freemium-plus-subscription, offering a free tier with basic formatting and editing and two paid plans — Acadêmico (for students) and Profissional (for legal, accounting, and administrative users) — that unlock premium features such as advanced plagiarism verification. Go-to-market is hybrid: a product-led growth motion drives self-serve acquisition among Brazilian students via free registration, content marketing (ABNT-focused blog, ABNT course, Academy, rich materials), and SEO; an emerging enterprise sales motion targets universities and companies through 'Request a demo' flows. Distribution relies primarily on direct web access (mettzer.com, editor.mettzer.com) with university partnerships acting as credibility and acquisition channels. Reported unit economics include a 1-minute average page-formatting time and sub-R$0.30 cost per formatted page, positioning Mettzer as a low-cost, high-velocity alternative to manual ABNT formatting.

The company is privately held with no disclosed parent entity; the only recorded institutional capital is a 2019 Bossa Invest financing of undisclosed size. Leadership consists of co-founders Everton Martins and Felipe Mandawalli (CEO). Strategic emphasis has shifted from pure academic formatting toward broader professional document automation (Move, professional verticals), generative AI integration across the editor, and international expansion beyond Brazil.

Name

Mettzer

Legal name

Mettzer

Website

https://mettzer.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Mettzer is a Florianópolis-based SaaS platform that automates ABNT-compliant academic and scientific document formatting for Brazilian students, universities, and professionals in legal, accounting, and administrative sectors. It combines rule-based formatting with AI-assisted writing, plagiarism detection, and document management.

Ownership category

akta.pro rank

Product category

Academic Writing Software

NAICS

Software Publishers (513210), Document Preparation Services (561410)

SIC

Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)

akta.pro primary industry

Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)

akta.pro secondary industry

Plagiarism Detection & Similarity Checking (EDAFALAA)

Keywords

• Academic writing software
• ABNT formatting tools
• Plagiarism detection software
• AI writing assistant
• Document automation platform

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Acadêmico and Profissional): Mettzer offers paid subscription plans (Acadêmico for students and Profissional for professionals) that unlock premium features including advanced plagiarism verification, with a free tier providing basic editing and formatting capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mettzer is a Brazilian online platform that centralizes the production of academic and professional documents through a web-based text editor that automatically formats papers according to ABNT (Brazilian Association of Technical Standards) rules. The platform integrates AI-powered writing assistance, plagiarism detection, automated reference/citation generation, cloud-based notes, and pre-formatted document templates for academic, legal, accounting, and administrative use cases.

Product overview

Mettzer is a Brazilian online platform for academic document creation and formatting, offering a unified ecosystem centered on its web-based text editor with automatic ABNT (Brazilian Association of Technical Standards) formatting. The platform operates as a platform-plus-modules architecture, combining the core Editor de Texto with multiple integrated add-on modules including Plágio (plagiarism checking), Anotações (note-taking), Move (document management), Hub (publication), Templates (document templates), and AI-powered features (Reference Generator, Summary Generator, Topic Generator). All modules work within the same platform to provide end-to-end academic writing support from drafting to publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Editor de Texto (Text Editor)

Quantifiable outcome

• 80% time reduction in document formatting and organization
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor.

• Universidade Federal de Santa Catarina (UFSC)minorOthersLogo displayed on Mettzer website as a university customer/institution using the platform for academic document management and plagiarism verification.
• Universidade Presbiteriana MackenzieminorOthersLogo displayed on Mettzer website as a university customer/institution using the platform for academic document management.
• Pontifícia Universidade Católica do Paraná (PUCPR)minorOthersLogo displayed on Mettzer website as a university customer using the platform for student work verification.
• Universidade Católica de Brasília (UCB)minorOthersLogo displayed on Mettzer website as a university customer using the platform for academic document formatting.
• UNESCminorOthersLogo displayed on Mettzer website as a university customer.
• UNICAMPminorOthersLogo displayed on Mettzer website as a university customer.
• UNIVALIminorOthersLogo displayed on Mettzer website as a university customer.
• UNOCHAPECÓminorOthersLogo displayed on Mettzer website as a university customer.
• SenacminorOthersLogo displayed on Mettzer website as an educational institution customer.
• Universidade Federal do Recôncavo da Bahia (UFRB)minorOthersLogo displayed on Mettzer website as a university customer.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Notion: General-purpose workspace with notes, docs, and AI features increasingly used by students for academic writing. Competes for the same note-taking and document-writing workflow that Mettzer's editor and Anotações address.
• Grammarly: General-purpose AI writing assistant used widely by students. Competes indirectly on the writing-assistance layer of Mettzer's AI features and has the scale and brand to localize for Brazilian academic standards.

Direct peers

• Scribbr: Dutch-origin academic editing and citation service with strong operations in Brazil, offering APA/ABNT citation generation and proofreading. Closely comparable on the citation/reference generation wedge and Brazilian student audience.
• Citation Machine / Chegg: Citation and reference generation tool with style support including APA. Comparable to Mettzer's Gerador de Referências feature and addresses the same student need for automated citation formatting.
• Overleaf: Collaborative LaTeX-based academic writing platform widely used for theses, articles, and technical papers. Comparable target user (graduate students/researchers) and overlap on structured academic writing workflows.
• Mendeley: Reference manager and academic social network owned by Elsevier. Comparable to Mettzer's reference and citation tooling and to a portion of the researcher persona Mettzer targets.
• Studocu: Global student document-sharing platform with strong presence in Brazil. Comparable in serving Brazilian students around academic work and a potential platform competitor for the Hub publication feature.
• Turnitin: Global leader in academic integrity, plagiarism detection, and writing assessment. Directly comparable to Mettzer's Plágio module and increasingly bundling writing/feedback tools, competing for the same Brazilian university customers.
• Zotero: Open-source reference management and citation tool used by researchers. Comparable on the bibliographic/reference management wedge that Mettzer addresses with its Reference Generator and Anotações features.

Regional players

• Passei Direto: Brazilian student platform for sharing notes, summaries, and study materials. Overlaps with Mettzer on the Brazilian student persona and academic content workflow, and could expand into productivity tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mettzer
• Facebookfacebook.com/354452238010264
• LinkedInlinkedin.com/company/mettzer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mettzer