What Naxnova does

Naxnova is an Indian design and technology company and the flagship entity of the Astarc Group, founded in 1984 and headquartered in Andheri (East), Mumbai, with a 40-year operational legacy. The company specializes in printed electronics, surface augmentation, and thermal management solutions, and serves primarily automotive OEMs and luxury brands including Rolls Royce, Bentley, Porsche, Audi, BMW, Daimler, and Airbus. It has also identified aerospace, consumer appliances, and preventive medical devices & wearables as adjacent focus industries, while the joint managing director leads a separate diversification into agriculture and agro-processing.

Naxnova's technology stack is anchored in five core manufacturing capabilities — design engineering, screen printing, thermoforming, printed electronics, and Doming — backed by an in-house Advanced Comprehensive Quality Control Laboratory and 89 patents. The company operates 6 manufacturing facilities across 18 countries and has cumulatively produced 12 billion+ parts. In April 2025, Naxnova launched India's first Flexible Hybrid Printed Electronics R&D Centre in New Delhi, with plans to onboard 100 engineers, signaling a capability bet on next-generation smart sensors and flexible circuits. Quality and compliance certifications include IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018.

The company operates a B2B enterprise go-to-market through direct OEM sales, distributing custom-engineered hardware on a quote-based pricing model. Revenue is generated across three streams: printed electronics hardware sales (sensors, smart interfaces, thermal management, aesthetics), precision engineering products for the luxury automotive market (via the HS Products Engineering subsidiary, expected to add USD 40-50 million from day one), and custom design and manufacturing services. Recent growth has been inorganic — acquisitions of Austria-based Advanced Thermal Technologies (ATT) in April 2024 for thermal management, and Germany's HS Products Engineering in October 2024 (with majority-stake consolidation in March 2026) for luxury automotive aesthetics — combined with participation in industry events such as LOPEC 2026 to deepen European OEM channels.

Name

Naxnova

Legal name

Naxnova

Website

https://naxnova.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Naxnova is an Indian printed electronics and thermal management solutions company serving automotive OEMs and luxury brands via direct B2B sales. Operating 6 manufacturing facilities across 18 countries with 89 patents, it supplies sensors, smart interfaces, and decorative components to Rolls Royce, Porsche, BMW, Airbus, and other global OEMs.

Ownership category

akta.pro rank

Product category

Automotive Electronics & Printed Electronics Manufacturing

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surgical Appliance and Supplies Manufacturing (339113), Computer and Electronic Product Manufacturing (334)

SIC

Electronic Components & Accessories (3670), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

akta.pro secondary industries

Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems (IMACALAJ), Electronics & Electrical (Connectors, Housings, Tooling/Fixtures as End-Use) (Production AM Parts) (IMAAAEAF)

Keywords

• Printed electronics
• Automotive components
• Thermal management
• Surface augmentation
• Flexible hybrid electronics

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Printed Electronics Products: Sale of printed electronics products including sensors, smart interfaces, thermal management solutions, and aesthetics products to automotive OEMs and other industrial customers. Revenue is generated through direct B2B relationships with major manufacturers.
2. Precision Engineering Products: High-end precision products for luxury automotive market through HSP subsidiary, adding USD 40-50 million in revenue from day one of acquisition
3. Design & Manufacturing Services: Custom design engineering and manufacturing services for automotive decals, in-mold electronics, and sustainable printed electronics solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Naxnova designs, engineers, and manufactures printed electronics, thermal management, and decorative surface solutions primarily for automotive OEMs and aerospace clients. The company offers seven interconnected product categories—Sensing, Smart Interfaces, Thermal Management, Aesthetics, Comfort & Safety, Electronics, and Medical Devices & Wearables—supported by five core manufacturing capabilities: Design Engineering, Screen Printing, Thermoforming, Printed Electronics, and Doming. It operates six manufacturing facilities globally, serving luxury automotive brands and industrial customers.

Product overview

Naxnova is a global design company specializing in printed electronics and decorative solutions for automotive and healthcare industries. The company operates as a unified product and technology platform offering seven interconnected product categories: Sensing (detection and measurement solutions), Smart Interfaces (next-generation user interfaces including flexible 3D badging), Thermal Management (solutions for automotive, aerospace, retail, and building sectors acquired through ATT), Aesthetics (decorative solutions for luxury automotive including decals and in-mold components), Comfort & Safety, Electronics Product Line, and Medical Devices & Wearables (preventive healthcare and wellness technology). These products are supported by five core manufacturing capabilities: Design Engineering, Screen Printing, Thermoforming, Printed Electronics, and Doming. The company serves major automotive OEMs and luxury brands including Porsche, Airbus, Daimler, Rolls Royce, Bentley, Audi, and BMW through its global operations spanning 18 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensing Sensing solutions for automotive and industrial applications, enabling detection and measurement capabilities through printed electronics and smart sensor technologies. Targeted at OEMs needing integrated sensing functionality.
• Smart Interfaces Next-generation user interfaces including sensors, flexible 3D badging, and printed electronics for consumer and industrial products. Targeted at OEMs across automotive, consumer appliances, and industrial applications.
• Thermal Management Thermal management solutions for automotive, aerospace, retail, and building industries, leveraging expertise from acquired Advanced Thermal Technologies (ATT). Targeted at automotive OEMs, aerospace manufacturers, and building/retail clients.
• Aesthetics Decorative and aesthetic solutions for luxury automotive markets, including automotive decals and in-mold decorative components. Targeted at luxury automotive OEMs requiring high-end precision decorative products.
• Comfort & Safety Products and solutions focused on enhancing user comfort and safety in automotive and other applications through printed electronics integration. Targeted at automotive OEMs and industrial manufacturers.
• Electronics Product Line Range of printed electronics products and solutions for various industrial applications. Targeted at OEMs and manufacturers needing integrated electronic components.
• Medical Devices & Wearables Preventive medical devices and wearable technology solutions for health monitoring and wellness management. Targeted at medical device companies and preventive healthcare manufacturers.

Quantifiable outcome

• USD 40-50 million revenue addition from HS Products Engineering acquisition
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HS Products Engineering (HSP)coreStrategic or Co-development Partner · 16 October 2024German precision engineering and manufacturing company specializing in high-end precision products for luxury automotive market. Acquisition adds USD 40-50 million to Naxnova's revenues and strengthens partnerships with Rolls Royce, Bentley, Porsche, Audi, and BMW.
• ATT (Advanced Thermal Technologies)coreStrategic or Co-development PartnerAustria-based thermal management solutions provider acquired by Naxnova to expand offerings in thermal management for automotive, aerospace, retail, and building industries. ATT brings expertise and marquee customers including Porsche, Airbus, and Daimler.
• 7+ Major HospitalsminorOthersHospital tie-ups for treatment of rural underprivileged population as part of CSR healthcare initiatives in Maharashtra

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TactoTek: Finnish specialist in injection-molded structural electronics (IMSE) — printed electronics, sensors, and 3D-shaped smart surfaces for automotive and connected-device OEMs. Most direct competitor to Naxnova's in-mold electronics and printed-sensor capability.
• In2tec: UK-based printed electronics manufacturer supplying flexible circuits, sensors, and sustainable electronic assemblies to automotive and industrial customers. Closely comparable in technology stack and automotive focus.
• Uno Minda: Indian automotive component manufacturer with switches, lighting, acoustics, and electronics product lines serving Indian and global OEMs. Directly comparable to Naxnova's surface/electronics components business; Shantaram Jadhav, Naxnova's Head of Product Development, previously worked at Uno Minda.

Broad incumbents

• Samvardhana Motherson International: Large Indian Tier-1 automotive component supplier with global operations in interior modules, polymer processing, and electronics. Comparable in serving global luxury and mass-market OEMs, but at significantly larger scale and broader product scope.
• FORVIA (Faurecia): Global Tier-1 automotive supplier of interior systems, seating, lighting (Hella), and clean mobility solutions. Overlaps with Naxnova's decorative interior, thermal, and lighting-adjacent offerings, but at vastly larger scale and broader portfolio.
• Continental AG: Global automotive Tier-1 supplier with strong portfolios in interior electronics, HMI, sensors, and thermal management. Competes with Naxnova on cabin electronics and sensor content, but at much greater scale and R&D depth.
• TE Connectivity: Global manufacturer of electronic components, sensors, and connectivity solutions serving automotive, industrial, and aerospace customers. Comparable in automotive sensor/electronic-component supply, though with a much broader portfolio and global scale.

Emerging players

• PragmatIC Semiconductor: UK-based fabless semiconductor company producing flexible integrated circuits that complement printed electronics applications in automotive, healthcare, and consumer markets. Comparable as a printed/flexible-electronics technology provider, though at chip level rather than full-system integration.

Regional players

• Endurance Technologies: Indian automotive component manufacturer focused on aluminium die-casting, suspensions, braking, and increasingly electronic content. Comparable as an India-headquartered Tier-1 supplier, though primarily mechanical rather than printed-electronics focused.

Others

• Agfa-Gevaert:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naxnova