The ENT Center of Central Georgia

What The ENT Center of Central Georgia does

The ENT Center of Central Georgia is a private, physician-owned multi-specialty medical practice headquartered in Macon, Georgia, founded in 1956 and operating a secondary location in Warner Robins. The practice operates four integrated service lines: an ENT Center delivering medical and surgical care for ear, nose, throat, and head/neck conditions (including advanced procedures such as cochlear implantation, transoral robotic-assisted surgery, and hypoglossal nerve stimulator implantation); the Georgia Hearing Institute, which provides audiological testing, hearing aids from five major manufacturers (Oticon, Phonak, ReSound, Signia, Widex), cochlear implants, bone-anchored hearing aids, and vestibular/balance testing; an Allergy Center offering allergy testing and immunotherapy; and a Pediatrics division providing newborn hearing screenings and pediatric ENT/audiology care. The practice also operates an AAAHC-accredited physician-owned ambulatory surgery center in Macon with in-house CT and X-ray imaging, and holds surgical privileges at Atrium Health Navicent and Piedmont Macon regional referral hospitals.

The clinical team comprises eight board-certified otolaryngologists, two physician assistants, multiple nurse practitioners (APRN/NP-C), and at least five audiologists, with documented hires across physician, advanced practice, and audiology roles spanning 2022-2025. Technology infrastructure is conventional for a mid-size specialty practice: a NextGen-powered patient portal, electronic health records with shared clinical databases and health information exchanges, CardPointe for payment processing, and a third-party AI-assisted scheduling tool (Neurality Health).

Revenue is generated through professional services (consultations, diagnostic evaluation, allergy immunotherapy, in-office procedures, and hospital-based surgery) and hardware sales (hearing aids and implantable hearing devices). Pricing is not publicly disclosed and is quote-based in keeping with standard medical practice billing. The patient base is highly fragmented across the Middle Georgia region, with no enterprise concentration. The practice has stated intent to open additional satellite offices to expand its geographic footprint beyond Macon and Warner Robins.

Name

The ENT Center of Central Georgia

Legal name

The ENT Center of Central Georgia

Website

https://theentcenter.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

The ENT Center of Central Georgia is a physician-owned, multi-specialty medical practice in Macon and Warner Robins, Georgia, delivering ENT surgery, allergy care, and comprehensive audiology/hearing aid services to adult and pediatric patients across Middle Georgia since 1956.

Ownership category

akta.pro rank

Product category

Otolaryngology and Audiology Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Pediatric Otolaryngology (HLAKAMAB), Vestibular & Balance Disorders (ENT) (HLAKAMAJ)

Keywords

• ENT medical services
• Otolaryngology practice
• Audiology and hearing aids
• Allergy testing immunotherapy
• Pediatric ENT care

Headquarters

HQ city

Warner Robins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Services: Patient consultations, diagnostic services, and treatments for ENT, allergy, and hearing conditions
2. Surgical Services: Surgical procedures including in-office procedures and hospital-based surgeries at affiliated facilities
3. Hearing Aids and Devices: Sale and fitting of hearing aids, cochlear implants, bone anchored hearing aids, and related accessories from manufacturers including Oticon, Phonak, ReSound, Signia, and Widex
4. Allergy Treatment: Allergy testing and immunotherapy treatment services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The ENT Center of Central Georgia is a multi-specialty medical practice that diagnoses and treats ear, nose, throat, sinus, allergy, and hearing conditions for adults and children. It operates four divisions — the ENT Center (medical and surgical care including TORS, mastoid, thyroid, sinus, and head/neck surgery), the Georgia Hearing Institute (audiology, hearing aids, cochlear implants, bone anchored devices, vestibular testing), the Allergy Center (testing and immunotherapy), and Pediatrics — supported by an AAAHC-accredited, physician-owned outpatient surgery center and in-house CT and X-ray imaging.

Product overview

The ENT Center of Central Georgia is a comprehensive multi-specialty medical practice offering a unified portfolio of ear, nose, throat, allergy, and hearing healthcare services. The practice operates four main divisions: the ENT Center (providing medical and surgical care for ear, nose, throat, and head/neck conditions), the Georgia Hearing Institute (offering audiological testing, hearing aids from five major manufacturers—Oticon, Phonak, ReSound, Signia, and Widex—as well as cochlear implants, bone anchored hearing aids, and vestibular testing), the Allergy Center (with 7 physicians providing allergy testing and immunotherapy), and Pediatrics (specializing in pediatric ENT and audiology including newborn hearing screenings). The practice also operates an AAAHC-certified physician-owned surgery center in Macon with in-house CT imaging and X-ray capabilities, and maintains a second location in Warner Robins, Georgia. The practice has served Middle Georgia since 1956.

Differentiator

Problem solved

Functional benefit

Brands

• Georgia Hearing Institute: Audiological services including testing, amplification, vestibular evaluations, and custom products sales.
• Allergy Center
• ENT Center

Products and services

• ENT Center (Ear, Nose, and Throat Services) Comprehensive specialty medical and surgical care for ear, nose, throat, and head/neck conditions in adults and children, including mastoid surgery, thyroid and parathyroid surgery, nasal and sinus surgery, tonsil and adenoid procedures, head and neck cancer treatment, and Transoral Robotic-Assisted Surgery (TORS).
• Georgia Hearing Institute Audiology services division providing comprehensive hearing testing, hearing aid fitting and sales, vestibular and balance evaluations, cochlear implants, bone anchored hearing aids, custom hearing products, and implantable hearing device services for patients of all ages.
• Allergy Center Allergy testing and immunotherapy treatment services for children through geriatrics, including allergy testing, allergy shots, immunotherapy, and management of various allergy types.
• Pediatrics (Pediatric ENT and Audiology) Specialized ENT and audiology services for children and infants, including pediatric ear infections, allergy and sinus care, breathing disorders, tonsil infections, snoring and sleep issues, neck masses, newborn hearing screenings, newborn hearing loss, pediatric hearing aids, and pediatric balance disorders.
• AAAHC-Certified Surgery Center Outpatient surgery center providing ENT surgical procedures with AAAHC (Accreditation Association for Ambulatory Health Care) accreditation, located in Macon, GA.
• Cochlear Implants Surgically implanted hearing devices that bypass damaged inner ear structures and directly stimulate the auditory nerve, provided by surgeons specializing in cochlear implantation at The ENT Center.
• Bone Anchored Hearing Aids Implantable hearing devices that transmit sound through bone conduction, designed for patients with conductive hearing loss or single-sided deafness.
• Oticon Hearing Aids Oticon-brand hearing aids fitted and sold through Georgia Hearing Institute for various degrees of hearing loss.
• Phonak Hearing Aids Phonak-brand hearing solutions, including pediatric hearing aids, fitted and sold through Georgia Hearing Institute.
• ReSound Hearing Aids ReSound-brand hearing aids with wireless connectivity features, fitted and sold through Georgia Hearing Institute.
• Signia Hearing Aids Signia-brand hearing aids with advanced signal processing technology, fitted and sold through Georgia Hearing Institute.
• Widex Hearing Aids Widex-brand hearing aids known for natural sound quality, fitted and sold through Georgia Hearing Institute.
• Hearing Tests Comprehensive audiological evaluations to assess hearing ability and identify the type and degree of hearing loss in patients of all ages.
• Balance and Vestibular Testing Diagnostic testing services for balance disorders and vestibular dysfunction, identifying causes of dizziness and imbalance for patients across all ages.
• Tinnitus Treatment Management and treatment services for tinnitus (ringing in the ears), including sound therapy, hearing aids with masking features, and counseling.
• Newborn Hearing Screenings Early hearing detection services for newborns using ABR (Auditory Brainstem Response) and OAE (Otoacoustic Emissions) testing to identify hearing loss in infants.
• Transoral Robotic-Assisted Surgery (TORS) Advanced minimally invasive surgical technique using robotic technology for throat and head/neck procedures, enabling precise tumor removal with reduced recovery time.
• FESS/Endoscopic Sinus Surgery Functional endoscopic sinus surgery using cameras and specialized instruments to open sinus passages and treat chronic sinusitis.
• In-House CT Scan Imaging and X-rays In-house diagnostic imaging services at the Macon location for ENT diagnosis, including sinus CT scans and X-rays.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Atrium Health NavicentcoreStrategic or Co-development PartnerRegional referral center where ENT physicians perform advanced surgeries. Given the size and acuity of the hospital, the practice offers a wide variety of advanced ENT surgery along with routine cases.
• Piedmont MaconcoreStrategic or Co-development PartnerRegional referral center where ENT physicians perform advanced surgeries alongside more routine cases at the practice's own surgery center.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Michigan ENT & Allergy Specialists: Multi-location ENT, allergy, and audiology group with on-site imaging and audiology services; comparable in physician count and integrated clinical model.
• Atlanta ENT Sinus & Allergy Associates: Georgia-based multi-physician ENT, allergy, and audiology practice offering integrated specialty care across multiple locations; closest direct geographic peer in terms of clinical model and patient demographics within the same state.
• Carolina Ear, Nose & Throat: Multi-physician Southeast ENT specialty group offering allergy and audiology services across several locations; comparable to The ENT Center in scope, regional scope, and clinical services mix.
• Charleston ENT & Allergy: Southeastern ENT, allergy, audiology, and voice/speech practice with multiple offices and an in-office surgery suite; directly comparable business model and clinical breadth to The ENT Center.

Broad incumbents

• ENT and Allergy Associates (ENTA): Largest single-specialty ENT, allergy, and audiology practice group in the U.S., offering the same multi-specialty clinical mix (ENT, allergy, audiology, sleep) plus on-site surgical centers that mirrors The ENT Center's structure, but at much greater scale and primarily in the Northeast.
• Atrium Health Navicent: Regional hospital system in central Georgia where The ENT Center physicians hold surgical privileges; functions both as a referral partner and a vertical integration threat that could hire specialists directly or acquire specialty practices.
• Piedmont Macon: Second regional referral hospital and surgical partner in central Georgia; like Atrium, it is both a clinical partner for advanced cases and a potential acquirer of independent specialty groups under consolidation pressure.

Emerging players

• US ENT Partners: Private equity-backed platform aggregating ENT and allergy practices nationally; represents the strategic alternative for an independent practice considering exit or partnership and a competitive acquirer of regional ENT groups.
• American Hearing + Balance (HearUSA network): PE-backed audiology retail/dispensing network affiliated with major manufacturers; represents the scale retail hearing-care competitor for The ENT Center's Georgia Hearing Institute division.

Regional players

• Peachtree Hearing: Georgia-based audiology practice group offering hearing testing, hearing aid dispensing, and vestibular services from multiple top manufacturers; directly competes with the Georgia Hearing Institute sub-brand in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-ent-center-of-central-ga

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ENT Center of Central Georgia