What MOTREX does

MOTREX Co., Ltd. (모트렉스 주식회사) is a South Korean automotive electronics manufacturer founded in October 2001 and listed on the KOSDAQ exchange since 2017. The company designs and produces In-Vehicle Infotainment (IVI) systems, digital instrument clusters, camera/vision modules, Rear Seat Entertainment (RSE) systems, EV charging platforms, and Purpose-Built Vehicle (PBV) infotainment solutions, serving as a Tier 1 and Tier 2 supplier to global automotive OEMs. Its primary customer base is Hyundai Motor Group (Hyundai, KIA, Genesis), with international expansion to STELLANTIS, Nissan, TATA Motors, Hino, and KG Mobility, alongside Tier 1 suppliers including Hyundai Mobis, Hanon Systems, Continental, and Hyundai Transys. Operations span 11 overseas subsidiaries and 22 sales/service hubs across South Korea, India, Japan, and Europe, with manufacturing at the Cheonan plant and R&D centered at the Pangyo 2nd Techno Valley headquarters (completed May 2024).

MOTREX's product portfolio is anchored on the AURORA Platform (CES Innovation Award 2020), digital clusters, the RSE system, and the M-Puregadget cupholder-type UVC sterilizer with wireless charging (CES Innovation Awards 2021 and 2024, co-developed with HLDS). The company's technology roadmap increasingly emphasizes AI-enabled features: a May 2026 MOU with Gaudio Lab integrates AI spatial audio, LM1 loudness management, and Smart Fade voice-detection into mass-production IVI for the Software-Defined Vehicle (SDV) era, and subsidiary iNOZ developed an AI Guide service deployed on autonomous driving shuttles. The group operates through four core affiliates — JUNJIN Construction & Robot, MOTREX efm, MTR (PBV and mobility transformation), and MOTREX EV Corporation — forming an integrated value chain across automotive electronics FM, PBV, EV infrastructure, and smart construction equipment.

The business model is B2B hardware sales into OEM procurement, with quote-based pricing determined by customer sourcing processes and no publicly disclosed pricing. Revenue streams include Display Solution (IVI), Vision Solution (cameras), Comfort Solution, EV Solution, PBV Solution, and Autonomous Driving Solutions. The company carries a strong regulatory and quality moat: ISO 9001 (2015), IATF 16949 (2016), ISO 14001 (2017), ISO 45001 (2023), ISO/SAE 21434:2021 CSMS (TÜV Rheinland, November 2025), and ISO/IEC 27001 (December 2025). MOTREX is led by Representative Director / Chairman Lee Hyung-Hwan (이형환). Q1 2026 consolidated total assets were 39,900 million KRW and total equity 27,500 million KRW per investor relations disclosures.

Name

MOTREX

Legal name

MOTREX Co., Ltd. (모트렉스 주식회사)

Website

https://motrex.co.kr

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

MOTREX Co., Ltd. is a South Korean KOSDAQ-listed automotive electronics manufacturer (founded 2001) that designs and produces IVI systems, digital clusters, camera/vision modules, RSE, and EV charging platforms as a Tier 1/Tier 2 supplier to global OEMs led by Hyundai Motor Group and STELLANTIS.

Ownership category

akta.pro rank

Product category

Automotive Electronics & In-Vehicle Infotainment

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

akta.pro secondary industries

Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG), Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

Keywords

• Automotive electronics manufacturing
• In-vehicle infotainment systems
• Digital instrument clusters
• Vehicle camera solutions
• EV charging platforms

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Electronics Manufacturing: Design, development, and manufacturing of automotive electronics components and systems sold directly to global automotive OEMs as Tier 1/Tier 2 supplier
2. IVI and Infotainment Systems: In-vehicle infotainment systems, digital clusters, rear seat entertainment systems, and related software/solutions
3. Camera and Vision Solutions: Smart vehicle camera modules and vision systems for safety and driving assistance
4. EV and PBV Solutions: Electric vehicle charging platforms and Purpose-Built Vehicle (PBV) infotainment solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MOTREX designs and manufactures audio-visual-navigation (AVN) and in-vehicle infotainment (IVI) systems for automotive OEMs. The company provides a portfolio of vehicle electronics including display solutions, digital clusters, camera/vision systems, rear seat entertainment, EV charging platforms, purpose-built vehicle (PBV) infotainment, and autonomous driving solutions, supplying Tier 1 and Tier 2 components globally to Hyundai, KIA, Genesis, STELLANTIS, Nissan, TATA and other automakers.

Product overview

MOTREX is a mobility total solutions provider offering a comprehensive portfolio of automotive electronics and in-vehicle infotainment products. The core offerings include Display Solution (IVI), Vision Solution (cameras), Comfort Solution, EV Solution, PBV Solution, and Autonomous Driving Solutions. Key products include AVN systems, Digital Clusters, the AURORA Platform, and RSE (Rear Seat Entertainment) systems. Recent additions include AI-powered audio features (Smart Fade, spatial audio) through Gaudio Lab partnership, and the M-Puregadget UV-C sterilizer. The company provides integrated solutions from design through manufacturing for global OEMs and Tier 1 suppliers in the automotive industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Display Solution (IVI) Integrated In-Vehicle Infotainment (IVI) solution providing navigation, multimedia, connectivity, and entertainment through seamless vehicle integration for OEM vehicle platforms.
• Vision Solution Smart in-vehicle camera solutions designed to improve driver safety and enhance driving experience through advanced imaging and sensing technologies for ADAS and vision applications.
• Comfort Solution Integrated safety and convenience solutions for vehicle interiors, including air purification and ergonomic comfort features for passenger well-being.
• EV Solution Electric vehicle charging platforms and energy infrastructure solutions integrated into vehicle systems for future mobility environments.
• PBV Solution Purpose-Built Vehicle infotainment solutions with server and device integration for taxi, logistics, and specialized commercial vehicle applications.
• Autonomous Driving Solution Future mobility technology solutions integrating AI, autonomous driving, and PBV technologies for Korea's autonomous vehicle industry.
• Digital Cluster Digital instrument cluster display for vehicle dashboards, replacing analog gauges with reconfigurable LCD/OLED screens providing driver information and vehicle status.
• AURORA Platform Advanced automotive electronics platform combining IVI and digital cluster capabilities in an integrated system for vehicle instrument displays and infotainment.
• RSE (Rear Seat Entertainment) System Rear seat entertainment system allowing passengers to watch DMB, movies, and YouTube with high-resolution display, adjustable angles, and Android platform integration with vehicle system connectivity.
• M-Puregadget Cupholder-type UV-C LED in-vehicle sterilizer with wireless charging function for sanitizing personal items, developed in partnership with HLDS.
• AI Guide Service AI-powered virtual guide service for autonomous driving shuttles providing real-time external environment information to passengers, developed through subsidiary iNOZ.
• AI Audio for IVI (Gaudio Lab Partnership) AI-powered spatial audio, loudness management (LM1), and Smart Fade technologies integrated into IVI mass-production products through technical cooperation with Gaudio Lab for Software Defined Vehicle (SDV) era competitiveness.

Quantifiable outcome

• Supplying IVI and clusters for global OEM commercial vehicles since 2021
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Gaudio LabstrategicTechnology or Integration · 22 May 2026Technical cooperation agreement for applying Gaudio Lab's AI audio technologies to MOTREX's in-vehicle IVI mass-production products. Technologies include AI-based spatial audio, LM1 loudness management, and Smart Fade (automatic volume adjustment based on voice detection). Aims to proactively address SDV (Software Defined Vehicle) requirements and enhance AI-powered sound user experience competitiveness.
• STLA Group / Hanon SystemscoreStrategic or Co-development PartnerTier 1, Tier 2 business relationship established in 2024 for supplying automotive electronics components and systems to global automotive manufacturers.
• HLDS (Hitachi-LG Data Storage)strategicStrategic or Co-development PartnerStrategic partnership with HLDS for development of cupholder-type UVC sterilizer wireless charger product. MOTREX developed the product through this collaboration and received CES Innovation Award. HLDS is a joint venture between Hitachi and LG.
• iNOZ (R&D subsidiary)coreTechnology or IntegrationR&D specialized subsidiary responsible for MOTREX's advanced technology development including AI Guide service and digital cluster technologies.
• MTR Co., Ltd. (Subsidiary)coreTechnology or IntegrationMOTREX subsidiary providing engineering services and solution technologies, combining vehicle infotainment expertise for Purpose-Based Mobility (PBV) market.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Visteon:
• Alpine Electronics: Alpine (owned by Alps Alpine) specializes in IVI, audio, and display systems for automotive OEMs and aftermarket — directly overlapping MOTREX's core product portfolio. Alpine is shown as a partner/supplier relationship on MOTREX's website, indicating active competition and collaboration in the IVI space.
• LG Electronics (Vehicle component Solutions): LG's Vehicle component Solutions division is a direct IVI, telematics, and automotive display competitor, particularly strong with Korean OEMs and global premium brands. Both LG and MOTREX supply into Hyundai Motor Group and global OEMs, competing head-to-head for display and infotainment sockets.

Broad incumbents

• Continental Automotive: Continental is a global Tier 1 with overlapping IVI, instrument cluster, and telematics product lines alongside MOTREX — also listed as a MOTREX customer/partner. As one of the largest automotive electronics suppliers, Continental competes for the same OEM design wins while also being a potential partner through its supply relationship.
• Harman International (Samsung): Harman is a direct competitor in IVI, connected car, and automotive audio — the same end markets MOTREX serves. Owned by Samsung, Harman has substantially greater scale and a broader software/services portfolio, making it the dominant Tier 1 infotainment incumbent MOTREX competes against for OEM platforms.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motrex

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTREX