Loop
Loop is a UK-based digital banking platform offering FSCS-protected savings accounts (Cash ISAs and fixed/instant savers) and green lending products (mortgages, home improvement loans, motor finance) to 150,000+ UK retail consumers, with deposits funding sustainable finance initiatives.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Loop does
Loop operates as a UK-based digital banking platform offering a unified portfolio of retail savings and lending products positioned around a green and sustainable finance mission. The savings suite comprises four FSCS-protected deposit products — Instant Access Cash ISA (4.00% AER variable), Fixed Rate Cash ISA (up to 4.45% AER), Instant Access Saver (3.40% AER variable), and Fixed Term Saver (up to 4.45% AER) — all distributed through a self-serve mobile application available on iOS and Android, with product-led onboarding and Open Banking integration. Lending products include mortgages (offering rate discounts for properties rated A–B for energy efficiency), home loans, home improvement loans (financing solar panels, heat pumps, windows, and boilers), and motor finance (for EVs and lower-emission vehicles), distributed via broker/intermediary networks and trusted used-car dealerships.
Revenue is generated primarily through the net interest spread between deposit rates offered to savers and rates earned on the lending book, with cumulative green lending reported at £572m+ and 38% of 2024 net lending directed to greener upgrades. The customer base of 150,000+ app users is segmented as UK consumers seeking to align savings with environmental outcomes. The operating model is digital-first with a registered office in Blackpool, full PRA authorization and FCA regulation (FRN: 204479), and compliance with FSCS deposit protection, GDPR, Consumer Duty, Women in Finance Charter, and Modern Slavery Act requirements.
Note: firmographic metadata describes "Loop" as a money-sharing app, but all substantive product, technology, regulatory, and customer data describe UK digital banking operations; this analysis is grounded in the substantive operating data.
Loop firmographics
Firmographics- Name
- Loop
- Legal name
- Tandem Bank Limited
- Website
- https://loopmoney.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loop is a UK-based digital banking platform offering FSCS-protected savings accounts (Cash ISAs and fixed/instant savers) and green lending products (mortgages, home improvement loans, motor finance) to 150,000+ UK retail consumers, with deposits funding sustainable finance initiatives.
- Ownership category
- akta.pro rank
Loop industry classification
Industry- Product category
- Digital Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts) (FSAGAAAC)
Keywords
Where Loop is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Rate Spread: Tandem Bank generates revenue primarily through the spread between interest rates offered to savers (3.40%-4.45% AER) and rates charged on lending products including mortgages, home improvement loans, and motor finance. Deposits from savings customers are used to fund green lending initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Instant Access Cash ISA - 4.00% AER Variable, Tax-Free |
| Subscription | Monthly | Fixed Rate Cash ISA - Up to 4.45% AER, Tax-Free |
| Subscription | Monthly | Instant Access Saver - 3.40% AER Variable |
| Subscription | Monthly | Fixed Term Saver - Up to 4.45% AER |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Loop product offering
Product offeringCore offering
Loop operates as a UK digital bank offering a portfolio of savings accounts (Instant Access Cash ISA, Fixed Rate Cash ISA, Instant Access Saver, Fixed Term Saver) and lending products (mortgages, home loans, home improvement loans, and motor finance). All products are delivered through a mobile banking application where customer deposits are used to fund green lending initiatives supporting solar panels, energy-efficient home upgrades, and lower-emission vehicles.
Product overview
Tandem Bank operates as a UK digital bank offering a unified portfolio of savings and lending products unified by a green/sustainable finance mission. The core product suite spans four savings accounts (Instant Access Cash ISA, Fixed Rate Cash ISA, Instant Access Saver, Fixed Term Saver) providing competitive AER rates up to 4.45%, all featuring green lending integration where deposits support eco-friendly finance. Lending products include Mortgages, Home Loans, Home Improvement Loans, and Motor Finance, all structured to reward energy efficiency and support the bank's green lending initiatives. The Green Hub sub-brand serves as an educational resource for customers exploring energy-saving products. The bank's app-based model connects savings deposits directly to green lending outcomes, creating an integrated eco-banking experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Instant Access Cash ISA Tax-free savings account offering 4.00% AER variable interest with 24/7 access to funds and monthly interest payments, including a Top Up rate feature for additional deposits; targeted at UK consumers seeking flexible tax-free savings.
- Fixed Rate Cash ISA Tax-free savings product with fixed interest rates up to 4.45% AER, suited for savers who do not need access during the fixed term; offers guaranteed monthly interest and fixed returns over time, with early withdrawal penalties applying.
- Instant Access Saver Easy-access savings account earning 3.40% AER variable interest with a Top Up rate, designed for customers who have maximised their ISA allowance; offers unlimited withdrawals and deposits with 24/7 fund access.
- Fixed Term Saver Fixed-rate savings account with rates up to 4.45% AER for customers who have maximised their ISA allowance; requires 14 days to fund the account and prohibits withdrawals during the term, offering guaranteed returns.
- Mortgages Home purchase loans offering rate discounts for energy-efficient homes rated A-B; provided through trusted brokers and partners, supporting the bank's greener lending criteria.
- Home Loans Loans for major expenses such as home renovations or debt consolidation, with potential rate discounts available for homes meeting energy-efficiency criteria.
- Home Improvement Loans Financing for energy-efficient home upgrades delivered through trusted partners; supports solar panels, heat pumps, energy-efficient windows, and boiler installations.
- Motor Finance Vehicle financing distributed through trusted dealerships for EVs and lower-emission vehicles, supporting the bank's greener lending mission.
Quantifiable outcome
- £572m+ lent to decarbonise UK homes
- +3 more outcomes
Companies that use Loop
Customer profileSegments1 record
Ideal customer profiles1 record
Loop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Loop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Trusted DealershipscoreMotor finance products are distributed through trusted used car dealerships across the UK, enabling customers to finance greener vehicles (EVs and lower emission vehicles) through the dealer network.
- Trusted Brokers and PartnerscoreHome improvement loans and mortgages are distributed through trusted brokers and partners, providing customers with options for green home upgrades and energy-efficient property purchases.
- Open BankingcoreTandem Bank supports Open Banking standards, allowing secure sharing of financial data and integration with other financial services platforms.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Loop competitors and assessment
Company assessmentBroad incumbents
- NatWest Group: Major UK incumbent bank with full retail savings, mortgage, and personal lending offerings. Comparable as a deposit-funding and mortgage competitor in the UK retail market.
- OakNorth Bank: UK challenger bank providing savings deposits and SME / property-backed lending. Comparable in regulatory status and challenger-bank profile, though with a more SME-lending bias.
- HSBC UK: One of the UK's largest incumbent banks with full retail savings, mortgage, and consumer lending product set. Comparable as a competitor on best-buy savings tables and mortgage / home-improvement lending.
Direct peers
- Starling Bank: FCA-regulated UK digital-only challenger bank providing current accounts, savings and SME/consumer lending. Comparable in regulatory status, distribution model, and core deposit + lending product mix.
- Monzo: UK app-based challenger bank offering retail current accounts, savings pots, and consumer lending. Directly comparable as a mobile-first UK neobank competing for the same digital-savvy deposit and lending customers.
- Atom Bank: UK digital-only challenger bank offering mobile app-based savings accounts and mortgages. Closely comparable as a smaller UK neobank with a focused savings + mortgage product set.
- Marcus by Goldman Sachs (UK): UK digital savings brand from a global investment bank, offering online savings accounts. Comparable as a deposit-led, app- and web-based UK savings proposition targeting best-buy rate-driven customers.
- Revolut: UK-headquartered digital finance app with payments, savings and consumer credit products. Comparable mobile-first deposit-gathering model targeting a similar UK retail customer cohort.
- Aldermore Bank: UK challenger bank providing retail savings accounts, buy-to-let and asset finance. Comparable as a UK challenger with a deposit-driven funding model and consumer/SME lending.
Emerging players
- Triodos Bank UK: UK branch of a European sustainability-focused challenger bank offering savings and sustainability-themed lending. Comparable as a purpose-driven, deposit-led UK bank with a green-finance proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Loop social profiles
Digital presenceLoop compliance and trust
Trust signalCompliance4 records
Loop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop leadership team
Management profileNumber of profiles
Profiles1 record
Loop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop
What does Loop do?
Loop operates as a UK digital bank offering a portfolio of savings accounts (Instant Access Cash ISA, Fixed Rate Cash ISA, Instant Access Saver, Fixed Term Saver) and lending products (mortgages, home loans, home improvement loans, and motor finance). All products are delivered through a mobile banking application where customer deposits are used to fund green lending initiatives supporting solar panels, energy-efficient home upgrades, and lower-emission vehicles.
Is Loop a public or private company?
Loop is a private company. It is classified as unknown and is currently operating.
When was Loop founded?
Loop was founded in 2020. It employs 1 to 10 people.
Where is Loop based?
Loop is headquartered in London, United Kingdom, in the Europe region.
How does Loop make money?
One revenue line is on record: interest Rate Spread.
Who are Loop's main competitors?
Broad incumbents on record are NatWest Group, OakNorth Bank and HSBC UK. Direct peers are Starling Bank, Monzo, Atom Bank, Marcus by Goldman Sachs (UK), Revolut and Aldermore Bank. Triodos Bank UK is listed as an emerging player.
Does Loop have an API?
No public API is recorded for Loop.
What industry is Loop in?
Loop's product category is Digital Banking. Its primary akta.pro industry code is FSAGAAAC, Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts). Its NAICS code is 522180 and its SIC code is 6036.