Milwaukee Catholic Home

What Milwaukee Catholic Home does

Milwaukee Catholic Home is a non-profit Life Plan Community (continuing care retirement community) founded in 1913 and headquartered at 2462 N. Prospect Avenue in Milwaukee, Wisconsin. The community is operated and managed by Trinity Senior Services, a Catholic-sponsored senior living organization that also runs the sister community Trinity Woods and partners with ancillary properties including the on-campus Clare Gardens sustainable farm. Across a single campus, Milwaukee Catholic Home delivers the full senior care continuum: independent living apartments, assisted living with personalized care plans, specialized memory care for Alzheimer's and other dementias, 24-hour skilled nursing, and short-stay Transitions Rehabilitation services. The community employs between 251 and 500 staff and serves residents who typically enter through an entrance-fee model and age in place as their care needs progress.

The operating model is built on Trinity Senior Services' trademarked A Life Engaged® wellness philosophy, which structures resident programming across five components: experiential social engagement, cognitive health, physical fitness, nutrition, and spiritual wellness. The community emphasizes faith-based, mission-driven care and supplements clinical services with cultural and wellness programming including musical performances, lectures, art exhibits, prayer and worship, and culinary experiences sourced in part from Clare Gardens. Quality credentials include a CMS 5-Star rating, US News & World Report Best Nursing Home recognition, and a Best in Senior Living designation from Assisted Living Magazine.

Milwaukee Catholic Home makes money through a recurring subscription-style fee structure combining resident entrance fees, monthly service fees, and per-care-level charges tied to the level of services each resident requires. Its go-to-market is direct-to-consumer, relying on the Trinity Senior Services website, downloadable floor plan and rate documents, a contact form capturing relationship and care needs, inbound phone inquiries at (414) 224-9700, event programming, and on-campus tours. The customer base is fragmented across individual seniors and their family decision-makers, with no disclosed enterprise or institutional customer concentration.

Name

Milwaukee Catholic Home

Legal name

Milwaukee Catholic Home

Website

https://milwaukeecatholichome.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

Milwaukee Catholic Home is a non-profit Catholic Life Plan Community in Milwaukee, Wisconsin, managed by Trinity Senior Services, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a single campus to aging seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care
• Continuing care retirement

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Services - Life Plan Community: Milwaukee Catholic Home operates as a Life Plan Community (Continuing Care Retirement Community) offering multiple levels of care including independent living, assisted living, memory care, skilled nursing, and rehabilitation services. Revenue is generated through a combination of entrance fees, monthly service fees, and care-level charges based on the level of services required by residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Milwaukee Catholic Home is a Life Plan Community (Continuing Care Retirement Community) providing a full continuum of senior care including independent living apartments, assisted living with personalized care plans, specialized memory care for dementia and Alzheimer's, 24-hour skilled nursing, and short-stay rehabilitation services. The community is managed by Trinity Senior Services and operates under the proprietary 'A Life Engaged®' wellness philosophy spanning five dimensions of wellness.

Product overview

Milwaukee Catholic Home is a life plan community managed by Trinity Senior Services offering a continuum of senior living care. The community provides multiple levels of care including Independent Living apartments, Assisted Living with personalized care plans, Memory Care services, Skilled Nursing, and short-stay Transitions Rehabilitation. The community operates under the 'A Life Engaged' wellness philosophy incorporating five components: experiential social engagement, cognitive health, physical fitness, nutrition, and spiritual wellness. Residents have access to amenities including floor plans, galleries, and produce sourced from the community's own Clare Gardens farm.

Differentiator

Problem solved

Functional benefit

Brands

• A Life Engaged®: A philosophy of service focused on building community with purpose, meaning and belonging; establishing a place where residents can be themselves; and creating transformational experiences. Incorporates five wellness components: experiential social engagement, cognitive health, physical fitness, nutrition, and spiritual wellness.

Products and services

• Independent Living Freedom-focused apartment living for seniors who do not require daily assistance, offering community engagement, amenities, dining, and wellness programming.
• Assisted Living Personalized care plans providing daily assistance with activities of daily living such as bathing, dressing, medication management, and meal preparation while promoting independence and dignity.
• Memory Care Specialized care and secure programming for residents with memory-related conditions including Alzheimer's disease and other dementias.
• Skilled Nursing 24-hour clinical care provided by licensed healthcare professionals for residents requiring ongoing medical attention and complex chronic condition management.
• Transitions Rehabilitation Short-stay rehabilitation services helping residents recover after hospitalization, surgery, or illness with therapy and clinical support before returning home.

Quantifiable outcome

• 5-Star Rating from Centers for Medicare & Medicaid Services (CMS)
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Life Care Services: Operates and manages continuing care retirement communities (CCRCs) nationwide. Directly comparable as a CCRC operator/manager offering independent living through skilled nursing, with a similar role to Trinity Senior Services managing Milwaukee Catholic Home.
• Ascension Living: Faith-based senior living arm of Ascension Health, operating CCRCs and assisted living communities. Comparable to Milwaukee Catholic Home as a mission-driven, religiously-sponsored senior care provider with similar care continuum and resident demographics.
• Sunrise Senior Living: National assisted living and memory care provider with a continuum-of-care model similar to Milwaukee Catholic Home. Both emphasize personalized care plans, wellness programming, and multi-level service delivery to aging seniors in a residential setting.
• Erickson Senior Living: Operates large campus-style continuing care retirement communities with multiple care levels under one roof. Closely matches Milwaukee Catholic Home's Life Plan Community model, including aging-in-place and entrance-fee plus monthly service-fee pricing.
• Enlivant: Specialized assisted living and memory care operator serving similar resident segments as Milwaukee Catholic Home's AL and memory care offerings. Focused exclusively on personal-care senior housing, with overlap in resident profiles and family-decision-maker buyer.
• Benedictine Health System: Catholic-sponsored operator of senior living, assisted living, skilled nursing, and rehabilitation communities primarily in the Upper Midwest. Closely comparable in faith-based sponsorship, Midwest geography, and full continuum-of-care service model.

Broad incumbents

• Five Star Senior Living: Operates independent living, assisted living, and skilled nursing communities across the US. Comparable service breadth to Milwaukee Catholic Home, though structured as a for-profit portfolio with broader geographic dispersion.
• Atria Senior Living: Major for-profit senior living operator with 250+ communities offering independent living, assisted living, and memory care. Comparable in service mix and target resident, but operates at significantly broader geographic and scale footprint.
• Brookdale Senior Living: Largest US senior living operator with independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Comparable to Milwaukee Catholic Home in offering a continuum of care, though at much greater national scale and as a for-profit public company.

Regional players

• Diakonos Group: Operates faith-based senior living and behavioral health communities, including some CCRCs, in the Upper Midwest. Comparable to Milwaukee Catholic Home in mission-driven, faith-affiliated operating model and regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/milwcathhomeweb
• Facebookfacebook.com/mkechome

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Catholic Home