Australian Firefighters Calendar
- Company typePrivate
- Founded1993
- HeadquartersGold Coast, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Australian Firefighters Calendar firmographics
Firmographics- Name
- Australian Firefighters Calendar
- Legal name
- Australian Firefighters Calendar
- Website
- https://australianfirefighterscalendar.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Australian Firefighters Calendar industry classification
Industry- Product category
- Charitable Calendars & Photographic Merchandise
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Greeting Cards (2771)
- akta.pro industry
- Gift, Seasonal & Occasion-Focused Catalog Department Store RetailersConsumer Products & Retail/General Merchandise & Department Stores/Catalog & Direct-to-Consumer Department Store RetailersSeasonal & Occasion Specialty Department Stores (Holiday/Party)Consumer Products & Retail/General Merchandise & Department Stores/Junior / Specialty Department Stores
Keywords
Where Australian Firefighters Calendar is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Australian Firefighters Calendar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Operations, Supply Chain, Personnel
Revenue model
- Calendar and merchandise sales: The company generates revenue through the sale of calendars (2026 Australian Firefighters Calendar) and likely related merchandise directly to consumers via its e-commerce storefront. Revenue is one-time transactional per product sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Domestic standard shipping |
| Other | Pay-as-you-go | International shipping |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Australian Firefighters Calendar product offering
Product offeringCore offering
Australian Firefighters Calendar produces and sells an annual wall calendar featuring professional photographs of Australian firefighters. The calendars are sold directly to consumers worldwide through the company's own e-commerce storefront, with proceeds donated to charitable causes supporting animals and people in need, including disaster relief for the LA fires and Texas floods.
Product overview
The Australian Firefighters Calendar is a single core product offering—an annual wall calendar featuring professional photographs of Australian firefighters. The company is Australian owned and operated and functions as a commercial entity (not a charity) that has donated over $3.5 million to charitable causes since 1993. The 2026 edition specifically supports animal welfare relief efforts for the LA fires and Texas floods.
Differentiator
Problem solved
Functional benefit
Products and services
- 2026 Australian Firefighters Calendar Annual wall calendar featuring professional photographs of Australian firefighters, sold to consumers worldwide through the company's own e-commerce storefront. Proceeds are donated to charitable causes supporting animals and people in need.
Quantifiable outcome
- Over $3.5 million donated to animals and people in need since 1993
Companies that use Australian Firefighters Calendar
Customer profileSegments1 record
Ideal customer profiles1 record
Australian Firefighters Calendar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Australian Firefighters Calendar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Animal welfare relief beneficiaries (LA fires and Texas floods)minorThe 2026 Australian Firefighters Calendar aims to raise funds for animal welfare relief efforts specifically targeting the LA fires and Texas floods. The company identifies disaster-affected animal welfare causes as beneficiaries of its calendar sales proceeds, rather than formal charity partners.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Australian Firefighters Calendar competitors and assessment
Company assessmentDirect peers
- TF Publishing: Independent US calendar publisher producing a broad portfolio of themed, licensed, and motivational wall calendars. Directly comparable in product format, seasonality, and DTC/wholesale distribution model.
- Avonside Publishing: UK-based calendar and diary publisher producing themed and licensed wall calendars and diaries. Directly comparable in calendar-only product mix and seasonal sales concentration.
- Sellers Publishing: US-based calendar and giftbook publisher (now part of Calendar Holdings) producing branded and themed wall calendars. Directly comparable as a calendar-focused publisher competing for shelf and DTC shelf-space in the same seasonal window.
- Lang Companies: Calendar, stationery, and gift publisher known for artwork-led wall calendars and seasonal gift products. Directly comparable as a gift-and-calendar publisher targeting the same seasonal gifting buyer.
- BrownTrout Publishers: One of the largest independent calendar publishers globally, producing a wide range of licensed, charity, and themed wall calendars sold through retail and DTC channels. Directly comparable as a calendar-first publisher with global distribution.
Broad incumbents
- Calendars.com: Large online calendar retailer carrying hundreds of publishers and titles. A broad incumbent competing for the same calendar buyers via the same DTC channel, but operating as a multi-brand retailer rather than a single-title brand.
- Calendar Club: Seasonal pop-up retail chain in North America dedicated exclusively to calendars and planners. A broader incumbent that targets the same Q4 wall-calendar purchase occasion but through physical pop-ups rather than e-commerce.
- Hallmark (Crown Media Family Networks): Major greeting-card and gift retailer producing seasonal calendars among a much broader product portfolio. Comparable as a larger incumbent in the seasonal gift/calendar category with diversified channels.
Emerging players
- Born Free Foundation: Wildlife charity that has produced themed calendars and merchandise to fund animal-welfare initiatives. Comparable as a charity-anchored seasonal calendar brand targeting the same animal-loving gift purchaser.
- WWF (World Wildlife Fund) Shop: Charity-affiliated merchandise and gift program including wildlife calendars sold to support conservation causes. Comparable as a purpose-driven, animal-welfare-themed calendar and gift retailer in the same gifting occasion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Australian Firefighters Calendar social profiles
Digital presenceAustralian Firefighters Calendar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Firefighters Calendar leadership team
Management profileNumber of profiles
Australian Firefighters Calendar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Firefighters Calendar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Firefighters Calendar
What does Australian Firefighters Calendar do?
Australian Firefighters Calendar produces and sells an annual wall calendar featuring professional photographs of Australian firefighters. The calendars are sold directly to consumers worldwide through the company's own e-commerce storefront, with proceeds donated to charitable causes supporting animals and people in need, including disaster relief for the LA fires and Texas floods.
Is Australian Firefighters Calendar a public or private company?
Australian Firefighters Calendar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Australian Firefighters Calendar founded?
Australian Firefighters Calendar was founded in 1993. It employs 51 to 100 people.
Where is Australian Firefighters Calendar based?
Australian Firefighters Calendar is headquartered in Gold Coast, Australia, in the Oceania region.
How does Australian Firefighters Calendar make money?
One revenue line is on record: calendar and merchandise sales.
Who are Australian Firefighters Calendar's main competitors?
Direct peers on record are TF Publishing, Avonside Publishing, Sellers Publishing, Lang Companies and BrownTrout Publishers. Broad incumbents are Calendars.com, Calendar Club and Hallmark (Crown Media Family Networks). Emerging players are Born Free Foundation and WWF (World Wildlife Fund) Shop.
Does Australian Firefighters Calendar have an API?
No public API is recorded for Australian Firefighters Calendar.
What industry is Australian Firefighters Calendar in?
Australian Firefighters Calendar's product category is Charitable Calendars & Photographic Merchandise. Its primary akta.pro industry code is CRAGAIAH, Gift, Seasonal & Occasion-Focused Catalog Department Store Retailers, with a secondary code of CRAGAGAJ, Seasonal & Occasion Specialty Department Stores (Holiday/Party). Its NAICS code is 459420 and its SIC code is 2771.