What Medical Office Online does

Medical Office Online, Inc. is a privately held US company founded in 1998 by Dr. John B. Costello, MD, that develops and sells a 100% web-based electronic health record (EHR) and practice management platform targeting independent medical practices and medical billing companies. The platform integrates patient scheduling, electronic medical records, electronic prescribing (via NewCrop), a patient portal, secure messaging, chronic care tracking, CCDA clinical summary transfer, and medical billing into a single browser-accessible system. ONC Certified Health IT (version 2.3.1, February 2022), the product is positioned for primary care, multi-specialty, urgent care, and ancillary providers, with customizable templates for specialties including cardiology, pulmonary, ENT, urology, neurology, gastroenterology, fertility, and cosmetic practices.

Name

Medical Office Online

Legal name

Medical Office Online, Inc.

Website

https://medicalofficeonline.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Medical Office Online is a privately held US SaaS company, founded in 1998, that provides a web-based EHR and practice management platform — combining scheduling, clinical records, e-prescribing, and medical billing — for independent medical practices and billing companies.

Ownership category

akta.pro rank

Product category

Practice Management Software (EHR/EMR)

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

akta.pro secondary industries

Healthcare Billing & Patient Payments Presentment (FSAMAJAH), Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Electronic health records
• Medical billing software
• Practice management software
• Revenue cycle management
• EHR software solutions

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. All-Inclusive EHR Subscription: Comprehensive practice management and EHR solution sold on a per-provider subscription basis. Includes scheduling, clinical records, e-prescribing, patient portal, secure messaging, and integrated billing. Priced at $399 per provider per month with no upgrade fees or hidden costs. Updates are always included.
2. Standalone Billing Software Subscription: Medical billing software available independently to practices using different EHR systems and to billing companies. Priced at $99 per provider billing per month (with 1-year commitment). Includes charge capture, claim generation, EDI flexibility, ERA tools, and revenue cycle management dashboards.
3. Setup and Training Services: Setup fees for new customers that include training. The billing software offers a $350 set-up fee with first month FREE (introductory special with coupon '1MONTH'). Import fees for existing data are included in setup fee with no additional charge.
4. Managed Billing Referrals: Referrals to independent billers and billing companies for practices requiring complete managed billing services. Revenue derived from the software subscription itself rather than referral fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Medical Office Online develops and sells a 100% web-based, ONC-certified electronic health record (EHR) and practice management platform that integrates patient scheduling, clinical charting, electronic prescribing (EPCS), patient portal, secure messaging, chronic care tracking, and medical billing/revenue cycle management into a single browser-accessible product. It is offered primarily as an All-Inclusive Practice subscription ($399 per provider per month) to independent medical practices, with a standalone Medical Billing Software subscription ($99 per provider per month) sold separately to billing companies and practices using other EHR systems.

Product overview

Medical Office Online is a single unified web-based platform combining electronic health records (EHR) and medical billing software. The core product is the All-Inclusive Practice (Total Practice Management) at $399/provider/month, which integrates patient scheduling, clinical records, e-prescribing, secure messaging, patient portal, chronic care tracking, CCDA functionality, and billing software. The company also offers a standalone Medical Billing Software at $99/provider/month for practices using other EHR systems or for billing companies. Managed Billing Services provide referrals to independent billers using the MOO platform. All products are 100% web-based with no installation required.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Office Online (All-Inclusive Practice) Comprehensive web-based EHR and practice management platform combining patient scheduling, electronic medical records, electronic prescribing (with EPCS), secure messaging, patient portal, chronic care tracking, CCDA functionality, and integrated medical billing. Designed for independent medical practices including primary care physicians, specialists, urgent care, physician assistants, and nurse practitioners.
• Medical Billing Software (Standalone) Standalone medical billing and revenue cycle management software sold independently to medical practices using other EHR systems and to billing companies. Includes rapid charge entry from superbills, seamless claim generation, EDI flexibility, Electronic Remittance Advice (ERA) upload and auto-posting, revenue cycle management dashboards, custom billing reports, integrated patient statements, and multi-client AR management.
• Managed Billing Services Referral-based managed billing service connecting practices with independent billers and billing companies that already use Medical Office Online to provide outsourced end-to-end billing support.

Quantifiable outcome

• 20 years of trusted care delivery since 1998
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

One partnership is on record.

• NewCropcoreTechnology or IntegrationNewCrop provides the ePrescribing integration required for ONC certification of Medical Office Online. This integration enables full e-prescribing functionality including connectivity to pharmacies, drug interaction alerts, and EPCS (electronic prescribing controlled substances).

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Office Ally: Office Ally provides practice management and medical billing/clearinghouse services aimed at independent practices and billing companies, directly overlapping MOO's standalone billing software and revenue cycle offering.
• Practice Fusion (now Veradigm): Practice Fusion is a web-based ambulatory EHR targeting independent practices with subscription pricing and ONC certification, directly comparable to MOO's cloud-delivered, all-inclusive EHR for small providers.
• AdvancedMD: AdvancedMD provides cloud-based EHR, practice management, and medical billing software for small-to-mid-sized independent practices and billing services, including a standalone billing product — a close functional analogue to Medical Office Online.
• Tebra (Kareo + PatientPop): Tebra combines the Kareo clinical EHR with billing, patient experience, and practice growth tools aimed squarely at independent practices and billing companies — a direct SMB competitor with a comparable all-in-one SaaS value proposition.
• CureMD: CureMD offers a web-based EHR, practice management, and medical billing suite with specialty templates and ONC certification for independent practices and billing services — a closely matched peer in features and SMB positioning.
• eClinicalWorks: eClinicalWorks is a large ambulatory EHR and practice management vendor serving independent practices and billing services with cloud-based software and integrated billing — directly comparable to Medical Office Online's all-inclusive model and SMB target market.
• DrChrono (by EverHealth): DrChrono is a cloud-based EHR, practice management, and medical billing platform built for small and mid-sized practices with subscription pricing — directly comparable in delivery model and target customer.

Broad incumbents

• athenahealth: athenahealth offers a cloud-based EHR, practice management, and revenue cycle platform to ambulatory practices of all sizes, including small independents. It is a broader, more enterprise-oriented incumbent that overlaps MOO's SMB ambulatory segment and standalone-billing offering.
• NextGen Healthcare: NextGen offers EHR, practice management, and revenue cycle management solutions for ambulatory practices of varying sizes, including smaller independent groups — a broader incumbent that competes for the same mid-market ambulatory segment.
• Epic Systems (ambulatory): Epic's ambulatory module (EpicCare) is used by many community and independent practices connected to health systems. It is a much larger incumbent competing for the same end users via affiliated network strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Office Online