V LINE Group
V-LINE Group is a Germany-headquartered B2B services company providing global MRO (Maintenance, Repair, Operations) spare parts supply chain management for industrial plants, operating from 10 locations across 8 countries with a proprietary V-WARE™ procurement platform.
- Company typePrivate
- Founded1979
- HeadquartersSehnde, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What V LINE Group does
V-LINE Group is a Germany-headquartered B2B services company specializing in Maintenance, Repair, and Operations (MRO) spare parts supply chain management for industrial plants. Founded in 1979 as Varioline Handelsgesellschaft mbH and rebranded under the V-LINE name in 1989, the company operates from its Sehnde (near Hanover) headquarters with more than 250 employees across 10 owned or partner-managed locations in 8 countries on 4 continents: Germany, Saudi Arabia (3 offices in Jubail, Riyadh, Yanbu), USA, Mexico, and Korea (owned offices), plus partner-led operations in China, Japan, and Brazil. Its customer base consists primarily of enterprise industrial operators in petrochemical, chemical, mining, and manufacturing (notably SABIC, Petro Rabigh, Ma'aden Aluminium, TASNEE), served through a "single-creditor model" marketed as reducing internal procurement costs by up to 21%.
The company's integrated service portfolio centers on its proprietary V-WARE™ virtual warehouse platform (launched 1999), augmented by Tail Spend Management, Strategic Sourcing & Data Enrichment, Master Data Management, E-Procurement, Inventory Optimization, Vending Machines as a Service, Brand Management for 20+ OEMs, Logistics & Customs, Supply Chain Financing, and Warehouse & Consolidation. Core technology infrastructure includes SAP ERP (live since 2012), the V-TECH CODA technology business unit (established 2019 in partnership with Codasol), AI-enabled inventory optimization through Smart Software (2020), and AI-powered MRO optimization through Verusen (2024). The firm also invested in SH-Tools in 2020 and partners with IVM Micrologistics on the vending machine offering.
V-LINE generates revenue through transaction fees on MRO parts procured via its supplier network, managed service fees for inventory/warehouse operations, and commissions from brand representation arrangements, all governed by custom-negotiated multi-year B2B contracts. Go-to-market relies on direct enterprise field sales at each owned office, supported by local partner representatives in Japan (Exim Rissin), China (Jun Cheng), and Brazil (Hurmez Supply Chain Solutions), with demand-generation activity concentrated in industry events (Hannover Messe, SABIC STM25, Janadriyah Festival). Certifications include SOC 2 Type II, GDPR compliance, and references to ISO 9001 / ISO 27001 practices. Ownership remains founder-controlled; Detlef Daues founded the company and Tilman Mieseler became CEO in November 2019, with Jörg Hönemann announced as new CEO effective October 2025.
V LINE Group firmographics
Firmographics- Name
- V LINE Group
- Legal name
- V-LINE EUROPE GmbH
- Website
- https://v-line.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- V-LINE Group is a Germany-headquartered B2B services company providing global MRO (Maintenance, Repair, Operations) spare parts supply chain management for industrial plants, operating from 10 locations across 8 countries with a proprietary V-WARE™ procurement platform.
- Ownership category
- akta.pro rank
V LINE Group industry classification
Industry- Product category
- Industrial MRO Supply Chain Services
- NAICS
- Industrial Supplies Merchant Wholesalers (423840), Process, Physical Distribution, and Logistics Consulting Services (541614)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Supplier Relationship Management (SRM) & Performance Support (BPAAAJAH)
- akta.pro secondary industry
- Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)
Keywords
Where V LINE Group is headquartered
LocationHeadquarters
- HQ city
- Sehnde
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
V LINE Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- MRO Supply Services: V-LINE provides comprehensive MRO spare parts procurement services to industrial plants globally, acting as a strategic procurement partner. Revenue is generated through service fees, transaction-based pricing, and markups on parts sourced through their supplier network. The company manages the full procurement cycle including sourcing, logistics, customs clearance, and delivery.
- Tail Spend Management: Management of low-value, high-frequency procurement spend categories, optimizing purchasing processes and consolidating vendors to reduce internal costs for customers.
- Brand Management Services: V-LINE offers brand management services for OEMs and manufacturers (such as ASKO, Autocrib, BAOSTEEL, BEUMER, EKATO, FAM, FLOHE, HERKULES, INSULCON, KACE, KIEKENS-DSH, KINETROL, LIST, MAAG, MUNSCH, OELTECHNIK, PILLER, SCHRAMM, THALETEC, WELLAND & TUXHORN) to represent and sell their genuine parts in the Middle East and other regions, earning commissions or service fees.
- Inventory Optimization & Vending Machines: Services include stocking decision-making, warehouse optimization, and vending machine deployment. Revenue is derived from setup fees, ongoing service charges, and transaction fees per dispensed item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B service contracts tailored to individual customer requirements |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
V LINE Group product offering
Product offeringCore offering
V-LINE GROUP provides global MRO (Maintenance, Repair, and Operations) supply chain management services to industrial plants and OEMs. The company sources, procures, and delivers spare parts across multiple countries, managing the full procurement cycle from supplier sourcing through logistics, customs clearance, and final delivery. Its core offering is the V-WARE™ virtual warehouse platform combined with an integrated portfolio of procurement services including tail spend management, inventory optimization, e-procurement, brand representation, and vending machine dispensing solutions.
Product overview
V LINE Group is a global MRO (Maintenance, Repair and Operations) supply chain management company offering an integrated service portfolio centered around its core V-WARE™ virtual warehouse solution. The company provides comprehensive procurement services including Industrial MRO Supply, Initial Spare Parts Provisioning, Tail Spend Management, Strategic Sourcing & Data Enrichment, Master Data Management, E-Procurement, Inventory Optimization, Vending Machines as a Service, and Brand Management. Additional services encompass Logistics & Customs, Supply Chain Financing, and Warehouse & Consolidation. V-LINE also operates a Brand Management division representing multiple OEM brands (including ASKO, Autocrib, BAOSTEEL, BEUMER, EKATO, FAM, FLOHE, HERKULES, INSULCON, KACE, KINETROL, LIST, MAAG, MUNSCH, OELTECHNIK, PILLER, SCHRAMM, THALETEC, and WELLAND & TUXHORN) for genuine parts distribution in the Middle East. The company also invested in V-TECH CODA (technology division) and partners with Smart Software for inventory optimization and Verusen for AI-powered MRO solutions.
Differentiator
Problem solved
Functional benefit
Brands
- V-WARETM: Trade and service mark of V-LINE EUROPE GmbH for virtual warehouse solutions for spare parts ordering over the internet
Products and services
- Industrial MRO Supply Core procurement service providing industrial maintenance, repair, and operations supplies for plants and facilities across multiple sectors including petrochemical, chemical, mining, and manufacturing. Targets enterprise customers requiring global spare parts sourcing.
- Initial Spare Parts Provisioning Service for providing initial spare parts for new plant construction or major equipment installations. Designed for industrial plant operators building new facilities or commissioning major equipment.
- Tail Spend Management Management and optimization of low-value, high-volume purchases to reduce procurement complexity and costs. Targets industrial enterprises seeking to consolidate fragmented spending across many small vendors.
- Strategic Sourcing & Data Enrichment Comprehensive sourcing strategy development combined with data enhancement services for improved procurement decision-making. Serves industrial enterprises looking to optimize supplier selection and master data.
- Master Data Management Service for organizing, standardizing, and maintaining critical procurement and inventory data across the supply chain. Targets industrial customers needing clean, harmonized procurement master data.
- E-Procurement Electronic procurement solutions enabling digital ordering, processing, and management of MRO purchases. Integrates with customer procurement systems to streamline purchasing workflows.
- Inventory Optimization Stocking decision-making and actions resulting in decreased inventory buildup while maintaining or increasing maintenance crew inventory parts delivery service. Uses AI-powered planning tools via Smart Software partnership.
- Vending Machines as a Service Industrial vending machine solutions providing on-site automated access to MRO parts and consumables at customer facilities. Deployed as a managed service including hardware, software, and consumables replenishment.
- Brand Management Service helping OEMs and manufacturers increase genuine parts sales in the Middle East through authorized brand representation. V-LINE represents multiple OEM brands (ASKO, Autocrib, BAOSTEEL, BEUMER, EKATO, etc.) in regional markets.
- Logistics & Customs Handling of logistics operations and customs clearance for international MRO supply chain movements across multiple regulatory regimes. Targets industrial customers needing cross-border MRO shipments.
- Supply Chain Financing Financial solutions supporting supply chain operations and working capital management for MRO procurement. Targets enterprise customers managing cash flow for maintenance spare parts.
- Warehouse & Consolidation Warehouse operations and consolidation services for efficient inventory management and distribution. Supports industrial customers with regional warehousing needs.
- Procurement Process Outsourcing Complete outsourcing of procurement processes for MRO supplies, allowing companies to focus on core activities. Designed for enterprises seeking full delegation of MRO procurement operations.
- V-WARE™ Virtual Warehouse Platform Proprietary digital ordering platform enabling spare parts ordering over the internet. Originally launched in 1999 as V-LINE's virtual warehouse solution for industrial MRO procurement management.
Quantifiable outcome
- Internal cost reduction of up to 21% through supplier reduction and single-creditor model
- +1 more outcomes
Companies that use V LINE Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
V LINE Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
V LINE Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TASNEEcoreV-LINE GROUP and TASNEE initiated the first pilot project for industrial vending machines (automated dispensing systems) in Saudi Arabia in May 2023. The vending machines supply industrial consumables and MRO parts directly to end-users at point of use.
- VerusencoreV-LINE GROUP and Verusen entered a collaboration to optimize MRO operations in the Kingdom of Saudi Arabia. The partnership leverages Verusen's AI platform to address root causes of MRO challenges, with a joint solution presented at the Saudi Warehouse & Inventory Management Virtual Conference in January 2024.
- SH-ToolsminorV-LINE EUROPE GmbH acquired a stake in SH-Tools in March 2020. SH-Tools relocated to V-LINE EUROPE headquarters in Sehnde in February 2022, with the partnership enabling collaboration between the Mittelstand company and the startup.
- Smart SoftwarecoreV-LINE GROUP and Smart Software formed a strategic partnership in February 2020 to offer Smart Inventory Planning & Operations Software as part of V-LINE's end-to-end MRO supply chain solution. This technology integration enables AI-powered inventory optimization for V-LINE's industrial plant customers.
- SABIC NUSANED InitiativecoreV-LINE GROUP became an international strategic partner in SABIC's NUSANED initiative, which focuses on fostering local industry development and supporting local content requirements in Saudi Arabia. This partnership aligns with V-LINE's efforts to create local value in the Kingdom.
- SparePartsKnowHow.com (SPKH)minorV-LINE EUROPE joined the SparePartsKnowHow (SPKH) spare parts alliance, combining resources with the platform to help companies fulfill their MRO missions.
- Ghorfa Arab-German Business AssociationminorV-LINE GROUP participated in a four-day delegation trip to Saudi Arabia led by Dr. Peter Ramsauer, President of Ghorfa Arab-German Business Association, in January 2019. Ghorfa facilitates business relations between German and Arab companies.
- Codasol (V-TECH CODA)minorStrategic partnership with Codasol that led to the establishment of V-TECH CODA in May 2019 as a dedicated technology business unit within V-LINE GROUP.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
V LINE Group competitors and assessment
Company assessmentDirect peers
- ERIKS: European industrial services and MRO products specialist offering technical parts and supply-chain solutions to process plants, a direct offering overlap with V-LINE.
- DXP Enterprises: Provides MRO products, integrated supply and procurement outsourcing for industrial and energy plants, directly mirroring V-LINE's managed MRO supply-chain model for process industries.
- Rubix Group: Europe's largest industrial MRO distributor and maintenance-parts supplier, competing directly with V-LINE's European MRO procurement business.
- Vallen: Global integrated MRO supply and inventory-management provider (industrial vending, storerooms) serving industrial plants, closely aligned with V-LINE's core service portfolio.
Broad incumbents
- Würth Group: German multinational distributor of MRO, fasteners and industrial consumables with on-site logistics services, overlapping V-LINE's industrial-supply and MRO offering across similar markets.
- W.W. Grainger: Global MRO distribution giant supplying maintenance and repair products across industries; overlaps with V-LINE's MRO supply but at far larger scale and broader breadth.
- Fastenal: Large industrial supplies distributor with on-site vending and inventory-management programs, comparable to V-LINE's vending-as-a-service and MRO fulfillment but far larger.
- RS Group: Global omni-channel distributor of industrial and maintenance products with e-procurement integration, comparable to V-LINE's MRO supply and digital ordering (V-WARE).
- Applied Industrial Technologies: Industrial MRO distributor of bearings, hydraulics and power-transmission parts with technical supply-chain services, overlapping V-LINE's industrial spare-parts distribution.
Emerging players
- Bossard Group: Provides fastening/parts distribution plus smart-factory logistics and vendor-managed inventory, overlapping V-LINE's inventory-optimization and consolidation services for industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
V LINE Group social profiles
Digital presenceV LINE Group compliance and trust
Trust signalCompliance4 records
V LINE Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
V LINE Group leadership team
Management profileNumber of profiles
Profiles8 records
V LINE Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
V LINE Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V LINE Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V LINE Group
What does V LINE Group do?
V-LINE GROUP provides global MRO (Maintenance, Repair, and Operations) supply chain management services to industrial plants and OEMs. The company sources, procures, and delivers spare parts across multiple countries, managing the full procurement cycle from supplier sourcing through logistics, customs clearance, and final delivery. Its core offering is the V-WARE™ virtual warehouse platform combined with an integrated portfolio of procurement services including tail spend management, inventory optimization, e-procurement, brand representation, and vending machine dispensing solutions.
Is V LINE Group a public or private company?
V LINE Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V LINE Group founded?
V LINE Group was founded in 1979. It employs 51 to 100 people.
Where is V LINE Group based?
V LINE Group is headquartered in Sehnde, Germany, in the Europe region.
How does V LINE Group make money?
Four revenue lines are on record. MRO Supply Services are the primary driver. The others are tail Spend Management, brand Management Services and inventory Optimization & Vending Machines.
Who are V LINE Group's main competitors?
Direct peers on record are ERIKS, DXP Enterprises, Rubix Group and Vallen. Broad incumbents are Würth Group, W.W. Grainger, Fastenal, RS Group and Applied Industrial Technologies. Bossard Group is listed as an emerging player.
Does V LINE Group have an API?
No public API is recorded for V LINE Group.
What industry is V LINE Group in?
V LINE Group's product category is Industrial MRO Supply Chain Services. Its primary akta.pro industry code is BPAAAJAH, Supplier Relationship Management (SRM) & Performance Support, with a secondary code of TLAKAOAK, Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners). Its NAICS code is 423840 and its SIC code is 5080.