Caring People

What Caring People does

Caring People Inc. is a private, multi-state home care agency founded in 1998 and headquartered in the Bronx, New York, operating under the Silver Oak holding company. The company delivers private-duty home care services through a network of 15 branch offices across six states (New York, New Jersey, Massachusetts, Florida, Texas, and Connecticut), with a workforce of 2,045+ caregivers supplemented by an internal employee base of 501-1,000. Its service portfolio spans nine integrated lines: skilled nursing (RN/LPN), care management, memory care for Alzheimer's and dementia, transitional care under the Care Transitions Program, companion care, hands-on personal care, overnight care, wellness and respite care, and — in New Jersey only — psychotherapy.

The company runs two specialized wraparound programs that extend its core offering: the Care Transitions Program, a structured hospital-to-home coordination service aimed at reducing readmissions, and the VetAssist Program, a partnership with Veterans Home Care that allows veterans and surviving spouses to begin in-home care immediately while VA Aid & Attendance claims are processed. Caring People University provides standardized online caregiver training. There is no disclosed proprietary technology stack, API, or AI component; the underlying "platform" is the operational network of branches, caregivers, and clinical oversight staff.

Caring People operates as a private-pay agency and does not bill Medicare. Revenue is generated through three channels: direct out-of-pocket payment from clients (billed biweekly via ACH or credit card), long-term care insurance reimbursement (with assistance on coverage verification and claims), and VA Aid & Attendance / VetAssist benefits. Pricing is quote-based rather than tiered, with no deposits or minimums. The go-to-market is direct-to-consumer, driven by local branch consultations, a toll-free intake line (877.227.4649), SEO/content marketing (blog posts on dementia, LTC insurance, and VA benefits), and referral word-of-mouth. The customer base consists entirely of individual households — seniors, individuals with dementia, post-hospitalization patients, veterans and their spouses, LTC insurance holders, and family caregivers — across the six operating states.

Name

Caring People

Legal name

Caring People Inc.

Website

https://caringpeople.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Caring People is a private, multi-state home care agency operating 15 branches across six states (NY, NJ, MA, FL, TX, CT) with 2,045+ caregivers, delivering private-pay skilled nursing, memory care, transitional care, and companion services to seniors, dementia patients, post-hospitalization patients, and veterans.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Home care services
• Skilled nursing care
• Dementia care services
• Memory care support
• Private duty home care

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Pay Home Care Services: Direct out-of-pocket payment from clients for home care services including skilled nursing, companion care, memory care, and hands-on care. Billed every two weeks via ACH or credit card.
2. Long-Term Care Insurance Reimbursement: Clients with LTC insurance policies receive reimbursement for care services. The company assists with verifying coverage, policy requirements, and claims documentation. Some locations accept Assignment of Benefits.
3. VA Aid and Attendance / VetAssist Benefits: Veterans and surviving spouses use VA pension benefits (Aid and Attendance) to fund 24/7 home care. VetAssist program facilitates claim processing while care begins immediately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Caring People is a multi-state private duty home care agency delivering in-home skilled nursing, memory care, companion care, hands-on care, transitional care, and care management services to seniors and individuals recovering from illness. Services are paid privately by clients or funded through long-term care insurance and VA Aid and Attendance benefits, and delivered through 15 branch offices across New York, New Jersey, Massachusetts, Florida, Texas, and Connecticut.

Product overview

Caring People is a multi-state private duty home care agency providing a comprehensive portfolio of non-medical and skilled care services. The core offering consists of nine integrated service lines: Skilled Nursing (RN/LPN care), Care Management (social work/care management), Memory Care (Alzheimer's/dementia), Transitional Care (hospital-to-home), Companion Care, Hands-On Care, Overnight Care, Wellness & Respite Care, and Psychotherapy (NJ only). These services are delivered through 15 branch locations across New York, New Jersey, Massachusetts, Florida, and Texas, with additional Connecticut services available through a separate website. Specialized programs including the Care Transitions Program and VetAssist Program (for veterans) complement the standard service portfolio. Caring People University provides internal caregiver training and education. The company operates as a private pay agency, meaning services are paid directly by clients or funded through long-term care insurance and veteran benefits rather than Medicare or Medicaid.

Differentiator

Problem solved

Functional benefit

Brands

• Care Transitions: A specialized program designed to support clients as they move from hospital, rehabilitation center, or skilled nursing facility back to home, providing structured follow-up, care coordination, and clinical oversight to reduce complications and prevent hospital readmissions.

Products and services

• Skilled Nursing

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VetAssist ProgramcoreStrategic or Co-development PartnerPartnership with VetAssist Program (Veterans Home Care) to help eligible veterans and surviving spouses access in-home care while applying for VA Aid & Attendance benefits. The program enables qualified individuals to begin receiving care immediately without waiting for government approval, facilitating smooth hospital-to-home transitions for veterans.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bayada Home Health Care: Large multi-state private-duty home care provider offering skilled nursing, personal care, and pediatric/adult services—closely comparable in service mix and private-pay orientation.
• BrightSpring Health Services: Public, PE-backed home and community health platform with home health, hospice, and personal care divisions directly overlapping Caring People's in-home service portfolio.
• Aveanna Healthcare: National home health and private-duty nursing operator; competes head-on in skilled nursing and personal care segments across multiple states.
• Addus HomeCare: Public multi-state personal care and hospice provider; very comparable business model around in-home aide services to Medicaid and private-pay seniors.
• Interim HealthCare: Franchise-based home health and personal care network with comparable service lines (skilled nursing, companion care, memory care) across many U.S. states.
• Help at Home: PE-backed personal care services provider focused on Medicaid and private-pay in-home care—similar scale and target population to Caring People.
• Senior Helpers: National franchise specializing in senior in-home care and dementia/Alzheimer's programs (their proprietary Senior Gems program is comparable to Caring People's memory care offering).

Broad incumbents

• Home Instead: Largest global franchised home care brand with thousands of locations; broad incumbent whose personal care and companionship services overlap Caring People's offerings.
• Encompass Health: Major post-acute provider operating inpatient rehab and home health segments; broader scope but overlaps in skilled nursing and hospital-to-home transition services.

Emerging players

• Pennant Group: Public home health, hospice, and senior living operator growing rapidly via acquisition; comparable operating model but smaller direct overlap on private-duty personal care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CaringPeople
• Facebookfacebook.com/CaringPeopleInc
• LinkedInlinkedin.com/company/caring-people
• Instagraminstagram.com/CaringPeopleHomeCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring People