Peach State Federal Credit Union

What Peach State Federal Credit Union does

Peach State Federal Credit Union is a federally chartered, not-for-profit financial cooperative headquartered in Lawrenceville, Georgia, serving more than 70,000 members across multiple counties in Georgia and South Carolina. Originally founded in 1961 as Gwinnett Teachers Credit Union to serve Gwinnett County Board of Education employees, the institution rebranded to Peach State Federal Credit Union in 2012 as its membership base expanded beyond the original sponsor group. It is regulated and insured by the National Credit Union Administration (NCUA) up to $250,000 per member, and operates as a member-owned cooperative under NMLS #483559.

The credit union delivers a comprehensive retail and small-business banking platform spanning consumer deposit products (checking, savings, money market, CDs, IRAs), a full lending suite (auto, personal, share-secured, specialty vehicle, agriculture equipment, mortgages, HELOCs, home equity loans, credit cards), and business banking (business checking with merchant services, business savings, SBA loans, commercial real estate, equipment financing, business credit cards). Service infrastructure is built around an in-house mobile banking application (iOS and Android) with mobile check deposit, Apple Pay / Google Pay / Samsung Pay support, Zelle peer-to-peer payments, online banking with bill pay and eStatements, and a 24-hour MemberLine telephone banking channel. Physical distribution consists of branches across Georgia and South Carolina counties plus access to the nationwide CO-OP Shared Branch network. Technology integrations include Visa for card issuance and interchange, Member First Mortgage (NMLS 149532) for mortgage origination, BALANCE for financial counseling, and Wells Fargo / NCB as correspondent banks for wire transfers.

Revenue mechanics are typical of a community credit union: net interest income from the loan portfolio (mortgages, auto, consumer, commercial), transaction and service fees (wire transfers $10–$50+, overdraft protection at $5 per transfer, account and card fees), and Visa interchange on debit and credit card spend. As a cooperative, residual profits above expenses are returned to members through lower loan rates, reduced fees, and higher deposit yields rather than distributed to shareholders. The credit union also operates the C.A.R.E.S. Foundation (launched 2021), funded by a $0.05-per-transaction donation on the co-branded C.A.R.E.S. Visa Debit Card, with over $2M+ contributed to local organizations focused on community, arts, education, and food insecurity. Leadership sits with Marshall Boutwell as President and CEO. The institution has 251–500 employees and does not publicly disclose revenue, consistent with private credit union reporting practice.

Name

Peach State Federal Credit Union

Legal name

Peach State Federal Credit Union

Website

https://peachstatefcu.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Peach State Federal Credit Union is a federally chartered, not-for-profit financial cooperative serving 70,000+ members across Georgia and South Carolina with full personal, business, and consumer/commercial banking products and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking / Credit Union Services

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (52221)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Credit union services
• Small business banking
• Digital banking platform

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Loan Interest Income: Interest income from various loan products including mortgages, auto loans, personal loans, home equity loans/lines of credit, business loans, and credit cards
2. Fee Income: Various fees including wire transfer fees (incoming $10, outgoing domestic $25, outgoing foreign $50+), overdraft transfer fees ($5), account service fees, and card replacement fees
3. Visa Debit/Credit Card Interchange: Interchange income from Visa debit and credit card transactions, with $0.05 per transaction donated to C.A.R.E.S. Foundation
4. Deposit Account Earnings: Returns profits above expenses to members through lower fees, lower loan rates, and higher savings earnings

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Peach State Federal Credit Union is a not-for-profit financial cooperative that provides retail and small-business banking products and services to its 70,000+ members in Georgia and South Carolina. Its core offering includes personal and business checking and savings accounts, certificates of deposit (term share certificates), IRAs and money market accounts, a full lending portfolio spanning consumer loans (auto, personal, credit card, share-secured), real estate financing (mortgages, home equity loans, HELOCs), specialty vehicle and agriculture equipment loans, and commercial lending (business auto, commercial equipment, commercial real estate, SBA loans). The credit union distributes these through physical branches, online and mobile banking, MemberLine phone banking, the CO-OP shared branch network, and an ATM network.

Product overview

Peach State Federal Credit Union is a not-for-profit financial cooperative offering a comprehensive suite of banking products and services. The core banking platform includes personal and business checking and savings accounts, certificates of deposit, IRAs, and money market accounts. The lending portfolio spans consumer loans (auto, personal, credit cards, share-secured), real estate financing (mortgages, home equity loans, HELOCs), and business lending (commercial real estate, equipment, SBA loans). Service offerings include digital banking (online and mobile with check deposit and mobile wallet), wire transfers, bill pay, direct deposit, overdraft protection, and merchant services. Insurance products are offered through partnerships. The credit union also operates the C.A.R.E.S. Foundation, funded by a co-branded debit card that donates per transaction to community organizations. Financial education tools include calculators, the Balance platform, and a blog content hub.

Differentiator

Problem solved

Functional benefit

Brands

• C.A.R.E.S. Foundation: Community giving foundation that donates time, materials, and money to organizations in the service area. For every purchase made with a Peach State Visa Debit Card, the credit union donates a nickel to the foundation.

Products and services

• Checking Accounts Personal checking accounts for individual members, including standard checking, eXtreme Teen Checking for teenagers, and Fresh Start Checking designed for those rebuilding their credit.
• Savings Accounts Personal savings accounts for members, including regular savings, youth savings (Kids Savings Account), and club accounts for targeted savings goals.
• Certificate of Deposit (Term Share Certificates) Term share certificates (CDs) offering fixed-rate savings with various maturity terms and competitive rates for members.
• Money Market Accounts Money market savings accounts offering competitive rates with limited check-writing and withdrawal capabilities.
• IRAs (Individual Retirement Accounts) Individual retirement accounts including traditional and Roth IRA options for long-term retirement savings.
• Auto Loans Vehicle financing for new and used cars including standard auto loans and Fresh Start Auto Loans for those with credit challenges.
• Home Mortgages Home purchase and refinancing loans including conventional mortgages, FHA loans, VA mortgages, and adjustable-rate mortgage options.
• Home Equity Loans and HELOCs Home equity financing options including lump-sum home equity loans with fixed rates and home equity lines of credit (HELOCs) with flexible revolving access.
• Credit Cards Visa credit card products including standard personal credit cards and business credit cards with various reward and rate structures.
• Personal Loans Unsecured personal loans for various purposes including debt consolidation, major purchases, and emergency expenses.
• Share Secured Loans Secured loans using the member's existing savings as collateral, designed for credit building or rebuilding.
• Specialty Vehicle Loans Financing for recreational vehicles including boats, RVs, motorcycles, and ATV/UTV vehicles.
• Agriculture Equipment Loans Specialized financing for agricultural equipment and farm machinery for farming operations.
• Business Checking with Merchant Services Business banking accounts including Business Checking with integrated merchant services for business operations.
• Business Loans Commercial lending products including business auto loans, commercial equipment financing, commercial real estate loans, and SBA loans.
• Merchant Services Payment processing services for businesses including credit card processing and accounting software integration.
• Mobile Banking Full-featured mobile banking app with mobile check deposit, account access, transfers, and mobile wallet support for Apple Pay and Google Pay.
• Online Banking with Bill Pay Internet banking platform providing account management, bill pay, eStatements, and fund transfers.
• Visa Debit Cards Debit card access to checking accounts with PIN-based and signature-based transaction options and fraud monitoring.
• Visa Gift Cards Prepaid gift cards for gift-giving occasions, available for purchase at branch locations.
• Wire Transfers Domestic and international wire transfer services with incoming wire instructions and outgoing wire capabilities.
• Overdraft Protection Automatic transfer service protecting accounts from overdrafts by moving funds from savings to checking for a $5 fee per transfer.
• MemberLine (Telephone Banking) 24-hour telephone banking service providing automated account access and information services.
• Business Employee Benefits Business employee benefit services including payroll deduction setup and employee banking benefits programs.

Quantifiable outcome

• Over $2M+ contributed to local organizations through C.A.R.E.S. Foundation
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• CO-OP Shared BranchcoreChannel Partner/ Reseller/ DistributorCO-OP Shared Branch network allows Peach State members to access thousands of shared branches nationwide, extending the credit union's physical service footprint beyond its own branch locations
• VisacoreTechnology or IntegrationVisa partnership enables Peach State to offer Visa-branded debit and credit cards to members, including the C.A.R.E.S. Foundation Visa Debit Card that donates $0.05 per transaction to the foundation
• BALANCEcoreStrategic or Co-development PartnerBALANCE provides free financial education, counseling, and resources to Peach State members including HUD-certified housing counselors, budgeting tools, and debt management support
• Member First Mortgage (NMLS 149532)coreImplementation/ SI/ Consulting PartnerMember First Mortgage processes Peach State's mortgage loan applications, providing mortgage origination services to members with credit approval based on individual credit history and underwriting factors

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Georgia United Credit Union: Georgia-based credit union serving consumers and businesses across metro Atlanta and statewide with comparable deposit, lending, and digital banking products. Direct competitor in the same Georgia counties Peach State serves.
• Delta Community Credit Union: Large Georgia-headquartered credit union serving metro Atlanta and statewide with similar consumer and business banking services. Competitor in Peach State's core Georgia footprint.
• Credit Union of Georgia: Georgia-based community credit union offering comparable deposit, consumer lending, and mortgage products to members across metro Atlanta. Direct peer in overlapping Georgia service territory.

Regional players

• SRP Federal Credit Union: South Carolina-headquartered credit union serving the Upstate and Midlands with similar consumer and business banking products. Regional peer overlapping with Peach State's South Carolina branch counties.
• Consumers Cooperative Credit Union: Mid-sized community credit union serving parts of the Southeast with similar deposit, consumer loan, and digital banking products. Comparable cooperative operating model and member-focused value proposition.

Broad incumbents

• Wells Fargo: National bank with extensive Georgia and South Carolina branch networks offering the full suite of consumer and business banking products that Peach State also provides. Broad incumbent competitor for the same retail and SMB customers.
• Bank of America: National bank operating a large retail branch network across Georgia and South Carolina, offering deposit, lending, and digital banking services. Major incumbent competitor for primary banking relationships.
• SunTrust (now Truist): Large Southeast-focused bank (headquartered in Charlotte and Atlanta) with deep Georgia and South Carolina retail and commercial presence. Competes with Peach State on consumer deposits, mortgages, and small business banking.
• Navy Federal Credit Union: Largest U.S. credit union with national digital and physical reach offering deposit, consumer lending, and mortgage products. Sets competitive benchmarks on rates, technology, and product breadth versus community credit unions like Peach State.

Emerging players

• Alliant Credit Union: Digital-first national credit union open to consumers nationwide, competing for digitally engaged members across the Southeast. Represents the neobank-style threat to Peach State's younger segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeachStateFCU
• YouTubeyoutube.com/user/PeachStateFCU
• Facebookfacebook.com/PeachStateFCU
• LinkedInlinkedin.com/company/peach-state-federal-credit-union
• Instagraminstagram.com/peachstatefcu
• TikToktiktok.com/@peachstatefcu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peach State Federal Credit Union