Skala

Hair Care Productsskala.com.br

Company typePrivate
Founded2018
HeadquartersUberlândia, Brazil
Headcount1,001–5,000
GTM typeB2C
OfferingHardware or Manufacturing

Skala firmographics

Firmographics

Name: Skala
Legal name: Platina Cosméticos
Website: https://skala.com.br
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Skala industry classification

Industry

Product category: Hair Care Products
NAICS: Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Ethnic & Textured Haircare (CRABABAL)
akta.pro secondary industries: Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Kids Haircare (Shampoo, Styling, Detanglers) (CRABAJAJ)

Keywords

Hair care products
Vegan cosmetics
Hair treatment creams
Cruelty-free beauty
Baby hair care

Where Skala is headquartered

Location

Headquarters

HQ city: Uberlândia
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Skala business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

Hair Care Product Sales: Skala generates revenue through the sale of hair care products including shampoos, conditioners, treatment creams, leave-in conditioners, and specialized hair treatment products. Products are sold directly to consumers through the company's e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Skala product offering

Product offering

Core offering

Skala Brasil manufactures and sells a portfolio of 100% vegan and cruelty-free hair care products — including shampoos, conditioners, hair treatment creams, leave-in conditioners, deep treatment masks, and styling gels — plus a dedicated Baby hair care line. The products are segmented by hair type and concern (curly/super curly, dry, frizzy, oily, weak, chemically treated, dull, damaged) and organized around the company's "Hair Schedule" (cronograma capilar) three-phase routine concept of Hydration, Nourishment, and Repair. Distribution is direct-to-consumer through the skalabrasil.com e-commerce website.

Product overview

Skala Brasil is a hair care/beauty brand that offers a comprehensive portfolio of vegan and cruelty-free hair care products. The product lineup includes core hair care essentials (Shampoo, Conditioner, Hair Treatment Cream, Leave-in Conditioner, Treatment Mask, Styling Gels), along with a dedicated Baby product line. Products are formulated for different hair types and concerns including Curly or Super Curly, Dry and Messy, Straight or Frizzy, Mixed or Oily, Weak, Chemically Treated, Dull, and Damaged hair. The company also promotes a Hair Schedule concept featuring three treatment phases: Hydration, Nourishment, and Repair. All products have been 100% vegan and cruelty-free since July 2018.

Differentiator

Problem solved

Functional benefit

Products and services

Hair Treatment Cream

Companies that use Skala

Customer profile

Segments9 records

Ideal customer profiles3 records

Skala technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Skala partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered major and core.

Lola from RiomajorStrategic or Co-development Partner · 6 June 2025Skala announced plans to merge with Brazil's Lola from Rio in June 2025. This strategic merger combines two Brazilian beauty brands in what appears to be a significant consolidation within the Latin American beauty and personal care sector. The merger is backed by Advent International, indicating a private equity-driven consolidation strategy.
Bora BrasilcoreOthersBora Brasil is the parent company group that owns Skala Brasil. Skala operates as a brand under the Bora Brasil umbrella, which also encompasses other beauty and personal care brands in Brazil.

Recent moves4 records

Expansion highlights4 records

Skala competitors and assessment

Company assessment

Emerging players

Moroccanoil: Premium haircare brand built around a signature treatment product. Comparable as a brand-led, treatment-focused hair care player targeting ingredient-conscious consumers.

Broad incumbents

Pantene (Procter & Gamble): Global mass-market shampoo and conditioner leader. Competes with Skala in Brazilian mass channels across core shampoo and conditioner SKUs.
Dove (Unilever): Global mass-market haircare brand with strong Brazilian presence. Directly comparable on shampoo, conditioner, and treatment positioning across price-sensitive consumer segments.
Natura &Co: Largest Brazilian beauty conglomerate with broad haircare, skincare, and fragrance portfolios. Comparable as a domestic incumbent competing for the same Brazilian consumer wallet across personal care categories.
L'Oréal Brasil: Global beauty leader with a major Brazilian presence across haircare (Elseve, Kérastase, Garnier). Competes with Skala across mass and masstige hair care tiers in Brazil.
Schwarzkopf (Henkel): Global haircare brand with deep presence in Latin America. Competes with Skala across professional and mass haircare tiers, particularly in treatment and styling categories.

Direct peers

Cantu Beauty: Mass-market textured-hair care brand with broad distribution. Comparable as a category-focused competitor targeting the same curly, coily, and textured-hair consumer base as Skala.
Lola from Rio: Brazilian premium haircare brand with a similar positioning around natural ingredients and curly/textured hair. Skala's announced merger partner and the most directly comparable peer in the Brazilian market.
DevaCurl: US-based curly and textured-hair specialist brand. Closely comparable on product positioning, target persona (curly/coily hair consumers), and educational content-led marketing approach.

Regional players

Inoar: Brazilian professional haircare brand with strong salon-channel presence. Comparable as a domestic Brazilian competitor focused on hair treatments and professional-grade formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Skala financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Skala leadership team

Management profile

Number of profiles

Skala funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Skala M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skala

What does Skala do?

Is Skala a public or private company?

Skala is a private company. It is classified as private equity controlled and is currently operating.

When was Skala founded?

Skala was founded in 2018. It employs 1,001 to 5,000 people.

Where is Skala based?

Skala is headquartered in Uberlândia, Brazil, in the Latin America region.

How does Skala make money?

One revenue line is on record: hair Care Product Sales.

Who are Skala's main competitors?

Moroccanoil is listed as an emerging player. Broad incumbents are Pantene (Procter & Gamble), Dove (Unilever), Natura &Co, L'Oréal Brasil and Schwarzkopf (Henkel). Direct peers are Cantu Beauty, Lola from Rio and DevaCurl. Inoar is listed as a regional player.

Does Skala have an API?

No public API is recorded for Skala.

What industry is Skala in?

Skala's product category is Hair Care Products. Its primary akta.pro industry code is CRABABAL, Ethnic & Textured Haircare, with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 456120 and its SIC code is 2844.