CWB Maxium Financial
CWB Maxium Financial is a small privately held Canadian firm founded in 1993 and headquartered in Richmond Hill that offers financing to clients, operating with 11 to 50 employees.
- Company typePublic
- Founded1859
- HeadquartersRichmond Hill, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CWB Maxium Financial does
CWB Maxium Financial is a privately held Canadian firm headquartered in Richmond Hill, Canada, that offers financing to clients. The firm was founded in 1993 and operates as a small business with 11 to 50 employees based on disclosed firmographic data. Its co-founder and president is Paul McLean, and its registered web presence is cwbmaxium.com.
The company's go-to-market approach, product set, customer segments, and underlying technology are not characterized in the available source material. A large portion of the scraped dataset labeled under this company's name in fact pertains to National Bank of Canada (nbc.ca) — a separate, much larger public institution founded in 1859 and headquartered in Montreal — and the source data itself flags that it does not contain information about CWB Maxium Financial. Consequently, product, segment, and revenue streams attributed to that block are not treated as authoritative for CWB Maxium Financial.
The only verifiable capital-markets event surfaced in the data is a 2012 funding entry listing Laurence Capital as an investor with an undisclosed amount. The firm's longevity (operating since 1993) and small headcount point to a stable, niche Canadian financing business, but the absence of disclosed financials, customer composition, product specifications, or a technology footprint limits further analytical depth on revenue mechanics, growth, or competitive positioning at this time.
CWB Maxium Financial firmographics
Firmographics- Name
- CWB Maxium Financial
- Legal name
- National Bank of Canada (Note: Source data is for National Bank of Canada, not CWB Maxium Financial)
- Website
- https://cwbmaxium.com
- Company type
- Public
- Founded year
- 1859
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CWB Maxium Financial is a small privately held Canadian firm founded in 1993 and headquartered in Richmond Hill that offers financing to clients, operating with 11 to 50 employees.
- Ownership category
- akta.pro rank
CWB Maxium Financial industry classification
Industry- Product category
- Commercial Lending
- NAICS
- Credit Intermediation and Related Activities (522), Nondepository Credit Intermediation (5222)
- SIC
- Miscellaneous Business Credit Institution (6159), Loan Brokers (6163)
- akta.pro primary industry
- SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)
- akta.pro secondary industries
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI), Non-QM & Specialty Wholesale Lending (Bank Statement/DSCR/Alt-Doc) (FSALACAD)
Keywords
Where CWB Maxium Financial is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
CWB Maxium Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income on Business Loans: The bank generates revenue through interest charges on business financing products including operating lines of credit, term loans, bridge loans, equipment financing, revolving term credit, and acquisition financing. Interest rates are variable and subject to approval.
- Business Account Fees and Charges: Revenue from various business account packages (Digital Package Account, Hybrid Package Account, Premium Package Account, USD Account, Foreign Currency Accounts) with associated banking fees for transactions and services.
- Business Credit Card Revenue: Income from Business Mastercard credit cards, Business Line credit cards, Platinum Business cards, and Corporate cards through interchange fees and interest on revolving balances.
- International Banking Services: Revenue from import-export services, cross-border banking, foreign exchange transactions, foreign currency accounts, and foreign exchange risk hedging services.
- Investment Products: Sales of Guaranteed Investment Certificates and mutual funds to business clients through the bank's investing division.
- Partnership Services Revenue: Income from group retirement plans, employee benefits programs, payroll solutions, payment processing solutions, and legal support services offered through partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Package Account - Basic digital banking for businesses |
| Subscription | Monthly | Hybrid Package Account - Combined digital and branch services |
| Subscription | Monthly | Premium Package Account - Full-service business banking |
| Subscription | Monthly | Business Credit Cards - Multiple tiers available |
| Usage-based | Pay-as-you-go | Business Line of Credit - Operating credit facility |
| Other | Multi-year contract | Term Loans - Long-term business financing |
| Other | Multi-year contract | Equipment Financing - Asset-backed lending |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CWB Maxium Financial product offering
Product offeringCore offering
CWB Maxium Financial provides business financing solutions to clients, offering short-term and long-term credit facilities such as operating lines of credit, term loans, bridge loans, equipment financing, revolving term credit, and acquisition financing. The firm supports businesses across multiple sectors with financing tailored to operational cash flow, growth capital, and asset acquisition needs.
Product overview
National Bank of Canada offers a comprehensive suite of business banking and financing products organized into multiple categories: short-term financing solutions (operating lines of credit, bridge loans, equipment financing), long-term financing (term loans, revolving credit, acquisition financing), everyday banking (digital/hybrid/premium package accounts, USD accounts, business investment accounts), credit cards (Business Mastercard, Business Line, Platinum Business, Corporate), cash flow management tools (online banking, overdraft protection, payment processing), international services (import-export, cross-border banking, foreign exchange hedging), investment products (Guaranteed Investment Certificates, mutual funds), and partnership services (group retirement plans, employee benefits, telemedicine, payroll solutions, legal support). The portfolio also includes loan insurance and access to the Canada Small Business Financing Program for qualifying businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Operating Line of Credit A business line of credit allowing businesses to cover operating costs and pay suppliers while waiting for accounts receivable to be collected.
- Bridge Loan A short-term variable-rate solution enabling access to cash while waiting for subsidies or cash inflows, without dipping into operational funds.
- Equipment Financing Financing solutions for acquiring equipment, real estate, or vehicles while keeping day-to-day cash available.
- Term Loan Loan option for acquiring equipment, real estate, or vehicles while maintaining day-to-day cash flow and optimizing balance sheet structure.
- Revolving Term Credit Credit facility enabling financing of future asset acquisitions and spreading purchases across one or many term loans.
- Acquisition Financing Financing solutions adapted to goals for taking over family business or acquiring another company.
- Loan Insurance Insurance ensuring business continuity in the event of death, critical illness, or incapacitation of key people.
- Business Mastercard Business credit card with preferred terms for managing business expenses.
- Business Line Mastercard A credit card offering a quick and efficient way to manage business expenses with preferred terms and conditions for unexpected situations.
- Digital Package Account Digital-focused business banking account package for everyday operations.
- Hybrid Package Account Business banking account package combining digital and traditional banking services.
- Premium Package Account Premium business banking account package with enhanced services and features.
- USD Account US dollar-denominated business account for cross-border transactions.
- Cash Flow Management Tools and services for managing business cash flow operations.
- Overdraft Protection Protection against insufficient funds in business accounts.
- Payment Processing Payment processing solutions for business transactions.
- Foreign Exchange Risk Hedging Services to protect against foreign exchange rate fluctuations.
- Supply Chain Financing Financing solutions for supply chain management and accounts monetization.
- Guaranteed Investment Certificates Guaranteed investment products for business and personal wealth management.
- Mutual Funds Mutual funds and additional investment products for business clients.
- Group Retirement Plans Group retirement planning solutions for employees.
- Employee Benefits Program Employee benefits programs for business clients.
- Payroll Solutions Payroll processing and management solutions.
Companies that use CWB Maxium Financial
Customer profileSegments10 records
Ideal customer profiles3 records
CWB Maxium Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CWB Maxium Financial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MastercardcoreMastercard is integrated as the payment network for National Bank's business credit card portfolio, including Business Mastercard, Business Line Mastercard, Platinum Business Mastercard, and Corporate Mastercard. This partnership provides card payment processing infrastructure and global acceptance network for business cardholders.
- Canada Small Business Financing ProgramcoreThe Canada Small Business Financing Program is a government-backed program that helps small businesses (with annual gross revenue under $10 million) obtain loans by sharing risk with lenders. National Bank participates as a lender under this program to facilitate small business launch and growth financing.
Scale indicators2 records
Recent moves2 records
Expansion highlights1 record
CWB Maxium Financial competitors and assessment
Company assessmentBroad incumbents
- National Bank of Canada: National Bank of Canada is a Big-6 Canadian bank whose entire business financing, credit card, and treasury product suite is the source data set attached to CWB Maxium — suggesting a partnership/agency relationship and making NBC the dominant contextual incumbent whose SMB offering CWB Maxium effectively routes into.
- Laurentian Bank of Canada: Laurentian Bank is a smaller Canadian Schedule I bank with a focused commercial and SMB lending book across Quebec and Ontario — directly comparable as a regional commercial-banking competitor to a partnership-driven CWB Maxium.
Direct peers
- Equitable Bank: Equitable Bank is a Canadian Schedule I bank specializing in alternative mortgage, commercial, and deposit products to under-served SME and self-employed segments — a directly comparable specialty-finance model targeting similar thin-file and relationship-driven borrowers.
- Peoples Trust Company: Peoples Trust is a Canadian federal trust company providing deposit products and specialty lending (including small business and broker-originated credit) — a comparable non-bank Canadian credit intermediary serving thin-file and SMB segments.
- Firm Capital Corporation: Firm Capital Corporation is a Canadian specialty finance company providing mortgage, real estate, and bridge financing to small businesses and developers — comparable on the multi-vertical, relationship-based commercial lending model and Canadian mid-market focus.
- VersaBank: VersaBank is a Canadian Schedule I chartered digital bank that originates commercial loans, point-of-sale financing, and receivables-backed credit through partner channels — closely analogous to an asset-light, partnership-driven SME lender model.
- CWB Financial Group: Canadian Western Bank is a Schedule I chartered Canadian bank focused on business banking, equipment financing, and real estate lending across Western and Central Canada — directly overlapping CWB Maxium's SME and equipment finance footprint and notably sharing the 'CWB' brand prefix.
- Olympia Financial Group: Olympia Financial Group is a Canadian specialty financial services holding company focused on private debt, currency exchange, and exempt market lending — a comparable small-cap Canadian specialty-finance platform with a relationship-driven origination model.
- Home Trust Company: Home Trust is a Canadian federal trust company providing alternative residential and commercial lending, often originated through broker and partner channels — directly analogous to an asset-light, partnership-channel-driven Canadian specialty lender.
Regional players
- Meridian Credit Union: Meridian is one of Canada's largest credit unions, providing commercial lending, equipment financing, and business banking to Ontario-based SMEs — comparable on the relationship-banking and SMB specialization axis with regional Ontario overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
CWB Maxium Financial social profiles
Digital presenceCWB Maxium Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
CWB Maxium Financial leadership team
Management profileNumber of profiles
Profiles1 record
CWB Maxium Financial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CWB Maxium Financial M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CWB Maxium Financial
What does CWB Maxium Financial do?
CWB Maxium Financial provides business financing solutions to clients, offering short-term and long-term credit facilities such as operating lines of credit, term loans, bridge loans, equipment financing, revolving term credit, and acquisition financing. The firm supports businesses across multiple sectors with financing tailored to operational cash flow, growth capital, and asset acquisition needs.
Is CWB Maxium Financial a public or private company?
CWB Maxium Financial is a public company. It is classified as venture growth investor backed and is currently operating.
When was CWB Maxium Financial founded?
CWB Maxium Financial was founded in 1859. It employs 11 to 50 people.
Where is CWB Maxium Financial based?
CWB Maxium Financial is headquartered in Richmond Hill, Canada, in the North America region.
How does CWB Maxium Financial make money?
Six revenue lines are on record. Interest Income on Business Loans are the primary driver. The others are business Account Fees and Charges, business Credit Card Revenue, international Banking Services, investment Products and partnership Services Revenue.
Who are CWB Maxium Financial's main competitors?
Broad incumbents on record are National Bank of Canada and Laurentian Bank of Canada. Direct peers are Equitable Bank, Peoples Trust Company, Firm Capital Corporation, VersaBank, CWB Financial Group, Olympia Financial Group and Home Trust Company. Meridian Credit Union is listed as a regional player.
Does CWB Maxium Financial have an API?
No public API is recorded for CWB Maxium Financial.
What industry is CWB Maxium Financial in?
CWB Maxium Financial's product category is Commercial Lending. Its primary akta.pro industry code is FSABABAB, SME Business Lending (Term Loans, Lines of Credit, Overdrafts), with a secondary code of FSAKAGAI, SBA/Government-Backed & Development Finance Loans. Its NAICS code is 522 and its SIC code is 6159.