The Media Store
- Company typePrivate
- Founded2000
- HeadquartersArtarmon, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
The Media Store firmographics
Firmographics- Name
- The Media Store
- Legal name
- The Media Store (Aust) Pty Ltd as trustee for The Media Store (Aust) Unit Trust
- Website
- https://themediastore.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Media Store industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where The Media Store is headquartered
LocationHeadquarters
- HQ city
- Artarmon
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Media Store business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Media Planning and Buying Services: The agency provides comprehensive media planning and buying services across Owned, Earned, and Paid channels. Revenue is generated through retainer fees, commissions, and service fees from brands and advertisers seeking media strategy and execution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Media Store product offering
Product offeringCore offering
The Media Store is an Australian independent full-service media agency providing strategic media planning and buying across Owned, Earned, and Paid channels. Hybrid integrated teams deliver traditional media services (television, radio, print, out-of-home) alongside digital media services (programmatic, social, search, display). The agency operates with independence from media networks, selecting partners based on client needs rather than network economics.
Product overview
The Media Store is an Australian independent full-service media agency operating as a connections agency. The company provides integrated media services across traditional and digital channels, connecting clients with their desired audiences through Owned, Earned, and Paid media. Their hybrid, integrated teams deliver strategy, planning, and buying services, supplemented by proprietary thought leadership research published through their Rethink whitepaper series.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Media Services Traditional media planning and buying services covering television, radio, print, and out-of-home advertising channels for brands and advertisers.
- Digital Media Services
- Media Planning & Buying (Integrated)
Companies that use The Media Store
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
The Media Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Media Store partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- IAB (Interactive Advertising Bureau)minorIndustry association membership providing standards and best practices for digital advertising and measurement.
- IMAA (Institute of Media Planning)minorIndustry association membership for media planning professionals.
- TNO (Targeted News Office)minorIndustry membership organization for news and media professionals.
- AMAAminorIndustry membership organization for media and advertising professionals.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
The Media Store competitors and assessment
Company assessmentBroad incumbents
- PHD Australia: Omnicom-owned media network operating in Australia, competing for similar enterprise brand clients via global planning capabilities and proprietary planning tools (e.g., Omni).
- Dentsu Australia: Australian arm of Dentsu's global media network (Carat, iProspect, dentsu X). A broad incumbent competitor with deep multinational client relationships and proprietary data/tech capabilities TMS does not possess.
- GroupM Australia: WPP's media investment arm in Australia encompassing Mindshare, MediaCom, Wavemaker, and EssenceMediacom. The dominant media-buying incumbent TMS competes against for large multinational clients; TMS explicitly references EssenceMediacom in its talent hires, underscoring direct competitive overlap.
- Publicis Media Australia: Australian operations of Publicis's media agencies (Starcom, Zenith, Spark Foundry). A broad incumbent competitor offering full-service media with global trading-desk capabilities that TMS lacks.
- Omnicom Media Group Australia: Australian operations of OMD, PHD, and Hearts & Science, part of Omnicom's global media network. Major holding-company competitor that benefits from scale, proprietary tooling, and cross-market capabilities TMS does not match.
- Havas Media Australia: Australian operations of Havas's global media network. Broad incumbent competitor for integrated media services, with the 'Village' model offering a converged approach similar in spirit to TMS's hybrid integration.
Direct peers
- Bohemia Group: Australian independent media and marketing agency offering media planning, buying, and creative services. Comparable in independent positioning, client type (mid-large brands), and integrated service model.
- Half Dome: Australian independent media agency focused on independent, transparent media buying for brands. Direct competitor on independence positioning and similar mid-market enterprise client profile.
- Atomic 212: Australian independent media agency of similar scale, founded in 2000, providing full-service media planning and buying across traditional and digital channels. Directly competes with TMS for mid-to-large Australian advertisers seeking independence from global holding companies.
Emerging players
- Misfits Media: Australian independent media agency with a challenger positioning, comparable to TMS in independence narrative and target client segment, though typically serving smaller-growth-stage brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Media Store social profiles
Digital presenceThe Media Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Media Store leadership team
Management profileNumber of profiles
Profiles7 records
The Media Store funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Media Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Media Store
What does The Media Store do?
The Media Store is an Australian independent full-service media agency providing strategic media planning and buying across Owned, Earned, and Paid channels. Hybrid integrated teams deliver traditional media services (television, radio, print, out-of-home) alongside digital media services (programmatic, social, search, display). The agency operates with independence from media networks, selecting partners based on client needs rather than network economics.
Is The Media Store a public or private company?
The Media Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Media Store founded?
The Media Store was founded in 2000. It employs 51 to 100 people.
Where is The Media Store based?
The Media Store is headquartered in Artarmon, Australia, in the Oceania region.
How does The Media Store make money?
One revenue line is on record: media Planning and Buying Services.
Who are The Media Store's main competitors?
Broad incumbents on record are PHD Australia, Dentsu Australia, GroupM Australia, Publicis Media Australia, Omnicom Media Group Australia and Havas Media Australia. Direct peers are Bohemia Group, Half Dome and Atomic 212. Misfits Media is listed as an emerging player.
Does The Media Store have an API?
No public API is recorded for The Media Store.
What industry is The Media Store in?
The Media Store's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.