Dr Botanicals

What Dr Botanicals does

Dr Botanicals is a UK-based, privately-held, 100% vegan skincare brand that sells direct to consumers through Shopify-powered storefronts (drbotanicals.com and us.drbotanicals.com) supporting multiple currencies and shipping to over 100 countries. The catalog of approximately 184 products spans cleansers, moisturizers, serums, masks, facial oils, eye care, exfoliators, body care, baby care, and bundled kits, priced from roughly £6.45 up to £368 on the La Rose Française luxury line. The brand operates as an LGBTQ+ led and minority-owned business and extends its positioning through a portfolio of sub-brands including Dr Botanicals Apothecary, Baby, Baby Lux, VIP, Organic & Botanic, Raw Beauty Lab, and Skin Superfood, alongside content and community assets such as The Lab blog and a partnership with the Peter Tatchell Foundation announced June 10, 2024.

The business model is predominantly direct-to-consumer e-commerce with multi-currency checkout, supplemented by subscription products and an affiliate/referral program. Underlying technology is largely off-the-shelf: Shopify for commerce and a third-party face recognition skin analysis tool that generates personalized product recommendations on-site. Industry recognition includes the True Veda Awards 2021, a Beauty Awards 2020 shortlist, and coverage from the Global Makeup Awards and Beauty Shortlist.

No funding rounds, acquisitions, executive leadership changes, or revenue disclosures are present in the available data, indicating the company is bootstrapped and privately held with limited financial transparency.

Name

Dr Botanicals

Legal name

Dr Botanicals

Website

https://drbotanicals.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr Botanicals is a UK-based, LGBTQ+ led vegan skincare brand selling direct to consumers via Shopify storefronts shipping to 100+ countries, with a 184-product catalog spanning face, body, and baby care priced £6.45 to £368.

Ownership category

akta.pro rank

Product category

Natural and Vegan Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

Keywords

• Vegan skincare
• Natural skincare
• Baby skincare
• Anti-aging serums
• Beauty products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for skincare products sold directly to consumers through e-commerce. Products include cleansers, moisturisers, serums, masks, baby care, and bundled kits.
2. Subscription Products: Offers subscription options for recurring product orders, providing customers with regular supply of their preferred skincare items.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dr Botanicals manufactures and sells a vegan, plant-based skincare range directly to consumers worldwide through its own e-commerce storefronts. The catalog spans facial cleansers, moisturisers, serums, exfoliators, facial oils, eye care, masks, bodycare, baby care, and curated bundles/kits, with sub-brands such as Dr Botanicals Baby, Organic & Botanic, and ingredient-led superfood collections. An AI face recognition skin analysis tool supports personalised product recommendations.

Product overview

Dr Botanicals is an award-winning vegan skincare brand offering a diverse portfolio of natural skincare products designed for all skin types. The core offering spans multiple product lines including Baby Care (gentle formulations with jojoba, chamomile, and aloe vera), Bodycare (body moisturisers with superfood ingredients), Cleansers (Watermelon, Grapefruit, and Coconut-based formulations), Exfoliators (Coffee and Salicylic Acid-based), Facial Oils (Moroccan Rose, Tea Tree formulations), Facial Serums (Vitamin C, Polyglutamic Acid, Hyaluronic Acid), Eye Care (Peptide, Hyaluronic Acid, Niacinamide serums), Moisturisers (Retinol, Collagen, Green Caviar day/night formulations), and Masks (Charcoal, Turmeric, Cocoa & Coconut). Products are organized into ingredient-focused sub-brands including Lemon Superfood, Turmeric Superfood, and Watermelon Superfood collections. The brand also offers Bundles & Kits for curated skincare routines and a Face Recognition skin analysis tool for personalised product recommendations. Dr Botanicals is LGBTQ+ led and minority-owned, emphasizing clean beauty with natural, anti-aging solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Dr Botanicals Apothecary: Skincare kits and apothecary-style product bundles
• Dr Botanicals Baby
• Dr Botanicals Baby Lux
• Dr Botanicals VIP
• Organic & Botanic
• Raw Beauty Lab
• Skin Superfood

Products and services

• Cleansers Facial and body cleansers including the Watermelon Superfood 2-In-1 Cleanser & Makeup Remover, Grapefruit & Watermelon cleansers, and Coconut Oil & Watermelon cleansers, formulated for vegan, plant-based daily cleansing.
• Moisturisers Day and night moisturisers including Retinol Complex 1%, Skin Firming Complex 1% & Hyaluronic Acid 1% Night Moisturiser, Green Caviar Day & Night Collagen Anti-Ageing Moisturiser, and Vitamin C and Hyaluronic Acid formulations.
• Facial Serums Targeted facial serums including Vitamin C 3% & Polyglutamic Acid Complex 1% Brightening Facial Serum and Advanced Facial Serum with 3% Vitamin C & Polyglutamic Acid.
• Exfoliators Facial exfoliators including Coffee Superfood Renewing Facial Exfoliator and Salicylic Acid Exfoliator with Coffee, Walnut & Vitamin E for skin renewal.
• Facial Oils Facial oils including the Moroccan Rose Facial Oil with Hyaluronic Acid & Vitamin C, Clear Skin Youth Facial Oil, and Tea Tree & Salicylic Acid Facial Oil for spots.
• Eye Care Eye serums and treatments including Hyaluronic Acid 5% & Niacinamide 5% Eye Serum, Green Caviar Anti-Ageing Peptide Eye Serum, and Goji Superfood Cooling Eye Serum.
• Masks Face masks including Charcoal Superfood Mattifying Face Mask, Turmeric Superfood Restoring Treatment Mask, and Cocoa & Coconut Superfood Reviving Hydrating Mask.
• Baby Care Collection Gentle vegan skincare products formulated for babies, including body oils, creams, shampoos, and body milks made with natural ingredients like jojoba, sweet almond oil, chamomile, and aloe vera.
• Bodycare Body moisturisers and body care products featuring superfood ingredients like blueberry and tea tree oil for antioxidant protection and hydration.
• Bundles & Kits Curated skincare kits and gift sets including Radiant Skin Kit, Superfood Mask & Body Moisturiser Kit, and Moroccan Rose Superfood Facial Oil Duo Kit.
• Lemon Superfood Collection Skincare line featuring lemon as the primary superfood ingredient, including the Lemon Superfood All-In-One Rescue Butter.
• Turmeric Superfood Collection Skincare products featuring turmeric superfood as the key ingredient, including the Turmeric Superfood Restoring Treatment Mask.
• Watermelon Superfood Collection Skincare line featuring watermelon superfood ingredients, including the Watermelon Superfood 2-In-1 Cleanser & Makeup Remover.
• Face Recognition Skin Analysis Tool Personalised product recommendation tool that analyses skin to provide instant, tailored product suggestions based on individual skin needs.
• Subscription Product Orders Subscription options for recurring product orders, providing customers with regular supply of their preferred skincare items.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Peter Tatchell FoundationcoreStrategic or Co-development Partner · 10 June 2024Dr Botanicals partners with the Peter Tatchell Foundation to support human rights advocacy globally. The partnership focuses on LGBT equality, fighting gender-based violence, challenging racial prejudice, and protecting civil liberties. Every purchase supports the foundation's vital work. The company is explicitly LGBTQ+ owned and minority-owned, aligning with the foundation's mission.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ordinary: DECIEM-owned affordable science-led skincare brand with a similar global DTC footprint and clean/clinical positioning. Closest direct peer to Dr Botanicals' core facial skincare range on price, ingredient transparency, and online-first distribution.
• The Inkey List: Affordable ingredient-led skincare brand sold primarily through DTC and Sephora. Highly comparable to Dr Botanicals on price point, active-ingredient story, and target consumer profile.
• Paula's Choice: Skincare brand built around ingredient efficacy and concern-based merchandising (acne, anti-aging). Closely mirrors Dr Botanicals' concern-based shopping taxonomy and science-backed claims.
• Drunk Elephant: Premium clean skincare brand with a strong community and high-AOV product range. Comparable to Dr Botanicals' vegan, science-backed positioning and influencer-led growth model.
• Herbivore Botanicals: Natural, plant-based DTC skincare brand with similar botanical, vegan, and minimalist aesthetic. Comparable on product formulation philosophy and premium mid-tier price points.

Broad incumbents

• CeraVe: L'Oreal-owned dermatologist-endorsed skincare brand with mass-market reach. Comparable to Dr Botanicals on actives like hyaluronic acid and salicylic acid, but positioned at much lower price points with broad retail distribution.
• Tatcha: Unilever-owned premium Japanese-inspired skincare brand. Comparable to Dr Botanicals' La Rose Française luxury line and ritual-driven, botanically rooted brand story at the higher end of the price spectrum.
• Cetaphil: Galderma-owned sensitive-skin skincare brand with global retail presence. Comparable to Dr Botanicals' gentle-skin and baby care positioning, though Cetaphil operates at significantly larger scale and through mass-market channels.
• Mario Badescu: Long-standing affordable skincare brand with global DTC and selective retail distribution. Comparable to Dr Botanicals on broad facial skincare catalog, cult product positioning, and global online shipping.

Emerging players

• Youth to the People: Indie clean beauty brand with a superfood-led story and Sephora distribution. Comparable to Dr Botanicals' superfood sub-brand collections and ingredient-driven marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Dr_Botanicals
• Facebookfacebook.com/DrBotanicals
• Instagraminstagram.com/drbotanicals
• Pinterestpinterest.com/drbotanicals
• LinkedInlinkedin.com/company/dr-botanicals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Botanicals