P&A Group, Inc.
- Company typePrivate
- Founded1975
- HeadquartersBuffalo, United States
- Headcount101–250
- GTM type—
- OfferingServices
What P&A Group, Inc. does
P&A Group, Inc. is a privately held third-party benefits administrator founded in 1975 and headquartered in Williamsville (Buffalo), New York, serving employers, brokers, consultants, and plan participants across all 50 U.S. states with approximately 225 employees. The company administers tax-advantaged reimbursement accounts (Health FSA, Dependent Care FSA, Limited Purpose FSA, HRA, HSA, Lifestyle Reimbursement Account, Adoption Assistance, parking and transit), COBRA continuation coverage, retiree and direct billing solutions, and retirement plan services (recordkeeping, advisor services, and plan design for 401(k), 403(b), and 457 plans). Technology is anchored by a proprietary administration platform developed in-house in 2001 and integrated with Alegeus debit card technology, complemented by an exclusive HR Connect employer/broker portal, a redesigned MyBenefits participant portal and mobile app with two-factor authentication and SMS account access, and a self-service COBRA online enrollment portal launched in January 2024. The 2026 partnership with When adds an AI-powered healthcare transition and marketplace capability to reduce COBRA claims costs for self-funded employers, while a 2021 Schwab integration underpins retirement plan recordkeeping. Revenue is generated through managed-services fees for plan administration, ancillary services such as $125 amendment processing and $3.50 per-notice HIPAA mailings, and retirement recordkeeping; the go-to-market is a sales-led hybrid of regional field sales executives (Southeast, East Coast, Kansas City, St. Louis), an inside sales team, broker/consultant reseller relationships, and self-service digital portals for participants and employers. The company is led by CEO Dean Mason (formerly CEO of HealthSavings Administrators, acquired by HealthEquity in 2022) and President and Chief Growth Officer Brian Crawford, succeeding founder Joe Priselac and co-founder Michael Rizzo, who remain associated with the firm after 50 years of operation.
P&A Group, Inc. firmographics
Firmographics- Name
- P&A Group, Inc.
- Legal name
- P&A Group, Inc.
- Website
- https://padmin.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
P&A Group, Inc. industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where P&A Group, Inc. is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
P&A Group, Inc. business model
Business model- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Third-Party Benefits Administration: P&A Group generates revenue through administering employee benefit plans including Flexible Spending Accounts (FSA), Health Reimbursement Arrangements (HRA), Health Savings Accounts (HSA), COBRA administration, retirement plan services, billing solutions, and commuter benefits. The company charges fees for plan administration, amendment services (e.g., $125 for Dependent Care FSA increase amendment), and mailing services ($3.50 per HIPAA notice mailed).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Amendment Request Form for Dependent Care FSA Increase |
| Unit Pricing | Pay-as-you-go | HIPAA Privacy Notice Mailing Service |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
P&A Group, Inc. product offering
Product offeringCore offering
P&A Group is a third-party benefits administrator that administers consumer-directed healthcare accounts (Health FSA, HRA, HSA, Dependent Care FSA, Limited Purpose FSA, Lifestyle Reimbursement Account, commuter benefits) and provides COBRA continuation coverage administration, retiree/direct billing solutions, and retirement plan recordkeeping services for employers nationwide. The company operates a proprietary administration platform (built in 2001) with employer/broker portals (HR Connect), participant portals and mobile apps (MyBenefits), and integrated debit card technology.
Product overview
P&A Group is a third-party employee benefits administrator offering a unified platform of reimbursement account services (Health FSA, HRA, HSA, Dependent Care FSA, Limited Purpose FSA, Lifestyle Reimbursement Account, Adoption Assistance, and commuter benefits), COBRA administration, billing solutions, and retirement plan services. The product portfolio centers on the Reimbursement Accounts core offering supplemented by the COBRA Online Enrollment Portal, HR Connect employer/broker portal, and MyBenefits mobile app. A 2026 partnership added AI-powered healthcare transition support through When's intelligent marketplace platform. The company operates proprietary administration systems built in-house since 2001, with retirement plan services integrated with Schwab for recordkeeping.
Differentiator
Problem solved
Functional benefit
Brands
- MyBenefits: P&A's participant portal and mobile application for managing reimbursement accounts, HSA, and retirement accounts.
- When
Products and services
- Health FSA (Flexible Spending Account) Administration Third-party administration of pre-tax Health FSA accounts that allow employees to set aside pre-tax salary to pay for eligible medical, dental, and vision expenses not covered by insurance. Sold to employers as a plan administration service.
- Health Savings Account (HSA) Administration
Quantifiable outcome
- Up to 80% savings on COBRA claims costs reported by employers using the When platform partnership for workforce transitions
- +3 more outcomes
Companies that use P&A Group, Inc.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
P&A Group, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
P&A Group, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- When (forwhen.com)coreP&A Group partnered with When, the workforce transitions platform that reduces high-cost COBRA claims for employers by guiding departing employees to affordable individual plans via an intelligent Marketplace platform and concierge-level agent support. When engages employees at point of separation and invites them to a personalized marketplace with access to licensed, non-commissioned agents who guide them to affordable individual health plans. Employers using When have reported up to 80% savings on COBRA claims costs. Employees report 92% satisfaction with the experience. The partnership creates a seamless experience for P&A's employers at the precise moment when an employee is leaving and making critical healthcare decisions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
P&A Group, Inc. competitors and assessment
Company assessmentDirect peers
- HealthEquity: Public consumer-directed healthcare administrator (HSA, FSA, HRA, COBRA) that absorbed WageWorks (2019) and HealthSavings Administrators (2022), the latter of which was led by P&A's current CEO. Direct head-to-head competitor for mid-market and enterprise CDH accounts.
- Benefit Allocation Systems (BAS): Rochester-based TPA specializing in FSA, HRA, HSA, COBRA, and transit administration, frequently compared to P&A in broker selection for Northeast and mid-market employers.
- TASC (Total Administrative Services Corporation): Madison, WI-based TPA offering Section 125/FSA, HRA, HSA, COBRA, transportation and retirement administration with a similar nationwide direct-and-broker sales motion.
- Benefit Resource Inc. Rochester, NY-area TPA focused on FSA, HRA, HSA, COBRA, and commuter benefits with a comparable customized service model and mid-market employer footprint.
- ConnectYourCare (now Optum Financial): Bethesda-based CDH account administrator (HSA, FSA, HRA, COBRA) that competed head-to-head with P&A prior to its 2021 acquisition by Optum Financial; remains a comparable platform for purposes of capability benchmarking.
- WageWorks (now HealthEquity): Pre-acquisition, the largest pure-play CDH/commuter/COBRA administrator; folded into HealthEquity in 2019 but provides a useful reference for the scale ceiling P&A's PE-style growth plan aspires to.
Broad incumbents
- Optum Financial: Subsidiary of UnitedHealth Group administering HSAs, FSAs, HRAs, and COBRA at scale through Optum Bank, with deep broker distribution and acquisitions (ConnectYourCare, 2021). Direct competitor with significantly larger balance-sheet and employer footprint.
- Sun Life Financial (U.S. Group Benefits / DentaQuest): Acquired the Discovery Benefits CDH/COBRA administration platform (2022); competes with P&A in mid-market benefits administration and is bundled with group dental/stop-loss offerings.
- ADP TotalSource: Large PEO/single-source HR provider that administers benefits including FSA, HSA, COBRA, and retirement in employer-sponsored plans; broadly incumbent rather than a pure CDH specialist.
Emerging players
- Smart-HR / SmartBen (a Sun Life business): Smaller CDH/benefits administration platform frequently cited as an emerging competitive alternative in broker-led RFPs against larger TPAs including P&A.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
P&A Group, Inc. social profiles
Digital presenceP&A Group, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
P&A Group, Inc. leadership team
Management profileNumber of profiles
Profiles16 records
P&A Group, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P&A Group, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P&A Group, Inc.
What does P&A Group, Inc. do?
P&A Group is a third-party benefits administrator that administers consumer-directed healthcare accounts (Health FSA, HRA, HSA, Dependent Care FSA, Limited Purpose FSA, Lifestyle Reimbursement Account, commuter benefits) and provides COBRA continuation coverage administration, retiree/direct billing solutions, and retirement plan recordkeeping services for employers nationwide. The company operates a proprietary administration platform (built in 2001) with employer/broker portals (HR Connect), participant portals and mobile apps (MyBenefits), and integrated debit card technology.
Is P&A Group, Inc. a public or private company?
P&A Group, Inc. is a private company. It is classified as family owned and is currently operating.
When was P&A Group, Inc. founded?
P&A Group, Inc. was founded in 1975. It employs 101 to 250 people.
Where is P&A Group, Inc. based?
P&A Group, Inc. is headquartered in Buffalo, United States, in the North America region.
How does P&A Group, Inc. make money?
One revenue line is on record: third-Party Benefits Administration.
Who are P&A Group, Inc.'s main competitors?
Direct peers on record are HealthEquity, Benefit Allocation Systems (BAS), TASC (Total Administrative Services Corporation), Benefit Resource Inc., ConnectYourCare (now Optum Financial) and WageWorks (now HealthEquity). Broad incumbents are Optum Financial, Sun Life Financial (U.S. Group Benefits / DentaQuest) and ADP TotalSource. Smart-HR / SmartBen (a Sun Life business) is listed as an emerging player.
Does P&A Group, Inc. have an API?
No public API is recorded for P&A Group, Inc..
What industry is P&A Group, Inc. in?
P&A Group, Inc.'s product category is Employee Benefits Administration. Its primary akta.pro industry code is HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 524292 and its SIC code is 6324.