V LINE Group

What V LINE Group does

V-LINE Group is a Germany-headquartered B2B services company specializing in Maintenance, Repair, and Operations (MRO) spare parts supply chain management for industrial plants. Founded in 1979 as Varioline Handelsgesellschaft mbH and rebranded under the V-LINE name in 1989, the company operates from its Sehnde (near Hanover) headquarters with more than 250 employees across 10 owned or partner-managed locations in 8 countries on 4 continents: Germany, Saudi Arabia (3 offices in Jubail, Riyadh, Yanbu), USA, Mexico, and Korea (owned offices), plus partner-led operations in China, Japan, and Brazil. Its customer base consists primarily of enterprise industrial operators in petrochemical, chemical, mining, and manufacturing (notably SABIC, Petro Rabigh, Ma'aden Aluminium, TASNEE), served through a "single-creditor model" marketed as reducing internal procurement costs by up to 21%.

The company's integrated service portfolio centers on its proprietary V-WARE™ virtual warehouse platform (launched 1999), augmented by Tail Spend Management, Strategic Sourcing & Data Enrichment, Master Data Management, E-Procurement, Inventory Optimization, Vending Machines as a Service, Brand Management for 20+ OEMs, Logistics & Customs, Supply Chain Financing, and Warehouse & Consolidation. Core technology infrastructure includes SAP ERP (live since 2012), the V-TECH CODA technology business unit (established 2019 in partnership with Codasol), AI-enabled inventory optimization through Smart Software (2020), and AI-powered MRO optimization through Verusen (2024). The firm also invested in SH-Tools in 2020 and partners with IVM Micrologistics on the vending machine offering.

V-LINE generates revenue through transaction fees on MRO parts procured via its supplier network, managed service fees for inventory/warehouse operations, and commissions from brand representation arrangements, all governed by custom-negotiated multi-year B2B contracts. Go-to-market relies on direct enterprise field sales at each owned office, supported by local partner representatives in Japan (Exim Rissin), China (Jun Cheng), and Brazil (Hurmez Supply Chain Solutions), with demand-generation activity concentrated in industry events (Hannover Messe, SABIC STM25, Janadriyah Festival). Certifications include SOC 2 Type II, GDPR compliance, and references to ISO 9001 / ISO 27001 practices. Ownership remains founder-controlled; Detlef Daues founded the company and Tilman Mieseler became CEO in November 2019, with Jörg Hönemann announced as new CEO effective October 2025.

Name

V LINE Group

Legal name

V-LINE EUROPE GmbH

Website

https://v-line.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

V-LINE Group is a Germany-headquartered B2B services company providing global MRO (Maintenance, Repair, Operations) spare parts supply chain management for industrial plants, operating from 10 locations across 8 countries with a proprietary V-WARE™ procurement platform.

Ownership category

akta.pro rank

Product category

Industrial MRO Supply Chain Services

NAICS

Industrial Supplies Merchant Wholesalers (423840), Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYBPAAAJAH

Supplier Relationship Management (SRM) & Performance Support

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Procurement & Purchasing Support (P2P, Vendor Admin)

SECONDARYTLAKAOAK

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

Keywords

• MRO supply chain management
• Industrial spare parts procurement
• Vendor consolidation services
• Tail spend management
• Cross-border procurement

Headquarters

HQ city

Sehnde

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. MRO Supply Services: V-LINE provides comprehensive MRO spare parts procurement services to industrial plants globally, acting as a strategic procurement partner. Revenue is generated through service fees, transaction-based pricing, and markups on parts sourced through their supplier network. The company manages the full procurement cycle including sourcing, logistics, customs clearance, and delivery.
2. Tail Spend Management: Management of low-value, high-frequency procurement spend categories, optimizing purchasing processes and consolidating vendors to reduce internal costs for customers.
3. Brand Management Services: V-LINE offers brand management services for OEMs and manufacturers (such as ASKO, Autocrib, BAOSTEEL, BEUMER, EKATO, FAM, FLOHE, HERKULES, INSULCON, KACE, KIEKENS-DSH, KINETROL, LIST, MAAG, MUNSCH, OELTECHNIK, PILLER, SCHRAMM, THALETEC, WELLAND & TUXHORN) to represent and sell their genuine parts in the Middle East and other regions, earning commissions or service fees.
4. Inventory Optimization & Vending Machines: Services include stocking decision-making, warehouse optimization, and vending machine deployment. Revenue is derived from setup fees, ongoing service charges, and transaction fees per dispensed item.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

V-LINE GROUP provides global MRO (Maintenance, Repair, and Operations) supply chain management services to industrial plants and OEMs. The company sources, procures, and delivers spare parts across multiple countries, managing the full procurement cycle from supplier sourcing through logistics, customs clearance, and final delivery. Its core offering is the V-WARE™ virtual warehouse platform combined with an integrated portfolio of procurement services including tail spend management, inventory optimization, e-procurement, brand representation, and vending machine dispensing solutions.

Product overview

V LINE Group is a global MRO (Maintenance, Repair and Operations) supply chain management company offering an integrated service portfolio centered around its core V-WARE™ virtual warehouse solution. The company provides comprehensive procurement services including Industrial MRO Supply, Initial Spare Parts Provisioning, Tail Spend Management, Strategic Sourcing & Data Enrichment, Master Data Management, E-Procurement, Inventory Optimization, Vending Machines as a Service, and Brand Management. Additional services encompass Logistics & Customs, Supply Chain Financing, and Warehouse & Consolidation. V-LINE also operates a Brand Management division representing multiple OEM brands (including ASKO, Autocrib, BAOSTEEL, BEUMER, EKATO, FAM, FLOHE, HERKULES, INSULCON, KACE, KINETROL, LIST, MAAG, MUNSCH, OELTECHNIK, PILLER, SCHRAMM, THALETEC, and WELLAND & TUXHORN) for genuine parts distribution in the Middle East. The company also invested in V-TECH CODA (technology division) and partners with Smart Software for inventory optimization and Verusen for AI-powered MRO solutions.

Differentiator

Problem solved

Functional benefit

Brands

• V-WARETM: Trade and service mark of V-LINE EUROPE GmbH for virtual warehouse solutions for spare parts ordering over the internet

Products and services

• Industrial MRO Supply Core procurement service providing industrial maintenance, repair, and operations supplies for plants and facilities across multiple sectors including petrochemical, chemical, mining, and manufacturing. Targets enterprise customers requiring global spare parts sourcing.
• Initial Spare Parts Provisioning Service for providing initial spare parts for new plant construction or major equipment installations. Designed for industrial plant operators building new facilities or commissioning major equipment.
• Tail Spend Management Management and optimization of low-value, high-volume purchases to reduce procurement complexity and costs. Targets industrial enterprises seeking to consolidate fragmented spending across many small vendors.
• Strategic Sourcing & Data Enrichment Comprehensive sourcing strategy development combined with data enhancement services for improved procurement decision-making. Serves industrial enterprises looking to optimize supplier selection and master data.
• Master Data Management Service for organizing, standardizing, and maintaining critical procurement and inventory data across the supply chain. Targets industrial customers needing clean, harmonized procurement master data.
• E-Procurement Electronic procurement solutions enabling digital ordering, processing, and management of MRO purchases. Integrates with customer procurement systems to streamline purchasing workflows.
• Inventory Optimization Stocking decision-making and actions resulting in decreased inventory buildup while maintaining or increasing maintenance crew inventory parts delivery service. Uses AI-powered planning tools via Smart Software partnership.
• Vending Machines as a Service Industrial vending machine solutions providing on-site automated access to MRO parts and consumables at customer facilities. Deployed as a managed service including hardware, software, and consumables replenishment.
• Brand Management Service helping OEMs and manufacturers increase genuine parts sales in the Middle East through authorized brand representation. V-LINE represents multiple OEM brands (ASKO, Autocrib, BAOSTEEL, BEUMER, EKATO, etc.) in regional markets.
• Logistics & Customs Handling of logistics operations and customs clearance for international MRO supply chain movements across multiple regulatory regimes. Targets industrial customers needing cross-border MRO shipments.
• Supply Chain Financing Financial solutions supporting supply chain operations and working capital management for MRO procurement. Targets enterprise customers managing cash flow for maintenance spare parts.
• Warehouse & Consolidation Warehouse operations and consolidation services for efficient inventory management and distribution. Supports industrial customers with regional warehousing needs.
• Procurement Process Outsourcing Complete outsourcing of procurement processes for MRO supplies, allowing companies to focus on core activities. Designed for enterprises seeking full delegation of MRO procurement operations.
• V-WARE™ Virtual Warehouse Platform Proprietary digital ordering platform enabling spare parts ordering over the internet. Originally launched in 1999 as V-LINE's virtual warehouse solution for industrial MRO procurement management.

Quantifiable outcome

• Internal cost reduction of up to 21% through supplier reduction and single-creditor model
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TASNEEcoreStrategic or Co-development Partner · 12 May 2024V-LINE GROUP and TASNEE initiated the first pilot project for industrial vending machines (automated dispensing systems) in Saudi Arabia in May 2023. The vending machines supply industrial consumables and MRO parts directly to end-users at point of use.
• VerusencoreTechnology or Integration · 25 January 2024V-LINE GROUP and Verusen entered a collaboration to optimize MRO operations in the Kingdom of Saudi Arabia. The partnership leverages Verusen's AI platform to address root causes of MRO challenges, with a joint solution presented at the Saudi Warehouse & Inventory Management Virtual Conference in January 2024.
• SH-ToolsminorStrategic or Co-development Partner · 6 March 2020V-LINE EUROPE GmbH acquired a stake in SH-Tools in March 2020. SH-Tools relocated to V-LINE EUROPE headquarters in Sehnde in February 2022, with the partnership enabling collaboration between the Mittelstand company and the startup.
• Smart SoftwarecoreTechnology or Integration · 17 February 2020V-LINE GROUP and Smart Software formed a strategic partnership in February 2020 to offer Smart Inventory Planning & Operations Software as part of V-LINE's end-to-end MRO supply chain solution. This technology integration enables AI-powered inventory optimization for V-LINE's industrial plant customers.
• SABIC NUSANED InitiativecoreStrategic or Co-development Partner · 7 November 2019V-LINE GROUP became an international strategic partner in SABIC's NUSANED initiative, which focuses on fostering local industry development and supporting local content requirements in Saudi Arabia. This partnership aligns with V-LINE's efforts to create local value in the Kingdom.
• SparePartsKnowHow.com (SPKH)minorStrategic or Co-development Partner · 24 June 2019V-LINE EUROPE joined the SparePartsKnowHow (SPKH) spare parts alliance, combining resources with the platform to help companies fulfill their MRO missions.
• Ghorfa Arab-German Business AssociationminorGTM or Marketing Partner · 7 June 2017V-LINE GROUP participated in a four-day delegation trip to Saudi Arabia led by Dr. Peter Ramsauer, President of Ghorfa Arab-German Business Association, in January 2019. Ghorfa facilitates business relations between German and Arab companies.
• Codasol (V-TECH CODA)minorStrategic or Co-development PartnerStrategic partnership with Codasol that led to the establishment of V-TECH CODA in May 2019 as a dedicated technology business unit within V-LINE GROUP.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ERIKS: European industrial services and MRO products specialist offering technical parts and supply-chain solutions to process plants, a direct offering overlap with V-LINE.
• DXP Enterprises: Provides MRO products, integrated supply and procurement outsourcing for industrial and energy plants, directly mirroring V-LINE's managed MRO supply-chain model for process industries.
• Rubix Group: Europe's largest industrial MRO distributor and maintenance-parts supplier, competing directly with V-LINE's European MRO procurement business.
• Vallen: Global integrated MRO supply and inventory-management provider (industrial vending, storerooms) serving industrial plants, closely aligned with V-LINE's core service portfolio.

Broad incumbents

• Würth Group: German multinational distributor of MRO, fasteners and industrial consumables with on-site logistics services, overlapping V-LINE's industrial-supply and MRO offering across similar markets.
• W.W. Grainger: Global MRO distribution giant supplying maintenance and repair products across industries; overlaps with V-LINE's MRO supply but at far larger scale and broader breadth.
• Fastenal: Large industrial supplies distributor with on-site vending and inventory-management programs, comparable to V-LINE's vending-as-a-service and MRO fulfillment but far larger.
• RS Group: Global omni-channel distributor of industrial and maintenance products with e-procurement integration, comparable to V-LINE's MRO supply and digital ordering (V-WARE).
• Applied Industrial Technologies: Industrial MRO distributor of bearings, hydraulics and power-transmission parts with technical supply-chain services, overlapping V-LINE's industrial spare-parts distribution.

Emerging players

• Bossard Group: Provides fastening/parts distribution plus smart-factory logistics and vendor-managed inventory, overlapping V-LINE's inventory-optimization and consolidation services for industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/v-lineeuropegmbh
• YouTubeyoutube.com/channel/UCHEtR4RBo9i1ubexzgKIRAQ
• Facebookfacebook.com/vlinegroup
• LinkedInlinkedin.com/company/3135260
• Instagraminstagram.com/vlinekarriere

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V LINE Group