Imelda

What Imelda does

Imelda vzw is a Belgian non-profit healthcare organization operating two main facilities in Bonheiden, Belgium: Imeldaziekenhuis, a general hospital providing admissions, emergency care, outpatient consultations, and specialized medical departments, and WZC Den Olm, a residential care center specializing in dementia care. WZC Den Olm runs 176 recognized residential placements across 10 small-scale living units (e.g., Het Beukenhof, Het Eikenhof, De Boomgaard for young-onset dementia, De Bijenkorf for couples) operating on the 'Kleinschalig Genormaliseerd Wonen' (small-scale normalized living) model, where each unit houses 14–18 residents in homelike environments. The organization employs 1,001–5,000 staff and supplements clinical care with activity programs including the Regenboogkoor (Rainbow Choir), the Spetter dementia-friendly swimming project, and the Zilveren Peloton cycling initiative, which raised €7,390,500 for Kom op tegen Kanker.

Imelda's revenue model is a mix of regulated healthcare reimbursements and recurring residential-care fees. WZC Den Olm charges €60.62–€82.75 per day depending on room type (single, double, couple, care flat, short-stay), billed monthly effective 1 March 2026, while assisted-living flats are billed as rent plus service costs. The hospital arm generates revenue through admissions and outpatient services, channeled via referrals from GPs and specialists. Customer segments include hospital patients, people with dementia (including young-onset under 65), short-stay residents for recovery or caregiver respite, and seniors in assisted living; distribution is direct with no resellers or intermediaries, and the operating geography is restricted to Flanders, Belgium. Marketing is community-driven, with Facebook, Instagram, LinkedIn, YouTube, the Imeldazine digital magazine, and recurring events such as blood drives with Rode Kruis, Feel Good & Care workshops, and choir concerts.

Strategically, Imelda positions itself as a regional pioneer in Flemish dementia-care innovation, with community programs functioning as both patient-engagement tools and brand differentiators. There is no disclosed M&A, geographic expansion, funding activity, or AI/ML initiative in the data set — the trajectory is operational continuity rather than growth or contraction, and recent strategic emphasis is on community partnerships (De Stem van ons Geheugen network co-founding in 2023, Kom op tegen Kanker flagship cycling event) and staff development (Nurse Coach vacancy posted in 2026).

Name

Imelda

Legal name

Imelda vzw

Website

https://imelda.be

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Imelda vzw is a Belgian non-profit operating Imeldaziekenhuis (a general hospital) and WZC Den Olm (a 176-bed dementia care center) in Bonheiden, Belgium, serving hospital patients and people with dementia through small-scale residential units and community activity programs.

Ownership category

akta.pro rank

Product category

Hospital and Residential Dementia Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (62399)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Hospital medical services
• Dementia residential care
• Elderly care services
• Assisted living apartments
• Short-stay recovery care

Headquarters

HQ city

Bonheiden

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Care Fees: Daily rates charged to residents of WZC Den Olm for accommodation and care services, including single rooms, double rooms, couple rooms, and care flats. Additional services such as hairdresser and pedicure are charged separately on invoices.
2. Hospital Services: Medical and healthcare services provided through Imeldaziekenhuis, including admissions, outpatient consultations, and specialized medical care

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Imelda vzw operates a general hospital (Imeldaziekenhuis) in Bonheiden, Belgium, providing medical and surgical care across multiple specialties, alongside WZC Den Olm, a residential care center specializing in dementia care with 176 placements across 10 small-scale homelike living units. The organization also offers short-stay recovery care, assisted living apartments (Hof ter Blommeren), and activity programs such as the Rainbow Choir, dementia-friendly swimming, and charity cycling initiatives.

Product overview

Imelda vzw is a healthcare organization consisting of Imeldaziekenhuis (general hospital in Bonheiden, Belgium) and WZC Den Olm (residential care center). The core offering centers on dementia care, delivered through 10 small-scale residential living units (Beukenhof, Eikenhof, Mispelhof, Berkenbos, Viooltje, Zonnebloem, Korenbloem, Groenbeemd, Boomgaard, Bijenkorf) totaling 176 residential placements plus 10 short-stay placements. Specialized services include the Boomgaard unit for young-onset dementia and the Bijenkorf care flats for couples. Activity programs include the Regenboogkoor (rainbow choir), dementia-friendly swimming (Spetter project), and cycling initiatives. The organization also offers assisted living apartments (Hof ter Blommeren) and various wellness programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Imeldaziekenhuis (Imelda Hospital)

Quantifiable outcome

• Dementia-friendly swimming program 'Spetter' running since 2016
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rode Kruis (Red Cross)minorStrategic or Co-development PartnerRegular blood donation events hosted at Imeldaziekenhuis with support from Red Cross volunteers. Mobile blood collection sessions organized several times per year in the hospital chapel.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• WZC Sint-Norbertus: Belgian residential care center (woonzorgcentrum) offering nursing and dementia care placements. Directly comparable to WZC Den Olm in service scope, scale, and target population.
• Armonea: One of the largest residential care and senior living operators in Belgium, offering assisted living and nursing home placements nationally. Directly comparable to WZC Den Olm's residential care model, with greater geographic diversification.
• A.S.Z. (Algemeen Stedelijk Ziekenhuis): Regional hospital group operating in Aalst, Belgium, with similar size profile to Imeldaziekenhuis. Useful benchmark for Flemish regional hospital operations, staffing models, and reimbursement economics.
• Jessa Ziekenhuis: Regional Belgian hospital network operating across multiple campuses in Flemish Belgium, comparable to Imeldaziekenhuis in scale and general hospital service profile. Provides a benchmark for mid-sized Flemish hospital operating economics.

Broad incumbents

• Korian Belgium: European-listed senior care operator with significant Belgian footprint of nursing homes and assisted living facilities. Comparable in core service offering (elderly residential care) but operates at a substantially larger scale.
• UZ Leuven: Belgium's largest academic hospital, located in Flemish Belgium. Comparable as a hospital operator in the same regulatory and reimbursement environment, though at far greater scale and complexity than Imelda.
• ZNA (Ziekenhuis Netwerk Antwerpen): Largest hospital network in the Antwerp region of Belgium. Comparable to Imelda as a multi-site Flemish hospital operator, but with substantially greater scale and broader geographic reach.

Regional players

• RZ Heilig Hart Leuven: Regional hospital in Leuven operating in the same Flemish regulatory environment as Imeldaziekenhuis, with comparable general hospital service lines and patient demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoYr3HdY-Q0l8xxq08SVchA
• Facebookfacebook.com/imeldabonheiden
• LinkedInlinkedin.com/company/imeldabonheiden

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imelda